Failure of digital transformation haunts me.
Interviewed by a leading medical journal June 2021 newswire article
Moving from the public sector to the private sector was a big move for me in 2019
Working at a senior level within the NHS was rewarding but frustrating.
My dream was always to simplify, my dream turned into a never ending nightmare of failure.
Without pointing the finger at anybody in particular, the skill within the method was absent.
The NHS winner is still a paper based system, distributed by an army of messengers.
The Managers Digital dilemma
So when the Partners in the Medical Practice asked me to be more involved with digital transformation, I was full of apprehension and trepidation.
As I eased in to the project, I spoke to my husband who is a work flow graphic designer for a London Borough and he asked some strange questions which led to a realisation.
He asked to see my office, he wanted to look at the age of the equipment and the signage within the building.
He promised me a report, which came inside a pretty box and all that was inside was his Smart phone and a brochure.
Let me help he said.
A huge part of his programme for the borough was based on QR and what that QR is connected to, especially around the pandemic.
For me he printed a list of options QR can be joined up to, it was as long as your arm.
He explained that all the complexities of QR print and the Departments responsible were in one shared place called SLACK, and that was the clue, it was on his Smartphone.
“Everybody carries a Smartphone these days, the vast majority are QR enabled”
The mock brochure he made had 6 example dummy QR codes
They can be changed even after they have been printed!
Each had a call to action within the code.
Join WI-FI here
Reserve appointments here
Map location here
Free QR reader here
Pay for a consultation here
Front desk information
Going digital CAN be paper based !
Its full circle, the Partners like the idea as a start point
The idea of a brochure that connects to the clients smartphone resonated.
QR codes will also be used as a wall collage, designed by my husband of course!
Education videos, information videos and cartoon style info-commercials for specialist services within the practice.
This time my digital transformation fills me with confidence, and the reality is I was wrong all along.
Going digital CAN be paper based !
Paula Maynard, BA.
Interviewed by a leading medical journal June 2021 newswire article
