Hair and beauty salon PWA case study.
PWA case studies for small business.
How a beauty salon changed the habits of its customers for profit.
Two key problems that were solved with a modest investment into a PWA.
Too quiet early week and too busy towards the end of the working day.
Stagnated business growth with walk in’s frustratingly being turned away.
These two problems are compounded by the staffing required and the flexitime the salon had built into their staff retention scheme.
Maltix Action plan
Build the PWA, linking to a third party APP software called FRESHA
Whilst on-boarding via CHAT with Maltix, we discussed which build inclusive features we could adopt to solve the two problems identified.
We opted for these tick box choices for the on-boarding document
PUSH NOTIFICATIONS
E-COMMERCE INTEGRATION ( Fresha )
LIVE CHAT
SMS
QR window displays
APPOINTMENT SCHEDULING ( Fresha )
COUNTDOWN
SOCIAL ACCOUNT INTEGRATION
Using the Fresha system had already changed the booking procedures within the salon.
Irrespective of who takes the booking, the same diary is used and staff use their own smartphones !
The marketing plan using the PWA technology
How to get the PWA into the marketplace.
Large QR codes on the shop windows and in the toilets, with a strong call to action written alongside the QR.
50% off your next treatment if you share this APP on Facebook.
Fill in a smart form asking for name, email and telephone number.
With incredible PWA uptake , the 2 way communication channels sprang into life.
Now the PWA notifications functionality combined with SMS began to chip away at changing peoples booking times.
The CHAT room engagement reporting system has show over 400% growth in conversation.
Promotions sent directly to the salon PWA via SMS and notification.
Book now Monday or Tuesday afternoon between 2 and 5 for free treatment on X
Share the Salon APP on social media and get a free redeemable £20 Christmas token.
Book now: early bird nails next week and choose from the new colour collection from X
Book your favourite hair stylist now on CHAT share CHAT with friends and get your next wash and blow for free.
Via SMS , share the salon APP countdown today for Gemma’s wedding, make sure you are booked in for your collective wedding treatments.
Even with all the upheaval of the pandemic, this salon is adamant that their PWA has smoothed out their quiet periods and improved turnover.
What we can learn from this is to ask the right questions for your business or organisation
What changes could you make to improve your business?
The reality is that a PWA is a two way communication tool and can be manipulated to resolve almost any issue you have inside your business or organisation.
Shop today with free on-boarding consultation
Change your clients habits to suit your business.
Click on the book and message ‘e-book’ for latest updates and discounts
PWA consequential data management
HubSpot: 19 of the Best Electronic Signature Apps
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Hubspot
PWA consequential data management solution
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Digital onboarding improves productivity by 54% studies show
With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.
PWA consequential data management from Maltix
We wish we had used Capsule years ago as we’d be much better off now.
The cost is pretty small but the return we get is around 10 to 15 times bigger.
Dale Harris
Integral CRM APP telephony as recommended by Maltix
Great service and still improving all the time.
I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.
The service is absolutely excellent – great call quality, reliability and pricing.
However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.
Quite probably the best VoIP service available.
Phil Rogers
Integral CRM APP telephony as recommended by Maltix
Good System -Excellent Service
The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.
Clive Corner
Integral CRM APP telephony recommended by Maltix
The Best Customer Service!
I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.
Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.
I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!
Sarah Edwards
Integral CRM APP telephony as recommended by Maltix
I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.
Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.
Pros
As a contractor, I’m often in a situation where its important to share my number with clients.
By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.
As my company grows with different departments (Development, UX, etc)
I can make new hires and allow them to use their private phone and install Circle Loop on their device.
This allows them to keep a device they are familiar with and remove the need to use a separate company phone.
Cons
At the moment, there are few negatives for me.
Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.
Stuart Preece
Maltix hosted-the tools of your trade
Brilliant team and service
Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.
After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.
Whenever I’ve had a technical query the team has responded within minutes.
We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.
I highly recommend Appointedd.
Ryan Barker
Maltix hosted-the tools of your trade
An amazing 5* experience!
An amazing experience and i’m wondering why i havn’t found Appointedd before now!
I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!
I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!
Thank you Blair and thank you Appointedd!
Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.
Thank you again!
Elaine
Maltix hosted-the tools of your trade
Absolutely fantastic app
Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .
Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!
I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system
Massive thanks from
Freestyle Fitness Borders CIC
Freestyle Fitness Borders
Maltix hosted – tools of your trade
The best tool I’ve used in my business
I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.
Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.
I recommend Appointedd to every new business I speak to.
Alan Johnston
Appointedd booking systems
“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas
Chris Greenwood
Are you well connected in your small business community?
Would like to leverage Maltix as a PWA provider alongside consequential data management consultancy ?
If you are passionate about helping small business doing business on the Smartphone we would like to hear from you.