A comedy programme from the 60’s but quite apt in the clash of data knowledge for 2023.
The stakes have never been higher for businesses to become data-driven as they battle against a perfect storm of challenges.
Customers have unprecedented product choices across geographies, regulations are increasing, competition is growing fiercer.
Never mind the quality feel the width
Applied effectively, data gives business the agility to succeed against all odds.
Data-driven small businesses have a secret advantage over neighbouring small business competition.
“Data valuation on the balance sheet will be worth a great deal of money when you consider the lifetime of the client”
Same sector competing business.
Scenarios help explain data success and data failure.
A question for you : which device is being targeted here ?
Lets compare 2 public houses by firstly looking at the basics for success.
The Nags Head and the Rose and Crown
Captivating one liners, copy and call to action ensure QR enablement.
Options with customers for repeat business.
Hand outs : “Book your table for 10 or more in January 2023 using this £50 voucher, SCAN now”
Phone Voucher: “Scan and share this QR Voucher for £50 off your January table booking”
QR social media link “Scan and share this QR Voucher for £50 off your January table booking”
QR social media link “Scan and share this EVENT QR to claim £50 off your January table booking”
Email: “Open this email for a £50 gift from the Nags Head”
SMS QR link “£50 gift from the Nags Head, claim today”
Daily APP notification: Nags Head Pizza takeaway deal of the day, order before midnight”
Never mind the quality feel the width
Routine QR data collection can be automated to a central management system for a secure and compliant system.
When you encourage past clients to submit their data, then they will return for repeat business again and again:
