Marketing an e-Commerce shop is complicated and expensive.
Hiring marketing experts or becoming an expert yourself can feel like a never ending journey.
And probably an unwelcome never ending journey to boot.
Are you looking through the wrong end of the telescope ?
The reality of even the most simple e-Commerce shops.
A single online store is competing with about 20 million other stores.
Vying for the interests of 2 billion or so online shoppers !
Building an e-Commerce Shop website starts at around £6k from the quotes I have seen banded about.
Then you have to fulfill the inventory inside the shop… ouch
With high street names disappearing like aeroplanes in the Bermuda triangle, retailing has become a complicated mix of virtual and real.
One thing for sure, marketing is incredibly complex and expensive.
Why are there so many experts forging a career in the marketing of e-Commerce ?
Its just a single link connected to a brand with stuff for sale right ?
Who are the real experts in marketing ?
Maltix people think the experts are the 2 billion shoppers out there.
They are the doing the donkey work of trying to find your store right ?
And the majority are shopping on their Smart device.
They estimate that over 20 billion Smart devices are now in the marketplace.
It comes down to the attitude of the Store owner
The store owner should focus on enabling their customers to market their e-Commerce store.
A huge departure from expending incredible effort simply to get found in the first place, wouldn’t you agree?
Inside the basics of a sales cycle, only very happy people refer your business to others.
That can easily be as low as 10%.
That referral used to be down the pub or over a dinner party with friends.
Referrals take place predominantly on social media these days.
Very often in the form of encouraged referrals.
Often daisy-chain referrals among complete strangers.
Vouchers, discounts, special promotions,referral rewards, QR, APP share
Recent BLOG well worth a read.
The high street isn’t dead, it just needs a software update
So what do we mean by enabling the customer ?
The Smartphone is a talking device.
A smartphone user depends on natural two way communication.
Smartphone users engage in instant communication , on many platforms.
Many E-commerce stores actually have live chat at the checkout.
It’s that immediacy that helps create happy referrals.
Can a website fulfill all the needs of a Smartphone shopper ?
Lets take a holistic view of the e-commerce playing field to solve the riddle.
Visually, think of social media as the airport runway connected to flight routes.
Think of websites as the freight carrier.
Visualise the APP as the passenger distribution for the masses.
What is the value of this approach ?
Every visitor is yearning for the right attitude from the store owner.
An APP is built for the two way conversation of the Smartphone user.
It provides the immediacy, reward and distribution runways for the masses.
The value is the referral and free distribution.
APPS are not anything new are they ?
Well actually yes, the new Progressive Web APPS (PWA) are very new.
Older APPS were hugely expensive to build and two way technology was seen as an extra and not taken seriously.
All older APPS are stuck behind a Corporate firewall called The Apple Store.
The majority rarely get downloaded.
PWA is more like a baby website.
On or offline on a Smartphone.
A PWA is a website that has taken all the right vitamins to become an APP.
And its not distributed from a Shop.
A PWA is as free as a bird.
It has all the two way communication devices built into it from day one.
PWA costs 90% less to manufacture.
Fixed price production and hosting.
Now its affordable for small business for the first time ever.
And your PWA runs off the exact same website address as your store.
The link from your store sits on your PWA
Your PWA is now the distribution force for your E-commerce store.
Marketing e-Commerce stores
What 2 way communication and free distribution can a PWA achieve ?
Click on the book and message ‘e-book’ for latest updates and discounts
Are you well connected in your small business community?
Would like to leverage Maltix as a PWA provider alongside consequential data management consultancy ?
If you are passionate about helping small business doing business on the Smartphone we would like to hear from you.
Maltix product choices
William Nicholls
Maltix Product choices
William Nicholls
Maltix products
William Nicholls
Loud and Clear
Dr Andrew Sciberras
Wedding invitations
I went to Bark on Tuesday last week after proposing to my girlfriend.
We set the date, March 2022, Weston Super Mare registry office.
To be honest I was just thinking 50 invitation cards, hand written, in the post.
A call from Maltix changed my thinking.
They produced a couple of beautiful designs connected to a QR code.
Connected to a RSVP form they made for us, it was beautiful.
No fuss, the diary overflowed with acceptance messages.
Thank you all at Maltix
Paul Hartley
Paul Hartley
Pretoria lions register
Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick. recommend Maltix any time!!
Fabulous attention to detail
Riaan
Dr Haris Akhter Vitamin Suite
Fantastic experience. Personal caring approach and make sure you are happy with the final product.
Quality leaflet design, unbelievable Dynamic QR solutions
Astonishing new generation Avatar treatment explainers.
Project managed on budget, on time and within SLACK
Dr Haris Akhter
Smart Brochure
Exceptional service through a Slack platform.
Opted for 12 Subscription QR deal.
12 codes, 9 QR landing pages on varying templates and 3 Call to action QR for public campaigns
Every QR links to relevant ecommerce checkouts.
A brilliant solution joining paper Brochure to my clients Smart Devices
Marc
Proposition builder
PROPOSITION BUILDER
A great example of why Maltix enables organisations to create mobile apps that deliver.
Proposition Builder is an end-to-end agile innovation process.
It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.
We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.
Quotes for Native APPS were eye watering
Maltix built the Proposition Builder PWA in 10 days
We now have the tools to mange our database
We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.
Using Maltix has enabled us to manage and update our APP with out technical assistance.
Carey McEvoy
EIE investor CONFERENCE 2021
EIE CONFERENCE 2021
EIE is Scotland’s premier technology investor showcase.
The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.
EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.
With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.
Absolutely brilliant.
Maltix was an absolute pleasure to work with, it made creating our conference app so easy.
Tobias Barnes Hofmeister
Ted X
TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.
The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.
As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.
Maltix created a mobile event app for all 1600 guests during the event.
The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.
Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.
The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.
Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.
Over 1600 votes were gathered and over 150 comments.
Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.
Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.