Over 50 touchpoints in most completions.

Mary-Ann-Dougherty
broken customer service
Broken customer service has to stop

And why Estate Agents simply cannot keep up with he demands of the Smartphone user.

In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.

Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.

What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.

The Metrics.

If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.

And that doesn’t include all of the other inquiries and contracts that cancel.

Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.

80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.

Drip email and newsletter campaigns can increase traffic by as much as 5%

But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS

Over 50 touchpoints in most completions.

How did you determine the amount of touchpoints in a single home buying transaction?

What are the top most crucial touchpoints? MIND MAP


Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR

How can Estate Agents make the most of each touch point?
Speed is critical.

The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.

The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!

Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM

The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.

Get it right and Smartphone advocacy on social media goes through the roof.

Within the first 10 minutes of inquiry — 98% chance of reaching them

Contact 4 hours later — 95% chance of reaching them

Contact 8 hours later — 92% chance of reaching them

Contact 12 hours later –80% chance of reaching them

Contact 24 hours later — 60% chance of reaching them

Contact 48 hours later — 5% chance of reaching them

This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.

Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.

Estate Agent Touch Point MIND MAP

Link to Smart brochure functionality

Mary-Ann-Dougherty
Mary-Ann-Dougherty Board Mentor Maltix. The Millennials demands are extreme.

One month in tech is like a year

retail
Marc Lambert pioneer using a Maltix built PWA

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

I inherited a business through my mother in law, a retail shop with 22 staff and a consistent $900,000 turnover

The business had lost profitability year on year for 7 years straight.

I could see the symptoms but didn’t understand the cause.

I very nearly spurned the opportunity all together, the hours were crazy and the back office systems chaotic.

The business was just about breaking even on a very modest Directors salary.

I had actually inherited a gobble monster inside a vicious spiral of upward costs.

By chance I came across some videos on you tube under “Break even analysis “

A light bulb went off in my head, my garden was full of weeds and the pruning was going to be brutal, I needed help and fast.

My first port of call was The Maryland Chamber of Commerce in Annapolis.

I met a highly regarded Consultant in the harbor, where we sat and talked for 2 hours.

The culmination of thought had one simple answer, we had to digitise as much as possible, as soon as possible.

We had to reduce the moving parts of the business, generate more business and lower variable costs.

That was phase one and we completed that in 6 months.

What happened in reality was floor to ceiling change, so much in fact, the main shop front asset was sold and fixed costs almost completely removed.

One month in tech is like a year.

It felt like I was destroying 27 years of business knowledge.

In fact the telephone system which cost $16,000 in 2011 was the first casualty.

APP based telephony was key when Covid broke, we needed our home workers to act on order deliveries and I had to manage that through a CRM and billing platform connected to their own smartphones.

The e-commerce part of the site we kept, we removed the website and replaced it with an APP.

These decisions fundamentally changed us from being a bricks and mortar retailer to a full online retailer selling and distributing to our target sportswear audience.

My staff were amazing and turned garages and workshops into storage and distribution.

We now operate with 7 staff, all on higher salaries. Our turnover is rapidly climbing and we hope to overtake the 2019 turnover within 2 years.

We now ship coast to coast and our reputation is growing on social media.

My advice to anybody contemplating the digitizing of their business:

You have to trust your clients, it’s what they want, it’s where they do business, it’s on their Smart phone.

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

Progressive Web APP the benefits for small business.

PWA
PWA the benefits for small business

Smartphones are becoming super dominant for small business.

Users are demanding new experiences.

That a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP

Called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots.

A PWA is how your future business distributes on social media with happy clients telling their friends and their friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !

The benefits for small business distribution on social media focusing on customer service.

Smartphone users expectations

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded

Works offline.

Packed full of communication technology thats expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

Consequential data management

Field to office 100% complete data in one place for ALL staff.

Advanced two way Smartphone communications.

Automatically managed.

All correspondence recorded.

No matter what platform it comes in on.

In-going or out-going contact.

Succinctly recorded.

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

Onboard for FREE with Maltix PWA
FREE on-boarding

Connecting QR to a PWA advice from Maltix

“A Progressive Web APP is as infectious as laughter”

Connecting to QR is a great way to start an incredible social media distribution conduit for your business or organisation.

The blue components here are all included in the Maltix hosting package.

We refer to them as the tools of your trade.

Connect PWA to CRM to distribute your PWA and start the social media frenzy
PWA connected to CRM for data control

A QR deal from Maltix

ORDER here Lets start the journey

Shop window deals perfect for Estate agents

Get your 12 month digital deal today 200 codes to print from your offices, connected to suggestions from our advisory team.

Or quarterly print deals where we post direct to your offices.

Place your order and we will send you simple documentation to onboard via email.


Best practice and industry share advice comes as standard with your order for 12 months.

200 QR codes over a 12 month period.

Order here EU

Order here UK


PWA support

Send a message for your free e-book

PWA e book
PWA e book from Maltix

Free on-boarding
Talk with Maltix and plan the correct PWA strategy for your business

Become a Maltix partner educating small business about QR and PWA in your local community

Maltix product choices

Maltix products
Maltix products

William Nicholls

Founder

Maltix Product choices

Maltix product choices
Maltix product choices

Maltix product choices
Maltix product choices

William Nicholls

Founder

Maltix products

maltix product choices
Maltix product choices

William Nicholls

Founder

Loud and Clear

vCard
loud and clear

business card
double sided double dynamic QR

Logo
Logo

Book an appointment
Book an appointment

connect wifi
connect wifi

Dr Andrew Sciberras

Director and owner of Loud and clear

Wedding invitations

I went to Bark on Tuesday last week after proposing to my girlfriend.

We set the date, March 2022, Weston Super Mare registry office.

To be honest I was just thinking 50 invitation cards, hand written, in the post.

A call from Maltix changed my thinking.

They produced a couple of beautiful designs connected to a QR code.

Connected to a RSVP form they made for us, it was beautiful.

No fuss, the diary overflowed with acceptance messages.

Thank you all at Maltix

paul and vick

Paul Hartley

Paul Hartley

Groom to be
Pretoria South Lions Club Attendance Register

Pretoria lions register

Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick.  recommend Maltix any time!!

Fabulous attention to detail

Riaan

Co Director
vitamin suite

Dr Haris Akhter Vitamin Suite

vitamin suite
vitamin suite

Dynamic QR
Dynamic QR

Fantastic experience. Personal caring approach and make sure you are happy with the final product.

Quality leaflet design, unbelievable Dynamic QR solutions

Astonishing new generation Avatar treatment explainers.

Project managed on budget, on time and within SLACK

Business Card

Video page

Document page

Dr Haris Akhter

Doctor
Brochure

Smart Brochure

Exceptional service through a Slack platform.

Opted for 12 Subscription QR deal.

12 codes,  9 QR landing pages on varying templates and 3 Call to action QR for public campaigns

Every QR links to relevant ecommerce checkouts.

A brilliant solution joining paper Brochure to my clients Smart Devices

 

BROCHURE

Marc

Hopkins
prop b

Proposition builder

PROPOSITION BUILDER

A great example of why Maltix enables organisations to create mobile apps that deliver.

Proposition Builder is an end-to-end agile innovation process.

It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.

We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.

Quotes for Native APPS were eye watering

Maltix built the Proposition Builder PWA in 10 days

We now have the  tools to mange our database

We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.

Using Maltix has enabled us to manage and update our APP with out technical assistance.

Carey McEvoy

Proposition builder
EIE

EIE investor CONFERENCE 2021

EIE CONFERENCE 2021

EIE is Scotland’s premier technology investor showcase.

The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.

EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.

With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.

Absolutely brilliant.

Maltix was an absolute pleasure to work with, it made creating our conference app so easy.

Tobias Barnes Hofmeister

Director
Ted X

Ted X

TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.

The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.

As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.

Maltix created a mobile event app for all 1600 guests during the event.

The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.

Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.

The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.

Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.

Over 1600 votes were gathered and over 150 comments.

Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.

Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.

Have a look at the TEDx Glasgow Mobile App.

Pauline Houston

Co Director
PWA

PWA video Blog one

PWA e book



An introduction to business on the clients smartphone

Adopting change on the Smartphone for small business.

The dominance of smartphone business is accelerating.

Why millennial’s expect a lot more on their phone than a website.

The importance of A to Z business

Cheaper APP technology from Google .

PWA from Maltix

Click below and message

PWA e book
Send message with e book in comments

PWA video Blog four

PWA e book



The automation of incoming and outgoing data to one central resource

Essential for customer service and the referral reward on social media.

Gold dust for small business survival and growth.

Click below and message

PWA e book
PWA e book from Maltix a working document

PWA Maltix video Blog three

PWA e book



A focus on the components of a small business PWA.

We refer to them as the tools of your trade

Click below and type e book into comments.

PWA e book
PWA e book from Maltix a working document.

Maltix video Blog two

PWA e book



Understanding how the sales cycle has been smashed by the millennial Smartphone user is key to the adoption of the Progressive Web App.

Addressing immediacy in your business processes is fundamental to survival and growth post Covid

Click book and send message

PWA e book
Add e book into message

Hosting 3rd party APPS within a PWA

Stay ahead PWA



Reasons to switch to PWA

Embarking on the journey of a PWA is a determined choice to do business on the Smartphone.

Over 60% of business is now done on the Smartphone.

A decision to specifically address the needs of the Smartphone user is a very smart move


PWA is reliable, fast and engaging
Quick, instant and distributable

So decision made, now what ?

Your PWA functions brilliantly with integral 3rd party APP’s

Here are some examples.

Smart forms that integrate with a CRM

Smart click to call APP telephony that integrates with a CRM

Digital contract and signature APP

Voucher and Coupon redemption APP

SMS APP

CHAT APP

Appointment and booking APP with banking integration


PWA Data collection management
PWA Data collection auto management

The tools for your trade must be integral to your PWA.

Here are some examples.

Limitless free Push notifications

Loyalty Card

Member log in

Membership and subscriptions

E-commerce / WordPress integration

User feed back and vote building

Website wrapper

One stop social account integration

Countdown

Analytics


Hosting your PWA

Negotiating and adding all this functionality is no joke and individually relatively expensive.

Luckily Maltix and partners have done that for you.

All inclusive PWA hosting package 39 sterling per month

PWA support
PWA support and training
onboard for your PWA
Onboard below for FREE
Fill out my online form.

GDPR and client data volunteered from Smartphone

incoming data



What data are we talking about ?

It used to be just email but the world has dramatically changed very quickly because of the needs of the Smartphone user.

Incoming voluntary DATA to manage.

Email, CHAT, Smart form responses, Telephone call recordings, Social media communication, User feedback, Digital signatures, Countdown responses, Vote responses, Digital documents, QR responses, PWA responses, Loyalty cards, E-commerce discount vouchers or coupons, Membership subscriptions, Delegate updates, Diary bookings, Phone text, Booking management, Push notification response, Newsletter responses, Payments, Third party correspondence, SMS responses, RSVP, Brochure responses and probably more besides !


PWA manage my data

GDPR

GDPR was always going to put the fear of God into most small businesses owners

“What if this and what if that”

You have the right information on your website by now surely ?

Stop worrying about it, its done.

The reality of GDPR and the Smartphone

The client volunteers their data and you must manage that data securely.

Not only that.

The client expects you to use their data in the systems you use for A to Z business on their Smartphone.

Their is an assumption you have collated all previous correspondence in their business transactions with you.

And at any time, the client can resume that previous correspondence, even if it’s on a different platform!

Managing client data, no worries

It’s all under secure control and Maltix is here to advise you for FREE.


Sell PWA and consequential data management into your business community. Join Maltix as an independent.