Using a fishing narrative is a way to understand almost any business model.
Plenty of fish in the sea for the 2020 property market.
The biggest change with the fishing this past year is that many businesses have had to change the rod, bait and even the river or pond.
A fish out of water for many.
But the fish are still there, still hungry and still open to bait change and deals to reel in.
So what was the bait in 2020 ?
The housing market seems buoyant.
Landing new business in 2021
Many business out there are already wondering if they can survive.
Plenty of fish but no bait, painful marketing, old methodology, bottom feeding.
What is changing at lightning speed for 2021 that can be exploited right now?
Focusing on the customers Smart phone
Social media is rapidly becoming the sales ledger just like blockchain.
Casting into property market waters has changed in the blink of an eye.
Think of all the fish in the pond as the carrier for your sales information.
Spread your net in a new philosophical way.
Feed the social media fish to distribute your marketing for you.
New clients in 2021 and beyond will come from the other side of the pond.
A new Smartphone website technology called Progressive Web APP or PWA.
For this article, think of a PWA as a sophisticated walkie talkie
Pushes Chat, SMS, Notifications
PWA Connects directly from paper
Automates all your touch points straight into your CRM
Over 60% of business conducted on the Smartphone is a statistical red herring.
Dont let this one get away.
The above statistic ignores the much higher statistic – the touch points of a sale.
In other words, all the points a Smartphone USER took to make a decision on a sale.
At least 70% of all Social media traffic in on the Smartphone.
An Estate Agent knows its market, it has the right fish in mind to land.
All that needs to change for 2021 is a change of bait and handling the fish more efficiently.
What is your Lure for 2021 ?
If the PWA is your new fishing rod.
Then your CRM manages complex client touch points and remembers all correspondence, all telephone calls, all emails, all digital contracts, diary updates, sales performance and lots more.
In fact a CRM is like Plasticine, it can be shaped especially for your business.
And sits on every Smart device in your organisation for all to access as one central resource.
Pre Christmas DEAL for January 2021 lift off.