A conversation with Judith Germain

A conversation with Judith Germain from a bleak cold winters day in the UK.

I’m so blessed, absolutely amazing professional people who agree to a blog with me from the Marc Jarret WhatsApp groups.

The eloquence and succinctness of Judith’s business explanation blew me away, her elevator pitch would turn even Richard Branson’s head!


Not really a word, but getting a strong sense of the business leaders maverick mindset was key to an explanation of just how she germinates intelligent change.

An opportune piece of timing on my behalf, I changed the Google Meet back drop to a greenhouse full of plant pots for the call.

I know Judith had her wooly socks on because its minus 4 in the UK, but from the relative warmth and sunshine of Gozo, the greenhouse looked warm and fuzzy for our energetic call.

Judith is a prolific author, book publisher, magazine writer # 57 and podcaster #2 ( 300 episodes )

Was an international radio presenter for just over a year.

An HR Zone Leadership Columnist with expert opinion sought by radio, trade and national press.

Very impressive as is her website

The map is not the territory.

“If you start from a standpoint thats it’s not necessary what’s actually happening its easier to reverse engineer a newly thought through solution” there’s logic for you.

As she pointed out, each and every mavericks mind is unique and each of her podcasts manifest from different past conversations and scenarios.

My job is change mindset and change perception to rethink the processes.

I likened it to seeds in pots in the greenhouse behind me, every pot is a podcast or a magazine article, all sunning themselves ready for future harvesting all overseen by the mastery horticultural skills of this amazing lady.

Her library and arsenal of podcasts and magazine articles are published to be intermixed into bespoke solutions for future clients.

Green shoots of information and shared solutions.

Judith regularly works with leaders who are not fully respected by their peers *

Change the thinking alter the thoughts.

Very often senior leaders have an ill defined problem, they think that they know what the problem is, but very often they do not.” I’m not sure how to resolve this problem” is common in conversation.

Her clients have questions that require fresh linkages to innovate new solutions creating an ” OK lets think about it this way moment”

Her specialism is effective leadership influence that amplifies the maverick leaders skills and enhances emotional intelligence within their world of perfectly normal chaos.

Judith’s model is a living organism, conceived to make it simple and easy to remember in the ridiculously fast and frenetic world of the maverick leader.

She is a consultant, trainer and speaker focusing on 1) mentoring program and 2) an intensive program formulated with a bespoke scorecard based on real live life data as part of her offering.

‘How influential are you?’ scorecard at https://amplifyyourinfluence.scoreapp.com

This gives real-time results and allow her to get to the core connective tissue of mind change management and always with a focus on improvements her clients can pursue immediately.

A book title as exotic as a 60’s supergroup “The Maverick Paradox: The Secret Power Behind Successful Leaders”

She delineated between the podcast knowledge sharing and the provocative history library.

Her regular magazine tackles the subtle use of intelligent language to create new business from powerful leaders and the focus is based not on pain, but on motivation.

Magazine link

The mavericks paradox

“It’s what they want to happen” Judith proclaimed.

A lot of business change is based on strategic thinking, unfortunately there is not a lot on offer out there for strategic thinking, so she’s created a number of models to enable strategic thinking as well as other leadership needs (eg culture change).

These kind of myopic multi task setting leaders dont react to their feet being held to the fire, even if limbs are sliced to the quick, it’s just a flesh wound in their daily battle at work.

They can literally burn to the ground and successfully carry on managing and directing.

So she is always focused on the best way to think about how to resolve the problem and discover new ways of thinking to create order inside the disordered mind of the whack a mole leader. Maverick Leaders tend to be more organised.

Judith is very proud and rightly so, her diligence really instills changes for her clients lateral thinking and strategic thinking with a real focus on emergent thinking.

Intelligent disobedience is a key part of the problem resolution for senior leaders.

Yeah you did read that right !

3 strong points I noticed talking with Judith.

Investigative thinker : Structured solutions creator: A Bold listener and helper

Finishing our fantastic conversation, Judith asked about my business.

Printing windows into future publications ?

It could be latest podcast or magazine, but also one-to-one interaction between her, and her readership live! something very new in the book industry to take on board.

We also spoke briefly about My Most Trusted and lead generation.

Talking to very senior people with problems is actually quite difficult and the idea on My Most Trusted may well be a channel for her to investigate so I referred her to Michelle Scott for future prospecting.

“Comfortably generate 1500 warm leads a year, just follow the system”

Michelle Scott

My Most Trusted Trainer
My Most Trusted Trainer

All ears

Judith was surprised by a couple of facts regarding potential QR in her future publications.

Firstly the technology of QR is not a website, it’s logically built for the in situ phone user.

Nobody scans a QR without a damn good reason.

Get the reason right, very often with a captivating one liner and call to action and all is possible.

Individual QR landing page solutions can be changed regularly AFTER print.

Armed with the basics Judith could connect pages in her books with her readership, woah

Subscription QR pro landing pages (some connected to smart form pages) always have a unique URL and click scan reporting system worldwide.

QR landing platforms
QR landing platforms

A few subscription QR platforms spring to mind, MP3 for podcasts, EVENTS & Feedback or Live CHAT and magazine all with GDPR automated data management

Great to meet you Judith, thank you for your time!

Blog written by William Nicholls MD Maltix online stationery

Got a problem ? Interested in using QR effectively? Lets talk, add my details to your phone.


Managing prospects at a show: A conversation.

Business cards from maltix

A conversation on WhatsApp

Hi Mike. If you wanted to impart information or collect specific information at a show In multiple ways, what message would be important for you to get across ?
I’m curious for your sector
That we are specialists in the franchise sector and work with franchisors as an outsource partner
Do you do any other shows or face to face outside of franchising ?
I attend the Business Show and the Asian Jewish Annual Show
If you could get more detail from a prospect’s potential needs, what questions would you ask ?
To both Franchisors and Franchisees Do you have any outstanding debts To Franchisors Do you need any of the following outsourced services Franchisee Audits Benchmarking Financial Analysis and Business Valuation
And what could you give them that would get their attention?
No Collection No Fee Debt Collection
Third Party Audit
Independent Valuations
Outsource services they do not do in house

So the bulk of a concise message could be handled with an elevator pitch
And their response data could be managed and calibrated for more information or maybe invite them to a learning event ?
Well it’s all on the website and this is what I say on the phone to prospects
I don’t envisage a learning event
An event was just a suggestion
Just saying
Prospects want to understand that we are professional
Let me put together a scenario for you
Let me know what you think.

It’s based on immediacy of information that fits easily onto a phone in situ.

“Once they leave the show, maybe it’s too late”

Get a smarter hook in place so you can weave your magic on the day
Imagine your business card, flyer, pull up
If we assume the number one device at any meeting is the phone, then the logic of comms should be phone based. The fastest way onto any phone is QR, it takes one second to load and its tech is 100% phone designed. Im going to send bits of logic without reinventing stuff that already works for clients, hopefully we can build a picture for you.

This is a vCard https://qrco.de/bdVDQv and is designed to be sent through the smartphone network
When you click on it, all of Michelle’s details are there without error
Ok great
Download to your phone please
she is now within your phone 😉
Done very good
You can also share her details
perfect, this turns your phone into her business card distribution
This saves the data

My Most Trusted Trainer
My Most Trusted Trainer

Come to that in a bit
on her business card it looks like above
What about follow up
Aha I’m coming to that
This type of QR also has a reporting system, so you will know exactly how many times its been scanned or clicked

My vCard has over 1300 scans in 4 months
I understand
So how is this better than a CRM like HubSpot ?

And how does that translate into work ?

I’m coming to that, but a CRM has to connect to data or it can be added via vCard directly into any CRM, but Maltix systems automate this with a handshake key.

Ok I have to go out now
I have explosive interest, but not from website or linked in,
Let’s set up a zoom
Anytime next week

[10:54, 30/12/2022] William Nicholls: Will do!

Sent more after Mike left the chat:
The next few bits are advanced solutions, but i’m pretty sure its going to be important for you.

serviced vcard
Serviced subscription vCard

Link to my vCard https://qrco.de/bcMZTi
I want you to imagine this on your business card, pull ups, flyers, stationery, billing, EVERYWHERE you print plus all your email signatures.

On subscription, you own it, its look and feel and all the information within. It can be changed at any time. This means you can print and never worry that stuff is out of date.
Now it gets more interesting.

Imagine the reverse of your Business card.

Here is where Actor Avatars and Videography do your pitch. Built specifically for social media and the smartphone. But it works anywhere. Again with a live link and reporting system.

An example or two

MMT training book now
MMT training book now


meet luna
Meet Luna


Luna does all my heavy lifting, she gets 200 scans a week all over the world
This is the print copy we recommend. QR only you will notice.

Using Michelle Elevator pitch as an example, lets look at the CALL to ACTION

My Most Trusted
My Most Trusted


On this example the QR call to action is different to the first example but the scan takes you to the same page.
The CTA action button says Book your training and that takes the prospect to a Secure Smart Form Page.

This one in fact https://maltix.wufoo.com/forms/referrals-and-warm-introductions/

Click and take a look

This page can take payment and take her calendly bookings.
It’s automated to her bank account and all the data is recorded inside her CRM using https://

AND its automatically segmented inside her CRM for newsletters using another integration Maltix recommended.
[10:58, 30/12/2022] William Nicholls: Meeting Booked

A conversation with Megan Johnson-Zucaro

I’ve been waiting so long to talk to Megan, what a conversation! Just prior to our call I had taken Dipsy and Flopsy for a walk around my village in T-shirt and shorts on Gozo, reflecting on my mothers explanation of the terrible weather in the UK and super scary heat in the US, China and the Med


I was excited to talk to Megan plus the fact that she lives in the glamorous Beverly Hills, home to Tom Sellick.

Beverley hills chunked me to a film that I haven’t seen for 30 years, Three men and a baby with Mr. Tom Selleck, {shot in Toronto I believe} I remember, Tom had quite an effect!

Megan Johnson-Zucaro a helper a lover a giver.

The first thing that struck me about Megan was her openness.

She revels in this natural share of her world, the word candidness was invented for the likes of Megan, she’s 100% direct with no fluff.

An American business woman whose knocks and experiences would likely never come through from a British interviewee, she told it straight between your eyes, I love that.

Just out of her 40’s this Minnesota country girl reminisced about how she became a fashion model at 13 and developed a burgeoning fascination with TV.

After university, she launched into a young career on the ABC news desk, editor, reporter and news anchor, it was here she began to discover the egos and alter egos of fellow reporters.

This critical time forged her career path in latter years, she fell in love with reporting live TV and a man.

Life moved along, still quite quite young married to a pilot that forced regular relocation, her three kids arrived one year after the other.

Career change

Megan decided to get into the mortgage and finance sector by becoming a planner she worked in a large office and inevitably there was a slowdown and the company was sold.

The repercussions of this forged a career change into Real Estate on Beverley hills.

At last stability arrived and for five years it fitted in really well with raising her kids, but the effects of 25 years of marriage brought Megan to a conclusion that her marriage was over.

New relationships bring change

Megan’s natural hunting ground is on stage, up front and she has a natural ability to suck up criticism, never get offended.

Not that I saw her body language because we had sound issues on the call, which necessitated Megan to hold her phone to her ear.

When I mentioned the importance of a physical business card and the theater of handing a card to someone for the first time, her body just quaked with agreement.

My suggestion was to put together an Elevator pitch on the reverse of her business cards via a dynamic QR within a new PhoneSite

That way we can make changes years from now, her business card will never go out of date.

L’Église écossaise, Kirk, Episcopal, Presbyterian, Catholic I didn’t ask

It’s not the religion, it’s the faith

Her Church her Gods plan and her ecclesiastic friends are core, its integral to her belief systems, charity, love, family, finance and that was the driving force, the impetus for her re engagement with the real love of her working life, her new production Co.

Her awesome visions are crystal clear.

She help people share their stories on TV, through events, books and hosting and speaking at other peoples Events

Talk to Megan about your Interviews your film production your podcasts, she’s great!

Every BLOG I conduct has three words I think are succinct with the interviewee, here goes, but I also have a fourth!

Adept , Adroit, Deft, Respected

Journalist-TV Podcast Virtual Host Producer Production Manager

BUSINESS CARD Soaring Summit Working with people LISTEN

Blog conducted and compiled by William Nicholls

PhoneSite’s from Maltix built on the day with vCard connected to QR on subscription for change £25 $25 €25

Elevator pitch example included

meet luna
Meet Luna

Print with impunity

A conversation with Michelle Scott.


Fast track My Most Trusted trainer and relationship builder extraordinaire.

Michelle Scott
Michelle Scott

You can feel experience in a conversation can’t you?

Michelle imparts infectious enthusiasm partnered with absolute belief that business on the smartphone has moved into a completely new era.

One of four kids growing up in South Africa her father worked in a goldmine and her mother had 32 boys aged 6 to 18 in her house at a large children’s home, she ran it with an iron fist.

Michelle’s inherent feistiness inherited from her mother, and the considered thought process of her father are admirable traits.

After schooling Michelle studied fashion design, and quickly realised she enjoyed the process side and the psychological side of people in business.

Feeling her need to grow and discover people in life she’s she switched jobs including spells as a switchboard operator and a bartender in a nightclub.

But it wasn’t until she started to be involved in the Florist industry and working closely with senior management she began to realise importance of relationship management.

It’s core to her thinking process core to her career growth and one particular woman poured emotional problems into her work which again helped her to learn how to work with senior management in other industries, including estate agents and landscaping.

So, with this experience and core confidence she reveled the interview process, and it took her exactly where she wanted to be, the rewards were good

The only thing that didn’t really work out was a short space of time working in a hotel, but apart from that she’s forged a career with huge administration skills, interpersonal skills and above all relationship building skills.

Getting married and moving to the coast.

Michelle loves Mossel Bay near the Klein Brak river bordering the Garden Route National park, a beautiful part of the world, she loves watching the whales in the mornings.

Earlier in the year she bumped into Scott Cundill of My Most Trusted and she just knew instinctively this was her vocation, she would say that My Most Trusted {MMT} has changed her life.


It’s a big role on the fast track training program and Michelle is fastidious.

The benefits

Michelle’s clients are looking to reduce their marketing costs and increasingly they are focusing on return on marketing investment. She is moving ahead of the trend for quality relationship building and warm lead generation.

Although my most trusted is a simple to operate proven system for creating warm leads, it requires time training yourself, her clients haven’t got the time and they want to quickly implement MMT succinctly and precisely.

She confidently exclaims that any business can generate 1500 warm leads a year PER LinkedIn account without a hint of selling.

Her fast track training program instills the habit of use.

Her quickly delivered training guarantees anybody using the My Most Trusted platform will absolutely fly.

Maltix Partner

Intrinsic to her belief that the smartphone has become the number one business tool, she’s also smart enough to see the adoption of small business problem solving using Dynamic QR landing pages.

Implementing professional in situ QR solutions has been a rapid learning curve for her and she’s very excited about getting these solutions into her business community.

Her leading question is “What keeps you up at night ?” we have a solution.

These QR are going on the side of her car !

Click or SCAN

My Most Trusted Trainer
My Most Trusted Trainer

VIDEO explainer for My Most Trusted

My Most Trusted
My Most Trusted

A conversation with Lis Hoyte BA (Hons) MSc. Author

Lis Hoyte
Lis Hoyte
Lis Hoyte CLICK to BUY her book

My first impressions of this wonderful woman are her very fast talking and visual skills.

Tucked away in a back bedroom for a bit of peace and quiet with a woolly hat on told me that it was quite a cold day in the UK today and she agreed.

A mother of three kids plus step kids, she launched into a whistle stop tour at breakneck speed that challenged my short hand skills, thats a first !

The self help tools for Coercive control in any relationship

Empowering men and women in controlling relationships.

Lis helps Women and Men to ‘Break Free’ from Coercive Controlling relationships.

Her belief system is chiseled from her own experience with a thoughts on realising your own ‘Power’ with less focus on the perpetrators actions which can ultimately hinder.

After experiencing this type of abuse for nearly 2 decades Lis wants to spread awareness of coercive control on different platforms in order to create new beginnings and build new models to support those experiencing this type of abuse. 

Her first book was called Break Free my journey, and she talked about her personal journey over the last 18 years and how this has helped her develop and precipitate change in peoples mindsets.

She spoke at length of abusive relationships that are put onto children from any gender and the damage that causes in parenting relationships.

This inspirational work is forging her new book focusing on children with tools and ideas to empower children on their transformational journey of change with disjointed parenting.

Lis spoke about co-parenting within coercive controlling adults, and a unhealthy propensity or obsession to turn children against the protective parent. Using children as pawns inside an already baffling relationship.

Super encouraging

What’s super encouraging is that the book stands a great chance of entering the national UK curriculum. Its being tested with three local schools for national quality assurance thereafter.

I asked questions about her views on the judiciary system and we both agreed that the system is divisive citing a recent story on Malta.

A woman was actually murdered last week by her abusive estranged husband.

Court cases and divisive lawyers rolling on for months or years, ineffective policing.

Stuck in the middle of all these problems are the children.

Lis asked this question, do social services fully understand coercive control and have they got the skills to recognise?

From experience, her opinion is they filter problems into layers within the fabric of social services and that that hinders effective process.

We agreed a resounding NO on the capability of courts to facilitate a healthy outcome for children.

Lis is very focused on self-help and she actually helps protective parents put together historical abuse information for court cases.

We share a vision of connecting her books to the readership through Dynamic QR codes, The smartphone is the key to this success.

We shared the wonderful idea that she can hold events one on one with her readership or run events with up to 100 potential people on any call for free using Google Meet organised on a new smart phone event platform built by Maltix, the first of its kind.

In order for Lis to be in better position to make this project fly she became a certificated speaker in May 2021.

3 things about Lis: Courageous: Emotionally intelligent: Quick !

Lis Hoyte
Lis Hoyte



A conversation with John  Ambra

VP sales TAWK The largest CHAT room on the planet

Business tech blog for small business from Maltix online stationery.

serviced vcard
Online stationery

In preparation for a google meet call next week to some contacts via Marc Jarret’s WhatsApp networking group, I thought an introductory BLOG would be useful.

Eight years ago, I decided to install a chat room into my WordPress maltix.co.uk website, I was recommended TAWK and have used it ever since without a hitch and also use the App.

A couple of years ago, a group of us banded together as Partners within the My Most Trusted programme through Scott Cundill.

We became a self help support group, the idea was we would learn much quicker collectively than individually.

As ringleader, I set up a SLACK system where we could share and manage vast quantities of email correspondence and documentation.

We began integrating technology we were using, especially Google Meet for up to 100 people for free, a brilliant tool and so easy to use to this day.

It was during this time that we began to realise there was a lot more to TAWK than met the eye, so I invited the very modest John Ambra into our sessions.

A conversation with John Ambra, nonchalance Aussie style

Lovely relaxed conversation with John this morning, the sales VP from Tawk the largest chat room on the planet.

John is an unassuming man with an interesting background in direct sales.

He started off as a door-to-door knife salesman and his party trick even today is to cut a five cent coin in half using the very same knife from 20 years ago.

That’s the value of selling something that’s worth $1200 I guess.

After university he set up a small business being a DJ and with his parents help put some money into the musical equipment, he then got more and more into direct sales.

The mindset of commission only

I’m with John, the best sales people in the world are commission only.

To be excellent earning through cold calling commission takes its toll.

You don’t hear of people talking about the benefits of commission only and the personal growth you need to experience to get really good at your job.

Jump forward to a 21 year old John starting his own sales company with some big US Brands.

After nine years and loads and loads of different types of products, boutiques etc over 120 people were on his team, commission only.

After 9 years running his own company, a good friend of his Rob began to talk about the next stages within his CHAT room creation called TAWK, on New Year’s Eve 2017 the stage was set.

Rob was looking to refocus on his company and needed somebody to take over sales within a couple of days over a percolated coffee, John and his brother committed to TAWK

In 2018 a big change came into John‘s life because he decided to shut down his sales company, that was tough for him, but he needed change.

John said it was really interesting going to work with people he had known since primary school, including their wives!

A bootstrap company with numbers that take your breath away.

Numbers trip of the tongue with John, nonchalantly announcing that the dashboard attracts 4000 new clients a day and they have got 7 million users.

Tawk controls 20% of the marketplace and they get regular offers for the sale of the company, it aint happening, the journey has a long way to go.

And the strapline hasn’t changed from day one “Forever FREE”

I asked how they make money, a bit cheeky maybe ? not at all replies John.

There are elements in place that make money.

Many business account managers employ TAWK chat operatives for a dollar an hour and then there’s the VA service to let you become more productive by freeing up time.

There’s also a White Label offering if you’re not familiar it allows you to brand other peoples technology within your own brand, a seamless provision of service.

Tawk has also added video screen share and very sophisticated CRM

2023 is a real big year for growth adding more tools and more value into into the system.

John confidently predicts that the integrated services of TAWK will become the biggest business operating system on the planet.

With 2.9 billion widget transactions a month on Tawk, you cannot possibly doubt that.

Next year this CHAT room moves into SMS and email ability to seamlessly interact all your channels in one place.

WhatsApp Facebook Instagram, website, App all in one place with more integration of in situ payments and in chat payments.

This is the exact same spirit of in situ smartphone business we keep on about.

There are more exciting announcements on the horizon moving towards crypto-based payments as well perfect for small business.

It’s easy to see business adopting TAWK as a one stop shop, one place to login into in the morning, everything you and your clients converse about all in one place.

3 Words about John: Gritty. Generous. Intune

CLICK or SCAN to view dates & register

This is the worlds first EVENT platform built for the Smartphone with secure CRM integration. RENT directly from Maltix

Add EVENT to the diaries you use and share via you phone.

Chat room coaching
Chat room coaching

A conversation with Debbie Bryan

Debbie Bryan Taj Mahal

Motor vehicles are very important, I bought mine from a lady who was leaving Gozo and was desperate for the sale.

I drunkenly negotiated down to 6000 euro, that was 10 years ago.

After all this time, I’m not convinced electric cars are the answer, maybe hybrid, I’m really not sure, and why change ? I can hardly get into 3rd gear on this tiny island.

I do have a fantasy car, yes the 30 year old MG RV8 supercar with a 3.9 litre Range Rover engine, but it’s a time for reality not fantasy, nothing worse than a silver haired man in an open top sports car.

10 years on, the French eh?

You can imagine the advertising for this Renault convertible of mine 10 years ago. It would’ve said wonderful things about the performance, comfort and economic ability.

But with 60,000 miles on the clock and the inevitable niggles of a older car, I don’t suppose Renault themselves would appreciate my advertising patter, conjured up whilst negotiating a heavy storm this morning.

Fairweather windscreen wipers

Fairweather windscreen wipers from your Renault dealer today!

It’s quite ridiculous that windscreen wipers perform beautifully when it’s dry but simply stop when it’s raining. Or indeed that the entire front section of the car has to be removed to replace a light bulb and indicator light, the French eh?

A conversation with Debbie Bryan

Debbie Bryan Taj Mahal
Debbie Bryan Taj Mahal


Had a wonderful call with Debbie Bryan today, international motivational speaker and personal coach.

Grounded in a past career with sales teams and busy gym hair salons it was a pleasure to talk to her and we will talk again soon with our common brogue of Somerset and Wiltshire.

We agree on so much and I always know, whatever, it’s gonna be an easy conversation, we both sing from the same hymn sheet on life and attitude to life.

Sore arse and stiff sand

We launched into talking about her charity trip to India.

A trip in trepidation for a lady in her mid fifties, the challenge of 360 km trip across India.

40 to 50 miles a day on the pushbike starts to get into your nether regions, broken roads, deep sand but never a broken spirit.

Debbie was inspired by friends who took a similar trip in Brazil a couple years ago and she’s already planning for a Vietnam Cambodia trip maybe next year.

Crash bang wallop

When you consider 12 years ago Debbie was involved in a terrible accident that nearly removed her ability to walk, raising £1500 for charity on a sponsored pushbike ride across India sounds unlikely.

But thats the spirit of the woman, self motivation and driven energy.

On her trip she was inspired by the people who came out of their houses and off their fields to touch her blonde hair and take selfies.

Despite the poverty everybody’s got a smile and a smart phone !

Target setting and talking to the trees.

On a trip like this their are the inevitable lows, and those lows can resonate to fellow cyclists.

So Debbie made wishes, she talked to the trees, get through this and something nice might appear, however unlikely!

“I wonder if I will get a glass of wine tonight” ” Maybe some ice cream” “Perhaps there will be porridge on the breakfast menu ” ” oooh chicken would be nice”

We spoke about what happens in life when you ask for things because nearly every occasion there was wine there was chicken there was ice cream.

There was even porridge waiting for her at her accommodation, and that made the stiff ride through the sand worthwhile.

Debbie is an an atomist a bit like me she believes in that, if you talk to the entities around you, you’ll get what you want in life.

I would say Debbie is resilient, a problem solver who believes in herself and the motivation of others.

BLOG written and posted by William Nicholls

Serviced QR specialist.

“Dont lose business to your competitors because you are invisible on the smartphone”

SCAN on your phone to see Blue circle to add to phone and White circle to share on social media.

If you are reading this blog on your phone then CLICK the image

serviced vcard
Serviced vCard

A conversation with Sarah  Grace Jackson

sarah grace jackson

It’s funny how things change as you get into 60s.

We used to have cats and dogs and now we have Gozitan lizards who live under electrical appliances and hunt for flies.

All named of course, although im not sure about Trixie bell.

Another strange thing about getting older is being coerced to go to bed with your wife at night at her time and then reluctantly being woken at 6 o’clock every morning for tea and talk.

It does give you a chance to discuss, I guess, and cogitate over GB news.

This mornings chat was based on the Rollo chocolate sweets scenario.

It’s nice to get these things out and aired.

This is now very clear in our relationship, I was told that she would give me her last Rollo BUT she wouldn’t give me her last toilet roll.

That was probably a Q that I need to go to Lidl shopping today, I had better be prepared.

A conversation with Sarah  Grace Jackson

sarah grace jackson
Sarah Grace Jackson

Sarah kindly agreed we should talk, it was as if we had known each other forever, a meandering journey of trust into the minefield and consequences of sexual and verbal abuse.

4 words: Brassy, Fearless, Punctual, Kinesthetic.

Sarah is a blend of tough cookie and sounding board, an ex professional nurse of multi disciplines and a woman who has been through the torture of abuse and torment herself which has precipitated fierce protectionism around her own loved ones, a very desirable trait.

Candid openness permeates throughout her Cumbrian accent and her professional observation intertwines with her advanced hypnotherapy capabilities.

The statistics are alarming, a third of ALL girls have experienced varying levels of sexual abuse nearly always with trusted family members or visitors. One in five boys the same!

We spoke about the parenting style that allows this to happen.

Sarah is a woman driven to help other women who carry the guilt, the disgust and the crushing undermining of self esteem.

She has a focus on the professional workaholic woman, juggling her life, obsessed with work and not addressing the route problem of deep ongoing and hidden phycological damage.

He stock phrase is” Your greatest challenge is your greatest opportunity” and her new self help book will explain where just to start.

We spoke about the idea of using professional editable QR within her book, to create the smartphone interaction busy women require to embark on their incredible journey of change.

I’m looking forward to help with the captivating one liner in the copy to get that QR scanned and the Call to action therein.

We also touched on the My Most Trusted programme on LinkedIn and the value of creating warm relationships with professional women who need help the most.

Sarah has the enviable ability to be sat right next to you on a Zoom call, for some of you, its time you spoke.

BLOG written and published by William Nicholls

meet luna
Meet Luna

A conversation with Allan Fine

Allan Fine

Talking with a Director at Bristol fruit market yesterday, he confided with me that there are huge stress cracks showing in a once relatively mature and stable marketplace.

Enough for him to tighten his credit controls to a level that he nor his father have ever considered before. {1965}

He knows the risk of breaking old trusted relationships, but he would rather other wholesalers took the risk than his own firm.

The cracks aren’t just with the wholesalers who get up at 4 o’clock in the morning to pick up the produce and distribute, the cracks are beginning to show with the main ( Big Lorry) wholesalers delivering to larger restaurant chains in and around the west country.

So fruit and veg was definitely on my mind watching the MasterChef cookery program on TV last night with Marcus Wareing.

The knock out stages are where a potential winning MasterChef are given a specific task, get it wrong you get kicked off the show.

They are they tasked to do very particular meal descriptions and they have all the ingredients in front of them.

Repeatedly they chose to neglect the ingredients.

Therefore they were removed from the competition.

A conversation with Allan Fine

I had a bit of a wake-up call the other day with a famous Linked In Lead Generation Expert who has obviously been on the pans and in the ovens of LinkedIn probably forever.

Looking at his 27,000 followers should have been a clue I guess.

And I quickly realised, within 5 minutes, that although I had all the ingredients displayed in front of me AND I knew the recipe, I had seriously neglected my “Linkedin menu”

So I urge you to talk to a lead wizard expert and the man from Calgary is just the chap.

Allan Fine Linkedin

Allan Fine
Allan Fine

Blog written by William Nicholls

MD Maltix.co.uk Online stationery and My Most Trusted advocate


meet luna


Trains the Trainer

A conversation with Dave Crane

dave crane

In the car this morning I was having a conversation with my wife talking about our experiences of looking after cattle and horses in very cold spells {like you do}

We shared the mutual physical problems of frozen water troughs.

My part of the conversation took me to Agriculture College in the early 80’s and the importance of clean water.

During this thought process, I remembered the very lecturer and I chunked immediately to how I made my decision to leave further education and not become a vet.

I was convinced that the lecturers were regurgitating information from their university notes from way back in the 50’s and 60’s.

This was the day I realised I was a futurist, a dreamer if you like.

Recently I realised that I wanted to BLOG about other peoples business and dreams as well as my own.

Moving ahead some 40 years

I’m a sociable kind of guy, COVID was not good socially, but I became more focused on social interaction and joining up rented technology to enable me to grow a business idea.

So my Ltd Co, got a tax code, got a VAT number.

My CRM became automated using Smart Form Pages and I segmented data for future newsletters and I integrated Xero for the dreaded Co accounts

But something was missing.

And my daily blogs, newsletters, website and networking pretty much failed to bring in business.

Everything I had taught myself and everything I had payed for just wasn’t working.

Three things have changed that.

Working with Scott Cundill on the My Most Trusted project right from the start.

Removing the Mentors who became my modern day University lecturers of old

Meeting Marc Jarret and my involvement in his WhatsApp networking groups


I meet new people, social people, disparate people who all have something quite incredible in common.

Their life and their business have become emancipated by the solitude of COVID

The common ground of WhatsApp and My Most Trusted is permeating into fresh business practice with new ways to share and create exciting business connections for mutual benefit.

On a call with Dave Crane last night

We met proper on a Vanquish WhatsApp group call last Friday.

I added him into My Most Trusted referral circle, we arranged a Google Meet call.

We shared our business concepts and dreams.

Dave spoke of a new virtual Country of Digital Nomads and the power they possess for work change and support

The most important part of the call ?

Creating business dialogue to work and make business together.

Mutual symbiosis respect and introductions.


William Nicholls Blogger and networker

SCAN my vCard and add to your phone in one second

serviced vcard
Serviced vCard

Touch Click or Scan

Maltix PhoneSite
Maltix PhoneSite