The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
LinkedIn: linkedin.com/in/wnicholls
Email: admin@maltix.co.uk

Book a Zoom call. Directors only please.

Food delivery APP’s guarantee a loss making restaurant.

Chef fighting back

“With delivery sales as much as 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues”

Deliveroo, Hub Grub, Uber Eats and the like enjoy huge growth on the back of restaurants who are trapped by the problems inside their business.

With an open mind, restaurants re- imagine a picture perfect secure future, illuminating real growth and profits for 2022

Open your eyes and watch your business grow with the happy faces of your customers repeat business.

Do these words resonate with you ?

“Food delivery companies offer good value because they do all our marketing” WRONG !

“Allowing food delivery companies open access to client data is cool with me” WRONG !!

” A food delivery app doesn’t work inside a restaurant ” WRONG !!!

” Ghost kitchens can’t steal my business, people trust our brand ” WRONG !!!!

” Hotels cannot use their own food delivery app inside their Hotel ” NUTS !

Introducing the restaurant Progressive Web APP ( PWA ) for Restaurants, Hotels and Ghost kitchens.


why pay 30%
Opting in to a 2.9 % delivery charge

Restaurants client data is theirs, it has incredible value.

Tune in to the sound of your till ringing, reach out and grasp your future with your own APP.

“Not taking responsibility of your own app is the equivalent of handing your restaurant booking diary, names and telephone numbers to your competition ”

Consider this, for the price of a modest piece of kitchen equipment, restaurants can take control of their future dreams and profits !


Delivery companies charge restaurants a minimum of 25-30% for their standard service of placing an order, picking it up and delivering it.

Ref: The Guardian.


Have you heard of this simple truth ?

Every delivery sale is a money-losing proposition for restaurants being forced to pay 25-30% to the delivery companies.

Ring a bell ?

Depending on “marketing and promotion” options, restaurants can pay even higher fees.

None pay lower.

When delivery sales were 5-10% of sales:

Delivery fees took 2-3% of total restaurant revenue.

With delivery sales at 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues.

Given restaurants dependence on the delivery companies, governments examine the predatory pricing practices of the delivery companies.

Have you heard of restaurants being hood winked into signing contracts ?

Restaurants sign contracts with the delivery companies to become part of their platforms.

But the contracts all include a provision:

This allows restaurants to end the contract anytime they choose. Ref: Seattle times

When delivery-fee caps are imposed.

Restaurants can legally end their existing contracts and sign new ones at reduced commission fees.

Food delivery APP’s guarantee a loss making restaurant.

But Restaurants are fighting back for a sustainable APP delivery business.
Chef Leigh Say, Nosh Stalgia Restaurant Delivery app, England.

Sound familiar ? ” Over 80 delivery’s a week, averaging £22 per head.

“On a good week we took £7k and after food delivery costs , we never broke even “

“We now envisage clear and solid app delivery profitability & growth”

Looking forward to 2022

Restaurants fight back to see a sustainable APP delivery business of their own.

New cookie cutter Progressive Web APP (PWA) technology has burst onto the scene.

It’s relatively cheap and has all the tools for the individual restaurant or kitchen to manage their own APP delivery business.

The ongoing savings are revealing for the long term survival and success of any restaurant.

For the price of a modest piece of kitchen equipment, restaurants take control of their future dreams and profits.

View the benefits at a glance:

Stop handing your client data to another’s business model.

Retain your own client data for YOUR own balance sheet.

USE the delivery companies to establish your future marketing. ( Talk to a partner today )

Enjoy a new dawn of multiple subscription QR codes with ongoing expert advice.

Take control of quality delivery using your own staff.

Become all ears to the power of multiple repeat business.

Envisage new profits with your own restaurant food delivery PWA that has a 2.9 % card payment fee using Apple Pay.

Focus on contactless client payment to all authorised staff.

Dream of a limitless food inventory.

Tap into APP order process functions.

Rely and trust the cast iron driver notification within your organisation.

Let us show you a focused picture of clear change for you restaurant.

Can you see your packaging carrying QR codes connecting to future deals on your app ?

Revealing repeat business through your Digital Loyalty card ?

Clear GEO fenced delivery areas ?

Latest client “touch it and they’ve got it app technology” no app store download required !

Your app appears and functions offline, tunnels, boats, poor reception etc ?

Brochure:

Book a call for more information.

The Real Estate industry is resting on its laurels.

red herring

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021

Restaurant food is not enough.

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

PWA blog

Questions and Answers

PWA blog

Launching a food delivery APP for profit.

Making the right commercial choices to invest in a food delivery APP is the start of an exciting journey.

Selecting a Progressive Web APP professionally hosted with well thought out components is one thing.

Launching a food delivery APP for success is another.

Take a Coffee break read and discover how to launch a food delivery PWA for PROFIT.

Restaurant premises.

Your PWA have it covered.

It has all the tools for:

Table booking .

Table service

Menu

Payment.

QR in your restaurant is the new normal

Home Delivery.

Your decision to invest in a PWA food delivery system is probably based on the ridiculous delivery costs of the delivery companies.

30 % of your profits on every delivery is no joke.

And to make matters worse these companies are adding YOUR client data to their business model for valuation proposes.

You may also be looking to head off Ghost kitchens stealing your postcode business.

Our initial advice : Continue to use your food delivery companies to launch your own APP.

Having a plan based on best practice is essential.

The essential APP components are the tools of your trade:

Notifications.

Every client who downloads your PWA or even touches your PWA agree to future free notifications.

You can send notifications to everyone for free !

IDEAS:

Early doors: 6 to 7 pm home delivery Monday to Thursday for 20% off

SMS included in your hosting package.

Add all new and existing telephone numbers to back office.

IDEAS:

Order your Home delivery for the big game and receive a free £10 coupon for your next order.

Email marketing:

IDEAS:

Export your emails into a regular newsletter campaign with coupons and deals

Digital loyalty cards.

IDEAS:

Free bottle of wine with all order over £75

Free main course with your 5th order.

QR codes on your packaging.

IDEAS:

Your PWA has a dedicated QR attached to it.

Print off QR onto sticky labels and attach to every single food delivery carton that leaves your premises.

Add a call to action: Order direct for 10% discount….forever.


Food home delivery APP Q & A

PWA blog

“Delivery packaging QR with a call to action”

Packaging QR

Click for investment guide:

Why pay 30% delivery fee

Get started with your new delivery APP book a call.

Food home delivery APP Q & A

Restaurant APP

Have you tallied up the actual cost of using a third party delivery company ?

No need to mention names, but we all know their business model is adding your clients DATA to their already mighty database.

Why would they want to do that ?

Because their business model is a future flotation on the Stock exchange or something similar.

Restaurant APP 2.9% transactional fee DEAL
2.9% delivery fee

Does it make sound business sense to manage the entire delivery process yourself?

Food home delivery APP Q & A

Q: Why was an APP so expensive to build and host?

A: Because the old Native APP was impossibly expensive to manufacture and distribute from the Apple store.

Q: So how can a complete APP delivery system be so cheap with Maltix?

A: Because Google invented a new technology called a progressive Web APP (PWA) that works on all devices at ultra high speed.

Q: Does £299 get the complete system built ?

A: YES !

Q: What do I get ?

A: A complete replication of just about any established delivery APP out there.

Q: What are the running costs?

A: £1.80 a day. Or in other words, your first daily order above £7.20 will cover it.

Q: How do I market my new APP?

A: Maltix provide QR codes that you print onto sticky labels for every food container and vehicles.

Q: How else can I market ?

A: No APP download required, it distributes freely on social media. Encourage your clients to share your digital loyalty promotions.

Q: Why would my clients use our own dedicated APP for future orders ?

Digital loyalty card
Digital loyalty card

A: Because you have a built in Digital loyalty card.

Q: How does a Digital Loyalty card work?

A: You decide. For example. Free main-course with your 5th order. Or free bottle of wine when you spend £75. 20% off 6 to 7pm deliveries Monday to Thursday. Get creative !

Q: How do we track clients using the Digital loyalty card?

A: It’s built into the management system.

Stripe
Stripe connected to Apple Pay

Q: How do we get paid ?

A: APP order payment system takes all payment gateways through Apple Pay.

Q: What are the transactional costs of payment?

A: Stripe negotiated 2.9% plus 20 to 30 cents per transaction.

Q: Can designated delivery drivers take secure payments as well ?

A: Yes through their Smartphone to your designated bank account.

Q: How do we control the delivery area?

A: Easy to use drag and drop Geo fencing feature in back office.

Q: How do delivery drivers gets notified ?

A: Rotated designated drivers receive email and SMS.

Q: Can I send messages and promotions ?

A: Every single client who touches your APP agrees to future notifications.

An APP with SMS
An APP with SMS

Q: Can we SMS ?

A: Yes free 200 SMS included in your hosting.

Q: Can I use the APP in my restaurant?

A: Yes. For table order and table booking.

Q: Internet connectivity varies in my area, does this matter?

A: No. The Maltix PWA has a “work offline feature” All orders are retained.

Q: I have multiple kitchens, do I need an APP for each area?

A: Probably. But lets talk about that.


Launching a food delivery APP for profit BLOG.

PWA blog

Any questions not answered ?

Want your own Food delivery APP ?

Book a call now.

QR enabled food delivery brochure.

Restaurant food delivery APP

Restaurant APP

Things are looking up.

Mobile usage has increased by over 70% since before the pandemic, and people have come to expect a mobile-first way to engage with the businesses around them. 

The weather is getting warmer, and we’re starting to see the light at the end of the (very long) COVID tunnel. 

That’s why at Maltix, we are offering a very special, limited deal to help you power up your business as we get through the pandemic, and beyond:

For the next 72 hours only, we create the perfect delivery APP for your restaurant.

Restaurant booking PWA DEAL!

Restaurant food delivery APP

Onboard today, book a 30 minute chat below.

Delivery companies such as BOLT, UBER EATS etc charge 20 to 30% ( OUCH )

For £299 Maltix will create the perfect delivery APP and you only pay 2.9% for each transaction.

Includes Apple Pay to your bank.

Limitless inventory.

Order process function.

Driver notification.

Digital loyalty card.

GEO fencing delivery area.

And more !


An APP that acts as a tool for customer engagement and conversion…..Powerful indeed.

Alternate text

An APP that’s accessible via a single click – no APP stores required.

An APP that can be accessed simply by scanning a QR code.

Just as a reminder, here are some of the features you’ll get in your Restaurant delivery APP

So act fast to take advantage of this deal!

£299 PWA APP build deal.

Up and running in days.

Book a 30 min chat to kick things off.

Elegant solution for a tour operator.

APP in APP

This is an example of an APP in APP hosted solution.

Featuring a business APP called a Progressive Web APP

Connected to quality APP’s via the Maltix hosting package.

Plus the additional connection of an external CRM APP.

The Principal

incoming data
Incoming data management

The tour operators idea:

Commission a business APP called a Progressive Web APP

Connect all incoming and outgoing data to a CRM

Connect a booking APP solution from Appointedd

Appointedd booking solutions
Bespoke in the field based booking and data share

Client brief:

We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.

We are taking advantage of the shut down to revamp, automate and streamline our business.

The APP has to be accessible for REP’s in the field on their Smartphone.

It has to be a simple calendar booking system

We need to allocate the coach company and the driver for their day to their destinations.

The allocation has to automatically confirm the destination and coach driver via SMS

Estimated time of arrival, number of people on the coach.

Cancellations and severe delays.

Automatically inform the head office of the Coach company via email.

And inform the head office of the destination company via email.

Allocate all the information to a CRM.

Capsule CRM
Capsule CRM free trial

Additional marketing planning.

Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.

Allocate all the information to a CRM.

Product specific QR
QR tourist brochure distribution

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

If you have a problem that you think could be solved with a PWA please onboard below.

Onboard for FREE with Maltix PWA
FREE on-boarding

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

QR code tips for small business.

Product specific QR

Top 10 Tips for Printing QR Codes

Your essential tips for printing QR Codes the right way to make sure that your customers can successfully scan your Code without difficulty.

Connecting QR to your PWA enables social media as your distribution ledger.

Check out the green button links for a joined up QR campaign

PWA
QR joined to PWA is the future for small business.

1 | Design box

 Colours and logos are a great way to personalise your QR Codes.

Branding is important but be careful to not go overboard with customising.

Your custom Code should still be recognisable as a QR Code to your customers and since some scanning apps don’t pick up complex designs very well.

Before printing, make sure that your QR Code is readable by testing with different APP’s.  

2 | Pick the right size

 Don’t hide away your Code, instead make it prominent so your customers take notice and actually scan it.

Too small QR Codes usually end up unnoticed or un-scannable.

If printing on small to medium sized merchandise (ex: business cards or flyers), Codes should be at least 2 x 2 cm (around 0.8 x 0.8 in).

If uncertain, rather be cautious and print the QR Code bigger.

But how big exactly? Practice scanning with your ideal print size and go from there.

3 | Check your content

Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.

To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.

With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.

4 | Use high quality images

Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.

Not only do they scan better, but they also look more professional.

Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.

Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.

5 | Material matters

Creativity can go a long way whether printing on paper, glass, aluminum or plastic.

Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.

Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.

Ultimately, use your best judgement and make sure to test so it’s scannable.

6 | Keep Codes within reach

The right advertising media for your campaign are those that literally reach your target audience the best.

Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.

Place QR Codes within appropriate reach for maximum accessibility.

And remember your business flow.

The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.

But remember the APP in APP components of your PWA

This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.

*QR can be connected to all of this and more on your PWA !

7 | Consider the scanning time

 Scanning a QR Code only takes a mere average of 15 seconds.

This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.

Electronic billboards and TV commercials may not give enough time, either.

Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.

8 | Avoid multiple Codes at once

There are instances when you may need to place QR Codes next to each other.

However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.

If you must, place Codes on opposite ends of your layout and vary the designs.

Did you know there are QR Codes that can link to multiple URLs?

9 | Give a reason to scan, whats your call to action ?

*This is most important *

 Why would a customer scan your QR Code?

Tell them what to expect when they scan. Even a simple “Scan Me!” has proven to engage a lot more users than Codes without any call to action.

Add an incentive for your customers like “Scan Now for Bonus voucher” to get them intrigued and motivated to scan your Code.

Maltix will suggest some iframes suitable for your campaign

10 | Never forget to test

 After considering our other tips, the final step is to test your QR Code.

At the very least, use various scanning apps to ensure that your Code is readable.

To go the extra mile, test using multiple devices with different operating systems (iOS, Android, Windows).

Always request a proof from your printer to test scan before printing a large volume of your QR Codes for distribution.

Tracking APP’s is the next story, check back for more soon

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

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Register for Flash sales.

Maltix sometimes has spare capacity, we notify through the PWA and you receive an auto email.

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If you are well connected to the small business community and have the foresight to introduce PWA, QR and consequential data management, lets talk

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Progressive Web APP the benefits for small business.

PWA
PWA the benefits for small business

Smartphones are becoming super dominant for small business.

Users are demanding new experiences.

That a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP

Called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots.

A PWA is how your future business distributes on social media with happy clients telling their friends and their friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !

The benefits for small business distribution on social media focusing on customer service.

Smartphone users expectations

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded

Works offline.

Packed full of communication technology thats expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

Consequential data management

Field to office 100% complete data in one place for ALL staff.

Advanced two way Smartphone communications.

Automatically managed.

All correspondence recorded.

No matter what platform it comes in on.

In-going or out-going contact.

Succinctly recorded.

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

Onboard for FREE with Maltix PWA
FREE on-boarding