An article focusing on clientele perception as a route to market.
Lord Sainsbury was the Chairman of a major supermarket chain in the UK.
He was once asked:
“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “
He answered:
“Everybody”
The interviewer stated categorically “His brand would be damaged irreparably”
Many argue to this day that the brand never recovered from that statement.
So how a Business owner or Chairman perceives his clientele is critically important.
Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.
Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.
Much like Lord Sainsbury defining his supermarkets were “a shop for all”
A Restaurateur must firstly define if he can afford to wait for the customers to return.
Because if he cannot he has choices.
Restaurant food is not enough.
One: Are we a dining restaurant only and probably go bust ?
Two: Can we offer take away food?
Three: Can we deliver food?
Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.
Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.
The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.
The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.
Secondly:
The food delivery business model is built on data capitalisation.
In other words the individual Restaurateur is donating his/her client data to another business model for FREE.
Restaurateurs do have other options:
One: invest in their own delivery APP
Two: Use the features and components of the APP to satisfy their Smartphone user target audience.
Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP
A: £1.80 a day. Or in other words, your first daily order above £7.20 will cover it.
Q: How do I market my new APP?
A: Maltix provide QR codes that you print onto sticky labels for every food container and vehicles.
Q: How else can I market ?
A: No APP download required, it distributes freely on social media. Encourage your clients to share your digital loyalty promotions.
Q: Why would my clients use our own dedicated APP for future orders ?
Digital loyalty card
A: Because you have a built in Digital loyalty card.
Q: How does a Digital Loyalty card work?
A: You decide. For example. Free main-course with your 5th order. Or free bottle of wine when you spend £75. 20% off 6 to 7pm deliveries Monday to Thursday. Get creative !
Q: How do we track clients using the Digital loyalty card?
A: It’s built into the management system.
Stripe connected to Apple Pay
Q: How do we get paid ?
A: APP order payment system takes all payment gateways through Apple Pay.
Q: What are the transactional costs of payment?
A: Stripe negotiated 2.9% plus 20 to 30 cents per transaction.
Q: Can designated delivery drivers take secure payments as well ?
A: Yes through their Smartphone to your designated bank account.
Q: How do we control the delivery area?
A: Easy to use drag and drop Geo fencing feature in back office.
Q: How do delivery drivers gets notified ?
A: Rotated designated drivers receive email and SMS.
Q: Can I send messages and promotions ?
A: Every single client who touches your APP agrees to future notifications.
An APP with SMS
Q: Can we SMS ?
A: Yes free 200 SMS included in your hosting.
Q: Can I use the APP in my restaurant?
A: Yes. For table order and table booking.
Q: Internet connectivity varies in my area, does this matter?
A: No. The Maltix PWA has a “work offline feature” All orders are retained.
Q: I have multiple kitchens, do I need an APP for each area?
Mobile usage has increased by over 70% since before the pandemic, and people have come to expect a mobile-first way to engage with the businesses around them.
The weather is getting warmer, and we’re starting to see the light at the end of the (very long) COVID tunnel.
That’s why at Maltix, we are offering a very special, limited deal to help you power up your business as we get through the pandemic, and beyond:
For the next 72 hours only, we create the perfect delivery APP for your restaurant.
Restaurant booking PWA DEAL!
Restaurant food delivery APP
Onboard today, book a 30 minute chat below.
Delivery companies such as BOLT, UBER EATS etc charge 20 to 30% ( OUCH )
For £299 Maltix will create the perfect delivery APP and you only pay 2.9% for each transaction.
Includes Apple Pay to your bank.
Limitless inventory.
Order process function.
Driver notification.
Digital loyalty card.
GEO fencing delivery area.
And more !
An APP that acts as a tool for customer engagement and conversion…..Powerful indeed.
An APP that’s accessible via a single click – no APP stores required.
An APP that can be accessed simply by scanning a QR code.
Just as a reminder, here are some of the features you’ll get in your Restaurant delivery APP
We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.
We are taking advantage of the shut down to revamp, automate and streamline our business.
The APP has to be accessible for REP’s in the field on their Smartphone.
It has to be a simple calendar booking system
We need to allocate the coach company and the driver for their day to their destinations.
The allocation has to automatically confirm the destination and coach driver via SMS
Estimated time of arrival, number of people on the coach.
Cancellations and severe delays.
Automatically inform the head office of the Coach company via email.
And inform the head office of the destination company via email.
Allocate all the information to a CRM.
Capsule CRM free trial
Additional marketing planning.
Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.
Allocate all the information to a CRM.
QR tourist brochure distribution
Click on the book and message ‘e-book’ for latest updates and discounts
PWA e-book discount priorityPWA e book from Maltix a working document
If you have a problem that you think could be solved with a PWA please onboard below.
And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
signable recommended by Maltix
Digital onboarding improves productivity by 54% studies show
With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.
Digital contract solutions
Like this:
LikeLoading...
HR curator
PWA consequential data management from Maltix
We wish we had used Capsule years ago as we’d be much better off now.
The cost is pretty small but the return we get is around 10 to 15 times bigger.
Like this:
LikeLoading...
Dale Harris
Sales Director
Integral CRM APP telephony as recommended by Maltix
I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.
The service is absolutely excellent – great call quality, reliability and pricing.
However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.
Quite probably the best VoIP service available.
Like this:
LikeLoading...
Phil Rogers
Co Director
Integral CRM APP telephony as recommended by Maltix
The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.
I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.
Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.
I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!
Like this:
LikeLoading...
Sarah Edwards
VA
Integral CRM APP telephony as recommended by Maltix
I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.
Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.
Pros
As a contractor, I’m often in a situation where its important to share my number with clients.
By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.
As my company grows with different departments (Development, UX, etc)
I can make new hires and allow them to use their private phone and install Circle Loop on their device.
This allows them to keep a device they are familiar with and remove the need to use a separate company phone.
Cons
At the moment, there are few negatives for me.
Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.
Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.
After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.
Whenever I’ve had a technical query the team has responded within minutes.
We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.
Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .
Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!
I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system
I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.
Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.
I recommend Appointedd to every new business I speak to.
Like this:
LikeLoading...
Alan Johnston
MD
Appointedd booking systems
“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas
Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.
To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.
With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.
4 | Use high quality images
Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.
Not only do they scan better, but they also look more professional.
Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.
Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.
5 | Material matters
Creativity can go a long way whether printing on paper, glass, aluminum or plastic.
Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.
Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.
Ultimately, use your best judgement and make sure to test so it’s scannable.
6 | Keep Codes within reach
The right advertising media for your campaign are those that literally reach your target audience the best.
Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.
Place QR Codes within appropriate reach for maximum accessibility.
And remember your business flow.
The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.
But remember the APP in APP components of your PWA
This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.
*QR can be connected to all of this and more on your PWA !
Scanning a QR Code only takes a mere average of 15 seconds.
This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.
Electronic billboards and TV commercials may not give enough time, either.
Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.
8 | Avoid multiple Codes at once
There are instances when you may need to place QR Codes next to each other.
However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.
If you must, place Codes on opposite ends of your layout and vary the designs.
Did you know there are QR Codes that can link to multiple URLs?
9 | Give a reason to scan, whats your call to action ?
And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
Digital onboarding improves productivity by 54% studies show
With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.
Digital contract solutions
Like this:
LikeLoading...
HR curator
PWA consequential data management from Maltix
We wish we had used Capsule years ago as we’d be much better off now.
The cost is pretty small but the return we get is around 10 to 15 times bigger.
Like this:
LikeLoading...
Dale Harris
Sales Director
Integral CRM APP telephony as recommended by Maltix
I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.
The service is absolutely excellent – great call quality, reliability and pricing.
However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.
Quite probably the best VoIP service available.
Like this:
LikeLoading...
Phil Rogers
Co Director
Integral CRM APP telephony as recommended by Maltix
The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.
I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.
Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.
I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!
Like this:
LikeLoading...
Sarah Edwards
VA
Integral CRM APP telephony as recommended by Maltix
I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.
Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.
Pros
As a contractor, I’m often in a situation where its important to share my number with clients.
By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.
As my company grows with different departments (Development, UX, etc)
I can make new hires and allow them to use their private phone and install Circle Loop on their device.
This allows them to keep a device they are familiar with and remove the need to use a separate company phone.
Cons
At the moment, there are few negatives for me.
Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.
Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.
After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.
Whenever I’ve had a technical query the team has responded within minutes.
We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.
Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .
Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!
I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system
I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.
Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.
I recommend Appointedd to every new business I speak to.
Like this:
LikeLoading...
Alan Johnston
MD
Appointedd booking systems
“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas
