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5 star Hotels are getting burned

Kevin Edwards

Deliveroo deliver on the short comings of Hotel Directorships !

Where hotels are going wrong in implementing technology

Kevin Edwards, business development director at Alliants says properties should better use the tech available by Kevin Edwards Reprint on newswire July 18, 2021

The Middle East has become the primary destination for obtainable luxury when it comes to the hotel sector globally.

The continuous development of hotels continues to drive the bar higher in terms of facilities, amenities, and technology.

However, with the pandemic hitting, the expected impact on top-line spending isn’t necessarily keeping pace.

When we look at the demographic and segment changes in hotel occupants over the last two years, have the hotel operators hit the mark when it comes to savvy technology investment to drive revenue?

For the 12 months prior to Covid, hoteliers had a sharp focus on key technology areas such as revenue management, and with Expo 2020 it made sense.

How can you optimise your inventory for the period of the event? Room nights, meetings, and events were the core revenue generators.

The guest drivers changed overnight and people wanted home comforts.

In-room TV streaming, room service ordering online, electronic keys, and contactless check-in and out.

And if they couldn’t get it from the property they would do one of two things:

  1. Stay elsewhere
  2. Use third parties to facilitate their needs

The first option became a clear opportunity as rates plummeted and with them access to properties with little demand and low occupancy.

The second option is a more complicated issue best explained by a recent real-life stay.

How hotels are failing to use technology

I arrived in typically efficient Middle Eastern style through the airport to a five-star business hotel with 800 rooms split between residences and hotel rooms.

I approached the front desk where service was diligent and warm as they checked me in and cut two keys.

Upon arriving at my room I noted that it had been cleaned to the brand new Covid cleaning standards, but there was no mention at the front desk of the mobile key that could have enabled me to ditch the plastic cards.

Having worked closely with this hotel, I am aware that the owner has invested significantly in mobile key technology (circa US$1m+) but there was no communication before my stay alerting me of the ability to utilise this innovation.

Nor was it mentioned on arrival. The experience wasn’t bad, it just missed the chance to be something better.

As I am now stuck in my room for 24 hours while I await my PCR test result, I am further disappointed by the fact that whilst there is a QR code to get to room service it is just a menu which means I have to pick up the telephone to place an order and hope that I can accurately convey what I require.

Alternatively, I could just follow what everyone else seems to be doing and order from Talabat or Deliveroo and do it all on my device.

Food ordered, work completed for the day, time to catch up on another box set on Netflix… Or not as I cannot stream a thing so it looks like I’m going to have to concentrate on that five-inch screen a little longer.

Technology is here to stay

Putting this all in perspective, Covid has probably simplified the guest journey.

However, it has now enabled a significant revenue opportunity in ancillary spend which many are missing out on due to technology adoption.

In my opinion, the operators have focussed on the whizzbang of technology rather than focus on the business case.

Meanwhile, the Talabat and Deliveroo drivers mount up in the hotel reception giving the hotel guests more triggers to order from them.

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The Age of Cheap is Over

Mary-Ann-Dougherty

The bill for unaffordable business methodology is overdue.

Mary-Ann-Dougherty
Mary-Ann-Dougherty Maltix Partner.

Think this through for a minute, and yes Im shouting at you.

As prices continue to fall the value of your money goes up….. correct ?

Technology is incredibly disruptive and causing deflation.


Technology that used to cost millions to build can now be rented for pennies.

App share
App share technology


The smart phone is literally replacing the high street.


Since Covid, technology is doubly accelerating this trend.


The value of our money is going up because prices are going down…… now do your agree?


Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.


Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.


And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.


Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.

The bill for unaffordable business methodology is overdue.



Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?

Both political divides sit on a system that historically relies on inflation to pay off historical debt.


Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.

The Age of Cheap is Over


But stocks and property are our salvation right ?


Without 220 Trillion of printed money being printed what would the value of your UK property actually be?


Would your stocks actually have increased?


Inflation matches our picture memory.


The notion of deflation goes against our education.


It also flies in the face of everything in our fiscal life, even if we are 90 years of age.

The bill for unaffordable business methodology is overdue.


Questioning the economic picture from the inside is impossible.

It’s like trying to invent a new colour..

Government is preventing a free trade fiscal economy

The clues are all around.

Cash is out of favour.

PROOF: They even stop you on your travels if you carry too much !

Are you a business owner?

The opportunity for business to adapt quickly is only hindered by FEAR.

The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.

You just have to grasp it before the wind blows it away.

I cannot shout any louder, talk to a partner today.

Mary-Ann-Dougherty Maltix Partner.

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The Biggest Problems Recruiters Face.

Mosley article

They cannot get off the hamster wheel because they keep repeating the same mistakes.

Executive recruitment Hallam Mosely MBA Occupational psychologist.
Executive recruitment Hallam Mosely MBA
Occupational psychologist.

It’s time to be candid about the challenges facing recruiters.

The Biggest Problems Recruiters Face.

They cannot get off the hamster wheel because they keep repeating the same mistakes.

1. There’s too much noise in the market and its difficult to get the candidates attention 

Building a brand is very expensive.

Employee referral programmes tread water.

Advocacy on social media inhibited.

2. Great candidates usually field multiple offers

Bad interviews lose the best people.

Poor smartphone immediacy discourages candidates.

3. There’s a shortage of skilled talent

Like minded and like educated people stay in touch.

Their advocacy is actually hindered with most recruiters technology.

4. Testing candidates skills is tricky.

No automation available to candidate or internal processes.

No skill sets proof available on smartphone interview process.

5. Hiring managers are far too picky.

Poor collaboration, especially in technical requirements.

Zero quality feedback from manager to recruiter.

Poor smartphone immediacy.

6. Recruiters poor technical knowledge required to answer candidates questions.

Poor technical specs provided by hiring managers

Manual slow information transfer.

Candidate immediately smell an incompetence rat and trust their own resources instead.

7. There aren’t enough hours in the day 

Poor data and time management.

Poor APP in APP implementation.

Non existent APP integration.

Poor smartphone immediacy.

Hallams final thoughts:

Common problems can lead to creative solutions.

Recruiting can be challenging.

Without a sophisticated sharing community, recruiters face a real up hill battle with the smartphone generation.

Learning from the experiences of others in your field, you’ll see that you’re far from alone in any of the challenges that you’re facing !

And since someone has almost certainly experienced the same problem before, its good to share your problems, a problem shared is a problem halved.

Newswire 20 / 07 2021

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It seems to me that a website is too big for a fancy phone these days.

Tanya James
Tanya James moved away from a website and third party flower sales companies
Tanya James florist

For 10 years I worked for a very famous long established Florist in West London.

I became an all rounder, administration is really important, but it also gave me access to business information that I just accepted was the cost of doing business.

That was until I decided to set up my own business !

We had our own London based website, but the vast majority of orders came from a very well known third party order company.

Their annual costs and commission cost were quite frankly eye watering.

After being layed off during Covid, I decided to open my own Florist shop near my parents home in Telford, Shropshire.

There is a lot to consider setting up a new small business, the physicality’s were exhausting.

And further down the list of things to do, I became perplexed about the cost of an internet presence without using a third party ordering company.

Weighing up the advantages I had almost made the decision to sign up.

It seems to me that a website is too big for a fancy phone these days.

I was swayed by so many “truths” out there.

For example “fewer than 1% of Google searchers get as far as the 2nd page” and “25% of people click on the first result “

But it was my Dad who made a basic suggestion over his birthday Sunday lunch.

I had ordered a birthday card from an APP called Thortful the day before, it all began to click into place.

Dad said “it seems to me that a website is too big for a fancy phone these days “

My lightbulb moment had arrived, what if I bought an APP ?

And just when I thought I had embarked on a journey I could afford, all was smashed when the first 3 quotes came in from random APP development companies.

But there was a video I came across on you tube that changed everything.

It explained that I didn’t need to use the Apple store, there is a new type of APP, cheap to produce and host.

Perfect for small business.

It appeared as a website on a PC and an APP on a smartphone !

I wanted to use local social media effectively and go contactless as much as possible.

I also wanted to offer personal touches using QR codes on the bouquet such as music, personal messages, promotions.

Its endless and I feel confident customers who do business with me on their smartphone will spread the word.

Just like Thortful, I can now use SMS promotions, send out notifications, set up subscriptions, take payments, all the stuff I wanted to achieve but didn’t know how.

A Medium Daily Digest article published on newswire 19 07 2021

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Property Agents are behind the curve.

Will Temple

As the market slows, many probably wont survive.

Thought leadership article

Valuable insight is still a top way to reach and connect with customers, partners, and other industry influencers.

Will Temple works in many sectors, but recently the problems inside the Property market industry are much more focused on the needs and expectations of the Smartphone user.

Will Temple
Thought leader

A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’.

Thought leadership is influencing a narrative by understanding what needs to be done

Real Advice to Share

No one rises to the top without a few war stories and major lessons learned.

In this age of mentorship and yearn for professional development, people want to be able to understand how you got there and what you learned along the way.

There are no shortcuts, but writing gives you the opportunity to spread your message to a larger audience.

Driven to Help Your Audience Solve Real Problems

A common misconception of thought leadership is that it’s a soapbox and an ego boost for one person.

And while one’s expertise and wisdom is incredibly valuable, the rules of engagement are changing at tremendous speed.

Learning More From Your Peers and Pioneers

The best leaders admit when they don’t know everything, and the growing challenge is making decisions on future proofing,

It’s not down to the techie in the office anymore, its a much broader brushstroke.

Interviews with others in your industry—learning their founder story, mistakes they’ve made along the way, and the best advice they’ve received—is interesting and inspiring.

Although eventual solutions for our clients may well be complex, that is an irrelevance with the majority of my clients.

Reaching out on a telephone call is usual, movers and shakers have no time for phaff, they have problems on their mind that need to be solved, putting trust in the solution comes from putting their trust in me.

The questions I ask come from hard earned industry knowledge, they focus on identifying the problems and resolving the issue.

The majority of my calls result in decisions being made on the day, it like a weight is lifted off my clients shoulders.

Will Temple newswire article July 2021

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A Company Directors cart before the horse

It’s a well known fact that Company Directors skills are visionary and conceptual, with a notorious blind spot when it comes to too much detail, especially technology.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

And thats reinforced more and more by a junior asking for clearance on tech projects which the Director has absolutely no idea what it’s for.

It’s as if other departments do their thinking for them.

“I have people who do that, go talk to Nigel he does that”

With an open mind, Directors are fully equipped to force downward change, but feel that they lack the ability or the knowledge to talk “savvy tech”

Worse still they assume that technology marketing is automated in all their processes.

It can be, and there is a whole new emerging technology connected to payment systems, especially subscription based business models.

They readily sign off the expenditure for SEO and Google this that and the other but neglect the knowledge and experience from their past.

Companies with savvy boards easily outperform their competition.

Marketing is not the Horse, marketing is the cart.

Marketing people have nice comfortable salaries to protect, they see their job as complex and safe, and that might be true.

But if the Marketing people do not fully understand that the sales cycle is connected to the marketing model, then it’s a Company Directors job to rap the knuckles and ask some serious questions.

It’s too easy isn’t it?

Pay out a bunch of cash and people miraculously come to your website from Google.

But the metrics and KPI’s are a bewildering moving target and the Company Director can find it nearly impossible to evaluate what the marketing budget is actually achieving.

A Company Directors cart before the horse

It’s time to focus on the horse.

Marketing is not the Horse, marketing is the cart.

Prioritising the focus back onto the horse has a profound affect with the smartphone generation.

The Millennial’s and increasingly the Gen Z Smartphone generation have up-ended the sales cycle.

WHY WHY WHY 3 words that end in Y

They require immediacy and APP simplicity and the reward is advocacy

DETAILED BLOG HERE.

By the time they source you product or service, they are only looking for 3 things.

APP based A to Z business

Fulfilment of their order

The opportunity to be a social media advocate

Now you have a simple KPI inside your business.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

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One month in tech is like a year

retail
Marc Lambert pioneer using a Maltix built PWA

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

I inherited a business through my mother in law, a retail shop with 22 staff and a consistent $900,000 turnover

The business had lost profitability year on year for 7 years straight.

I could see the symptoms but didn’t understand the cause.

I very nearly spurned the opportunity all together, the hours were crazy and the back office systems chaotic.

The business was just about breaking even on a very modest Directors salary.

I had actually inherited a gobble monster inside a vicious spiral of upward costs.

By chance I came across some videos on you tube under “Break even analysis “

A light bulb went off in my head, my garden was full of weeds and the pruning was going to be brutal, I needed help and fast.

My first port of call was The Maryland Chamber of Commerce in Annapolis.

I met a highly regarded Consultant in the harbor, where we sat and talked for 2 hours.

The culmination of thought had one simple answer, we had to digitise as much as possible, as soon as possible.

We had to reduce the moving parts of the business, generate more business and lower variable costs.

That was phase one and we completed that in 6 months.

What happened in reality was floor to ceiling change, so much in fact, the main shop front asset was sold and fixed costs almost completely removed.

One month in tech is like a year.

It felt like I was destroying 27 years of business knowledge.

In fact the telephone system which cost $16,000 in 2011 was the first casualty.

APP based telephony was key when Covid broke, we needed our home workers to act on order deliveries and I had to manage that through a CRM and billing platform connected to their own smartphones.

The e-commerce part of the site we kept, we removed the website and replaced it with an APP.

These decisions fundamentally changed us from being a bricks and mortar retailer to a full online retailer selling and distributing to our target sportswear audience.

My staff were amazing and turned garages and workshops into storage and distribution.

We now operate with 7 staff, all on higher salaries. Our turnover is rapidly climbing and we hope to overtake the 2019 turnover within 2 years.

We now ship coast to coast and our reputation is growing on social media.

My advice to anybody contemplating the digitizing of their business:

You have to trust your clients, it’s what they want, it’s where they do business, it’s on their Smart phone.

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

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Delusional Directors waste money on marketing

Gen-z-maltix-pwa

And worse still, they corrupt their brand by not fertilising the referral by leveraging social media advocacy on their clients Smartphone.

An article published in the business press and Newswire July 02-2021

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

Will Nicholls MD the Maltix partnership
Joined up technology creates Smartphone advocacy

Gen Z Doesn’t Care

The under-18s have moved on:

Tik Tok. Snap. Maybe IG.

They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.

Millennials Are Ready to Ditch

Using technology with more intention and purpose is a burgeoning undercurrent industry.

These Blockbusters are route and cause changers for the Smartphone generation.

 The Social Dilemma  The Shallows, Irresistible, Hooked, or Digital Minimalism.

Millennials install Newsfeed Eradicator to kill their scrolling addiction, then they’ll install uBlockOrigin and Ghostery to block all ads and tracking.

Delusional Directors waste money on marketing

Millions of ultra-conservatives are ditching Facebook for a new social media platform that respects their right to be deluded.

They are Jumping ship in colossal numbers to the “Free Speech Social Network.”Parler

What’s Left Won’t Be Worth Keeping

The Gen Zers ditch, the Millennials ditch, the far-left ditches, the far-right ditches, and what remains?

Non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls with too much time on their hands.

75 % of all business will be conducted over the Smartphone within the next 60 months.

Gen Z
Gen Z

Directors who move from marketing their Website to genuine APP advocacy will reap the rewards on any platform!

Change will be very good news for marketers, entrepreneurs, social media users, and the public at large.

  • For marketers, more platforms give more marketing options, more niche specificity, and Progressive Web APP’s for A to Z Smartphone business and genuine customer service.
  • For entrepreneurs, there’s the opportunity to build bona fide, elegant, innovative Facebook challengers for the first time in a decade. As individualist-consumerist society grows, expect to see a proliferation of niche-specific sites in the years ahead.
  • For social media users, expect ad revenue sharing… just like Medium and Rewards from your own data !

Contact William Direct

First name: Last name: Email: Note:
The Maltix Partner Programme

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

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A millennial talks about dinosaurs.

App is where its at
Alecia Bibione, App is where its at
Alecia Bibione, App is where its at

Here’s a story for you regarding PWA’s as compared to dinosaur web sites. 

A newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Millennials are predicted to control over 75% of Smartphone business within 60 months and the vast majority of small business have absolutely no idea what’s coming.

A millennial talks about dinosaurs.

Alecia Bibione wrote:

I have/had a scooter that I used to use as a run-about.

It stood for a year during the Covid-19 pandemic and I decided to sell it.

It was at a scooter spare-parts dealer to be sold.

There was some interest from the walk-in trade, but no sale.

So yesterday, I brought it home, took some photo’s and advertised it on Facebook’s Market Place and also on Gumtree (the dinosaur).

I placed these ads around 2pm.

Within 15 minutes I started receiving messages on Messenger around 10 came in.

Two hours later it was sold, paid for, paperwork done and delivered to the new owner.

At 10pm last night while watching Andy Murray battle it out against Nikoloz Basilashvili which he won eventually, I checked my ad on Gumtree, one reply!

Progressive Web APP’s are the only way to go. 

PWA’s are where its at !

A subscription newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

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Failure of digital transformation haunts me.

Medical clinic
Paula Maynard
Paula Maynard, BA in medical administration with her assistants Sheri Holding and Emma Star

Failure of digital transformation haunts me.

Interviewed by a leading medical journal June 2021 newswire article

Moving from the public sector to the private sector was a big move for me in 2019

Working at a senior level within the NHS was rewarding but frustrating.

My dream was always to simplify, my dream turned into a never ending nightmare of failure.

Without pointing the finger at anybody in particular, the skill within the method was absent.

The NHS winner is still a paper based system, distributed by an army of messengers.

The Managers Digital dilemma

So when the Partners in the Medical Practice asked me to be more involved with digital transformation, I was full of apprehension and trepidation.

As I eased in to the project, I spoke to my husband who is a work flow graphic designer for a London Borough and he asked some strange questions which led to a realisation.

He asked to see my office, he wanted to look at the age of the equipment and the signage within the building.

He promised me a report, which came inside a pretty box and all that was inside was his Smart phone and a brochure.

Let me help he said.

A huge part of his programme for the borough was based on QR and what that QR is connected to, especially around the pandemic.

For me he printed a list of options QR can be joined up to, it was as long as your arm.

He explained that all the complexities of QR print and the Departments responsible were in one shared place called SLACK, and that was the clue, it was on his Smartphone.

“Everybody carries a Smartphone these days, the vast majority are QR enabled”

The mock brochure he made had 6 example dummy QR codes

They can be changed even after they have been printed!

Each had a call to action within the code.

Join WI-FI here

Reserve appointments here

Map location here

Free QR reader here

Pay for a consultation here

Front desk information

Going digital CAN be paper based !

Its full circle, the Partners like the idea as a start point

The idea of a brochure that connects to the clients smartphone resonated.

QR codes will also be used as a wall collage, designed by my husband of course!

Education videos, information videos and cartoon style info-commercials for specialist services within the practice.

This time my digital transformation fills me with confidence, and the reality is I was wrong all along.

Going digital CAN be paper based !

Paula Maynard, BA.

Interviewed by a leading medical journal June 2021 newswire article