A ghost or DARK kitchen is a delivery-only restaurant.
Other names are virtual kitchen, shadow kitchen or commissary kitchen.
Our favourite is DARK kitchen.
Sound much more sinister doesn’t it ?
A DARK kitchen differs from a virtual restaurant.
A DARK kitchen is not necessarily a restaurant brand in itself.
A kitchen space and facilities for more than one restaurant brand
With more than one food offering.
This kitchen contains the kitchen equipment and facilities needed for the preparation of restaurant meals.
And has no dining area for walk-in customers.
Lower costs incurred by using kitchen facilities located outside of high-rent, high-foot-trafficked urban locations.
Dark kitchens have emerged as a business model in response to the rapid growth in consumer demand for restaurant delivery meals.
This frees up parking taken by the delivery vehicles, and allows them to enter new postcodes at low cost.
An opportunity for DARK kitchens to develop multi ethnic menus.
Compete directly with established restaurants in their back yard.
Using a DARK kitchen allows established restaurants with dining-in service to expand their delivery operations without adding stress to the existing kitchen.
How DARK kitchens steal food delivery business.
Individuals can set up a DARK kitchen to start their own brand, which is identified with their own online restaurant.
Each DARK kitchen has its own Progressive Web APP on a set of sub domain names delivering singular food styles or multi offerings into specific postcode delivery areas.
Every takeaway container has a dedicated APP QR code on its lid with a clear call to action for repeat orders.
This is where the DARK side of owning a PWA really becomes distributive.
A Progressive Web APP is incredibly cheap to own and host.
There is no room for the vanity of restaurateurs .
Most restaurants actual name is easily forgotten.
Much more likely a Smartphone user will search Indian food Frogmore street or Pizza Cardiff west or Fish and chips Brighton seafront.
Perfect for the Black kitchen to weave its work.
All the tools for repeat business !
BLACK kitchen requirements.
Own their own Progressive Web APP.
Manage their own drivers.
Define their postcode area.
Control their own payment and banking.
Print QR codes onto sticky labels.
Retain their client DATA for SMS and notification campaigns.
Get creative with their integral Digital loyalty card.
Cook competitively price quality food.