And worse still, they corrupt their brand by not fertilising the referral by leveraging social media advocacy on their clients Smartphone.
An article published in the business press and Newswire July 02-2021
Will Nicholls MD. Maltix Partner programme.
Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.
Gen Z Doesn’t Care
The under-18s have moved on:
Tik Tok. Snap. Maybe IG.
They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.
Millennials Are Ready to Ditch
Using technology with more intention and purpose is a burgeoning undercurrent industry.
These Blockbusters are route and cause changers for the Smartphone generation.
The Social Dilemma The Shallows, Irresistible, Hooked, or Digital Minimalism.
Millennials install Newsfeed Eradicator to kill their scrolling addiction, then they’ll install uBlockOrigin and Ghostery to block all ads and tracking.
Delusional Directors waste money on marketing
Millions of ultra-conservatives are ditching Facebook for a new social media platform that respects their right to be deluded.
They are Jumping ship in colossal numbers to the “Free Speech Social Network.”Parler
What’s Left Won’t Be Worth Keeping
The Gen Zers ditch, the Millennials ditch, the far-left ditches, the far-right ditches, and what remains?
Non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls with too much time on their hands.
75 % of all business will be conducted over the Smartphone within the next 60 months.
Directors who move from marketing their Website to genuine APP advocacy will reap the rewards on any platform!
Change will be very good news for marketers, entrepreneurs, social media users, and the public at large.
- For marketers, more platforms give more marketing options, more niche specificity, and Progressive Web APP’s for A to Z Smartphone business and genuine customer service.
- For entrepreneurs, there’s the opportunity to build bona fide, elegant, innovative Facebook challengers for the first time in a decade. As individualist-consumerist society grows, expect to see a proliferation of niche-specific sites in the years ahead.
- For social media users, expect ad revenue sharing… just like Medium and Rewards from your own data !
Contact William Direct
Will Nicholls MD. Maltix Partner programme.
Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.
Liked this blog, very insightful, brought a smile to my face.
Especially liked this about the Gen Z’s:
They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.
This brought the smile to my face:
Non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls with too much time on their hands.
And Company Directors take heed of the following:
Directors who move from marketing their Website to genuine APP advocacy will reap the rewards on any platform!