Oil and water do not mix online

Things come along in life, it takes a while sometimes for it to be obvious.

The move from vinyl to tape then CD to streaming is a good example.

Who would have thought that the most used word in the world in 2022 would be Alexa!

But here we are at a crossroads, one that’s mis understood but happens to be a very safe bridge to cross.

This statement is an obvious thing to say: “Every Smartphone is connected to one human being”

The phone is the number one trusted device, it’s NEVER out of earshot and phone users now expect to conduct their LIFE on that device.

Big business knows that, their colossal budgets have allowed them to leap frog small business with downloadable APP’s.

But along came another one of those changes:

Google invented the Progressive Web APP (PWA)

A PWA is a hosted product, this APP doesn’t have to be built.

It appears as a website on a PC and an APP on a phone, very duplicitous!

As we nudge towards 70% of commerce being conducted on the phone, the statistics should be enough to make any small business jump into an APP and desert their beloved website.

But thats not the case because the APP builders of old used NATIVE APP technology.

Associated with APP creation are sky high production and hosting prices, eye watering in fact.

You are also told that you need APP stores to distribute the APP alongside similarly eye watering “charges”

How can I visualise a PWA?

coca cola soda can
Oil and water do not mix online
Think of a PWA as a can of coke, in fact it could be any product, what it looks like, your brand, thats integral to the hosted product, you choose.

Now imagine a ton of ‘throw switches’ on the outside of the coke can, think of a telephone exchange from an old film, all those ladies on a switchboard.

Those PWA switches are governed by your hosting package.

The throw switches enabled on your PWA gives the phone user the opportunity to decide which ‘throw switches’ to allow onto THEIR phone.

You might want to read that again!

Unlike a website that pushes all information and you have to search for it, a PWA volunteers future information that the phone user requests.

That’s revolutionary.


A Café owner or a Hairdresser use their PWA to fill quieter times: The APP gives the options of deal times via free notifications and the phone user asks for those notifications because they like coupon deals.

A publican wants to sell beer on offer to get better wholesale rates, the PWA volunteers free notifications for early bird beer deals and the phone user selects and accepts those notifications. They can choose their favourite beer thats on offer using redeemable phone vouchers.

Need I say more?

A line in the sand, all change and perfect for small business.

Some startling facts:

GET your head around this!

The PWA costs as little as £200 to launch:

Depending on the “throw switches” required in your business, hosting can be as little as £40 per month.

No APP store required to distribute.

The PWA distributes on it’s own merits via a short URL directly and on social media.

NO download required. Touch it and you’ve got it technology.

No Webmaster required.

Ongoing hosting and marketing advice built into hosting.

Up and running within 24 hours!

Can a CRM really make that much difference in my business?

Capsule CRM training from Maltix

Good question, after all you have always done things the way you do, why change?

Firstly Client Relationship Management is something we all do isn’t it?

Larger business can afford a Relationship Manager or Client Account Executive, but your average mom and pop small business rely on their instincts, their memory and organised emails and phone address books right?

YEAH ! right

So lets say your a small business is up to 20 people is that you ?

I could say medium sized up to 100 people is that you ?

Lets use an example from the Maltix CRM today

Can a CRM really make that much difference in my business?

Actually we run 3 business from the same CRM but I immediately knew which business hat to put on.

Pam Schroeder phoned in, I knew it was Pam because the CRM told me and went straight to her record.

I knew immediately what we had spoken about before because every email, note and telephone call for the last 18 months is recorded right there in the CRM

Irrespective who she has spoken to in our organisation.

Out of 50 searchable tags on my system and 40 searchable records.

I knew Pam was interested in 2 particular products, so no beating about the bush, the system records everything.

I also knew she had received and read the latest newsletter, because the CRM and newsletter are joined up, the data flows between them seamlessly.

I knew she had not only read the newsletter but had opened the product video blog and watched it to the end.

Pam and I had Lots to talk about, she is very impressed with my memory (LOL)

She had pre-empted the reminder that I was going to phone her this week anyway, that’s the calendar reminder that integrates with our business g-mail inside our CRM.

So we spoke a bit on her needs she placed a small order and I added it to the order pipeline.

I can see whats coming in this month and anyway she is already added to my accountancy system so that is 100% automated, as is my bank account through the Maltix shop, vat sorted and everything.

The beautiful thing about all of this is that my telephony is integrated as well.

I can listen to all previous telephone correspondence to make sure I didn’t miss anything, not bad for £15 per month with Global coverage.

AND the killer is that my team can see what I allow them to see as well.

If Pam had phone in and the call was picked up by Andy in Scotland or Dorian in France, Pam would not have known anything different…. that’s astonishing isn’t it?

That’s customer care, client knowledge, succinct business recording, telephony, diary, notes, reminders, money pipeline, banking and accounts all 100% automated all in one secure place….. CRM

Now imagine your competition is this well organised and you ar not ?

Leapfrog your competition