Nothing comes close to one word – REJECTION
Every experienced Property Agent has had a family member or close friend chose a another agent over them, thats rejection!
An article from Rejection coach Paul Thompson.
Agents signing up a new property is akin to dating.
On our best behaviour, breathing deeply, trying to talk slowly as we try to impress.
But previous rejection scars are there for any new potential client to see hear and feel.
That potential customer will inevitably go elsewhere.
We all remember dates when the pain of rejection lingers for years.
Potential customers sense estate agents previous rejections.
We cannot expect all people to like us.
Building trust is more than the brand we represent.
We want to do business with, but when the rejections start to mount, it is hard not to become depressed.
Paul Thompson states it best when we lose out and get rejected to exclaim “NEXT!”
A top agent sucks it up, learns from it and moves on to find the next potential client.
For agents who are being rejected over and over, they must look in the mirror.
How do they look, how to they present, is their performance lacklustre?
The fault is usually not with the public but with the agent.
Too many agents fail and the turnover is incredible in real estate.
Agents do not learn, do not train, do not invest in their education, do not hire a coach and fail to practice.
Paul also shares the new failure of digital migration.
Much of this failure is endemic and cultural within an organisation and cannot always be attributed to the agent themselves.
The tools of their trade are missing.
Especially neglecting the immediacy of clients needs on their smartphone within the new digital high street.
No time to wallow in self-pity take action.
It’s a personal journey based on the choices you make.
An article from Rejection coach Paul Thompson.
