Our property videos have poor viewing figures.

luxury video on the smartphone

They cost a fortune and it’s difficult to see a return on investment.

Des Woodley
Des Woodley a problem solved

Des Woodley in conversation with Tam Duran on the Newswire August 2021

My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.

In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.

And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.

We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.

The clients were not happy either, ultimately these kind of investments are recouped from the sale.

We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!

We felt really up against a wall and something told us to be careful with future video investments.

Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.

Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.

Who are we targeting to view our videos ?

How much of our business was switching to the Smartphone ?

How are we ensuring the Smartphone users are happy with the video delivery.

Looking back on it now, it appeared differently, but we took stock and made changes immediately.

Our property videos have poor viewing figures.

Our first decision was to reverse our scepticism about the use of Video.

Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.

We are getting to the point now that our QR investment is less than $100 per property.

This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.

We know which operating system scanned the QR and from which state and Country !

We also listened to advice and added our Google tracking ID to the system.

In combination we could actually quantify our KPI’s for the first time alongside You tube.

Every property on our books now has a video attached to a QR landing page like this one.

We take care with our brochures thinking about QR to central booking system and our V cards.

We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.

The Smartphone growth statistics are remarkable

Woodley

And we always provide a link like this one

Our viewing figures now? depending on the campaign, we get as many as 800 views

Tam Duran
Tam Duran Maltix board advisor

Des Woodley in conversation with Tam Duran on the Newswire August 2021

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.

How I sold £5 million worth of new contracts in a bar !

Tam Duran

Why the Millennials would never buy a contract like this today.

Tam Duran trend adviser and coach on the new digital high street.

Tam Duran board adviser Maltix
Tam Duran ( a towering influence on digital migration for small business )

Maybe I’m an opportunist, perhaps it was luck.

My visions and dreams manifested in just one day.

I was back packing in south Africa 20 years ago and stayed at a timeshare reserve in Kruger park, on a cheap travel deal.

The restaurant was awful and the beer limited, but nonetheless, after a gruelling 18 holes on the golf course I was ready to drink and sleep.

I wasn’t playing, I was picking up stray balls for a pittance.

The guy I was working with that day came from the township, he told me he was so poor they couldn’t afford the mortar between the blocks in his house.

I though he was joking, but one day I saw him carrying bags of carrots from the mall to peoples cars for one rand ( 50 c in those days )

When I visited a couple of days later, I had to step over the electrical cables in the mud that supplied their intermittent electricity.

But he was sharp, he listened and he listened and smiled a lot.

He shared with me that the South Efrican Eccent people with the beards were unhappy with their timeshare at the park.

He said it was a secret, and I had to listen, so I did.

After a whole day of banter, it emerged that the timeshare contracts that the wealthy folk from Johannesburg had signed up to were onerous.

He had taken a crumpled contract from a bin after a heated and angry debate from the sales office which was next to the clubhouse.

Truthfully, he couldn’t read it, but he knew the big guy on the golf course that day was super angry, and he was a lawyer !

I listened and I read, I read it so many times, oh my word.

But buried in the contract was an interminable termination date, in fact it was in perpetuity, which means no end date. I had to look that up!

In addition, on a page un associated with the the contract page, the owners of the park can legitimately add 6% every year to the ‘maintenance charges’ of the property.

At school, I learned about compound interest, my master, Mr Harding, kept on and on about the importance of the rules of compound interest.

It just pieced together in my mind, this contract was designed to collect compound interest forever !

That’s why the Lawyer guy was ready to commit murder, he hadn’t read the contract but instead became obsessed with the dream property on the Golf course.

After extensive negotiations with the Developer, I explained that the value of contracts was in the change of the contract.

It took 3 years to talk to nearly every contract owner, usually in the bar area on the complex.

We charged more than the original value contract, by and large , the additional benefits in the contract outweighed the extra investment.

How I sold £5 million worth of new contracts in a bar !

In conversation with the “wired magazine” Tam Duran talked ‘off piste ‘ about the savviness of the Millennial generation using the smartphone as their life tool.

He has identified a massive shift into the trust of strangers on social media.

He claims that it would be infinitely more difficult to sell a contract like this in the first place.

The first sniff of an problem would be shared and re-shared, or as Tam highlights, made more searchable and more searchable.

Why business has to be developed on the technology that the millennial yearns.

Tam Duran spoke of generational digital divide and the consequences that invoke digital inequality.

Put another way, the Millennial’s have developed an in-built ability to rapidly close any knowledge gap.

They are comfortably self sufficient leading their lives on the internet.

Millennials actively dismiss tech platforms in less than a second.

And they actively and rapidly dismiss tech platforms that fail to deliver their considerable needs in a blink of an eye.

The vast majority of Websites are included in that dismissal.

The DO and DELETE culture of APP usage with the Millennial

The Millennial crave for the simplicity and responsiveness of an APP

An not just any APP, they hate downloading APP’s that impinge on their precious Smartphone memory.

They also search and work on the APP that can be shared on their social media.

And they know that if its an APP from the APP store they probably cannot do that.

It feels like a fabulous opportunity for small business with vision because the production and hosting costs of this new technology are so dramatically lowered.

Gen-z-maltix-pwa
Gen-z-

And before too long the GEN Z generation spending power will impact the digital high street in many shattering ways.

Look out business people, adopt or die.

Tam Duran trend adviser and coach in the new digital high street

Tam Duran a Maltix board member and support partner.

Newswire article 31-07-2021

Channels of preferred communication styles and the words they will use and you adapt to use to build rapport

Maltix Partner Programme
Maltix Partner Programme

Visual

Memorise by seeing pictures and are less distracted by noise.  Often have trouble remembering and are bored by long verbal ‘instructions because their mind may wander.  They are interested by how the program looks.

V    Visual

People who are visual often stand or sit with their heads and/or bodies erect, with their eyes up.  They will be breathing from the top of their lungs.  They often sit forward in their chair and tend to be organized, neat, well-groomed and orderly.  They memorise by seeing pictures, and are less distracted by noise.  They often have trouble remembering verbal instructions because their minds tend to wander.  A visual person will be interested in how your program LOOKS.  Appearances are important to them. 

  • See
  • Look
  • View
  • Appear
  • Show
  • Dawn
  • Reveal
  • Envision
  • Illuminate
  • Imagine
  • Clear
  • Foggy
  • Focused
  • Hazy
  • Crystal
  • picture

Auditory

Typically are easily distracted by noise.  They can repeat things back to you easily & learn by listening.  They like music and like to talk on the phone.  Tone of voice and the words used can be important.

A    Auditory

People who are auditory will move their eyes sideways (remember Richard Nixon?).  They breathe from the middle of their chest.  They typically talk to themselves, and are easily distracted by noise.  (some even move their lips when they talk to themselves.)  They can repeat things back to you easily, they learn by listening, and usually like music and talking on the phone.  They memorise by steps, procedures, and sequences (sequentially).  The auditory person likes to be TOLD how they’re doing, and responds to a certain tone of voice or set of words.  They will be interested in what you have to say about your program.

  • Hear
  • Listen
  • Sound(s)
  • Make music
  • Harmonize
  • Tune in/out
  • Be all ears
  • Rings a bell
  • Silence
  • Be heard
  • Resonate
  • Deaf
  • Mellifluous
  • Dissonance
  • Question
  • Unhearing

Kinaesthetic

Often they talk slowly and breathy.  They respond to physical rewards & touching. They memorise by doing or walking through something.  They will be interested in a program that feels right or gives them a gut feeling.

K    Kinaesthetic

People who are kinaesthetic will typically be breathing from the bottom of their lungs, so you’ll see their stomach go in and out when they breathe.  They often move and talk verrry slooowly.  They respond to physical rewards, and touching.  They also stand closer to people than a visual person.  They memorise by doing or walking through something.  They will be interested in your program if it “feels right”.

  • Feel
  • Touch
  • Grasp
  • Get hold of
  • Slip through
  • Catch on
  • Tap into
  • Make contact
  • Throw out
  • Turn around
  • Hard
  • Unfeeling
  • Concrete
  • scrape
  • get a handle
  • solid

AD Auditory Digital

They spend a fair amount of time talking to themselves.  They memorize by steps, procedures, sequences. They will want to know the program makes sense.  They can also sometimes exhibit characteristics of other rep systems.

Auditory Digital (self talk, or labelling system)

This person will spend a fair amount of time talking to themselves.  They will want to know if your program “makes sense”.  The auditory digital person can exhibit characteristics of the other major representational systems.

  • Sense
  • Experience
  • Understand
  • Think
  • Learn
  • Process
  • Decide
  • Motivate
  • Consider
  • Change
  • Perceive
  • Insensitive
  • Distinct
  • Conceive
  • Know

Phrases we can use in conversation.

VISUAL:

”I  see  what you are saying.”

“That  looks  good.”

“That idea isn’t  clear.”

“I am  hazy  about that.”

“I went  blank.”

“Let’s cast some  light  on the subject.”

“Get a new  perspective.”

“I  view  it this way.”

“Looking  back on it now, it  appears differently.”

“An  enlightening  (insightful, colorful)  example.”

AUDITORY:

“I  hear  you.”

“That  rings  a bell.”

“It  sounds  good to me.”

“Everything just suddenly clicked.”

“Listen  to yourself.”

“That idea has been  rattling  around in my head.”

“Something  tells  me to be careful.”

“I can really  tune in  to what you’re saying.”

KINESTHETIC:

”If if  feels  right, do it.”

“Get a  handle  on it..”

“Do you  grasp  the basic concept?”

“Get in  touch  with yourself.”

“I have a  solid  understanding.”

“I am  up against a wall.”

“Change your  standpoint.”

“You are so insensitive.”

“I have a  feeling  you’re right.”

“I am  boxed in a corner.”

“He is  under my thumb.”

“They really  put the screws  to me.”

4 Industries That Will Disappear Before the Year 2030

Levi Borba

They employ a quarter of the workforce, but in less than 10 years these jobs will be history.

Levi Borba Newswire June 2021

Future events are uncertain, and detailed information about times to come is impossible. But we can use current trends, technological innovation, and reliable information to predict likely scenarios.

During most of my career, this is what I did while working for global airlines.

It worked fine — most of the time we were right.

Predictions saved considerable money for these companies.

Saving money. In that lives the biggest benefit of futuristic reflections. Predictions are useful when we are planning our next investment or career choice.

The billionaire Bill Gates wrote a book called The Road Ahead twenty-six years ago.

There he predicts the impact of the Personal Computer revolution.

Many of these predictions materialised.

In the same book, there is also a phrase that stands true to this time.

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.

Considering the technological, socio-economical, and environmental changes of the next years, here is the list of 4industries that likely will disappear (or become niche) before 2030.

Telemarketing

This form of marketing will fade due to automation, and also because it is often annoying and intrusive.

In 2017, the Guardian published an article predicting which jobs would disappear. Telemarketing had a 99% chance to be fully automated in 15 years.

Nearly 70% of B2B buyers go online to search for business solutions instead of waiting for a call. Today, if you call up a prospect with an offer, the chances of making a sale are less than 5%.

The majority will hang up the phone.

There are still over 8 thousand telemarketing companies in the USA, but the effectiveness of most of them is questionable.

Besides, their business is changing from offering products to services like credit collection.

Therefore, instead of a telemarketing operator interrupting your dinner to offer you a new credit card, soon we will only receive a call if we forget to pay for the credit card company.

Staffed retail

As with telemarketing, staffed retail will also fade because of increasing automation.

Take a look at the picture of any supermarket 10 years ago and compare it with the same place right now.

Chances are that the number of self-checkouts at least doubled, reducing the need for human cashiers.

As a result, it’s been estimated that the self-serve kiosk industry will be worth $34 billion (£27.5bn) by 2023.

While the demise of the cashier is not a secret (it is one of the 4 professions that will disappear in the near future), other retail-associated jobs are at risk, like sellers or cleaners.

Places like the automated stores from Amazon Go will be everywhere.

In fact, Amazon themselves declared they plan to expand from the current 30 non-staffed stores to over 3000.

This plan, coming from a company that earned $300 million just by developing a button, looks plausible.

Customers who have the Amazon Go app just need to enter the store, grab whatever they want and walk out with the items. Later, their account is charged.

Of course, few retail sectors will remain staffed. While people do not need help to buy their groceries, niche industries like luxury stores will opt for the personal touch of sales assistants.

Staffed banking

A few months ago, I asked all my friends in our chat group when was the last time they visited a physical bank.

Of the 8 respondents (yes, not an enormous sample size, I know), only one answered less than 1 month.

On average, the last time they stepped into a bank was 3 to 4 months ago.

Ask yourself the same question.

Ask your friends and family too.

There are exceptional cases still requiring the physical presence in a bank agency, like a few businesses or people who are not tech-savvy enough, but they are becoming a diminutive minority.

Finance leaders warned that those in customer service, middle and back-office roles likely will lose their places to computers soon. 

IHS Markit estimates that 1.3 million bank workers in the United States will be affected, and 500,000 in the United Kingdom.

A report from GP Bullhound revealed that 91% of people prefer to use an APP than go into a branch.

That includes me and most of my social circle.

Unless you feel some peculiar pleasure by waiting in lines (I will not judge), I bet you prefer to make bank payments remotely instead of driving to the local branch.

Travel Agencies

Of all the sectors in this article, if there is one that I bet will disappear not before 2030, but even before 2025, are travel agencies.

Or at least the ordinary travel agency.

Besides all the data (see more below), I base this guess on my observation as a Hotelier.

Only 4 years ago we still had a considerable share of our guests coming from travel agents. Today they are rare.

Most people make their reservations using portals like Booking.com, Hostelworld.com, Airbnb.com.

Others book direct, using the resources from Google Hotels or TripAdvisor.

Even elders do that now.

But imminent change is on their horizon as well, Winding TREE innovations will completely remove commission based portals, they simply will not be able to compete.

In 2017, a report from Local Data Company (LDC) revealed that 700 brick-and-mortar travel agencies closed up shop in the UK alone.

The research found that the biggest reason is the competition from OTAs (online travel agencies)and short-term rental companies such as Airbnb.

A few travel agencies will survive, mostly in niches like extreme-sports adventure travel or group holidays for pensioners.

Or to travel out of the earth, like the nascent but booming industry of space tourism.

For that, you will need a travel agency since there are no rooms at the International Space Station available at Airbnb !


App stores are almost certainly on the verge of redundancy.

” The vast majority of small business do not yet operate an APP. “

New generation APP’s are a hosted product under the control of the small business owner.

They are cheap to manufacture, replacing websites and massively move the focus away from search engines to natural distribution on smartphone social media.

New generation APP’s do not require a distribution hub.

A prediction: App stores are almost certainly on the verge of redundancy.

Footnote Interview : Will Nicholls Director of The Maltix partnership.

Maltix Partners: A small squad won’t cut it. You need an ARMY, fighting to fill your order book.

Maltix Partner Programme

by William Nicholls | Jun 2021 | Partner Programme | 

Social media is ultra-competitive. AdWords and SEO take time, budget and are not suited to engaging senior business people.

You need an ARMY to advocate for you as CAPTAIN using LinkedIn.

Think about these numbers:

  1. Linked-In allows 400 invitations per account per month
  2. 100 of those invitations will be accepted
  3. If the message and target is right, 15 of those will show interest
  4. Depending on the price, you might close 1-3

1-3 deals a month doesn’t sound like much… until you scale it:

An army of 12 = 1200 Linked-In invitations per week = 12-36 deals per month:

An army of 120 = 120,000 Linked-In invitations per week = 120-360 deals per month:

The Maltix Captain Programme available to Maltix Partners
  1. Where does this ARMY come from?
    Anyone who is willing and able to use their own, personal Linked-In profile to reach potential business decision makers. They grow their personal network and introduce the promise of problem solving within a business. So the following people could join your Linked-In Maltix Army: 
    • Employees or work colleagues.
    • Your existing network.
    • Family looking to make extra money.
    • We can introduce you to existing networks.
  2. How much time do they spend and how do they get paid?
    They spend just two hours a week inviting and sending Linked-In messages to an audience specified by you. As the Captain of your group, you pay your army a commission per deal signed
  3. Who controls the message? The Maltix APP is pre-populated, just follow the procedure.
    • The wording of the Linked-In invitation message
    • The wording of the Linked-In acceptance message
    • The wording of all follow-up messages
    • The quality of the landing page
    • The quality of the target audience advice ongoing.

  1. Who trains them?
    Maltix provides a video and training manual. The software is simple and a low-level of IT literacy is required. The only requirement is a desktop computer and about an hour to work through the training.
  2. How is it measured?
    We deploy software on each computer. The software contains the instructions for your army to execute on Linked-In. We can see how many Linked-In invitations they have sent out, how many accepted and then pass their good quality replies and responses to their Captain. This is called a HANDOVER.
  3. Who owns the resulting database?
    Depending on privacy laws in your country, ownership of the (potentially massive) database and re-using that database in the future are discussed on a case by case basis. Suffice to say, Maltix can pull all data that your Army has collected from Linked-In into a central location.
  4. Who handles support?
    Your army will receive basic training, just enough to execute instructions and answer simple FAQ’s. They will therefore provide first-tier support and refer all other questions and leads to their CAPTAIN.
  5. Do we spam people?
    Absolutely not. In fact, we do not hard-sell your event on Linked-In. Instead, the Linked-In messages carefully nurture a prospect using high-quality content. For example, a short video or a captivating landing page.

Captains are recruited from within the Maltix Partner Programme.

Want to deploy an army to introduce you to your high level clients as a Maltix CAPTAIN ?

ENROL HERE

First name: Last name: Email: Note:

Contact us.

Automating a charity

Deafness charity

A conversation with William Nicholls MD Maltix App and QR brochure company.

What Is the National Association of the Deaf? The NAD is a non-profit organization that works to protect and promote the civil, human, and linguistic rights of deaf and hard of hearing people.

Over 400 members.

The charity wants to update their brochure, a perfect time to introduce automation, particularly banking, subscription and education.

They regularly host lectures, seminars, exhibitions and courses alongside social and fund raising work.

Automating a charity to control administration costs.

As a non profit organisation they are open minded, and like the idea of switching from a static website to a dynamic APP, well suited to their Smartphone subscribers.

Firstly, the brochure can be designed to directly connect to the Smartphone using smart QR codes.

It’s important not to duplicate future printing costs, this can be achieved with new generation Smart QR.

Will Nicholls impressed:

Want to change an infomercial, an educational video, subscription charges after print ?

No problem, all changes made are part of the service !

Maltix build or create every aspect of the choices available on the self help link below.

Secondly the NAD want to place QR with a call to action within their building and on social media.

Example of a call to action

12 month subscription
Example using a clear QR code connected to banking via a smart form page

That’s a two-pronged attack says Will Nicholls.

Firstly strategically framed and branded QR can connect from within the building.

( Advice on QR size and positioning part of the service )

Secondly, connecting QR to their new Charity APP enables their subscribers and family to distribute directly within their Social media channels.

“That couldn’t happen with old APPS, they have to be downloaded from the APP store”

Websites are not suited to social media distribution.

All has changed with the Maltix Progressive Web APP (PWA)

In a Committee meeting all the options of what can be achieved were listed.

In fact, Maltix Partners use a smart form page as an aid in consultation, William was more than happy to share.

A little knowledge is everything, let your imagination explore the possibilities.

So many ideas!

Take a look!

Go ahead, tick the boxes, CLICK SUBMIT the email goes to your in box for future reference.

Self help prompt, what can I connect QR to in my business or organisation ?

Book a call

The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
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Email: admin@maltix.co.uk

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The Real Estate industry is resting on its laurels.

red herring

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021

Restaurant food is not enough.

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

PWA blog

Questions and Answers

PWA blog