5 star Hotels are getting burned

Kevin Edwards

Deliveroo deliver on the short comings of Hotel Directorships !

Where hotels are going wrong in implementing technology

Kevin Edwards, business development director at Alliants says properties should better use the tech available by Kevin Edwards Reprint on newswire July 18, 2021

The Middle East has become the primary destination for obtainable luxury when it comes to the hotel sector globally.

The continuous development of hotels continues to drive the bar higher in terms of facilities, amenities, and technology.

However, with the pandemic hitting, the expected impact on top-line spending isn’t necessarily keeping pace.

When we look at the demographic and segment changes in hotel occupants over the last two years, have the hotel operators hit the mark when it comes to savvy technology investment to drive revenue?

For the 12 months prior to Covid, hoteliers had a sharp focus on key technology areas such as revenue management, and with Expo 2020 it made sense.

How can you optimise your inventory for the period of the event? Room nights, meetings, and events were the core revenue generators.

The guest drivers changed overnight and people wanted home comforts.

In-room TV streaming, room service ordering online, electronic keys, and contactless check-in and out.

And if they couldn’t get it from the property they would do one of two things:

  1. Stay elsewhere
  2. Use third parties to facilitate their needs

The first option became a clear opportunity as rates plummeted and with them access to properties with little demand and low occupancy.

The second option is a more complicated issue best explained by a recent real-life stay.

How hotels are failing to use technology

I arrived in typically efficient Middle Eastern style through the airport to a five-star business hotel with 800 rooms split between residences and hotel rooms.

I approached the front desk where service was diligent and warm as they checked me in and cut two keys.

Upon arriving at my room I noted that it had been cleaned to the brand new Covid cleaning standards, but there was no mention at the front desk of the mobile key that could have enabled me to ditch the plastic cards.

Having worked closely with this hotel, I am aware that the owner has invested significantly in mobile key technology (circa US$1m+) but there was no communication before my stay alerting me of the ability to utilise this innovation.

Nor was it mentioned on arrival. The experience wasn’t bad, it just missed the chance to be something better.

As I am now stuck in my room for 24 hours while I await my PCR test result, I am further disappointed by the fact that whilst there is a QR code to get to room service it is just a menu which means I have to pick up the telephone to place an order and hope that I can accurately convey what I require.

Alternatively, I could just follow what everyone else seems to be doing and order from Talabat or Deliveroo and do it all on my device.

Food ordered, work completed for the day, time to catch up on another box set on Netflix… Or not as I cannot stream a thing so it looks like I’m going to have to concentrate on that five-inch screen a little longer.

Technology is here to stay

Putting this all in perspective, Covid has probably simplified the guest journey.

However, it has now enabled a significant revenue opportunity in ancillary spend which many are missing out on due to technology adoption.

In my opinion, the operators have focussed on the whizzbang of technology rather than focus on the business case.

Meanwhile, the Talabat and Deliveroo drivers mount up in the hotel reception giving the hotel guests more triggers to order from them.

The Age of Cheap is Over

Mary-Ann-Dougherty

The bill for unaffordable business methodology is overdue.

Mary-Ann-Dougherty
Mary-Ann-Dougherty Maltix Partner.

Think this through for a minute, and yes Im shouting at you.

As prices continue to fall the value of your money goes up….. correct ?

Technology is incredibly disruptive and causing deflation.


Technology that used to cost millions to build can now be rented for pennies.

App share
App share technology


The smart phone is literally replacing the high street.


Since Covid, technology is doubly accelerating this trend.


The value of our money is going up because prices are going down…… now do your agree?


Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.


Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.


And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.


Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.

The bill for unaffordable business methodology is overdue.



Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?

Both political divides sit on a system that historically relies on inflation to pay off historical debt.


Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.

The Age of Cheap is Over


But stocks and property are our salvation right ?


Without 220 Trillion of printed money being printed what would the value of your UK property actually be?


Would your stocks actually have increased?


Inflation matches our picture memory.


The notion of deflation goes against our education.


It also flies in the face of everything in our fiscal life, even if we are 90 years of age.

The bill for unaffordable business methodology is overdue.


Questioning the economic picture from the inside is impossible.

It’s like trying to invent a new colour..

Government is preventing a free trade fiscal economy

The clues are all around.

Cash is out of favour.

PROOF: They even stop you on your travels if you carry too much !

Are you a business owner?

The opportunity for business to adapt quickly is only hindered by FEAR.

The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.

You just have to grasp it before the wind blows it away.

I cannot shout any louder, talk to a partner today.

Mary-Ann-Dougherty Maltix Partner.

The Biggest Problems Recruiters Face.

Mosley article

They cannot get off the hamster wheel because they keep repeating the same mistakes.

Executive recruitment Hallam Mosely MBA
Occupational psychologist.
Executive recruitment Hallam Mosely MBA
Occupational psychologist.

It’s time to be candid about the challenges facing recruiters.

The Biggest Problems Recruiters Face.

They cannot get off the hamster wheel because they keep repeating the same mistakes.

1. There’s too much noise in the market and its difficult to get the candidates attention 

Building a brand is very expensive.

Employee referral programmes tread water.

Advocacy on social media inhibited.

2. Great candidates usually field multiple offers

Bad interviews lose the best people.

Poor smartphone immediacy discourages candidates.

3. There’s a shortage of skilled talent

Like minded and like educated people stay in touch.

Their advocacy is actually hindered with most recruiters technology.

4. Testing candidates skills is tricky.

No automation available to candidate or internal processes.

No skill sets proof available on smartphone interview process.

5. Hiring managers are far too picky.

Poor collaboration, especially in technical requirements.

Zero quality feedback from manager to recruiter.

Poor smartphone immediacy.

6. Recruiters poor technical knowledge required to answer candidates questions.

Poor technical specs provided by hiring managers

Manual slow information transfer.

Candidate immediately smell an incompetence rat and trust their own resources instead.

7. There aren’t enough hours in the day 

Poor data and time management.

Poor APP in APP implementation.

Non existent APP integration.

Poor smartphone immediacy.

Hallams final thoughts:

Common problems can lead to creative solutions.

Recruiting can be challenging.

Without a sophisticated sharing community, recruiters face a real up hill battle with the smartphone generation.

Learning from the experiences of others in your field, you’ll see that you’re far from alone in any of the challenges that you’re facing !

And since someone has almost certainly experienced the same problem before, its good to share your problems, a problem shared is a problem halved.

Newswire 20 / 07 2021

It seems to me that a website is too big for a fancy phone these days.

Tanya James
Tanya James moved away from a website and third party flower sales companies
Tanya James florist

For 10 years I worked for a very famous long established Florist in West London.

I became an all rounder, administration is really important, but it also gave me access to business information that I just accepted was the cost of doing business.

That was until I decided to set up my own business !

We had our own London based website, but the vast majority of orders came from a very well known third party order company.

Their annual costs and commission cost were quite frankly eye watering.

After being layed off during Covid, I decided to open my own Florist shop near my parents home in Telford, Shropshire.

There is a lot to consider setting up a new small business, the physicality’s were exhausting.

And further down the list of things to do, I became perplexed about the cost of an internet presence without using a third party ordering company.

Weighing up the advantages I had almost made the decision to sign up.

It seems to me that a website is too big for a fancy phone these days.

I was swayed by so many “truths” out there.

For example “fewer than 1% of Google searchers get as far as the 2nd page” and “25% of people click on the first result “

But it was my Dad who made a basic suggestion over his birthday Sunday lunch.

I had ordered a birthday card from an APP called Thortful the day before, it all began to click into place.

Dad said “it seems to me that a website is too big for a fancy phone these days “

My lightbulb moment had arrived, what if I bought an APP ?

And just when I thought I had embarked on a journey I could afford, all was smashed when the first 3 quotes came in from random APP development companies.

But there was a video I came across on you tube that changed everything.

It explained that I didn’t need to use the Apple store, there is a new type of APP, cheap to produce and host.

Perfect for small business.

It appeared as a website on a PC and an APP on a smartphone !

I wanted to use local social media effectively and go contactless as much as possible.

I also wanted to offer personal touches using QR codes on the bouquet such as music, personal messages, promotions.

Its endless and I feel confident customers who do business with me on their smartphone will spread the word.

Just like Thortful, I can now use SMS promotions, send out notifications, set up subscriptions, take payments, all the stuff I wanted to achieve but didn’t know how.

A Medium Daily Digest article published on newswire 19 07 2021

Property Agents are behind the curve.

Will Temple

As the market slows, many probably wont survive.

Thought leadership article

Valuable insight is still a top way to reach and connect with customers, partners, and other industry influencers.

Will Temple works in many sectors, but recently the problems inside the Property market industry are much more focused on the needs and expectations of the Smartphone user.

Will Temple
Thought leader

A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’.

Thought leadership is influencing a narrative by understanding what needs to be done

Real Advice to Share

No one rises to the top without a few war stories and major lessons learned.

In this age of mentorship and yearn for professional development, people want to be able to understand how you got there and what you learned along the way.

There are no shortcuts, but writing gives you the opportunity to spread your message to a larger audience.

Driven to Help Your Audience Solve Real Problems

A common misconception of thought leadership is that it’s a soapbox and an ego boost for one person.

And while one’s expertise and wisdom is incredibly valuable, the rules of engagement are changing at tremendous speed.

Learning More From Your Peers and Pioneers

The best leaders admit when they don’t know everything, and the growing challenge is making decisions on future proofing,

It’s not down to the techie in the office anymore, its a much broader brushstroke.

Interviews with others in your industry—learning their founder story, mistakes they’ve made along the way, and the best advice they’ve received—is interesting and inspiring.

Although eventual solutions for our clients may well be complex, that is an irrelevance with the majority of my clients.

Reaching out on a telephone call is usual, movers and shakers have no time for phaff, they have problems on their mind that need to be solved, putting trust in the solution comes from putting their trust in me.

The questions I ask come from hard earned industry knowledge, they focus on identifying the problems and resolving the issue.

The majority of my calls result in decisions being made on the day, it like a weight is lifted off my clients shoulders.

Will Temple newswire article July 2021

Hotels moving away from analogue to clients smartphone services.

Hotelier Middle East

Hotelier Middle East NEWSWIRE article 12-07-2021

QR room codes connected to Hotel CRM

In 1988, the Louvre Pyramid was completed in Paris, adding 95 tonnes of steel and 105 tonnes of aluminium, stacked 70 feet in the air, to the grounds of the Louvre Museum.

At the time, people hated it, saying its modern, tech-filled and stripped back design had no place on the grounds of a 200-year old palace.

Now, however, the Louvre Pyramid has become an iconic sight and a physical representation of Paris’ past and future coming together.

Why are we telling you all this? Well, the hospitality industry is at a similar juncture right now.

A traditionally analogue industry, hospitality has gradually introduced more and more technology. Some say it enriches the human side of things and others fear the personal touch will be lost.

As anyone who has stayed in a well thought-out hotel will tell you, it’s about far more than just somewhere to stay for the night.

A visit to a hotel should be an experience from start to finish.

From the doorman tipping his hat to guests as they swing open the grand doors, to the shimmer of the mahogany desk as people check-in, or the appealing clunk of the door as a room key registers.

These are little details which by themselves may go unnoticed, but once combined, create something beyond the sum of its parts.

What would a hotel be then if that doorman was replaced by motion sensor system;

If the check-in process was done in advance via an APP, and if the room door swung open after recognising the guest’s face as they approached it?

A personal touch

The equilibrium of maintaining the personal touch but using technology for convenience, efficiency and, most importantly in 2021, health and safety, is something Marko Zirdum, general manager at Bishop Design by Paul Bishop, has been thinking about.

The design firm is one of the most forward-thinking in the region and has worked on some of the most striking hospitality projects in recent times, including SLS Dubai in Business Bay.

Bishop design
SLS Dubai by Bishop Design

Zirdum says: “Hotels are aspiring to find that perfect balance across both guest-facing and operational technology.

“For instance, there is a need to operate with fewer people and this comes at a cost of personal interface.

From an operations point of view, this reduction in staff is certainly more evident in light of the pandemic.

Personal interface is lost as we transgress into the future, especially when referencing such notions as moving away from traditional check-in experiences.

However, this certainly wasn’t caused by the pandemic, rather just a result of natural advancements.”

Bruno Pessoa, director of design and technology services MEA at Minor Hotels, has a different outlook.

He believes hotel technology can only increase a property’s personal touch.

Human interaction

Where does all of this leave the traditional, human concierge? Cleatus George, chief concierge at W Abu Dhabi – Yas Island isn’t worried about being replaced by robots.

He says: “A concierge is important.

You are an advisor, a counsellor and a guest’s best friend.

You are the one-stop person when a guest needs help.

The most important thing is that the guest puts their faith in you.

Even more now, when technology has made information available at one’s fingertips, the tourist is overwhelmed with the amount of data online, opinions and options.

“Human beings seek personal recommendations based on subjectivity and emotion. Concierges are the ones to provide it.

We use knowledge, as well as our own experience to show our expertise to the guest while adding a personal touch.

“While it is a great tool for the concierge, technology will never be able to replace personal service and emotional bonds.

I always like to think that a service professional should go on a partial emotional journey with the guest, just enough so that the guest feels empathy but not so far as to be intrusive.”

Cleatus George
Cleatus George

Guests are the priority

For Accor, the role of technology of hotels is two-fold:

To maximise comfort for the guest and to smooth operations. Tariq Valani, senior VP IT, India, MEA and Turkey, says: “From a design perspective, guest-facing technology is the new priority on their Smartphone.

Per Hotel its very good value and runs independently in the cloud

This meant that offerings such as WiFi, interactive television, guest room telephones and other solutions were always given importance over the rest.

Following the pandemic, there has been a shift to ensure that solutions put in place make our guests feel safe and have an “at home” experience.

“While we move through this pandemic, it has been clear that the guest’s voice and needs have played a much bigger part in driving the technology strategy.

Where guests were not interested to use certain technologies in the past, this has changed dramatically.

“We are seeing a rise in comfort levels when it comes to online payments, using APPs for various purposes like opening door locks, switching on lights, opening curtains and scanning of new generation QR codes to access services in their room and in open spaces.”

Room QR on beautiful wall signage can directly connect to staff departments within the Hotel and the Hotel CRM

QR can also connect to pay here enabled smart form pages

This is revolutionary for pay for use or purchases facilities within the Hotel or future promotions.

Interestingly, the professional QR code system we adopted allows us to change the destination of the QR code without reprinting.

More importantly, new Generation APPs, dont have to be downloaded from the APP store and are super light on customers smart phone memory.

We are building a database for future APP notifications and direct SMS for valued clients.

Tariq Valani
Tariq Valani

Changing spaces

How will people interact with the physical hotel space in the future? With automation being rolled out as quickly as possible in some new properties, designer Justin Wells, founder of Wells International, fears hospitality could be losing its tactile nature.


He says: “The philosophy of my business is around the theatrics and pageantry of hospitality.

I consider the way spaces perform, their illumination, the movement and change of shapes under the guise of theatrics.

And this is a trend being picked up by the global operators within the lifestyle brands.”

Justin Wells
Justin Wells

Having led designs for the striking W Abu Dhabi – Yas Island in a previous role, his approach to design is self-evident.

He adds: “Humans are very haptic, we love the feel and touch of things.

We can see luxury by its plushness and its detail, and at times, you really just want to feel it. In a world where everything is hard and easy to clean, visually it feels like a lessened experience.

I fear that diminishes the experience of the guest.”

Yas island
Garage at W Abu Dhabi – Yas Island

Hotels’ hesitance

When it comes to owners and operators actually installing new pieces of technology, Wells says their is far too much resistance at the moment.

He explains: “You look at it through two different pairs of eyes. One pair is the owner/operators, and the other is designers.

For the owners and operators, technology is a cost and investment.

“We’re not at the beginning of the pandemic but we’re certainly not at the end”

Since we’re in the middle, owners and operators are really questioning what is needed.

If an operator has 10,000 hotels and then has to tell each owner to invest in certain technologies, the magnitude of that investment is so much.

It’s a difficult conversion to have, so economically, hotels are being cautious with what they implement.
Therefore, we’re only seeing what’s purposeful rather than what’s flashy.

Some people want to take a leap, but others are watching things unfold.”

Awakening the senses

Diane Thorsen, design director at Gensler thinks that while touchless technology will mean the tactile experience decreases, it doesn’t mean guests can’t be immersed into experiences.

Diane Thorsen Gensler
Diane Thorsen

She says: “We experience spaces using all of our senses. All of them are really key, touch is only one of five.

“That being said, Gensler was recently challenged to design something that used sight and sound instead.

Typically hospitality designers focus on the tactile aspect, but we thought we could create a space where you could hear birds singing, smell bespoke room fragrances, and create your own experiences with taste, even.


“The sounds are artificial, but the way we captured those sounds in nature was natural and the audio has been beautifully done. It’s about innovation.”

Thorsen believes hotel design is going back to its basics.

She adds: “We’ve crafted a new niche whereby we can tell our owners we can create experiences that activate senses in an experiential way.

Sure spaces are becoming simpler, but in its place, spaces have been going back to their roots, and that’s beautiful

4 Industries That Will Disappear Before the Year 2030

Levi Borba

They employ a quarter of the workforce, but in less than 10 years these jobs will be history.

Levi Borba Newswire June 2021

Future events are uncertain, and detailed information about times to come is impossible. But we can use current trends, technological innovation, and reliable information to predict likely scenarios.

During most of my career, this is what I did while working for global airlines.

It worked fine — most of the time we were right.

Predictions saved considerable money for these companies.

Saving money. In that lives the biggest benefit of futuristic reflections. Predictions are useful when we are planning our next investment or career choice.

The billionaire Bill Gates wrote a book called The Road Ahead twenty-six years ago.

There he predicts the impact of the Personal Computer revolution.

Many of these predictions materialised.

In the same book, there is also a phrase that stands true to this time.

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.

Considering the technological, socio-economical, and environmental changes of the next years, here is the list of 4industries that likely will disappear (or become niche) before 2030.

Telemarketing

This form of marketing will fade due to automation, and also because it is often annoying and intrusive.

In 2017, the Guardian published an article predicting which jobs would disappear. Telemarketing had a 99% chance to be fully automated in 15 years.

Nearly 70% of B2B buyers go online to search for business solutions instead of waiting for a call. Today, if you call up a prospect with an offer, the chances of making a sale are less than 5%.

The majority will hang up the phone.

There are still over 8 thousand telemarketing companies in the USA, but the effectiveness of most of them is questionable.

Besides, their business is changing from offering products to services like credit collection.

Therefore, instead of a telemarketing operator interrupting your dinner to offer you a new credit card, soon we will only receive a call if we forget to pay for the credit card company.

Staffed retail

As with telemarketing, staffed retail will also fade because of increasing automation.

Take a look at the picture of any supermarket 10 years ago and compare it with the same place right now.

Chances are that the number of self-checkouts at least doubled, reducing the need for human cashiers.

As a result, it’s been estimated that the self-serve kiosk industry will be worth $34 billion (£27.5bn) by 2023.

While the demise of the cashier is not a secret (it is one of the 4 professions that will disappear in the near future), other retail-associated jobs are at risk, like sellers or cleaners.

Places like the automated stores from Amazon Go will be everywhere.

In fact, Amazon themselves declared they plan to expand from the current 30 non-staffed stores to over 3000.

This plan, coming from a company that earned $300 million just by developing a button, looks plausible.

Customers who have the Amazon Go app just need to enter the store, grab whatever they want and walk out with the items. Later, their account is charged.

Of course, few retail sectors will remain staffed. While people do not need help to buy their groceries, niche industries like luxury stores will opt for the personal touch of sales assistants.

Staffed banking

A few months ago, I asked all my friends in our chat group when was the last time they visited a physical bank.

Of the 8 respondents (yes, not an enormous sample size, I know), only one answered less than 1 month.

On average, the last time they stepped into a bank was 3 to 4 months ago.

Ask yourself the same question.

Ask your friends and family too.

There are exceptional cases still requiring the physical presence in a bank agency, like a few businesses or people who are not tech-savvy enough, but they are becoming a diminutive minority.

Finance leaders warned that those in customer service, middle and back-office roles likely will lose their places to computers soon. 

IHS Markit estimates that 1.3 million bank workers in the United States will be affected, and 500,000 in the United Kingdom.

A report from GP Bullhound revealed that 91% of people prefer to use an APP than go into a branch.

That includes me and most of my social circle.

Unless you feel some peculiar pleasure by waiting in lines (I will not judge), I bet you prefer to make bank payments remotely instead of driving to the local branch.

Travel Agencies

Of all the sectors in this article, if there is one that I bet will disappear not before 2030, but even before 2025, are travel agencies.

Or at least the ordinary travel agency.

Besides all the data (see more below), I base this guess on my observation as a Hotelier.

Only 4 years ago we still had a considerable share of our guests coming from travel agents. Today they are rare.

Most people make their reservations using portals like Booking.com, Hostelworld.com, Airbnb.com.

Others book direct, using the resources from Google Hotels or TripAdvisor.

Even elders do that now.

But imminent change is on their horizon as well, Winding TREE innovations will completely remove commission based portals, they simply will not be able to compete.

In 2017, a report from Local Data Company (LDC) revealed that 700 brick-and-mortar travel agencies closed up shop in the UK alone.

The research found that the biggest reason is the competition from OTAs (online travel agencies)and short-term rental companies such as Airbnb.

A few travel agencies will survive, mostly in niches like extreme-sports adventure travel or group holidays for pensioners.

Or to travel out of the earth, like the nascent but booming industry of space tourism.

For that, you will need a travel agency since there are no rooms at the International Space Station available at Airbnb !


App stores are almost certainly on the verge of redundancy.

” The vast majority of small business do not yet operate an APP. “

New generation APP’s are a hosted product under the control of the small business owner.

They are cheap to manufacture, replacing websites and massively move the focus away from search engines to natural distribution on smartphone social media.

New generation APP’s do not require a distribution hub.

A prediction: App stores are almost certainly on the verge of redundancy.

Footnote Interview : Will Nicholls Director of The Maltix partnership.

A millennial talks about dinosaurs.

App is where its at
Alecia Bibione, App is where its at
Alecia Bibione, App is where its at

Here’s a story for you regarding PWA’s as compared to dinosaur web sites. 

A newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Millennials are predicted to control over 75% of Smartphone business within 60 months and the vast majority of small business have absolutely no idea what’s coming.

A millennial talks about dinosaurs.

Alecia Bibione wrote:

I have/had a scooter that I used to use as a run-about.

It stood for a year during the Covid-19 pandemic and I decided to sell it.

It was at a scooter spare-parts dealer to be sold.

There was some interest from the walk-in trade, but no sale.

So yesterday, I brought it home, took some photo’s and advertised it on Facebook’s Market Place and also on Gumtree (the dinosaur).

I placed these ads around 2pm.

Within 15 minutes I started receiving messages on Messenger around 10 came in.

Two hours later it was sold, paid for, paperwork done and delivered to the new owner.

At 10pm last night while watching Andy Murray battle it out against Nikoloz Basilashvili which he won eventually, I checked my ad on Gumtree, one reply!

Progressive Web APP’s are the only way to go. 

PWA’s are where its at !

A subscription newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Failure of digital transformation haunts me.

Medical clinic
Paula Maynard
Paula Maynard, BA in medical administration with her assistants Sheri Holding and Emma Star

Failure of digital transformation haunts me.

Interviewed by a leading medical journal June 2021 newswire article

Moving from the public sector to the private sector was a big move for me in 2019

Working at a senior level within the NHS was rewarding but frustrating.

My dream was always to simplify, my dream turned into a never ending nightmare of failure.

Without pointing the finger at anybody in particular, the skill within the method was absent.

The NHS winner is still a paper based system, distributed by an army of messengers.

The Managers Digital dilemma

So when the Partners in the Medical Practice asked me to be more involved with digital transformation, I was full of apprehension and trepidation.

As I eased in to the project, I spoke to my husband who is a work flow graphic designer for a London Borough and he asked some strange questions which led to a realisation.

He asked to see my office, he wanted to look at the age of the equipment and the signage within the building.

He promised me a report, which came inside a pretty box and all that was inside was his Smart phone and a brochure.

Let me help he said.

A huge part of his programme for the borough was based on QR and what that QR is connected to, especially around the pandemic.

For me he printed a list of options QR can be joined up to, it was as long as your arm.

He explained that all the complexities of QR print and the Departments responsible were in one shared place called SLACK, and that was the clue, it was on his Smartphone.

“Everybody carries a Smartphone these days, the vast majority are QR enabled”

The mock brochure he made had 6 example dummy QR codes

They can be changed even after they have been printed!

Each had a call to action within the code.

Join WI-FI here

Reserve appointments here

Map location here

Free QR reader here

Pay for a consultation here

Front desk information

Going digital CAN be paper based !

Its full circle, the Partners like the idea as a start point

The idea of a brochure that connects to the clients smartphone resonated.

QR codes will also be used as a wall collage, designed by my husband of course!

Education videos, information videos and cartoon style info-commercials for specialist services within the practice.

This time my digital transformation fills me with confidence, and the reality is I was wrong all along.

Going digital CAN be paper based !

Paula Maynard, BA.

Interviewed by a leading medical journal June 2021 newswire article

Guerrilla tactics to control costs inside my own business.

David Kalowski
David Kalowski
David Kalowski CEO Gadget -OPS-Michigan

David is a veteran of change, Director and the board of three US Companies.

My focus is the balance sheet, thats my main job. I am responsible for my share holders, the board and I dislike uncomfortable conversations with my senior, the Chairman.

The battleground for business is a constantly shifting threat.

Smaller agile business operate without the infrastructure costs of an established Company.

Guerrilla tactics to control costs inside my own business.

It’s the mindset of the Company to continue do what’s worked in the past, and from my experience of completing an MBA, far too much of what I was taught seemed out of date, even when I was learning to qualify.

So I have been taking a more radical approach by introducing external, fleet of foot, marketing tactics and technology, using a kind of Gorilla tactic to make changes to my existing staff assumptions.

I’m interested in the consequences of that external change.

It’s an uncomfortable personal growth for some but a necessary survival technique for their future.

I am sure I’m onto something !

We are seeing hybrid sales and unexpected new markets emerge, especially when we move away from the main stay of Google marketing into the more fluid world of Progressive Web APP distribution and a focus on immediacy of service and dispatch.

I say to any Director or CEO, its time for an old phrase of the 90’s to re-emerge. JFDI.

David Kalowski CEO Gadget -OPS-Michigan Newswire 23/06/2021

Solution provider for the Michigan Chamber of Commerce