The benefits of using a professional form page system


Customers like Options:
Some people would prefer to speak directly with a company representative while others simply do not!

Providing all the possible ways to contact you (i.e. phone number, address, email, and web form) allows your customers to choose the contact method they prefer and avoids frustrating customers when their preferred method is not available.

Web forms are unique in that they give you the ability to control the type of information you collect from your customer and gives the customer the option to share or not to share their information.

By providing specified fields and designating which of these fields is required, you ensure that your web visitors are giving you the information you need.

When you simply provide an email address, your invite open ended communication with no direction.

Different areas of your website or varying strategic newsletters collect different information for different recipients.

Every assigned form page is managed directly inside the CRM and all data auto collected, whether its from the website or the APP.

Forms are Trackable:

Professional form page management not only allow you to make changes that automatically update on the website,newsletter and APP, but the reporting systems give invaluable information about the clients navigation prior to filling in the form.

Inquiry back-ups:

All the data fields integrate into the CRM and newsletter to automatically update a clients details, periodically you can ask clients to update their details from a form page and it automatically updates their details in the CRM

Convenience is Key:

Clickable email links automatically open your customers’ default email program, using professional form pages stop all the problems that may occur, problems that you are oblivious to.

Maltix specialises in creating form pages that work beautifully on your website or more importantly on your PWA APP.

9 out of 10 APPS never make it out of the APP store

Professional WPA business APP

A great value Maltix solution worth a read.

Progressive Web Apps (PWA) are fast and reliable web Apps that work on any browser. Based on a Google initiative, they are the future of web Apps. PWA’s provide an installable, App-like experience on desktop whilst taking a mobile-first Approach.

Fast And Reliable:
App users have come to expect reliability, which is why a PWA must deliver a performance that is just as fast as the old native APP. PWA’s load immediately, providing meaningful content and an interactive web experience in less that 5 seconds.

Since they’re also installable, PWA’s look and behave like any other Native App. Instead of having to bookmark a browser tab, a PWA launches as a Native App and runs like it, in a window without an address bar and with its own launching experience details such as a customised splash screen, icons, etc. It is also a top-level App in the task switcher, just as all other installed Apps, and the highest quality can be expected when the PWA has the guarantee of being built by Maltix..

Mobile & Desktop:
Another advantage of choosing a PWA over a Native App, is that thanks to responsive design techniques, they work on both mobile and desktop. This becomes possible thanks to the use of a single code between platforms. “These Apps aren’t packaged and deployed through stores, they’re websites that took all the right vitamins…

App Stores Issues:
The disadvantages of having to be found and bought through an App Store go from the high number of competitors, the difficulty of being well positioned on that long list, and the cost it means for your company. There is no wonder why 8 out of 10 Apps never make it out of the Apple Store and a 60% of Google Play Apps have never even been downloaded. It is important to note as well that there are more challenges to overcome when dealing with App Stores, such as: a 30% Purchase Tax; limited communication with users that pay outside the App Store; Application updates being routinely blocked; Siri, HomePod, and Apple Watch competitors being locked out; and Apple customers not having a payment choice. The store model is clearly not favourable to all those businesses developing Native Apps, which is why many are getting rid of Apps and migrating their client strategies to Progressive Web Applications.

Maltix Solution:
Maltix uses the only platform in the world where you can launch and distribute a PWA on the same day, without needing an App Store. More importantly, there are no hidden fees along with the subscription you sign up for and the App is entirely inthe clients hands, meaning you can update and publish changes as and when you need it, avoiding any long Approval process.

Past Installing Issues:

The on-boarding process for a Consumer Mobile Native App is a journey with too many steps, which means you can lose an average of 20% of potential users in each one of them. As an example, this is what could happen to a Native App with a potential of 1000 downloads: • The Maltix Solution: We provide a quick and unobtrusive on-boarding process that has already been proven to increase our clients’ Apps likelihood of success. Your PWA goes direct to customer distribution via: SMS, email, a downloadable website widget, QR code for print and TV, and a social media short code that is great for print, radio and TV campaigns.

App Store Sales Fee:
The high revenue amounts Apple and Google count on are undeniable and they come from somewhere. These two giants make billions through their mobile App stores, charging a fee of around 30% of all sales to their collaborators, in exchange for providing a safe, trusted environment. Why would any business be happy with a third party taking a 30% cut of their pre-tax revenues? Considering this high cost, it is easy to wonder if they offer that much value or if there is another way to succeed.

The Maltix PWA Solution:
The web is a safe place. In fact, one of the reasons why web standards take long to implement is their secure implementations. This means there is, indeed, an alternative to Google and Apple App Stores for customers and that is to take advantage of the recent PWA movement. Since there is no real security advantages offered by Native Apps, especially considering HTTPs is a requirement in any Maltix PWAs, these ones do not have the monopoly on monetisation. ApplePay is just another payment provider. The web has been monetised for over 25 years and the ability to receive money online is now easier than ever, especially within PWAs. There are options for a third party payment gateway integrations such as real-time credit card methods, ACH, PayPal, and many others. Taking advantage of this costs less than a 3% of your sales, which is evidently much lower than the 30% Apple takes.

Until now, Search Engine Optimisation (SEO) for Apps was limited to a good listing in the App store. Since Google introduced the App indexing, now it’s also possible for users to receive link recommendations that directly refer to the contents of the installed App using the Google search App. But for the user to benefit from this, certain requirements have to be met. Thus, a user must actually have installed the App in order to click on the target site in it. Also, the source code of the website must be edited. There, deep links are inserted. These deep links must be created for iOS and Android separately. Moreover, they also need to be integrated into the XML site map, so that the Google-bot can be made aware of them. Quite the complicated process.

Maltix solution:
For businesses to succeed online, they need to deliver engaging experiences in line with their needs. Your PWA has the best chance to success thanks to the latest web capabilities we provide within our platform, such as the App Discovery Optimisation. PWAs are the only way to deliver user experiences on the web just as Native Apps do but without their costs & restrictions. With further development of Progressive Web Apps, there are many possibilities for SEO. A great advantage lies in the fact that a Maltix App is shared with you through a link, and it’s called up within a browser. Which means search engines can also index these links. In conclusion, PWAs don’t have the distribution or discovery challenges of Native Apps.

Updates Cost:
Different App versions must be simultaneously developed, published, and maintained for the various operating systems. Updates to the App have to be carried out through the Appropriate App Store for each operating system. A major disadvantage of Native Apps is the high cost factor. Costs don’t involve just App development, but also ongoing maintenance as operating updates happen. In addition to the actual CMS.

The Maltix solution:
A single code base for all browsers and platforms. Maltix Multi-Channel, Mobile First Approach means that PWAs function on all platforms so no separate versions are needed for different end devices. The result is that those development costs are significantly lower than with Native Apps. Also, updates don’t have to run through an App store. Instead, the web App is brought up to the newest standard with the help of service workers. This is done via the publish button from within the Maltix platform. Truly live updates at the push of a button!

Why choose a PWA over a Native App? For the last decade Native Apps have been the platform of choice. After 2011, when users turned to mobile abandoning desktop almost completely, demands on user experience changed drastically.

A Mobile First Approach has different requirements and priorities than the Desktop First Approach that had been cultivated during the Internet’s first two decades, so this tipping point meant a game changer for developers. By 2018, Mobile traffic was responsible for 52,2% of all Internet traffic. But by now the excitement about Apps seems to have decreased rapidly, and even if overall store downloads count on large numbers, Native App usage has concentrated around basically 10 Apps, mainly social media, and almost all of them are owned by Facebook. This means if you want to make it as a Native App, you have a tough way ahead of you.

Talk to Maltix for App examples and a quote today featured in the Financial Times today talking about the reluctance of ingrained self disruption. featured with the Financial Times today talking about the reluctance of ingrained self disruption.
Due to the COVID19 crisis businesses have been left exposed because of an ingrained reluctance to disrupt themselves.

Self-disruption involves developing new skills, new offerings and entirely new cultures.

While moving beyond established processes can be difficult to justify in the short term, especially if it involves cannibalising existing offerings, decision-makers and policymakers should think long-term and aim to build confidence in self-disruption as a strategic tool for growth. offers a free road map for self discovery, self change and self disruption to adopt cloud technology and tackle variable costs.

Sharpen your pin with Maltix via chat or whats app by appointment.

Arrange a call


Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.


Having a phone system that’s both reliable and easy to use is vital to every small business.

Without one, the all-important communication on which you and your employees rely on to stay in touch, deliver projects on time and provide great experiences for customers can break down.

These days, choosing the right phone system for your business is more complicated than ever before.

It’s impossible to ignore that the way in which employees communicate has fundamentally changed.

Businesses have more communications tools to contend with such as email, instant messaging apps, mobile and social media.

Old models and ways of thinking have become obsolete.

Businesses need communication tools that can be compatible with each other.

Traditional phone system providers fail to take this into account, in fact they are obsolete.

Cloud telephone systems

Business telephone system providers were once notable hotbeds of innovation spearheading features such as voicemail and call forwarding, with a handset covered in buttons that nobody used properly.

Today the rate of invention in personal communication has vastly outpaced its enterprise counterpart, shining a light on the shortcomings of the outdated legacy hardware so common in the small business office.

What if phones could work alongside all these other tools? What if you could have a single number for reaching employees, wherever they’re working and whatever device they’re using?

What if you could get a phone system that works in the cloud?

Traditional phone systems are also difficult to manage and support. They can also be expensive to deploy and maintain. That’s a problem for your tech people, who often find themselves in the office in the evenings and at weekends.

With the Circle loop cloud telephone system your business can do all this on a phone number and inbox to every employee. Calls can be transferred through to them, whether they’re in the office, at home, or out and about on their mobile devices.

They can also stop having to fork out on additional desk phones, and scale to their business requirements more flexibly.

Making management easier

The Circle Loop telephone system reduces frustration for technical staff by reducing the physical infrastructure they have to manage. And they offer simple tools for adding and managing users on a wonderful interface which makes the whole experience faster and easier.

Cloud telephone systems don’t just improve the lives of technical employees; they help all employees work better when communication processes, both for employees and customers, are seamlessly integrated with their day to day business operations.

The individual staff company headset is all that is needed, you staff do not touch anything to answer a call, banish the desk telephone forever.

The Circle Loop platform, in particular, has a strong focus on helping employees with their core tasks, with an intuitive and simple communication features;

Presence awareness showing colleagues’ availability; and tools for prioritising important calls and sending less important calls to voicemail.

Circle Loop

Many businesses will fall for a sleek look or a good price without addressing the most important needs of a phone system.

Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.

Maltix is an official distributor for Circle Loop world wide.

Contact today for a free introduction demo

Can a cartoon change your mindset ?

Chat thinks it’s a business owners responsibility to reduce variable costs, that can only come from a change of mindset.

Can you picture change and hear what we are saying in the explainer ?

Change is everywhere we look, are you considering change to your business office ?

Driving down variable costs: are workers being laid off because of the cost of operating old technology ?

Fixed and Variable costs

The components of Cloud technology that BENEFIT your business.

It obvious when a certain type of business lay off staff, restaurant closed no Chef required, but the operating system of any small business may be too expensive to run contributing to a variable cost problem.

But focusing on cloud technology adoption hand in hand with your staff will drive down variable costs in the most dramatic fashion.

Some simple example are.

Manually inputting hours into payroll when it can be staff phone automated.

Back up and data recovery is automated in the cloud, no more panic attacks.

Free 24 hour technical support included in your rental costs.

Software backups are automated and built into rental costs so you never get a bill from nowhere from a software Co.

Pay as you go rental technology smoothing out cash flow and driving down variable costs

Permanent staff cost reduction by encouraging home working, as much as 10% !

Workflow and app sharing amongst staff increases efficiency and cuts down on errors whilst increasing customer satisfaction.

Removing the document mess of conflicting file content, formats and titles. When your all files are stored centrally, dramatic cost and time savings automatically drive down variable costs.

Leap frog your competition through competitive advantage…. NOW is the time to puff out your chest and squash your competition.

Any paper process in your business should be viewed as an impenetrable piece of granite. Remove paper, remove rock and the blood flow of your business, ( DATA ) will flow seamlessly to cut costs and increase efficiency for your business survival.

Talk to today via chat room or what’s app about the components of change within your business, talk to straight off the website.

How to dramatically reduce your business telephony costs and remove the desktop Telephone forever.


All you need is a headset and your normal connectivity to free up your hands on any call.

Retain numbers or add numbers no problem.

Integrates with your CRM, every call can be recorded right next to the relevant client records.

Super cool quality with epic back office features, take a look.

Free advice and personal DEMO introduction by Maltix

An official Circle loop partner.

What’s app or chat

Apps are where we are at !

push notifications

Daily internet access figures are now close to 60% mobile phone.

Have you tried navigating your website on a mobile phone? LOL

Subsequently, websites do not suit social media.

Get a professional APP for £249 perfect for social media perfect for this crisis.

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Removing fixed costs to survive ?

Fixed Costs

Thank you for your chat responses yesterday, and yes, if you hit the what’s app button on the website, you need to have the app installed on your device! Lol

Some interesting responses from small business on 3 continents, and thank-you Linked in people for forwarding Maltix to friends who have small business problems to resolve.

One interesting dilemma is a company with an office of 10 people, who have asked the question, can we permanently shut down the office and reduce our FIXED costs ?

YES and the entire cost of doing so is less than 3 months rental costs with the probability of 40% staff reductions and perpetual home working.

Sad times but Directors decisions that have to be made immediately.

Fractional Executive Services

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How are you reducing your variable costs ?

Fixed and Variable costs

Lets talk about implementing simple technology to drive down your variable costs through natural efficiency and simple change.

  • Raw materials, all the materials used in the productive process are variable costs.
  • Labour costs.
  • I.T. fees. Some production will have variable costs, with firms charging a percentage for each transaction.
  • Shipping fees.
  • Tax.

Talk to a small business representative at Maltix

You can chat or what’s app straight from the website.

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