Hotels moving away from analogue to clients smartphone services.

Hotelier Middle East

Hotelier Middle East NEWSWIRE article 12-07-2021

QR room codes connected to Hotel CRM

In 1988, the Louvre Pyramid was completed in Paris, adding 95 tonnes of steel and 105 tonnes of aluminium, stacked 70 feet in the air, to the grounds of the Louvre Museum.

At the time, people hated it, saying its modern, tech-filled and stripped back design had no place on the grounds of a 200-year old palace.

Now, however, the Louvre Pyramid has become an iconic sight and a physical representation of Paris’ past and future coming together.

Why are we telling you all this? Well, the hospitality industry is at a similar juncture right now.

A traditionally analogue industry, hospitality has gradually introduced more and more technology. Some say it enriches the human side of things and others fear the personal touch will be lost.

As anyone who has stayed in a well thought-out hotel will tell you, it’s about far more than just somewhere to stay for the night.

A visit to a hotel should be an experience from start to finish.

From the doorman tipping his hat to guests as they swing open the grand doors, to the shimmer of the mahogany desk as people check-in, or the appealing clunk of the door as a room key registers.

These are little details which by themselves may go unnoticed, but once combined, create something beyond the sum of its parts.

What would a hotel be then if that doorman was replaced by motion sensor system;

If the check-in process was done in advance via an APP, and if the room door swung open after recognising the guest’s face as they approached it?

A personal touch

The equilibrium of maintaining the personal touch but using technology for convenience, efficiency and, most importantly in 2021, health and safety, is something Marko Zirdum, general manager at Bishop Design by Paul Bishop, has been thinking about.

The design firm is one of the most forward-thinking in the region and has worked on some of the most striking hospitality projects in recent times, including SLS Dubai in Business Bay.

Bishop design
SLS Dubai by Bishop Design

Zirdum says: “Hotels are aspiring to find that perfect balance across both guest-facing and operational technology.

“For instance, there is a need to operate with fewer people and this comes at a cost of personal interface.

From an operations point of view, this reduction in staff is certainly more evident in light of the pandemic.

Personal interface is lost as we transgress into the future, especially when referencing such notions as moving away from traditional check-in experiences.

However, this certainly wasn’t caused by the pandemic, rather just a result of natural advancements.”

Bruno Pessoa, director of design and technology services MEA at Minor Hotels, has a different outlook.

He believes hotel technology can only increase a property’s personal touch.

Human interaction

Where does all of this leave the traditional, human concierge? Cleatus George, chief concierge at W Abu Dhabi – Yas Island isn’t worried about being replaced by robots.

He says: “A concierge is important.

You are an advisor, a counsellor and a guest’s best friend.

You are the one-stop person when a guest needs help.

The most important thing is that the guest puts their faith in you.

Even more now, when technology has made information available at one’s fingertips, the tourist is overwhelmed with the amount of data online, opinions and options.

“Human beings seek personal recommendations based on subjectivity and emotion. Concierges are the ones to provide it.

We use knowledge, as well as our own experience to show our expertise to the guest while adding a personal touch.

“While it is a great tool for the concierge, technology will never be able to replace personal service and emotional bonds.

I always like to think that a service professional should go on a partial emotional journey with the guest, just enough so that the guest feels empathy but not so far as to be intrusive.”

Cleatus George
Cleatus George

Guests are the priority

For Accor, the role of technology of hotels is two-fold:

To maximise comfort for the guest and to smooth operations. Tariq Valani, senior VP IT, India, MEA and Turkey, says: “From a design perspective, guest-facing technology is the new priority on their Smartphone.

Per Hotel its very good value and runs independently in the cloud

This meant that offerings such as WiFi, interactive television, guest room telephones and other solutions were always given importance over the rest.

Following the pandemic, there has been a shift to ensure that solutions put in place make our guests feel safe and have an “at home” experience.

“While we move through this pandemic, it has been clear that the guest’s voice and needs have played a much bigger part in driving the technology strategy.

Where guests were not interested to use certain technologies in the past, this has changed dramatically.

“We are seeing a rise in comfort levels when it comes to online payments, using APPs for various purposes like opening door locks, switching on lights, opening curtains and scanning of new generation QR codes to access services in their room and in open spaces.”

Room QR on beautiful wall signage can directly connect to staff departments within the Hotel and the Hotel CRM

QR can also connect to pay here enabled smart form pages

This is revolutionary for pay for use or purchases facilities within the Hotel or future promotions.

Interestingly, the professional QR code system we adopted allows us to change the destination of the QR code without reprinting.

More importantly, new Generation APPs, dont have to be downloaded from the APP store and are super light on customers smart phone memory.

We are building a database for future APP notifications and direct SMS for valued clients.

Tariq Valani
Tariq Valani

Changing spaces

How will people interact with the physical hotel space in the future? With automation being rolled out as quickly as possible in some new properties, designer Justin Wells, founder of Wells International, fears hospitality could be losing its tactile nature.


He says: “The philosophy of my business is around the theatrics and pageantry of hospitality.

I consider the way spaces perform, their illumination, the movement and change of shapes under the guise of theatrics.

And this is a trend being picked up by the global operators within the lifestyle brands.”

Justin Wells
Justin Wells

Having led designs for the striking W Abu Dhabi – Yas Island in a previous role, his approach to design is self-evident.

He adds: “Humans are very haptic, we love the feel and touch of things.

We can see luxury by its plushness and its detail, and at times, you really just want to feel it. In a world where everything is hard and easy to clean, visually it feels like a lessened experience.

I fear that diminishes the experience of the guest.”

Yas island
Garage at W Abu Dhabi – Yas Island

Hotels’ hesitance

When it comes to owners and operators actually installing new pieces of technology, Wells says their is far too much resistance at the moment.

He explains: “You look at it through two different pairs of eyes. One pair is the owner/operators, and the other is designers.

For the owners and operators, technology is a cost and investment.

“We’re not at the beginning of the pandemic but we’re certainly not at the end”

Since we’re in the middle, owners and operators are really questioning what is needed.

If an operator has 10,000 hotels and then has to tell each owner to invest in certain technologies, the magnitude of that investment is so much.

It’s a difficult conversion to have, so economically, hotels are being cautious with what they implement.
Therefore, we’re only seeing what’s purposeful rather than what’s flashy.

Some people want to take a leap, but others are watching things unfold.”

Awakening the senses

Diane Thorsen, design director at Gensler thinks that while touchless technology will mean the tactile experience decreases, it doesn’t mean guests can’t be immersed into experiences.

Diane Thorsen Gensler
Diane Thorsen

She says: “We experience spaces using all of our senses. All of them are really key, touch is only one of five.

“That being said, Gensler was recently challenged to design something that used sight and sound instead.

Typically hospitality designers focus on the tactile aspect, but we thought we could create a space where you could hear birds singing, smell bespoke room fragrances, and create your own experiences with taste, even.


“The sounds are artificial, but the way we captured those sounds in nature was natural and the audio has been beautifully done. It’s about innovation.”

Thorsen believes hotel design is going back to its basics.

She adds: “We’ve crafted a new niche whereby we can tell our owners we can create experiences that activate senses in an experiential way.

Sure spaces are becoming simpler, but in its place, spaces have been going back to their roots, and that’s beautiful

Automating a charity

Deafness charity

A conversation with William Nicholls MD Maltix App and QR brochure company.

What Is the National Association of the Deaf? The NAD is a non-profit organization that works to protect and promote the civil, human, and linguistic rights of deaf and hard of hearing people.

Over 400 members.

The charity wants to update their brochure, a perfect time to introduce automation, particularly banking, subscription and education.

They regularly host lectures, seminars, exhibitions and courses alongside social and fund raising work.

Automating a charity to control administration costs.

As a non profit organisation they are open minded, and like the idea of switching from a static website to a dynamic APP, well suited to their Smartphone subscribers.

Firstly, the brochure can be designed to directly connect to the Smartphone using smart QR codes.

It’s important not to duplicate future printing costs, this can be achieved with new generation Smart QR.

Will Nicholls impressed:

Want to change an infomercial, an educational video, subscription charges after print ?

No problem, all changes made are part of the service !

Maltix build or create every aspect of the choices available on the self help link below.

Secondly the NAD want to place QR with a call to action within their building and on social media.

Example of a call to action

12 month subscription
Example using a clear QR code connected to banking via a smart form page

That’s a two-pronged attack says Will Nicholls.

Firstly strategically framed and branded QR can connect from within the building.

( Advice on QR size and positioning part of the service )

Secondly, connecting QR to their new Charity APP enables their subscribers and family to distribute directly within their Social media channels.

“That couldn’t happen with old APPS, they have to be downloaded from the APP store”

Websites are not suited to social media distribution.

All has changed with the Maltix Progressive Web APP (PWA)

In a Committee meeting all the options of what can be achieved were listed.

In fact, Maltix Partners use a smart form page as an aid in consultation, William was more than happy to share.

A little knowledge is everything, let your imagination explore the possibilities.

So many ideas!

Take a look!

Go ahead, tick the boxes, CLICK SUBMIT the email goes to your in box for future reference.

Self help prompt, what can I connect QR to in my business or organisation ?

Book a call

Remove the Hotel switchboard for customer service.

Hussain Sajwani

Damac General Manager – operations Ali Sajwani believes hotels will continue to embrace new technologies by HME Maltix Newswire June 16, 2021

Ali Sajwani Damac
Damac General Manager – operations Ali Sajwani

When I think of hotels, I don’t automatically view them as technology-driven businesses nor incubators of innovation.

But, if we examine how hotels operate, the amount of technology involved is remarkable.

What is truly remarkable is that Hotels increasingly rely on cloud based actions directly off the Hotel customers Smart phone.

Property management systems for example, are complex software programmes that facilitate the entire guest experience from check-in to check out.

Artificial intelligence take PMS to a whole new level.

Smart hotels might look pretty much the same as regular hotels, but they operate in a completely different way.

The importance of connectivity

Like smart homes or buildings, futuristic smart hotels aim to connect devices and appliances to each other and the internet.

This is where the internet comes into play — even ordinary devices can now send and receive data, which makes them ‘smart’.

The internet of things is accelerating smart growth.

Even where multiple devices communicate with each other, they can still be managed by a single user from a remote point, smartphone or tablet.

Some appliances can locate and decipher information from the internet, allowing them to respond independently or intelligently to user instructions, for example, lights, curtains, and sound systems.

The possibilities are seemingly endless and accelerating.

Who doesn’t want to stay in a hotel room with automated check-in, intuitive temperature and lighting controls, entertainment-on-demand from your own streaming video or music accounts, and other highly personalised experiences, all enabled by these emerging technologies?

Why hotels should bother

I believe there are excellent reasons why major Hotel brands are waking up to change.

Technology can improve the guest experience.

It makes hotels less labour intensive and more efficient, which ultimately saves money.

Remove the Hotel switchboard for customer service.

Technology improves the guest experience

  • Guests don’t need to physically check-in, registration can be completed via any smartphone
  • Voice recognition can control in-room features such as TV, lights, curtains and A/C
  • Switchboard are over
  • Multi-language robotic concierge services available 24/7
  • Automated room service menus improve delivery time and reduce human error
  • QR APP enablement using quality wall mounted smart QR codes with a call to action ( Room service for example )
  • QR direct to over 25 possibilities within our portfolio ( so far)
damac
Damac room QR example.

Technology makes hotels more cost-efficient

  • Less security needed with facial recognition systems in place
  • Computerised check-in/out means less front-office staff.
  • No need for lift operators or baggage porters as these tasks can be automated
  • Smart cleaning devices reduce the number of housekeeping staff
  • Reduced requirement for room service.
  • APP based food delivery using new generation Hotel bespoke delivery APP
  • Smart A/C modules and lights lower energy demand and utility bills

Because leisure resorts have a more relaxed atmosphere than bustling city hotels, automation could be perceived as a novelty rather than a necessity.

However, this perception is changing at break neck speed.

At the other end of the scale, I can imagine certain hotel brands becoming synonymous with a fully automated service offering, appealing to, or creating demand for, a certain type of guest and priced accordingly.

Smart technology is undoubtedly not a passing phase; it is a trend that is here to stay. It will increase in the years to come with the notion of personal service taking on a whole new meaning.

New technologies by HME Maltix Newswire June 16, 2021

How the luxury Hotel sector has changed.

luxury Hotel

How the luxury sector has changed since the pandemic

Fiona Noble, chief growth officer at concierge service Quintessentially, shares the latest trends in luxury travel Hotelier Staff June 9, 2021 Maltix Newswire

How the luxury sector has changed since the pandemic
How the luxury sector has changed since the pandemic

There’s no disputing that the pandemic severely disrupted the luxury sector. The luxury market in the Gulf alone declined 17 per cent in 2020 to $7.4 billion,  with countries impacted by varying degrees, based on factors such as volume of foreign tourism.

In the Middle East, a break from the usual physical experiences that were an integral part of consumers’ daily life meant a revisit of priorities. During lockdown, the idea of what luxury consumers want and put emphasis on shifted and continues to evolve.

At Quintessentially in the Middle East, we witnessed an immediate focus among our members on self-development.

Lockdown was a catalyst for online experiences, from learning languages and musical instruments, mastering Pilates and meditation, and enjoying digital lessons from leading authors, artists and educators.

Privatised and curated experiences also trended highly, and continue to do so, as members consumed everything from exclusive film screenings and at-home spas to cookery masterclasses.

Quintessentially will continue to curate a robust suite of bespoke experiences for our members, both online and in person, allowing them to immerse themselves in their passions and burgeoning interests, especially off their Smartphone.

How the luxury Hotel sector has changed.

Gifting has increased, as members look to spend time – and money – on presents and experiences for their family to celebrate milestones.

Jewellery purchases spiked –  the only luxury category to achieve value growth in 2020 – and Chaumet, for instance, reportedly enjoyed booming sales.

There has also been a shift regarding sustainability and the environmental impact of the brands consumers wish to invest in.

From sourcing rare pearls from Paris, tracking down a hand- rafted Yves Saint Laurent handbag or antique Patek Philippe watch, or even designing a miniature zoo of customised, life-sized stuffed toy animals, the demand for luxury – albeit more meaningful – continues to flourish.

Travel is now front of mind and members are keen to not only tend to their businesses abroad, but also discover their own respective regions.

Behaviour regarding last-minute bookings among our members hasn’t shifted and has become even more prevalent in the recovery phase as they look to us to provide them with expert advice and guidance, mitigating uncertainty.

Unexpected results:

With advanced room QR code services connecting to a plethora of ideas all managed from our individual Hotel APP has gained in popularity, noticeably as repeat business.

Cross fertilising marketing from Room QR to Hotel APP and Room delivery APP is ongoing with unexpected results.

We had never thought the data from a Room upgrade, for example, would benefit the booking of wedding parties or Room service off the APP data could be channelled to business bookings.

QR room gifting has been especially successful, substantial orders right off the clients Smartphone.

Automating smart forms into the Hotel CRM has enabled us to better track client habits, one high end guest recently returned the favour of extra flowers in the room for flowers delivered to the front desk!

Domestic travel in the Middle East, along with the Seychelles, will remain popular for some time and is why Quintessentially curated multi-faceted, immersive breaks in partnership with Marriott, embracing the very best each region has to offer.

Answering luxury consumers renewed sense of discovery and desire for personalised experiences, guests can enjoy Doha’s renowned art scene, sample world-class culinary experiences in Dubai, explore the marine eco-system in Abu Dhabi’s mangroves and learn about Bedouin life, or discover the beautiful archipelago islands off the coast of East Africa, and much more.

Although global outbound travel from the Middle East is still impacted by restrictions, there has been increase of enquiries and bookings to Greece, US and France. In response to European market demand, Etihad is now flying to Malaga, Santorini and Mykonos.

As Saudi Arabia opens its doors to international tourism, we also anticipate destinations like Alula in the north west – steeped in Nabatean heritage and culture to appeal to that desire for transformative and adventure travel.

Overall, there is much to be optimistic about as the luxury market in the Middle East looks set to make a healthy rebound, with tourism playing a crucial role coupled with the region’s high local purchasing power and luxury brands willing to enhance their digital presence and offer bespoke products and individualised service and experiences through the clients Smartphone.

I’ll never go back to the Gym again

Gym-smartphone

Sharon Terlep | Photographs by Desiree Rios for The Wall Street Journal 2021 subscription newswire.

One fitness club franchisee plans to open a dozen new locations, while a national chain is selling digital memberships.

A Pilates studio in Houston is requiring masks; a family-run gym in Indianapolis isn’t.

America’s gyms are reopening to a markedly changed fitness world as coronavirus pandemic restrictions lift.

Each business and its customers must decide how to navigate new workout habits and conflicting demands around Covid-19 safety protocols.

Some people won’t exercise in a face covering; others will only frequent a gym with a mask mandate.

Still others purchased pricey fitness machines for their homes and have spent months taking virtual classes.

“Many of our members have developed habits in a significant way, routines they never had before Covid,” said Jeff Zwiefel, chief operating officer of Life Time Inc.

I’ll never go back to the Gym again

The fitness center chain, with 150 U.S. locations, now offers a $15 monthly digital membership, where people can work out to streaming classes.

Gyms, from boutique studios to sprawling fitness centers, have been among the industries hardest hit by the public-health crisis, as concerns about people spreading the coronavirus during group exercise led to mandated shutdowns and member exoduses.

A cleaning station for gym members at a Life Time health club in West Harrison, N.Y.

The pandemic’s toll has been profound:

Nearly half of the 3 million jobs in U.S. health clubs disappeared last year along with more than half of the industry’s revenue.

Legions of independent gyms and studios have closed, crippled by state-mandated shutdowns.

Several corporate chains, including 24 Hour Fitness Worldwide Inc. and Gold’s Gym International Inc., filed for bankruptcy protection and reorganized or closed.

Those that survived are catering to a customer base now more accustomed to exercising at home and better equipped to do so.

As gyms faltered, business boomed for companies like Peloton Interactive Inc. and Nautilus Inc. that provide streaming classes and workout equipment.

Demand has been so high for Peloton exercise bikes and treadmills that customers have waited weeks for deliveries.

“I know there’s chatter of, ‘We are a stay-at-home stock, and we get back to normal and Peloton dies or whatever,’ ” John Foley, Peloton co-founder and chief executive, told investors in February.

“We obviously are taking the other side of that. Every year in the U.S., there’s been 5 million treadmills sold. So it’s not like working out at home was a Covid thing. It has always been a thing.

It’s just the products have been dopey and not connected.”

How might the coronavirus pandemic transform the fitness industry? To find out, WSJ spoke with the CEO of Planet Fitness, an independent gym owner, and an industry analyst to learn about what we can expect for the future of fitness. (Video from 9/11//20)

Gym owners and industry experts say the fitness landscape is likely forever changed by the pandemic.

When the Covid-19 risk passes, they say, the business of fitness will increasingly become a mashup of bricks-and-mortar and online virtual offerings, much like the coronavirus-hastened evolution of retail, office work and education.

“At-home will become a part of the fitness ecosystem, it’s going to have an outsized platform,” said BMO analyst Simeon Siegel. “But for the vast majority of people, the fitness industry will still revolve around bricks-and-mortar.

Heading into the pandemic, the U.S. had roughly 40,000 health clubs generating $35 billion in annual revenue, according to the International Health, Racquet & Sports club Association.

At the end of 2020, the industry has lost $20.4 billion in revenue, while about 6,400 clubs—17% of the total—closed permanently.

A recent survey by consulting firm McKinsey & Co. found that 68% of those who started using an online fitness program during the pandemic said they planned to continue for the long term.

The survey of 2,024 adults was conducted Nov. 9-13, 2020.

Crunch fighting back with smartphone based APP marketing and QR technology.

Geoff Dyer, owner of more than two dozen Crunch Fitness franchises in Georgia and Florida, said Covid-19 won’t change Americans’ gym habits for the long term.

A Crunch membership, starting at $9.95 a month, is cheaper than many online subscriptions.

Mr. Dyer said his membership is almost at the same level it was before the pandemic. He said he is opening another dozen locations in the next year, including four that will replace now-shut 24 Hour Fitness clubs.

Crunch offers streaming workouts, but they aren’t popular, he said, but we are working on new ideas, especially dedicated APPs that dont have to be downloaded from the APP store.

Crunch have adapted advanced QR technology, connecting bespoke work outs with low levels of Gym equipment to live streams and video.

Notifications off the APP constantly remind clients whats available.

Dyer is also adding SMS to the portfolio, for the more up market clients who like a personal connection.

“It’s hard to replace the excitement of a live class, and there’s a huge barrier to entry if you’ve got to pay $2,500 to get that bike,” he said, referring to Peloton, which sells bikes starting at $1,895.

Amid Covid-19, he said, “we realized people were desperate to get back to the gym.”

Exercise bikes are spaced out to maintain social distancing at a Life Time health club in West Harrison, N.Y.

All but one state—South Dakota—shut down gyms last spring as the pandemic took hold, and others have fully or partially closed gyms for varying durations.

By last month, California, the only state remaining with a blanket order keeping gyms closed, started allowing facilities to reopen with various restrictions.

Gyms allowed to open in many cases face restrictions that range from cost-prohibitive for businesses to off-putting for some members, including capacity limits as low at 10%, outdoor-only classes and mask mandates.

Ardizzone & Nalley Gym in Indianapolis shut down for about 10 weeks in the spring and has been open since, and doesn’t require members to wear masks.

The gym, opened 42 years ago by owner Tony Ardizzone, has a big base of elderly members, including many who say they won’t return until they are vaccinated.

“The older people are more fearful and more cautious and vulnerable, and young people are less so,” he said.

Other customers were so eager to be in the gym even at the height of the pandemic, he said, that he had to confiscate keys they were using to get in despite the gym being closed.

In Texas, as soon as Gov. Greg Abbott announced in early March that the state would allow all businesses to fully reopen and lift its mask mandate, many customers of Houston-based Citizen Pilates called and messaged founder Jess Hughes asking her to keep rules requiring masks in class and maintain 6 feet of space between machines, she said.

Sharon Terlep | Photographs by Desiree Rios for The Wall Street Journal 2021 subscription newswire.

The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
LinkedIn: linkedin.com/in/wnicholls
Email: admin@maltix.co.uk

Book a Zoom call. Directors only please.

Food delivery APP’s guarantee a loss making restaurant.

Chef fighting back

“With delivery sales at 70-80% of restaurant sales, the delivery companies are now taking 18-20% of restaurant revenues.

When average restaurant profit margins are 8-10%.

This makes restaurants no longer viable.

Delivery companies charge restaurants a minimum of 25-30% for their standard service of placing an order, picking it up and delivering it.

Ref: The Guardian.

The simple truth is every delivery sale is a money-losing proposition for restaurants being forced to pay 25-30% to the delivery companies.

Depending on “marketing and promotion” options, restaurants can pay higher fees.

None pay lower.

When delivery sales were 5-10% of sales:

Delivery fees took 2-3% of total restaurant revenue.

With delivery sales at 70-80% of restaurant sales, the delivery companies are now taking 18-20% of restaurant revenues.

Given restaurants’ dependence on the delivery companies, governments examine the predatory pricing practices of the delivery companies.

Restaurant are hood winked into signing contracts.

Restaurants sign contracts with the delivery companies to become part of their platforms.

But the contracts all include a provision:

This allows restaurants to end the contract anytime they choose. Ref: Seattle times

When delivery-fee caps are imposed.

Restaurants can legally end their existing contracts and sign new ones at reduced commission fees.

Food delivery APP’s guarantee a loss making restaurant.

But Restaurants are fighting back for a sustainable APP delivery business.
Chef Leigh Say, Nosh Stalgia Restaurant England

” Over 80 delivery’s a week, averaging £22 per head. On a good week we take £7k and after food delivery costs , we never break even “

May 2021 Restaurants are fighting back for a sustainable APP delivery business.

New cookie cutter Progressive Web APP (PWA) technology has burst onto the scene.

It’s cheap and has all the tools for the individual restaurant or kitchen to manage their own APP delivery business.

The ongoing savings are dramatic for the long term survival and success of any restaurant.

Benefits in a glance:

Handing all their client data to another’s business model, is a problem.

This way the restaurants retain their data for their own balance sheet and future marketing.

Take control of quality delivery using their own staff.

Using the power of multiple repeat business, this restaurant food delivery PWA has just a 2.9 % card payment fee using Apple Pay.

Contactless client payment to all authorised staff.

Limitless inventory.

APP order process function.

Driver notification.

Packaging QR codes connected to Digital Loyalty card.

GEO fenced delivery area.

Latest client “touch it and they’ve got it APP technology” no APP store download required.

Works if temporarily offline, tunnels boats etc.

Brochure:

Book a call for more information.

The Real Estate industry is resting on its laurels.

red herring

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021

Restaurant food is not enough.

Shop window dislplays

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

PWA blog

Questions and Answers

PWA blog

Launching a food delivery APP for profit.

Making the right commercial choices to invest in a food delivery APP is the start of an exciting journey.

Selecting a Progressive Web APP professionally hosted with well thought out components is one thing.

Launching a food delivery APP for success is another.

Take a Coffee break read and discover how to launch a food delivery PWA for PROFIT.

Restaurant premises.

Your PWA have it covered.

It has all the tools for:

Table booking .

Table service

Menu

Payment.

QR in your restaurant is the new normal

Home Delivery.

Your decision to invest in a PWA food delivery system is probably based on the ridiculous delivery costs of the delivery companies.

30 % of your profits on every delivery is no joke.

And to make matters worse these companies are adding YOUR client data to their business model for valuation proposes.

You may also be looking to head off Ghost kitchens stealing your postcode business.

Our initial advice : Continue to use your food delivery companies to launch your own APP.

Having a plan based on best practice is essential.

The essential APP components are the tools of your trade:

Notifications.

Every client who downloads your PWA or even touches your PWA agree to future free notifications.

You can send notifications to everyone for free !

IDEAS:

Early doors: 6 to 7 pm home delivery Monday to Thursday for 20% off

SMS included in your hosting package.

Add all new and existing telephone numbers to back office.

IDEAS:

Order your Home delivery for the big game and receive a free £10 coupon for your next order.

Email marketing:

IDEAS:

Export your emails into a regular newsletter campaign with coupons and deals

Digital loyalty cards.

IDEAS:

Free bottle of wine with all order over £75

Free main course with your 5th order.

QR codes on your packaging.

IDEAS:

Your PWA has a dedicated QR attached to it.

Print off QR onto sticky labels and attach to every single food delivery carton that leaves your premises.

Add a call to action: Order direct for 10% discount….forever.


Food home delivery APP Q & A

PWA blog

“Delivery packaging QR with a call to action”

Packaging QR

Click for investment guide:

Why pay 30% delivery fee

Get started with your new delivery APP book a call.