The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
LinkedIn: linkedin.com/in/wnicholls
Email: admin@maltix.co.uk

Book a Zoom call. Directors only please.

The Real Estate industry is resting on its laurels.

Outsourced QR expertise for Estate Agents

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021

Restaurant food is not enough.

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

PWA blog

Questions and Answers

PWA blog

How DARK kitchens steal food delivery business.

Ghost kitchen

ghost or DARK kitchen is a delivery-only restaurant.

Other names are virtual kitchenshadow kitchen or commissary kitchen.

Our favourite is DARK kitchen.

Sound much more sinister doesn’t it ?

Almost ominous.

A DARK kitchen differs from a virtual restaurant.

A DARK kitchen is not necessarily a restaurant brand in itself.

A kitchen space and facilities for more than one restaurant brand

With more than one food offering.

This kitchen contains the kitchen equipment and facilities needed for the preparation of restaurant meals.

And has no dining area for walk-in customers.

Lower costs incurred by using kitchen facilities located outside of high-rent, high-foot-trafficked urban locations.

Dark kitchens have emerged as a business model in response to the rapid growth in consumer demand for restaurant delivery meals.

This frees up parking taken by the delivery vehicles, and allows them to enter new postcodes at low cost.

An opportunity for DARK kitchens to develop multi ethnic menus.

Compete directly with established restaurants in their back yard.

Using a DARK kitchen allows established restaurants with dining-in service to expand their delivery operations without adding stress to the existing kitchen.

How to set up a dark kitchen
How to set up a dark kitchen

How DARK kitchens steal food delivery business.

Individuals can set up a DARK kitchen to start their own brand, which is identified with their own online restaurant.

Each DARK kitchen has its own Progressive Web APP on a set of sub domain names delivering singular food styles or multi offerings into specific postcode delivery areas.

Every takeaway container has a dedicated APP QR code on its lid with a clear call to action for repeat orders.

This is where the DARK side of owning a PWA really becomes distributive.

A Progressive Web APP is incredibly cheap to own and host.

There is no room for the vanity of restaurateurs .

Most restaurants actual name is easily forgotten.

Much more likely a Smartphone user will search Indian food Frogmore street or Pizza Cardiff west or Fish and chips Brighton seafront.

Perfect for the Black kitchen to weave its work.

All the tools for repeat business !


PWA investment
PWA investment

BLACK kitchen requirements.

Own their own Progressive Web APP.

Manage their own drivers.

Define their postcode area.

Control their own payment and banking.

Print QR codes onto sticky labels.

Retain their client DATA for SMS and notification campaigns.

Get creative with their integral Digital loyalty card.

Cook competitively price quality food.


Questions and Answers BLOG.

PWA blog

Launching a food delivery APP for profit BLOG.

PWA blog

Book a call or What’s APP

Launching a food delivery APP for profit.

Making the right commercial choices to invest in a food delivery APP is the start of an exciting journey.

Selecting a Progressive Web APP professionally hosted with well thought out components is one thing.

Launching a food delivery APP for success is another.

Take a Coffee break read and discover how to launch a food delivery PWA for PROFIT.

Restaurant premises.

Your PWA have it covered.

It has all the tools for:

Table booking .

Table service

Menu

Payment.

QR in your restaurant is the new normal

Home Delivery.

Your decision to invest in a PWA food delivery system is probably based on the ridiculous delivery costs of the delivery companies.

30 % of your profits on every delivery is no joke.

And to make matters worse these companies are adding YOUR client data to their business model for valuation proposes.

You may also be looking to head off Ghost kitchens stealing your postcode business.

Our initial advice : Continue to use your food delivery companies to launch your own APP.

Having a plan based on best practice is essential.

The essential APP components are the tools of your trade:

Notifications.

Every client who downloads your PWA or even touches your PWA agree to future free notifications.

You can send notifications to everyone for free !

IDEAS:

Early doors: 6 to 7 pm home delivery Monday to Thursday for 20% off

SMS included in your hosting package.

Add all new and existing telephone numbers to back office.

IDEAS:

Order your Home delivery for the big game and receive a free £10 coupon for your next order.

Email marketing:

IDEAS:

Export your emails into a regular newsletter campaign with coupons and deals

Digital loyalty cards.

IDEAS:

Free bottle of wine with all order over £75

Free main course with your 5th order.

QR codes on your packaging.

IDEAS:

Your PWA has a dedicated QR attached to it.

Print off QR onto sticky labels and attach to every single food delivery carton that leaves your premises.

Add a call to action: Order direct for 10% discount….forever.


Food home delivery APP Q & A

PWA blog

“Delivery packaging QR with a call to action”

Packaging QR

Click for investment guide:

Why pay 30% delivery fee

Get started with your new delivery APP book a call.

Smartphones have become dominant.

Never the twain shall meet

This is problem for small business.

Websites are predominantly built for research.

APP’s are built for sharing and two way comm’s

“Never the twain shall meet”

Smartphones have become dominant, the answer.

Smartphone users are demanding new experiences that a website was never designed to fulfill.

APP in APP especially

Maltix is showcasing the all new Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

The PWA “APP in APP hosting ” is the secret to explosive growth for small business.

And distributes on its own merits through social media. Some industry specific examples

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots, sales, promotions, deals etc

A PWA enables your business distribution via social media.

Happy clients refer off their phone to their friends and their friends friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !


The benefits for small business focusing on customer service.

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial and Z Gen Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded and works offline.

“touch it and you’ve got it technology”

Packed full of communication technology that’s expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

PWA build deal
Click to see whats included
£199 investment PWA build deal

Book a call to find out whats possible.


Elegant solution for a tour operator.

APP in APP

This is an example of an APP in APP hosted solution.

Featuring a business APP called a Progressive Web APP

Connected to quality APP’s via the Maltix hosting package.

Plus the additional connection of an external CRM APP.

The Principal

incoming data
Incoming data management

The tour operators idea:

Commission a business APP called a Progressive Web APP

Connect all incoming and outgoing data to a CRM

Connect a booking APP solution from Appointedd

Appointedd booking solutions
Bespoke in the field based booking and data share

Client brief:

We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.

We are taking advantage of the shut down to revamp, automate and streamline our business.

The APP has to be accessible for REP’s in the field on their Smartphone.

It has to be a simple calendar booking system

We need to allocate the coach company and the driver for their day to their destinations.

The allocation has to automatically confirm the destination and coach driver via SMS

Estimated time of arrival, number of people on the coach.

Cancellations and severe delays.

Automatically inform the head office of the Coach company via email.

And inform the head office of the destination company via email.

Allocate all the information to a CRM.

Capsule CRM
Capsule CRM free trial

Additional marketing planning.

Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.

Allocate all the information to a CRM.

Product specific QR
QR tourist brochure distribution

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

If you have a problem that you think could be solved with a PWA please onboard below.

Onboard for FREE with Maltix PWA
FREE on-boarding

Maltix product choices

Maltix products
Maltix products

William Nicholls

Founder

Maltix Product choices

Maltix product choices
Maltix product choices

Maltix product choices
Maltix product choices

William Nicholls

Founder

Maltix products

maltix product choices
Maltix product choices

William Nicholls

Founder

Loud and Clear

vCard
loud and clear

business card
double sided double dynamic QR

Logo
Logo

Book an appointment
Book an appointment

connect wifi
connect wifi

Dr Andrew Sciberras

Director and owner of Loud and clear

Wedding invitations

I went to Bark on Tuesday last week after proposing to my girlfriend.

We set the date, March 2022, Weston Super Mare registry office.

To be honest I was just thinking 50 invitation cards, hand written, in the post.

A call from Maltix changed my thinking.

They produced a couple of beautiful designs connected to a QR code.

Connected to a RSVP form they made for us, it was beautiful.

No fuss, the diary overflowed with acceptance messages.

Thank you all at Maltix

paul and vick

Paul Hartley

Paul Hartley

Groom to be
Pretoria South Lions Club Attendance Register

Pretoria lions register

Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick.  recommend Maltix any time!!

Fabulous attention to detail

Riaan

Co Director
vitamin suite

Dr Haris Akhter Vitamin Suite

vitamin suite
vitamin suite

Dynamic QR
Dynamic QR

Fantastic experience. Personal caring approach and make sure you are happy with the final product.

Quality leaflet design, unbelievable Dynamic QR solutions

Astonishing new generation Avatar treatment explainers.

Project managed on budget, on time and within SLACK

Business Card

Video page

Document page

Name(required)
Email(required)
Website
Message

Dr Haris Akhter

Doctor
Brochure

Smart Brochure

Exceptional service through a Slack platform.

Opted for 12 Subscription QR deal.

12 codes,  9 QR landing pages on varying templates and 3 Call to action QR for public campaigns

Every QR links to relevant ecommerce checkouts.

A brilliant solution joining paper Brochure to my clients Smart Devices

 

BROCHURE

Marc

Hopkins
prop b

Proposition builder

PROPOSITION BUILDER

A great example of why Maltix enables organisations to create mobile apps that deliver.

Proposition Builder is an end-to-end agile innovation process.

It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.

We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.

Quotes for Native APPS were eye watering

Maltix built the Proposition Builder PWA in 10 days

We now have the  tools to mange our database

We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.

Using Maltix has enabled us to manage and update our APP with out technical assistance.

Carey McEvoy

Proposition builder
EIE

EIE investor CONFERENCE 2021

EIE CONFERENCE 2021

EIE is Scotland’s premier technology investor showcase.

The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.

EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.

With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.

Absolutely brilliant.

Maltix was an absolute pleasure to work with, it made creating our conference app so easy.

Tobias Barnes Hofmeister

Director
Ted X

Ted X

TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.

The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.

As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.

Maltix created a mobile event app for all 1600 guests during the event.

The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.

Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.

The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.

Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.

Over 1600 votes were gathered and over 150 comments.

Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.

Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.

Have a look at the TEDx Glasgow Mobile App.

Pauline Houston

Co Director

Most APP’S get deleted within a few days

3.5 billion smartphone users



Marketing budgets are skewed.

APP marketing budgets vary from £1000 per month to £5000 per month

And small business cannot afford costs like that.

What is the point of spending a fortune to get your APP found thats hidden away in the APP store ?

PWA

Only to be deleted and discarded almost straight away !

Finally the penny has dropped.

Marketing is directly linked to the sales cycle.

But somehow, it’s been lost in the search for the web traffic holy grail.

The smartphone is by far the most important device to target.

It’s the majority device for business by a yard mile.

So how can you overcome the APP dichotomy ?

What if we could completely upend the cost per APP download ?

And by using the customer service features within an APP , encourage massive natural distribution on social media ?

Whilst removing the APP smartphone delete problem forever?

Downloading an APP and Installing an APP are not the same thing.

The minute you see this

There is a guaranteed problem

Explaining “touch it and you’ve got it technology”

A) Old APP technology called Native, distributed and downloaded from the APP store.

B) And new APP technology called Progressive Web APP or PWA.

PWA distributes on its own merits and doesn’t need an APP store.

It’s “touch it and you’ve got it technology”


Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority

PWA e book
PWA e book from Maltix a working document


Onboard for FREE with Maltix PWA
FREE on-boarding

Maltix product choices

Maltix products
Maltix products

William Nicholls

Founder

Maltix Product choices

Maltix product choices
Maltix product choices

Maltix product choices
Maltix product choices

William Nicholls

Founder

Maltix products

maltix product choices
Maltix product choices

William Nicholls

Founder

Loud and Clear

vCard
loud and clear

business card
double sided double dynamic QR

Logo
Logo

Book an appointment
Book an appointment

connect wifi
connect wifi

Dr Andrew Sciberras

Director and owner of Loud and clear

Wedding invitations

I went to Bark on Tuesday last week after proposing to my girlfriend.

We set the date, March 2022, Weston Super Mare registry office.

To be honest I was just thinking 50 invitation cards, hand written, in the post.

A call from Maltix changed my thinking.

They produced a couple of beautiful designs connected to a QR code.

Connected to a RSVP form they made for us, it was beautiful.

No fuss, the diary overflowed with acceptance messages.

Thank you all at Maltix

paul and vick

Paul Hartley

Paul Hartley

Groom to be
Pretoria South Lions Club Attendance Register

Pretoria lions register

Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick.  recommend Maltix any time!!

Fabulous attention to detail

Riaan

Co Director
vitamin suite

Dr Haris Akhter Vitamin Suite

vitamin suite
vitamin suite

Dynamic QR
Dynamic QR

Fantastic experience. Personal caring approach and make sure you are happy with the final product.

Quality leaflet design, unbelievable Dynamic QR solutions

Astonishing new generation Avatar treatment explainers.

Project managed on budget, on time and within SLACK

Business Card

Video page

Document page

Name(required)
Email(required)
Website
Message

Dr Haris Akhter

Doctor
Brochure

Smart Brochure

Exceptional service through a Slack platform.

Opted for 12 Subscription QR deal.

12 codes,  9 QR landing pages on varying templates and 3 Call to action QR for public campaigns

Every QR links to relevant ecommerce checkouts.

A brilliant solution joining paper Brochure to my clients Smart Devices

 

BROCHURE

Marc

Hopkins
prop b

Proposition builder

PROPOSITION BUILDER

A great example of why Maltix enables organisations to create mobile apps that deliver.

Proposition Builder is an end-to-end agile innovation process.

It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.

We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.

Quotes for Native APPS were eye watering

Maltix built the Proposition Builder PWA in 10 days

We now have the  tools to mange our database

We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.

Using Maltix has enabled us to manage and update our APP with out technical assistance.

Carey McEvoy

Proposition builder
EIE

EIE investor CONFERENCE 2021

EIE CONFERENCE 2021

EIE is Scotland’s premier technology investor showcase.

The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.

EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.

With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.

Absolutely brilliant.

Maltix was an absolute pleasure to work with, it made creating our conference app so easy.

Tobias Barnes Hofmeister

Director
Ted X

Ted X

TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.

The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.

As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.

Maltix created a mobile event app for all 1600 guests during the event.

The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.

Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.

The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.

Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.

Over 1600 votes were gathered and over 150 comments.

Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.

Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.

Have a look at the TEDx Glasgow Mobile App.

Pauline Houston

Co Director

QR code tips for small business.

Product specific QR

Top 10 Tips for Printing QR Codes

Your essential tips for printing QR Codes the right way to make sure that your customers can successfully scan your Code without difficulty.

Connecting QR to your PWA enables social media as your distribution ledger.

Check out the green button links for a joined up QR campaign

PWA
QR joined to PWA is the future for small business.

1 | Design box

 Colours and logos are a great way to personalise your QR Codes.

Branding is important but be careful to not go overboard with customising.

Your custom Code should still be recognisable as a QR Code to your customers and since some scanning apps don’t pick up complex designs very well.

Before printing, make sure that your QR Code is readable by testing with different APP’s.  

2 | Pick the right size

 Don’t hide away your Code, instead make it prominent so your customers take notice and actually scan it.

Too small QR Codes usually end up unnoticed or un-scannable.

If printing on small to medium sized merchandise (ex: business cards or flyers), Codes should be at least 2 x 2 cm (around 0.8 x 0.8 in).

If uncertain, rather be cautious and print the QR Code bigger.

But how big exactly? Practice scanning with your ideal print size and go from there.

3 | Check your content

Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.

To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.

With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.

4 | Use high quality images

Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.

Not only do they scan better, but they also look more professional.

Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.

Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.

5 | Material matters

Creativity can go a long way whether printing on paper, glass, aluminum or plastic.

Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.

Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.

Ultimately, use your best judgement and make sure to test so it’s scannable.

6 | Keep Codes within reach

The right advertising media for your campaign are those that literally reach your target audience the best.

Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.

Place QR Codes within appropriate reach for maximum accessibility.

And remember your business flow.

The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.

But remember the APP in APP components of your PWA

This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.

*QR can be connected to all of this and more on your PWA !

7 | Consider the scanning time

 Scanning a QR Code only takes a mere average of 15 seconds.

This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.

Electronic billboards and TV commercials may not give enough time, either.

Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.

8 | Avoid multiple Codes at once

There are instances when you may need to place QR Codes next to each other.

However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.

If you must, place Codes on opposite ends of your layout and vary the designs.

Did you know there are QR Codes that can link to multiple URLs?

9 | Give a reason to scan, whats your call to action ?

*This is most important *

 Why would a customer scan your QR Code?

Tell them what to expect when they scan. Even a simple “Scan Me!” has proven to engage a lot more users than Codes without any call to action.

Add an incentive for your customers like “Scan Now for Bonus voucher” to get them intrigued and motivated to scan your Code.

Maltix will suggest some iframes suitable for your campaign

10 | Never forget to test

 After considering our other tips, the final step is to test your QR Code.

At the very least, use various scanning apps to ensure that your Code is readable.

To go the extra mile, test using multiple devices with different operating systems (iOS, Android, Windows).

Always request a proof from your printer to test scan before printing a large volume of your QR Codes for distribution.

Tracking APP’s is the next story, check back for more soon

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If you are well connected to the small business community and have the foresight to introduce PWA, QR and consequential data management, lets talk

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Progressive Web APP the benefits for small business.

PWA
PWA the benefits for small business

Smartphones are becoming super dominant for small business.

Users are demanding new experiences.

That a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP

Called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots.

A PWA is how your future business distributes on social media with happy clients telling their friends and their friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !

The benefits for small business distribution on social media focusing on customer service.

Smartphone users expectations

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded

Works offline.

Packed full of communication technology thats expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

Consequential data management

Field to office 100% complete data in one place for ALL staff.

Advanced two way Smartphone communications.

Automatically managed.

All correspondence recorded.

No matter what platform it comes in on.

In-going or out-going contact.

Succinctly recorded.

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

Onboard for FREE with Maltix PWA
FREE on-boarding