PWA video Blog one

PWA e book

An introduction to business on the clients smartphone

Adopting change on the Smartphone for small business.

The dominance of smartphone business is accelerating.

Why millennial’s expect a lot more on their phone than a website.

The importance of A to Z business

Cheaper APP technology from Google .

PWA from Maltix

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PWA e book
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PWA video Blog four

PWA e book

The automation of incoming and outgoing data to one central resource

Essential for customer service and the referral reward on social media.

Gold dust for small business survival and growth.

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PWA e book
PWA e book from Maltix a working document

PWA Maltix Blog three

PWA e book

A focus on the components of a small business PWA.

We refer to them as the tools of your trade

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PWA e book
PWA e book from Maltix a working document.

Maltix video Blog two

PWA e book

Understanding how the sales cycle has been smashed by the millennial Smartphone user is key to the adoption of the Progressive Web App.

Addressing immediacy in your business processes is fundamental to survival and growth post Covid

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Hosting 3rd party APPS within a PWA

Stay ahead PWA

Reasons to switch to PWA

Embarking on the journey of a PWA is a determined choice to do business on the Smartphone.

Over 60% of business is now done on the Smartphone.

A decision to specifically address the needs of the Smartphone user is a very smart move

PWA is reliable, fast and engaging
Quick, instant and distributable

So decision made, now what ?

Your PWA functions brilliantly with integral 3rd party APP’s

Here are some examples.

Smart forms that integrate with a CRM

Smart click to call APP telephony that integrates with a CRM

Digital contract and signature APP

Voucher and Coupon redemption APP



Appointment and booking APP with banking integration

PWA Data collection management
PWA Data collection auto management

The tools for your trade must be integral to your PWA.

Here are some examples.

Limitless free Push notifications

Loyalty Card

Member log in

Membership and subscriptions

E-commerce / WordPress integration

User feed back and vote building

Website wrapper

One stop social account integration



Hosting your PWA

Negotiating and adding all this functionality is no joke and individually relatively expensive.

Luckily Maltix and partners have done that for you.

All inclusive PWA hosting package 39 sterling per month

PWA support
PWA support and training
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GDPR and client data volunteered from Smartphone

incoming data

What data are we talking about ?

It used to be just email but the world has dramatically changed very quickly because of the needs of the Smartphone user.

Incoming voluntary DATA to manage.

Email, CHAT, Smart form responses, Telephone call recordings, Social media communication, User feedback, Digital signatures, Countdown responses, Vote responses, Digital documents, QR responses, PWA responses, Loyalty cards, E-commerce discount vouchers or coupons, Membership subscriptions, Delegate updates, Diary bookings, Phone text, Booking management, Push notification response, Newsletter responses, Payments, Third party correspondence, SMS responses, RSVP, Brochure responses and probably more besides !

PWA manage my data


GDPR was always going to put the fear of God into most small businesses owners

“What if this and what if that”

You have the right information on your website by now surely ?

Stop worrying about it, its done.

The reality of GDPR and the Smartphone

The client volunteers their data and you must manage that data securely.

Not only that.

The client expects you to use their data in the systems you use for A to Z business on their Smartphone.

Their is an assumption you have collated all previous correspondence in their business transactions with you.

And at any time, the client can resume that previous correspondence, even if it’s on a different platform!

Managing client data, no worries

It’s all under secure control and Maltix is here to advise you for FREE.

Sell PWA and consequential data management into your business community. Join Maltix as an independent.

Reinvent your sales and marketing.

PWA reinvent sales

Reinventing sales using your existing core values, but delivered personally.

PWA A to Z business
PWA for sales
PWA is the most advanced smartphone communication device

A PWA is a hybrid website.

Specifically built for the sales and customer service needs of a Smartphone user.

Distributes as quickly as the local gossip.

Progressive, light and loaded with comms with unmatched speed.

Up to 200 x times lighter on the smartphone compared with old native APP’s

Works offline !

PWA reinvent sales

Built specifically for the small smartphone screen

Doesn’t need to be downloaded

As light as butterfly breath for Smartphone memory use

Loaded with world class Smartphone user friendly systems

Including a world class booking system

Integrates with cloud data management systems

Unlimited free personal notifications for deals and promotions

SMS also built in

Acts like a one on one walkie talkie with voice and friendly systems.

2 way communication

Future connection ready

Defaults into action alongside a website URL

Or if you prefer, a PWA is a website in its own right across all devices.

Works offline

Revels in A to Z business in just one place

Reinventing Marketing using your existing core values to encourage Social media share.

Delighted PWA users spread your APP for you on Social Media APP’s

You earn their referral from your customer service immediacy.

The referral is earned from excellent sales and customer service

PWA customer service
Social Media

A PWA displays all the right signals and reasons for the Smartphone generation.

Embrace Smartphone customer service with a PWA and very happy clients will spread the word for you.

PWA deal prices
PWA build and hosting investment
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Sell PWA and consequential world class cloud data management as an independent partner.

Why do you let the telephone ring off the hook ?

PWA manage my data

Would you let the telephone ring off the hook ?

Think of every bit of data coming your way as an incoming telephone call.

A cacophony of noise !

Real time data should be used real time

Why do you let the telephone ring off the hook ?

The top benefits of taking data management free trials.

Logical data flow for your business is something to trial because its the next big step tackling customer service on the Millennial’s Smartphone.

Why do you let the telephone ring off the hook ?

Would you let the telephone ring off the hook ?

Drive down fixed and variable costs especially staffing

Improves field to office efficiency

Helps all staff focus on business touch points

Create smart customer service

Encourage Social media referral

Leap frog your competition

Identify where your incoming data is coming from:

Conduct A to Z business on your clients smartphone
Data collection management
Data collection auto management

Then start some free trials to see how cloud based data management will work inside your organisation, some prompts.

Smart Form pages

CHAT room


Smartphone text

Telephone call

Document signature responses


Social media channels

VIDEO responses

Smartphone multi-channels from PWA

Contact Maltix directly here

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Talk with Maltix and plan the correct strategy for your business.

Or fill in a Free on-boarding form here.

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Are you well connected to the business community and want to work for yourself but not by yourself ?

Do you provide self help without customer service ?



A very important 10 minute read for business people.

Mobile e-Commerce sales expected to hit $2.92 trillion in 2020.

Store owners shop owners / agents can no longer afford to neglect the importance of having a mobile-optimised online store within a PWA as well as their website.

And when we say ‘store owners’ we mean anything related to stock and window displays all connected to the sale cycle.

Only very very happy clients refer your business on social media.

Look here
Alarming APP stats from Smashing ideas

According to Smashing Ideas, companies that switch to Progressive Web APP notice an increase from at least 20% by up to 250%.

Understanding how consumers are using their mobile devices in 2021

So before you get started on making changes adopting a PWA, read on for the latest and most relevant facts and figures to guide your strategy.

The most advanced smartphone communication device ever.

two way comms
Two way Comm’s and customer service is integral to a PWA

push and pull
Push and pull info and promotions with a PWA

In this article, we’ll provide you with important mobile statistics on key aspects of mobile usage for your store and Smartphone APP delivery strategy.

This is a 10 minute read and explains the dominance of mobile Smartphones and why the normal website simply cannot cope with he Smartphone users needs.

How Many People Own Smartphones?

3.5 billion smartphone users
PWA for customer service

There are currently 3.5 billion Smartphone users worldwide (Statista, 2019).

Considering the total number of people using phones globally is at 4.8 billion, that means that nearly 73 percent of them are users of Smartphones. 

This number is also rising rapidly with time, evidenced by the fact that just four years ago in 2016, there were one billion fewer smartphone users.

This is expected to rise to 3.8 billion in 2021, marking a 52 percent increase in a relatively short period of five years.

Time Spent on Mobile Devices

daily time on smartphone
Daily time spent on smartphone

Now that we have an idea of how many people own Smartphones, the next thing you need to know is how much time is spent using them.

People spend more time on their Smartphone than watching TV !

Time spent on mobile devices is forecast to hit just under four hours (3 hours and 54 minutes) in 2021

People Using Phones for Product Research

70% attempt product research on smartphone
70% attempt product research on Smartphone

PWA customer service
PWA customer service

This next mobile statistic will show you how mobile devices influence consumers’ product research process.

The latest mobile usage statistics.

Nearly seven out of ten internet users say they would look for customer reviews on their phones while in-store before approaching an employee (e-Marketer, 2020).

And researching product reviews isn’t the only thing mobile users are doing in-store.

58 percent of them are also looking for other products similar to the ones they’re thinking about purchasing.

And 55 percent are looking up product specifications.

Such mobile usage statistics highlight the importance of providing consumers with a positive super fast mobile PWA experience.

Half of them have already included it among their most important customer engagement strategies using product specific QR.

Product specific QR
Connect specific product info in store to QR

Mobile Shopping 

APPs on smartphone
Two thirds of smartphone users use APPS to purchase

More than half of internet users use their mobile phones to purchase products online.

Not only are people using their mobile devices to do product research, but many of them are also using them to carry out purchases. 

The latest mobile statistics hint at a high reliance online shopping on their mobile devices particularly Smartphone friendly PWA 

Millennial’s shop on their mobiles the most.

Nearly two thirds having purchased a product online with their mobile phone in the past month.

That’s just a touch higher than 55 percent in the 16 to 24 age group.

In comparison, over 40% aged from 55 to 64 have also done so.

With so many people doing mobile shopping, as an E-commerce business owner, you should consider prioritising your mobile PWA optimisation strategy.

A PWA is specifically built for the needs of the Smartphone user.

Users who have come across a negative experience on a mobile website are a lot less likely to buy from that business

The Option of Mobile Shopping

poor customer service
Poor customer service on smartphone

Many shoppers consider the a poor customer service immediacy as a deal breaker every-time.

So if you’re still not convinced of the benefits of setting up your e-Commerce offering for Smartphone mobile commerce using a PWA, consider this statistic:

Almost six out of every ten shoppers say that being able to purchase products on mobile devices is a key factor when it comes to choosing brands or retailers to buy from (Google, 2019).

A PWA strategy ensures available via your website for PC users.

AND availability and interaction to Smartphone users via a PWA off the exact same website address !

A PWA snaps into action dramatically quicker than a website and provides all the needs of a Smartphone user with no bother.

Mobile Time Spent With Digital Media

70% of time spent on social media
70% of time spent on social media

PWA customer service
PWA customer service

Smartphones currently account for 70 percent of the total digital media time. (Comscore)

Using social media as you distribution ledger
Delighted customers distribute a PWA so easily, it doesn’t live in the APP store !


These mobile usage statistics can help you craft a mobile-first PWA strategy that will propel your business forward with higher engagement and stunning referral.

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PWA home page for Maltix

It felt quite brave, but visuals are important for people to understand stuff .

Comments most welcome.