Top 10 Tips for Printing QR Codes
Your essential tips for printing QR Codes the right way to make sure that your customers can successfully scan your Code without difficulty.
Connecting QR to your PWA enables social media as your distribution ledger.
Check out the green button links for a joined up QR campaign
1 | Design box
Colours and logos are a great way to personalise your QR Codes.
Branding is important but be careful to not go overboard with customising.
Your custom Code should still be recognisable as a QR Code to your customers and since some scanning apps don’t pick up complex designs very well.
Before printing, make sure that your QR Code is readable by testing with different APP’s.
2 | Pick the right size
Don’t hide away your Code, instead make it prominent so your customers take notice and actually scan it.
Too small QR Codes usually end up unnoticed or un-scannable.
If printing on small to medium sized merchandise (ex: business cards or flyers), Codes should be at least 2 x 2 cm (around 0.8 x 0.8 in).
If uncertain, rather be cautious and print the QR Code bigger.
But how big exactly? Practice scanning with your ideal print size and go from there.
3 | Check your content
Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.
To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.
With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.
4 | Use high quality images
Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.
Not only do they scan better, but they also look more professional.
Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.
Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.
5 | Material matters
Creativity can go a long way whether printing on paper, glass, aluminum or plastic.
Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.
Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.
Ultimately, use your best judgement and make sure to test so it’s scannable.
6 | Keep Codes within reach
The right advertising media for your campaign are those that literally reach your target audience the best.
Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.
Place QR Codes within appropriate reach for maximum accessibility.
And remember your business flow.
The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.
But remember the APP in APP components of your PWA
This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.
*QR can be connected to all of this and more on your PWA !
7 | Consider the scanning time
Scanning a QR Code only takes a mere average of 15 seconds.
This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.
Electronic billboards and TV commercials may not give enough time, either.
Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.
8 | Avoid multiple Codes at once
There are instances when you may need to place QR Codes next to each other.
However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.
If you must, place Codes on opposite ends of your layout and vary the designs.
Did you know there are QR Codes that can link to multiple URLs?
9 | Give a reason to scan, whats your call to action ?
*This is most important *
Why would a customer scan your QR Code?
Tell them what to expect when they scan. Even a simple “Scan Me!” has proven to engage a lot more users than Codes without any call to action.
Add an incentive for your customers like “Scan Now for Bonus voucher” to get them intrigued and motivated to scan your Code.
Maltix will suggest some iframes suitable for your campaign
10 | Never forget to test
After considering our other tips, the final step is to test your QR Code.
At the very least, use various scanning apps to ensure that your Code is readable.
To go the extra mile, test using multiple devices with different operating systems (iOS, Android, Windows).
Always request a proof from your printer to test scan before printing a large volume of your QR Codes for distribution.
Tracking APP’s is the next story, check back for more soon
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