Lubricating and illuminating QR ideas

Pick out few fun ideas for distributing your QR codes in order to get your creative juices flowing:

Some juicy QR facts and ideas.

PWA juicy facts
Juicy QR facts

1. As your Twitter profile picture

Using your QR code as your Twitter profile picture is a great way to build exposure for your code quickly. 

2. On your Facebook Timeline cover photo

The recent launch of Facebook Timeline gives you space to play with.

Integrating a QR code into your cover photo with a call to action

3. In your Flickr photo albums

Flickr is an extremely active, growing site, so sharing your campaign-specific QR codes here can help you to pick up a few extra views.

4. On the background of your Youtube channel

As you can often pick up traffic on this site by having your video listed as a “Related Video” while others are playing.

5. On your printed business cards

Including your QR code on your printed business cards is standard integration, but you’ll want to put some thought into what specific information you send to people who scan your code from this location. 

6. On your company’s printed marketing materials

If your company prints any type of marketing materials (including flyers, catalogues, banners and more), consider adding a QR code linked to your specific promotions. 

7. Printed on your product labels

If you print labels for physical products, adding a QR code can be a great way to convey more information than you’re able to do within the space of your label. 

8. Integrated into your trade show displays

Adding QR codes to your trade show displays can be a great way to give people important information about your company, without making them feel as if they need to engage your booth representatives personally. Print the QR to your Smart brochure or App onto sticky labels and stick them on the lapels of customers as they walk by, its fun!

9. In your retail storefront

Having a sign with a QR code at the entrance to your retail store gives the impression that your business is tech-savvy and current. 

Offer special discount codes

10. As part of a business-oriented scavenger hunt

Want to get customers truly engaged in your brand?  Consider organising a business-oriented scavenger hunt that use QR codes to give users the clues to each next step.

11. As a Progressive Web APP coupon delivery vehicle

One of the best reasons to use QR codes to share coupon codes is that you can easily track which specific promotions result in the most sales. Notification and SMS are great tools for distribution onto social media. Advanced QR geo tracking will show you exactly where and when every code was opened.

12. On your shirt (or jacket, or trousers or other item of clothing)

If you really want to generate interest in your QR code, plaster it on your clothing and walk around town.  The people around you will notice and ask you what it’s all about!

13. Smart Brochure

Connecting paper to a Smartphone has lots of opportunities, with imagination you can clearly focus on some amazing ideas for a new dawn in brochure distribution using subscription smart QR codes.

Make sure your call to action is clear for the benefit of a potential client.

14. Printed on a counter display sign in your retail business

Share detailed information about daily specials or coupon deals with a QR code sign located on the counter of your retail business. This can link to smart form pages to collect client data that can be automated into a newsletter or CRM.

Alternatively it can link directly to your Progressive Web App for future notification and promotions.

15. To build your email newsletter list

If you run an email newsletter, consider using QR codes to direct people to your opt-in page.  Just be sure that the page makes the benefits of enrolling immediately obvious.

16. To pre-fill e-commerce shopping carts

Depending on your specific e-commerce platform, you may be able to create QR codes that pre-fill your visitors’ shopping carts with particular items.  This can be incredibly useful for encouraging buyers to re-order automatically.

QR can be connected directly to a payment gateway for certain ticket items so clients can pay directly off their smartphone.

17. To encourage Facebook “likes” and Twitter “follows”

Use QR codes to redirect visitors to your Facebook fan page or Twitter profile.

18. To promote viral content

If you’ve built link-bait style with the intention of encouraging a viral campaign, using a QR code to encourage readers to share your materials can be a great way to spread the reach of your content on social media.

Adopting a PWA is a brilliant way to spread the word because this App has a direct link and doesn’t have to be downloaded for the App store.

19. On your LinkedIn profile

Where applicable, use QR codes on your LinkedIn profile to give viewers access to a more detailed resume or portfolio of your work, Events, articles, blogs etc

20. Embedded in your vCard

Embedding a QR code in your vCard can help you to quickly and easily share additional information about you and your business with the contacts you meet online or offline.

21. As a temporary tattoo

Want to really generate interest in your QR code?  Have it printed out as a temporary tattoo and wear it out on nice days. 

22. To enhance print advertisements

Creating visually appealing, easily understood print advertisements generally means limiting text.  So if you have other information you’d like to share that won’t fit in your printed materials, use a QR code to share the other information your customers need.

23. Eliminate updating costs for real-time information

If your business advertises real-time information (for example, daily specials within the restaurant industry), distributing this information via QR code can reduce the need for extra posters or signage to say the same thing.

24. Connect QR to video

As an example, Property Agents can use professional video templates for their agents in the field. These can be connected to invisible QR on window display photographs of the property. A sensational way to turn photos into video on the smartphone.

25. As a payment streamlining system

Companies like Starbucks are beginning to use QR codes that integrate a customer’s preferred order and payment system to make the checkout process as fast as possible. 

26. To share edgy or risqué content

If you find yourself in the position of needing to share content that’s better suited to the 18+ crowd, QR codes can be a way to control how that information is presented.

27. In your print advertising campaigns

Integrating QR codes into your advertising campaigns can make them more unique and eye catching, resulting in more attention and more overall conversions.

28. On a billboard

Want to really make a splash with your QR code advertising?  pack a lot more information into expensive billboard advertising.

29. To build your mobile marketing SMS lists

QR codes can be generated that will automatically send an SMS message to users phones, allowing them to opt-in to your mobile marketing list quickly and easily.  As long as you make the benefits of subscribing obvious, encouraging users to opt-in via QR code can reduce mental barriers that prevent people from sharing their phone numbers.

This is directly suited to SMS enabled Progressive Web App technology

30. To connect users directly to salespeople or other staff.

QR codes can be used that will instantly initiate a phone call from the user’s device.  This application can be used to connect readers directly with telephone salespeople, or support.

Another example would be QR codes in a Hotel room to request food delivery (PWA) or room service, assistance, book a taxi , booking a dinner reservation … name it!

31. On your physical mailing or delivery packaging.

Whenever you send out physical products by mail, you’ve got a golden opportunity to share a QR code that keeps customers engaged with your brand. 

To cut costs, try having stickers printed with your code that can be affixed to your packaging so that the specific codes you use can be changed out easily.

A beautiful example of the power of sticky QR codes is a Restaurant adopting a food delivery PWA, using an existing ( expensive ) food delivery operator to deliver your food with a call to action to buy direct.

Free starter on next order, free bottle of wine, order between 5 and 6pm for 20% off, that kind of thing.

Another example of QR could be recipes, ingredients, may contain nuts or cooking instructions on food packaging.

Or how to construct instructions QR to a web page or you tube video

Talk to an Expert about QR subscription services, advice and best practice

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