Mr Benn, a man wearing a black suit and bowler hat, leaves his house at 52 Festive Road, London, and visits a fancy-dress costume shop where he is invited by the moustachioed, fez-wearing shopkeeper to try on a particular outfit.
He leaves the shop through a magic door at the back of the changing room and enters a world appropriate to his costume, where he has an adventure.
The magic door is waiting for you and your business, the journey is only limited by your imagination.
A cartoon character of 50 years ago has a modern affinity with the QR code invented over 30 years ago.
The magic door is a Dynamic QR code and takes your business on a magical journey through print and media.
Talk to a trained Maltix partner today and take the first step into re imagining your marketing journey.
Hold Mr Benn’s hand because this holistic marketing journey is fun and perfect for your customers phone.
Recognising the importance of F&B in the Middle East market, Marriott International is doubling down on its food and beverage focus. In the UAE, the US hotel giant has launched its More Cravings app, which promises to showcase the UAE’s “biggest culinary offering ”
Marriott’s hotel portfolio in the UAE includes around 70 hotels and more than 300 restaurants and bars. The app includes details of offers at all of these.
Caterer Middle East caught up with Robert Juntke, the vice president of F&B, design and development, EMEA for Marriott. He said: “More Cravings by Marriott Bonvoy was born out of the need to position our restaurant portfolio in the increasingly competitive market space and make restaurants available to anyone at the click of a button.
With Brexit, Covid and now an escalating war, the bloated Hotel industry has to find new ways to cut variable costs balancing that with service whilst simultaneously improving the margins from their brave Guests who decide to travel.
They say “If you do what you always did, your going to get what you always got”
And because most Hotels rely on solid state communications, and are still using room telephone systems developed in the 1970s, that disservice to the modern traveller is their Achilles heal.
Thankfully, another very old, but dramatically improved technology is coming to the rescue by enabling the Guest smartphone during their Hotel room stay.
It’s great value to install for the Hotel, doesn’t require an expensive tech team to manage it and works in tandem with archaic COMM’s systems.
This is a symbiotic solution that has been staring Hoteliers in the face who have become way too reliant on the youth of internet only based systems.
A great way to double check if you understand this problem is to turn off your PC for a week and you just try to run your life on the Smartphone !
When the penny finally drops, you are now deeply imbedded in the world of the Millennial and Gen Z travelling generation.
So Mr and Mrs Hotelier, now you realise that your Guests do not carry a PC around with them, get your Smartphone out of your pocket and SCAN this DEMO Hotel room QR.
Imagine the landing page is on your own website alongside the digital and paper leaflets.
Under each leaflet there is an order button, when you order you are taken to a Smart Form Page.
This could be payment enabled, or it can simply alert your central CRM, Front Desk, Duty Manager, Kitchen or wherever you want the order request to go!
Dont be shy, your Guests wont be when they are hungry or thirsty, actually go ahead and make an order to watch the magic begin.
If you would like to actually see the demo working inside you own Hotel, send an email or two and the DEMO will do everything you ask for 24 hours.
Thirsty to learn a bit more ? Click the image below
Subscription QR is a paper based Tech solutionwith a focus on adopting QR in the Property market
Pick up your Smart phone ( People dont carry PC’s around with them !)
You can print this off and Scan with a Smartphone, hand it out to your colleagues, fax it !
You can also Scan off your PC , you can also use QR smart links, a bit like a short website link, but this is a Smartphone first document.
Created by Toyota in 1994, once the QR code is scanned it will then take you to a specific address.
It’s astonishing what a QR code can be connected to !
QR code uptake has increased exponentially with 70% of all Smartphone users expecting QR in their daily routine.
They know from experience that the QR code always leads to Smartphone friendly information.
The Smart QR industry specifically adopt smartphone friendly widgets and content.
For example, a smartphone enabled PDF, obvious isn’t it ?
Certain industries have embraced QR but the property industry remains way behind the curve and almost certainly vulnerable to early adopters.
Somehow the Estate Agent / Realtor industry harks back to the tradition of the appointment with an Agent and neglect the needs of the smartphone user.
Maybe there is an inherent lack of detail within the industry ?
Gone are the days where the detail can be discarded because the smartphone user has upended the sales cycle.
By the time your average Millennial make an appointment, their research is already done !
And woe betide the Agent / Realtor who fails in the detail on a property instruction or introduction, especially during the stress of a pandemic.
The other startling problem in the Property industry, is that there is usually a fundamental issue with the technology employed by Estate Agents and Realtors.
The typical technology would be infinitely more successful used in tandem with QR.
Millennials avoid websites like the plague, they are impossible to navigate at speed and load slowly in comparison to a PWA or QR code.
(The burger bar navigation on A Progressive Web APP is so simple on the smart phone )
The presumption that a database driven website, with glossy images created on a large PC connected to a high speed internet connection somehow works on the small Smartphone device with a satellite connection is a mistake.
It’s as if Agents and Realtors are held to ransom by their in house ‘tech experts’ who in turn have a deep self interest in staying on the payroll.
The future trends are all pointing in one direction andthats outsourced subscription cloud solutions.
Adopting QR in the Property Market.
1. How to Use A QR Code: always have a call to action.
2. Include The URL: Try to include the URL (web address) on the marketing material as not everybody will want to use the QR code e.g. if you are putting the code on a set of particulars then include the URL for the property on your website. This is so much easier using a QR URL like this https://archers-3bed/finchley
3. Help Test & Measure: With QR codes you can track how many people have scanned the code. Therefore allowing you to know how many people have scanned from a recent leaflet drop. This is how you test and measure marketing.
4. Where Should The Code Take The User To: Think twice about linking to your homepage.
Select a Subscription QR Company that provide a dedicated social media landing page or Property template for the individual property.
5. Size Matters: Only use high definition print QR codes that read within on second. Spend effort and thought on QR placement. Listen to the collective advice and best practice of an outsourced Expert.
6. Increase Website Traffic: QR code should face inwards and outwards on window displays, be at a scannable height and well illuminated with no sheen or plastic reflective covering. QR in the right position will be scanned day and night 24/7
7. QR Codes must link to Property Detail: ( Precise and standardised Property details )
This Property Detail template has the option of GEO locator. This example is switched ON.
Using outsourced Professional subscription QR and Agent or Realtor knows exactly where the QR was scanned.
This Template is great for Property of the Week open space large QR showcase
8. Where Should Your Agency Use QR Codes: on all particulars, window cards, lists, leaflet drops, business cards & brochures, hoardings, vehicles and For sale boards as the main feature, Place Agent V Card QR in the property window if possible.
9. Every property in every sector within the Agent/ Realtors portfolio should have a professional VIDEO and the secret to this is to source a templated property Video APP
10. Outsourced professionals monitor the the Code 24/7: They never assume the code always works and have automated procedures that flag any QR link problem
11. Why Subscription QR is so important. An outsourced cloud based service. Every QR within your subscription you own for the Subscription period.
Any QR code can be changed after print
Any QR can be redesigned with a different call to action or role at any time its all part of the 24 hour service.
Sell a property, no problem, we will change everything in readiness for the next property.
Spot a typo, it will be changed immediately.
12: Using QR to automate your clients requirements.
Allow clients to book viewings directly into your Agents calendars, connect particular Agents to particular properties.
Use you subscription QR for Smart V CARDS
You have my attention, lets discuss with an Expert
The younger generation dont need to press the flesh and sit-down like the over 50’s generation.
Travel for business is in permanent freefall, and the 9 to 5 mentality a thing of the past.
Business Hotels are publicly stating a 40% downturn with no sign of recovery.
In fact major contributors to this topic expect zero recovery- EVER
Business Hotels and office rental space have a massive dilemma, one I’m not sure has an answer.
My team has become a “mobile institution” because we do not travel at all
Sharing information and documentation has become so easy and the growth of CRM usage or business management systems like Slack is the new normal, in a way that seemed impossible just 2 years ago.
The consequences of zero travel
And information distribution to my team has become a “mobile institution” and I am observing emails being opened in the middle of the night, Slack comments early doors and documents being abandoned mid read.
On calls, I have asked key staff for there thoughts on a particular memorandum, knowing full well they hadn’t read the detail.
Volume of documentation is a real problem
The other more serious problem is the sheer volume of information share in the new mobile institution we work in.
And I’m not one for the detail of reporting systems, but its become increasingly obvious that key workers work on the move and that means they work on their Smartphone.
And thats where the problems arise.
Merrily creating documents in PDF or word on my PC without understanding the importance of creating that document in a Smartphone format wasn’t easy to grasp.
I slowly realised my staff and partners weren’t abandoning the document at all, they simply couldn’t read it !
The documents were un-navigable, huge or tiny on the screen, lumpy, slow to download and not fit for purpose.
The other challenge is because of the nature of rapid change inside our systems a document can quickly become out of date or invalid.
The answer was intrinsically a paper based solution.
Discovering Google Drive was the first part of the internal document revolution
This means that the Document/ Spreadsheet is live and can be changed and updated just like a web page or an APP.
Anybody who has access to the document sees the latest version.
So even after the document is posted in Slack or sent out on email, any iterations made are immediate.
That was a revelation, but only part of the solution.
It’s a self fulfilling philosophy.
Because if the document essentially always stays the same then if it was attached to an editable QR (that always stays the same), its the perfect conduit for a Smartphone enabled document thats scannable from the Smartphone.
If you think about it, a Smart QR code landing page only works on a Smart device doesn’t it?
So a PDF has to be Smartphone friendly on a system like that.
It’s a self fulfilling philosophy
Deciding on the Master QR control panel was easy and guess what?
A small Print job.
I printed it in high quality format and posted it to my team ! remember the Post office ?
A set reminder on email and SMS to scan the 5 QR for the latest document updates.
Each QR has a call to action pertinent to our organisation.
I have a clutch of Smart QR connected to a clutch of landing pages that deliver the Smatrphone information in the right format.
Interestingly, each QR also has a live link, much like a website link for anybody who’s on a PC etc it appears as a normal document.
Our very first Smart Company brochure is on the table now, Im looking for contributors.
But I envision Smart subscription QR taking centre stage again.
in conversation with PJ Quigley, we underestimated how many of our customers are looking for the trip out, spending money is consequential to the experience.
Listening to a face mask conversation at the check out I heard :
“We cannot take a holiday this year, but at least we can get out of the house and go to the countryside”
With E-commerce in our Garden Centre we missed a trick.
We are a group, we buy together, we share resources and we grow together, and the serious downturn in business we experienced was expected but still a shock.
The repercussions manifested in many ways, staff issues, plant care issues and procurement problems.
One area we knew was future proofed, was our ecommerce website and delivery service.
Future proofing our business was a considerable investment and consistent growth has justified that investment.
We really expected the online store to pick up some of the slack, with a few peaks and troughs, the traffic reports were encouraging but the actual sales didn’t even begin to compensate for poor physical visitor numbers.
The internet project.
in 2019, the decision was made to out source the project with experienced people who really made an effort to understand our business model.
We have a wonderful online store, well thought out, fast, full of engaging photos and information and associated cross selling ideas.
But underlining that project, we felt a strong mismatch with our physical offering and the internet offering, we just couldn’t put our finger on it.
We considered re routing staff to become personal shoppers, a walking tour of the Garden centre with direct purchasing on the website using our staffs own phones.
We trialled that, but the combination of the weather, a booking system that actually worked, client engagement and staff shortages made the project an abject failure.
Sometime the obvious isn’t so obvious
Once a month we have staff and management meetings, this Monday morning was particularly wet and quiet, we decided to meet in the restaurant area.
We had been toying with QR codes to order food, and we had been trialling it for table orders within our predominantly self service restaurant.
The girls told us it simply wasn’t working properly, orders couldn’t be actioned in a timely manner, the menus and the table QR codes didn’t work and they didn’t even come to their PC in the kitchen they went to the checkouts.
What had we missed? why was this such a problem when even the local pub seemed to have a system that worked ?
That very evening I went to Newlands Golf Club and spoke to the Manager there about their experience of QR.
He rolled his eyes and said they had abandoned the entire concept because the QR was always out of date and very often didn’t work at all.
Dispirited, I was browsing the shop store looking at golfing paraphernalia, and a sharply printed QR club was winking at me from a set of Golf clubs that cost nearly as much as my car!
I scanned it on my 4 year old Smartphone and a wee website appeared in the blink of an eye that exactly fitted my smartphone and then connected to a one minute video.
This video was crafted to show the benefits of their manufacturing process, and a professional golfer on the tee, 3 days ago at Championship Wentworth !
What really surprised me was that I could actually purchase these golf clubs immediately through Pay pal.
We were missing a trick, this was the opposite to the way our QR codes worked.
If this QR code was printed, how on earth was the Video so recent?
The answer was to source a professional Smart QR company who produced Smartphone enabled baby websites with optional video and ecommerce built in.
These baby websites are branded and have unique characteristics for all sorts of campaigns.
But more importantly subscribe to a subscription service that allowed us to change the information on the QR after it has been printed.
Much like our ecommerce website the hierarchy had already been thought through, we knew that bit, it wasn’t too difficult to think about permanent weather proofed QR for every section.
It actually wasn’t too difficult to roll the QR codes out to all our centres, if it worked at Newlands it would work exactly the same elsewhere.
Using the flexibility of the baby website templates allows ongoing campaigns with real time reporting.
Two very popular campaigns at the moment are feedback ( situated on the back of doors in the toilets ) Questions on food, sanitation, parking and Christmas.
The second on the restaurant tables €5 voucher for your point of view relates to ‘how can we improve our QR for you ?
What we hadn’t even begun to understand was the importance of QR connected to our customers smartphone on site!
We phased the project, but used different staff to the website, it was more administrative, so we actioned that with a reporting system so I could see progress.
What I didn’t know, was that the Company we use has a reporting system.
It tells us real time how many scans we are getting and from which department, interestingly it’s usually associated with new season product, for example now we are moving into winter bedding and the call to action for QR says ” Scan here for Deal of the Day”
We can change it whenever we need to, but its highly effective for driving promotional sales on site in a way the website simply does not.
We now have a QR in the restaurant that changes almost daily for specials and food deals depending on the weather forecast.
We are so excited by the progress we are making, we are considering joining the ecommerce store to the QR codes on site, add to virtual basket and add to real basket real time.
I will share in February with my next guest invitation