Top 10 Tips for Printing QR Codes
Essential tips for printing QR Codes the right way to make sure that your customers can successfully scan your Code without difficulty.
You’ve heard the horror stories with QR Codes on print jobs.
Broken URLs on thousands of brochures, vCard with the wrong email address on hundreds of business cards, or even millions of products recalled because of a single typo.
Thankfully, our Smart QR Codes with built-in landing pages are Dynamic, which means they can be updated whenever you want without reprinting new ones.
We have a limitless QR iteration policy on all subscriptions!
Not only will you avoid making any mistakes, but you’ll also save reprinting costs.
1 | Design wisely
Colours and logos are a great way to personalise your QR Codes.
Branding is important but be careful to not go overboard with customising.
Your custom Code should still be recognisable as a QR Code to your customers and Maltix helps you avoid complex designs and particular colours that we know can be a problem.
2 | Pick the right size
Make your QR code prominent so your customers take notice and actually scan it.
Too small QR Codes usually end up unnoticed or un-scannable.
If printing on small to medium sized merchandise (ex: business cards or flyers), Codes should be at least 2 x 2 cm (around 0.8 x 0.8 in).
If uncertain, talk to your Maltix partner
3 | Check your content
Imagine your customers’ dismay when they take the time to scan your Code just to find a broken link or outdated information.
This is a mishap Maltix helps you avoid with a reminder service to check previous landing pages are up to date.
Our Dynamic QR Code and Landing pages are 100% updatable at any time.
With this type of Code, we can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material !
4 | Use high quality images
Maltix guides you to avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.
Not only do they scan better, but they also look more professional.
Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.
Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.
5 | Material matters
Creativity can go a long way whether printing on paper, glass, aluminium or plastic.
Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.
Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.
6 | Keep Codes within reach
The right advertising media for your campaign are those that literally reach your target audience the best.
Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.
Place QR Codes within appropriate reach for maximum accessibility.
Would you crouch down or use a ladder just to scan a QR Code?
7 | Consider the scanning time
Scanning a QR Code only takes a mere average of 15 seconds.
This already includes the time it takes to take out your smartphone, open a scanning app, hold the device steady towards the Code and scan.
Vehicles—unless parked—make them only partially suitable for QR Codes.
Electronic billboards and TV commercials may not give enough time, either.
Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.
8 | Avoid multiple Codes at once
There are instances when you may need to place QR Codes next to each other.
However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.
If you must, place Codes on opposite ends of your layout and vary the designs.
Maltix can link QR Codes to multiple URLs or QR Codes.
Ask your partner for details
9 | Give a reason to scan
Why would a customer scan your QR Code?
Tell them what to expect when they scan.
Even a simple “Scan Me!” has proven to engage a lot more users than Codes without any call to action.
Add an incentive for your customers like “Scan Now for free cup of coffee” to get them intrigued and motivated to scan your Code.
We have a range of custom designed Frames and provide free call to action logos on request.
10 | Never forget to test
Test all your QR Codes all the time.
At the very least, use various scanning apps to ensure that your Code is readable.
Always request a proof from your printer to test scan before printing a large volume of your QR Codes for distribution.
Your Maltix partner is here to help.