QR in the Music industry

QR connects to the latest Progressive Web APP (PWA)

It’s rare to see an artist employ an emerging new technology in a marketing campaign for a new album.

The campaign gets a lot of press because it’s new and different, but their marketing Companies simply dont understand the power of QR

Fans caught on immediately and the downloads went ballistic along with the real time scan and click reports.

People do music on their phone, it where it’s at! the speed and complete phone friendly experience of this new emerging phone tech is a show stopper!

QR codes are 40 years old but the recording industry have only just recently began experimenting with how to incorporate the technology into album promotional campaigns and on-site event activities.

One of the most prominent uses occurred when Lupe Fiasco used QR codes in ramping up the promotion for his new album.

ref: Billboard magazine:

Atlantic Records printed a QR code on stickers, postcards and posters and even projected a large version of the code against City buildings.

The code launched a mobile Progressive Web App where fans could pre-order the album, as well as access new exclusive content each week until the album arrived via phone notifications.

CEO of Maltix Ltd Will Nicholls:

“Combining QR and captivating copy to the all new Maltix PhoneSite and PWA is a revelation for the music industry”

” Touch it and you’ve got it Maltix PWA technology is simply shared off a book mark and requires no APP download”

“You need to give them a reason to get out their phone, scan that code and be excited about what’s on the other side”

The most obvious reflection of this is at pop concerts like Glastonbury where QR codes are being used to offer discounts on concessions, and by artists discounted merchandise and VIP seating.

It was rumoured that a prominent group gave access to a one off recording via a projected QR live on stage and received 80,000 scans and Mp3 downloads in 4 minutes!

“Captivating one liners and succinct copy with a clear call to action quadruples scan and PWA share rates”

Maltix are targeting the music industry for multi and integrated PhoneSite and PWA subscription deals.

Subscription QR on Hoodies

Connectedly Woke is typical of a new generation Apparel company who offer good quality well priced garments with a QR connected to a Phonesite owned by the client.

Via Maltix Virtual Assistant CHAT, they can change their music or social media mood depending on their circumstance.

Going to a Business event ? lets reflect that with a survey or a shop, or automated data collection.

Going to a concert ? change your QR to the music you want to share.

Going to a rally ? offer feedback or ratings maybe point to Social media you want promoted.

The list here is actually endless, your garments QR can completely change, it all depends on where you are wearing it!

Friends, family, video ? Connectedly Woke garments are a lifestyle revolution.

Touch Click or SCAN

January 3, 2023October 3, 2023

Never mind the quality feel the width

A comedy programme from the 60’s but quite apt in the clash of data knowledge for 2023.

The stakes have never been higher for businesses to become data-driven as they battle against a perfect storm of challenges.

Customers have unprecedented product choices across geographies, regulations are increasing, competition is growing fiercer.

Never mind the quality feel the width

Applied effectively, data gives business the agility to succeed against all odds.

Data-driven small businesses have a secret advantage over neighbouring small business competition.

“Data valuation on the balance sheet will be worth a great deal of money when you consider the lifetime of the client”

Same sector competing business.

Scenarios help explain data success and data failure.

A question for you : which device is being targeted here ?

Lets compare 2 public houses by firstly looking at the basics for success.

The Nags Head and the Rose and Crown

Captivating one liners, copy and call to action ensure QR enablement.

Options with customers for repeat business.

Hand outs : “Book your table for 10 or more in January 2023 using this £50 voucher, SCAN now”

Phone Voucher: “Scan and share this QR Voucher for £50 off your January table booking”

QR social media link “Scan and share this QR Voucher for £50 off your January table booking”

QR social media link “Scan and share this EVENT QR to claim £50 off your January table booking”

Email: “Open this email for a £50 gift from the Nags Head”

SMS QR link “£50 gift from the Nags Head, claim today”

Daily APP notification: Nags Head Pizza takeaway deal of the day, order before midnight”

Never mind the quality feel the width

Routine QR data collection can be automated to a central management system for a secure and compliant system.

When you encourage past clients to submit their data, then they will return for repeat business again and again:

And this is completely irrespective of the business sector.

Food App event

Would you like some ideas for your sector?

Lets talk, write a blog or two and have some fun on the way.

December 15, 2022October 2, 2023

A conversation with Megan Johnson-Zucaro

I’ve been waiting so long to talk to Megan, what a conversation! Just prior to our call I had taken Dipsy and Flopsy for a walk around my village in T-shirt and shorts on Gozo, reflecting on my mothers explanation of the terrible weather in the UK and super scary heat in the US, China and the Med

I was excited to talk to Megan plus the fact that she lives in the glamorous Beverly Hills, home to Tom Sellick.

Beverley hills chunked me to a film that I haven’t seen for 30 years, Three men and a baby with Mr. Tom Selleck, {shot in Toronto I believe} I remember, Tom had quite an effect!

Megan Johnson-Zucaro a helper a lover a giver.

The first thing that struck me about Megan was her openness.

She revels in this natural share of her world, the word candidness was invented for the likes of Megan, she’s 100% direct with no fluff.

An American business woman whose knocks and experiences would likely never come through from a British interviewee, she told it straight between your eyes, I love that.

Just out of her 40’s this Minnesota country girl reminisced about how she became a fashion model at 13 and developed a burgeoning fascination with TV.

After university, she launched into a young career on the ABC news desk, editor, reporter and news anchor, it was here she began to discover the egos and alter egos of fellow reporters.

This critical time forged her career path in latter years, she fell in love with reporting live TV and a man.

Life moved along, still quite quite young married to a pilot that forced regular relocation, her three kids arrived one year after the other.

Career change

Megan decided to get into the mortgage and finance sector by becoming a planner she worked in a large office and inevitably there was a slowdown and the company was sold.

The repercussions of this forged a career change into Real Estate on Beverley hills.

At last stability arrived and for five years it fitted in really well with raising her kids, but the effects of 25 years of marriage brought Megan to a conclusion that her marriage was over.

New relationships bring change

Megan’s natural hunting ground is on stage, up front and she has a natural ability to suck up criticism, never get offended.

Not that I saw her body language because we had sound issues on the call, which necessitated Megan to hold her phone to her ear.

When I mentioned the importance of a physical business card and the theater of handing a card to someone for the first time, her body just quaked with agreement.

My suggestion was to put together an Elevator pitch on the reverse of her business cards via a dynamic QR within a new PhoneSite

That way we can make changes years from now, her business card will never go out of date.

L’Église écossaise, Kirk, Episcopal, Presbyterian, Catholic I didn’t ask

It’s not the religion, it’s the faith

Her Church her Gods plan and her ecclesiastic friends are core, its integral to her belief systems, charity, love, family, finance and that was the driving force, the impetus for her re engagement with the real love of her working life, her new production Co.

Her awesome visions are crystal clear.

She help people share their stories on TV, through events, books and hosting and speaking at other peoples Events

Talk to Megan about your Interviews your film production your podcasts, she’s great!

Every BLOG I conduct has three words I think are succinct with the interviewee, here goes, but I also have a fourth!

Adept , Adroit, Deft, Respected

Journalist-TV Podcast Virtual Host Producer Production Manager

BUSINESS CARD Soaring Summit Working with people LISTEN

Blog conducted and compiled by William Nicholls

PhoneSite’s from Maltix built on the day with vCard connected to QR on subscription for change £25 $25 €25

Elevator pitch example included

Print with impunity

December 6, 2022December 6, 2022

A conversation with Lis Hoyte BA (Hons) MSc. Author

My first impressions of this wonderful woman are her very fast talking and visual skills.

Tucked away in a back bedroom for a bit of peace and quiet with a woolly hat on told me that it was quite a cold day in the UK today and she agreed.

A mother of three kids plus step kids, she launched into a whistle stop tour at breakneck speed that challenged my short hand skills, thats a first !

The self help tools for Coercive control in any relationship

Empowering men and women in controlling relationships.

Lis helps Women and Men to ‘Break Free’ from Coercive Controlling relationships.

Her belief system is chiseled from her own experience with a thoughts on realising your own ‘Power’ with less focus on the perpetrators actions which can ultimately hinder.

After experiencing this type of abuse for nearly 2 decades Lis wants to spread awareness of coercive control on different platforms in order to create new beginnings and build new models to support those experiencing this type of abuse.

Her first book was called Break Free my journey, and she talked about her personal journey over the last 18 years and how this has helped her develop and precipitate change in peoples mindsets.

She spoke at length of abusive relationships that are put onto children from any gender and the damage that causes in parenting relationships.

This inspirational work is forging her new book focusing on children with tools and ideas to empower children on their transformational journey of change with disjointed parenting.

Lis spoke about co-parenting within coercive controlling adults, and a unhealthy propensity or obsession to turn children against the protective parent. Using children as pawns inside an already baffling relationship.

Super encouraging

What’s super encouraging is that the book stands a great chance of entering the national UK curriculum. Its being tested with three local schools for national quality assurance thereafter.

I asked questions about her views on the judiciary system and we both agreed that the system is divisive citing a recent story on Malta.

A woman was actually murdered last week by her abusive estranged husband.

Court cases and divisive lawyers rolling on for months or years, ineffective policing.

Stuck in the middle of all these problems are the children.

Lis asked this question, do social services fully understand coercive control and have they got the skills to recognise?

From experience, her opinion is they filter problems into layers within the fabric of social services and that that hinders effective process.

We agreed a resounding NO on the capability of courts to facilitate a healthy outcome for children.

Lis is very focused on self-help and she actually helps protective parents put together historical abuse information for court cases.

We share a vision of connecting her books to the readership through Dynamic QR codes, The smartphone is the key to this success.

We shared the wonderful idea that she can hold events one on one with her readership or run events with up to 100 potential people on any call for free using Google Meet organised on a new smart phone event platform built by Maltix, the first of its kind.

In order for Lis to be in better position to make this project fly she became a certificated speaker in May 2021.

3 things about Lis: Courageous: Emotionally intelligent: Quick !

Webs ite

Linkedin :

July 6, 2022July 6, 2022

Estate Agents new holistic journey on the smartphone EVENT

You have accepted an invite from Linked in please BOOK through Eventbrite and receive £150 in CREDIT !

CLICK on ticket and add to your diary.

July 19th midday BST on Google MEET

EVENT SCHEDULE 30 mins

An introduction from our main sponsor Scott Cundill and how to redeem your £50 discount for future training.

An overview of the importance of new holistic solutions from William Nicholls Founder of Maltix.

The dramatic reasons from Google that explain why Estate Agents need to take a more holistic approach with the post 1980 generation on their smartphones.

Why these two types of dynamic QR landing pages make the website link redundant.

And why its so important to copy the majority of prospects on their smartphone by Scanning. If you are in the habit of scanning it opens up a whole new world in just one second.

Why two sided business cards are a great way to start.

Smart business card — Smart business reverse

Why outsourced dynamic QR needs a service agreement for business cards, posters, flyers and for sale boards.

How to redeem your £50 discount:

How super fast Dynamic QR works on social media.

Connecting valuation tools, direct agent appointments and mortgage calculators to Dynamic QR landing pages for optimum speed and clarity on the smartphone.

An explanation of professional video from a global expert Daniel Brauer.

How to make professional property video on your Agents phone in the field for £14 per month.

How to seriously ramp up the quality of QR connected video presentations with property walk through Actor Avatars.

William finishing the EVENT off with future information share on property videos produced, live reporting systems, geo code reporting, moving the same QR concept into flyers and posters, social media monitoring and lots of shared advice on the art of QR placement through a secure shared environment called SLACK.