David is a veteran of change, Director and the board of three US Companies.
My focus is the balance sheet, thats my main job. I am responsible for my share holders, the board and I dislike uncomfortable conversations with my senior, the Chairman.
The battleground for business is a constantly shifting threat.
Smaller agile business operate without the infrastructure costs of an established Company.
Guerrilla tactics to control costs inside my own business.
It’s the mindset of the Company to continue do what’s worked in the past, and from my experience of completing an MBA, far too much of what I was taught seemed out of date, even when I was learning to qualify.
So I have been taking a more radical approach by introducing external, fleet of foot, marketing tactics and technology, using a kind of Gorilla tactic to make changes to my existing staff assumptions.
I’m interested in the consequences of that external change.
It’s an uncomfortable personal growth for some but a necessary survival technique for their future.
I am sure I’m onto something !
We are seeing hybrid sales and unexpected new markets emerge, especially when we move away from the main stay of Google marketing into the more fluid world of Progressive Web APP distribution and a focus on immediacy of service and dispatch.
I say to any Director or CEO, its time for an old phrase of the 90’s to re-emerge. JFDI.
David Kalowski CEO Gadget -OPS-Michigan Newswire 23/06/2021
Solution provider for the Michigan Chamber of Commerce