Marketing an e-Commerce shop is complicated and expensive.
Hiring marketing experts or becoming an expert yourself can feel like a never ending journey.
And probably an unwelcome never ending journey to boot.
Are you looking through the wrong end of the telescope ?
The reality of even the most simple e-Commerce shops.
A single online store is competing with about 20 million other stores.
Vying for the interests of 2 billion or so online shoppers !
Building an e-Commerce Shop website starts at around £6k from the quotes I have seen banded about.
Then you have to fulfill the inventory inside the shop… ouch
With high street names disappearing like aeroplanes in the Bermuda triangle, retailing has become a complicated mix of virtual and real.
One thing for sure, marketing is incredibly complex and expensive.
Why are there so many experts forging a career in the marketing of e-Commerce ?
Its just a single link connected to a brand with stuff for sale right ?
Who are the real experts in marketing ?
Maltix people think the experts are the 2 billion shoppers out there.
They are the doing the donkey work of trying to find your store right ?
And the majority are shopping on their Smart device.
They estimate that over 20 billion Smart devices are now in the marketplace.
It comes down to the attitude of the Store owner
The store owner should focus on enabling their customers to market their e-Commerce store.
A huge departure from expending incredible effort simply to get found in the first place, wouldn’t you agree?
Inside the basics of a sales cycle, only very happy people refer your business to others.
That can easily be as low as 10%.
That referral used to be down the pub or over a dinner party with friends.
Referrals take place predominantly on social media these days.
Very often in the form of encouraged referrals.
Often daisy-chain referrals among complete strangers.
Vouchers, discounts, special promotions,referral rewards, QR, APP share
Recent BLOG well worth a read.
The high street isn’t dead, it just needs a software update
So what do we mean by enabling the customer ?
The Smartphone is a talking device.
A smartphone user depends on natural two way communication.
Smartphone users engage in instant communication , on many platforms.
Many E-commerce stores actually have live chat at the checkout.
It’s that immediacy that helps create happy referrals.
Can a website fulfill all the needs of a Smartphone shopper ?
Lets take a holistic view of the e-commerce playing field to solve the riddle.
Visually, think of social media as the airport runway connected to flight routes.
Think of websites as the freight carrier.
Visualise the APP as the passenger distribution for the masses.
What is the value of this approach ?
Every visitor is yearning for the right attitude from the store owner.
An APP is built for the two way conversation of the Smartphone user.
It provides the immediacy, reward and distribution runways for the masses.
The value is the referral and free distribution.
APPS are not anything new are they ?
Well actually yes, the new Progressive Web APPS (PWA) are very new.
Older APPS were hugely expensive to build and two way technology was seen as an extra and not taken seriously.
All older APPS are stuck behind a Corporate firewall called The Apple Store.
The majority rarely get downloaded.
PWA is more like a baby website.
On or offline on a Smartphone.
A PWA is a website that has taken all the right vitamins to become an APP.
And its not distributed from a Shop.
A PWA is as free as a bird.
It has all the two way communication devices built into it from day one.
PWA costs 90% less to manufacture.
Fixed price production and hosting.
Now its affordable for small business for the first time ever.
And your PWA runs off the exact same website address as your store.
The link from your store sits on your PWA
Your PWA is now the distribution force for your E-commerce store.
Marketing e-Commerce stores
What 2 way communication and free distribution can a PWA achieve ?
Click on the book and message ‘e-book’ for latest updates and discounts
Are you well connected in your small business community?
Would like to leverage Maltix as a PWA provider alongside consequential data management consultancy ?
If you are passionate about helping small business doing business on the Smartphone we would like to hear from you.
PWA consequential data management
HubSpot: 19 of the Best Electronic Signature Apps
And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
Hubspot
PWA consequential data management solution
HR Curator: Digital onboarding is the answer to employee engagement
Digital onboarding improves productivity by 54% studies show
With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.
PWA consequential data management from Maltix
We wish we had used Capsule years ago as we’d be much better off now.
The cost is pretty small but the return we get is around 10 to 15 times bigger.
Dale Harris
Integral CRM APP telephony as recommended by Maltix
Great service and still improving all the time.
I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.
The service is absolutely excellent – great call quality, reliability and pricing.
However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.
Quite probably the best VoIP service available.
Phil Rogers
Integral CRM APP telephony as recommended by Maltix
Good System -Excellent Service
The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.
Clive Corner
Integral CRM APP telephony recommended by Maltix
The Best Customer Service!
I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.
Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.
I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!
Sarah Edwards
Integral CRM APP telephony as recommended by Maltix
I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.
Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.
Pros
As a contractor, I’m often in a situation where its important to share my number with clients.
By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.
As my company grows with different departments (Development, UX, etc)
I can make new hires and allow them to use their private phone and install Circle Loop on their device.
This allows them to keep a device they are familiar with and remove the need to use a separate company phone.
Cons
At the moment, there are few negatives for me.
Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.
Stuart Preece
Maltix hosted-the tools of your trade
Brilliant team and service
Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.
After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.
Whenever I’ve had a technical query the team has responded within minutes.
We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.
I highly recommend Appointedd.
Ryan Barker
Maltix hosted-the tools of your trade
An amazing 5* experience!
An amazing experience and i’m wondering why i havn’t found Appointedd before now!
I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!
I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!
Thank you Blair and thank you Appointedd!
Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.
Thank you again!
Elaine
Maltix hosted-the tools of your trade
Absolutely fantastic app
Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .
Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!
I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system
Massive thanks from
Freestyle Fitness Borders CIC
Freestyle Fitness Borders
Maltix hosted – tools of your trade
The best tool I’ve used in my business
I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.
Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.
I recommend Appointedd to every new business I speak to.
Alan Johnston
Appointedd booking systems
“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas