Hair and beauty salon PWA case study.
PWA case studies for small business.
How a beauty salon changed the habits of its customers for profit.
Two key problems that were solved with a modest investment into a PWA.
Too quiet early week and too busy towards the end of the working day.
Stagnated business growth with walk in’s frustratingly being turned away.
These two problems are compounded by the staffing required and the flexitime the salon had built into their staff retention scheme.
Maltix Action plan
Build the PWA, linking to a third party APP software called FRESHA
Whilst on-boarding via CHAT with Maltix, we discussed which build inclusive features we could adopt to solve the two problems identified.
We opted for these tick box choices for the on-boarding document
PUSH NOTIFICATIONS
E-COMMERCE INTEGRATION ( Fresha )
LIVE CHAT
SMS
QR window displays
APPOINTMENT SCHEDULING ( Fresha )
COUNTDOWN
SOCIAL ACCOUNT INTEGRATION
Using the Fresha system had already changed the booking procedures within the salon.
Irrespective of who takes the booking, the same diary is used and staff use their own smartphones !
The marketing plan using the PWA technology
How to get the PWA into the marketplace.
Large QR codes on the shop windows and in the toilets, with a strong call to action written alongside the QR.
50% off your next treatment if you share this APP on Facebook.
Fill in a smart form asking for name, email and telephone number.
With incredible PWA uptake , the 2 way communication channels sprang into life.
Now the PWA notifications functionality combined with SMS began to chip away at changing peoples booking times.
The CHAT room engagement reporting system has show over 400% growth in conversation.
Promotions sent directly to the salon PWA via SMS and notification.
Book now Monday or Tuesday afternoon between 2 and 5 for free treatment on X
Share the Salon APP on social media and get a free redeemable £20 Christmas token.
Book now: early bird nails next week and choose from the new colour collection from X
Book your favourite hair stylist now on CHAT share CHAT with friends and get your next wash and blow for free.
Via SMS , share the salon APP countdown today for Gemma’s wedding, make sure you are booked in for your collective wedding treatments.
Even with all the upheaval of the pandemic, this salon is adamant that their PWA has smoothed out their quiet periods and improved turnover.
What we can learn from this is to ask the right questions for your business or organisation
What changes could you make to improve your business?
The reality is that a PWA is a two way communication tool and can be manipulated to resolve almost any issue you have inside your business or organisation.
Shop today with free on-boarding consultation
Change your clients habits to suit your business.
Click on the book and message ‘e-book’ for latest updates and discounts
Maltix product choices
William Nicholls
Maltix Product choices
William Nicholls
Maltix products
William Nicholls
Loud and Clear
Dr Andrew Sciberras
Wedding invitations
I went to Bark on Tuesday last week after proposing to my girlfriend.
We set the date, March 2022, Weston Super Mare registry office.
To be honest I was just thinking 50 invitation cards, hand written, in the post.
A call from Maltix changed my thinking.
They produced a couple of beautiful designs connected to a QR code.
Connected to a RSVP form they made for us, it was beautiful.
No fuss, the diary overflowed with acceptance messages.
Thank you all at Maltix
Paul Hartley
Paul Hartley
Pretoria lions register
Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick. recommend Maltix any time!!
Fabulous attention to detail
Riaan
Dr Haris Akhter Vitamin Suite
Fantastic experience. Personal caring approach and make sure you are happy with the final product.
Quality leaflet design, unbelievable Dynamic QR solutions
Astonishing new generation Avatar treatment explainers.
Project managed on budget, on time and within SLACK
Dr Haris Akhter
Smart Brochure
Exceptional service through a Slack platform.
Opted for 12 Subscription QR deal.
12 codes, 9 QR landing pages on varying templates and 3 Call to action QR for public campaigns
Every QR links to relevant ecommerce checkouts.
A brilliant solution joining paper Brochure to my clients Smart Devices
Marc
Proposition builder
PROPOSITION BUILDER
A great example of why Maltix enables organisations to create mobile apps that deliver.
Proposition Builder is an end-to-end agile innovation process.
It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.
We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.
Quotes for Native APPS were eye watering
Maltix built the Proposition Builder PWA in 10 days
We now have the tools to mange our database
We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.
Using Maltix has enabled us to manage and update our APP with out technical assistance.
Carey McEvoy
EIE investor CONFERENCE 2021
EIE CONFERENCE 2021
EIE is Scotland’s premier technology investor showcase.
The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.
EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.
With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.
Absolutely brilliant.
Maltix was an absolute pleasure to work with, it made creating our conference app so easy.
Tobias Barnes Hofmeister
Ted X
TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.
The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.
As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.
Maltix created a mobile event app for all 1600 guests during the event.
The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.
Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.
The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.
Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.
Over 1600 votes were gathered and over 150 comments.
Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.
Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.
Pauline Houston
Are you well connected in your small business community?
Would like to leverage Maltix as a PWA provider alongside consequential data management consultancy ?
If you are passionate about helping small business doing business on the Smartphone we would like to hear from you.