Divorce the printer, the love affair is over.

How to grow your business in a down turn using APP technology.

Divorce the printer, the love affair is over so where does your data go ?

Recording everything outbound and inbound can be achieved with a change of mindset.

You cannot cobble together paper with digital, its like oil and water.

Email ,Text , Phone calls, Mobile calls, Form pages, Reminders, Calendar appointments, Digital signatures, Subscriptions, APPS, Social media, newsletters, shopping checkouts.

Actually these days its endless.

Divorce the printer, the love affair is over.

The other issue is that even a small organisation has complex interactions with a complexity of clients.

Scale-able architecture is important.

A CRM is like a central control for a TAXI business or Emergency services, hierarchical in nature that records every piece of outbound and inbound communication.

A CRM is completely malleable to your organisation.

But its deeper than that because it will compartmentalise and tag or log every piece of information for future searches.

Recording everything outbound and inbound via a CRM is incredibly cheap to run, it can be operated from disparate offices or no offices at all.

The same central secure system for all staff members.

And managed accurately and remotely through stunning reporting systems.

Why does MALTIX recommend you connect a CRM to your APP ?

Well actually, every piece of technology can be connected to your CRM, in fact, every piece of technology SHOULD DEFINITELY be connected to your CRM.

Your new PWA APP is no different.

The link above is to the Capsule CRM system that integrates with just about everything important that you will need.

Get yourself up to speed before you on-board with Maltix to create your shiny new PWA APP , divorce the printer, the love affair is over.

The benefits of using a professional form page system

Form pages

Customers like Options:

Some people would prefer to speak directly with a company representative while others simply do not!

Providing all the possible ways to contact you.

Phone number, address, email, and web form allows your customers to choose the contact method they prefer.

Avoids frustrating customers when their preferred method is not available.

Web forms are unique in that they give you the ability to control the type of information you collect.

Gives the customer the option to share or not to share their information.

Providing specified fields and designating which of these fields is required.

This ensures that your web visitors are giving you the information you need.

When you simply provide an email address, your invite open ended communication with no direction.

Different areas of your website or varying strategic newsletters collect different information for different recipients.

Every assigned form page is managed directly inside the CRM.

All data auto is collected, whether its from the website or the PWA.

Forms are Trackable:

Professional form page management:

Allows you to make changes that automatically update on the website, newsletter and PWA,

The reporting systems give invaluable information about the clients navigation prior to filling in the form.

Inquiry back-ups:

All the data fields integrate into the CRM and newsletter to automatically update a clients details.

Periodically you can ask clients to update their details from a form page.

This automatically updates their details in the CRM.

Here is a simple example from a holiday club

Convenience is Key:

Clickable email links automatically open your customers’ default email program.

Using professional form pages stop all the problems that may occur, problems that you are oblivious to.

Maltix specialises in creating form pages that work beautifully on your website or more importantly on your PWA.

Connect to QR

Product specific QR
Connect specific product info in to QR

Fantastic opportunities to collect volunteered data from clients.

Shop windows, toilets, print material

Offer promotions, discounts, track and trace, PWA direct.

Join a QR programme for expertise and advice brochure and ideas

Data collection management
Data collection auto management CLICK HERE

Are you connected to your business community and passionate about customer service on the Smartphone ?

Investigate the Partner programme.

9 out of 10 APPS never make it out of the APP store

Professional WPA business APP

It’s not what you know it’s what you do with what you know.

Progressive Web Apps (PWA) are fast and reliable web Apps that work on any browser.

Based on a Google initiative, they are the future of web Apps.

PWA’s provide an installable, App-like experience on desktop whilst taking a mobile-first approach.

9 out of 10 APPS never make it out of the APP store, why is that?

Fast And Reliable:

App users have come to expect reliability.

A PWA delivers a performance that is just as fast as the old native APP.

PWA’s load immediately, providing meaningful content and an interactive web experience in less that 3 seconds.


Since they’re also installable, PWA’s look and behave like any other Native App.

Instead of having to bookmark a browser tab, a PWA launches as a Native App and runs like it, in a window without an address bar and with its own launching experience details such as a customised splash screen, icons, etc.

It is also a top-level App in the task switcher, just as all other installed Apps, and the highest quality can be expected when the PWA has the added guarantee of being built by Maltix.

Mobile & Desktop:

Another advantage of choosing a PWA over a Native App, is that thanks to responsive design techniques, it works on both mobile and desktop.

This becomes possible thanks to the use of a single code between platforms.

“These Apps aren’t packaged and deployed through stores, they’re websites that took all the right vitamins”

App Stores Issues:

The disadvantages of having to be found and bought through an App Store go from the high number of competitors, the difficulty of being well positioned on that long list, and the cost it means for your company.

There is no wonder why 9 out of 10 Apps never make it out of the Apple Store and a 60% of Google Play Apps have never even been downloaded.

It is important to note as well that there are more challenges to overcome when dealing with App Stores, such as:

A 30% Purchase Tax;

limited communication with users that pay outside the App Store;

Application updates being routinely blocked;

Siri, Home Pod, and Apple Watch competitors being locked out;

And Apple customers not having a payment choice.

The store model is clearly not favourable to all those businesses developing Native Apps, which is why many are getting rid of Apps and migrating their client strategies to Progressive Web Applications.

Maltix Solution:

The cookie cutter solution.
Maltix uses the only platform in the world where you can launch and distribute a PWA as soon as the first months hosting is paid for.

Without needing an App Store.

More importantly, there are no hidden fees along with the subscription you sign up for and the App is entirely in the clients hands.

Meaning you can update and publish changes as and when you need it, avoiding any long approval process.


Its all in the hosting !

With a cookie cutter approach and intense functionality for a complete Maltix solution.

This is the bit that wordpress developers simply ignore or do not explain to you as an APP operator.

Its simply no good flicking the switch of one of the 50,000 WordPress plugs ins and telling a client their website is now PWA.

The hosting package defines the functionality of the components.

And it has to be simple, really simple for the owner to operate their APP.

Past Installing Issues:

The on-boarding process for a Consumer Mobile Native App is a journey of far too many steps.

Which means you can lose an average of 20% of potential users in each one of them.

The Maltix Solution:

We provide a quick and unobtrusive on-boarding process that has already been proven to increase our clients’ Apps likelihood of success.

Your PWA goes direct to customer distribution via: SMS, email, a downloadable website widget, QR code for print and TV, and a social media short code that is great for print, radio and TV campaigns.

App Store Sales Fee:
The high revenue amounts Apple and Google count on are undeniable and they come from somewhere.

These two giants make billions through their mobile App stores, charging a fee of around 30% of all sales to their collaborators, in exchange for providing a safe, trusted environment.

Why would any business be happy with a third party taking a 30% cut of their pre-tax revenues?

Considering this high cost, it is easy to wonder if they offer that much value or if there is another way to succeed.

The Maltix PWA Solution:

The web is a safe place.

In fact, one of the reasons why web standards take long to implement is their secure implementations.

This means there is, indeed, an alternative to Google and Apple App Stores for customers and that is to take advantage of the recent PWA movement.

Since there is no real security advantages offered by Native Apps, especially considering HTTPs is a requirement in any Maltix PWAs, these ones do not have the monopoly on monetisation.

Apple Pay is just another payment provider.

The web has been monetised for over 25 years and the ability to receive money online is now easier than ever, especially within PWAs.

There are options for a third party payment gateway integrations such as real-time credit card methods, ACH, PayPal, and many others.

Taking advantage of this costs less than a 3% of your sales, which is evidently much lower than the 30% Apple takes.


Until now, Search Engine Optimisation (SEO) for Apps was limited to a good listing in the App store.

Since Google introduced the App indexing, now it’s also possible for users to receive link recommendations that directly refer to the contents of the installed App using the Google search App.

But for the user to benefit from this, certain requirements have to be met. Thus, a user must actually have installed the App in order to click on the target site in it.

Also, the source code of the website must be edited.

There, deep links are inserted.

These deep links must be created for iOS and Android separately.

Moreover, they also need to be integrated into the XML site map, so that the Google-bot can be made aware of them. Quite a complicated process.

Maltix solution:

For businesses to succeed online, they need to deliver engaging experiences in line with their needs.

Your PWA has the best chance to success thanks to the latest web capabilities we provide within our platform, such as the App Discovery Optimisation.

PWAs are the only way to deliver user experiences on the web just as Native Apps do but without their costs & restrictions.

With further development of Progressive Web Apps, there are many possibilities for SEO.

A great advantage lies in the fact that a Maltix App is shared with you through a link, and it’s called up within a browser.

Which means search engines can also index these links.

In conclusion, PWAs don’t have the distribution or discovery challenges of Native Apps.

Updates Cost:

Old Native App versions must be simultaneously developed, published, and maintained for the various operating systems.

Updates to the App have to be carried out through the Appropriate App Store for each operating system.

A major disadvantage of Native Apps is the high cost factor.

Costs don’t involve just App development, but also ongoing maintenance as operating updates happen.

In addition to the actual CMS.

The Maltix solution:

A single code base for all browsers and platforms.

Maltix Multi-Channel, Mobile First Approach means that PWAs function on all platforms so no separate versions are needed for different end devices.

The result is that those development costs are significantly lower than with Native Apps.

Also, updates don’t have to run through an App store.

Instead, the web App is brought up to the newest standard with the help of service workers.

This is done via the publish button from within the Maltix platform.

Truly live updates at the push of a button!

Why choose a PWA over a Native App?

For the last decade Native Apps have been the platform of choice.

After 2011, when users turned to mobile abandoning desktop almost completely, demands on user experience changed drastically.

A Mobile First Approach has different requirements and priorities than the Desktop First approach that had been cultivated during the Internet’s first two decades.

This tipping point became a game changer for developers.

By 2018, Mobile traffic was responsible for 52,2% of all Internet traffic.

But by now the excitement about Apps seems to have decreased rapidly, and even if overall store downloads count on large numbers.

Native App usage has concentrated around basically 10 Apps, mainly social media, and almost all of them are owned by Facebook.

This means if you want to make it as a Native App, you have a tough way ahead of you.

Talk to Maltix for App examples and a quote today.

Maltix.co.uk featured in the Financial Times today talking about the reluctance of ingrained self disruption.

Maltix.co.uk featured with the Financial Times today talking about the reluctance of ingrained self disruption.
Due to the COVID19 crisis businesses have been left exposed because of an ingrained reluctance to disrupt themselves.

Self-disruption involves developing new skills, new offerings and entirely new cultures.

While moving beyond established processes can be difficult to justify in the short term, especially if it involves cannibalising existing offerings, decision-makers and policymakers should think long-term and aim to build confidence in self-disruption as a strategic tool for growth.

Maltix.co.uk offers a free road map for self discovery, self change and self disruption to adopt cloud technology and tackle variable costs.

Sharpen your pin with Maltix via chat or whats app by appointment.

Arrange a call


business dark ages


Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.

Having a phone system that’s both reliable and easy to use is vital to every small business.

Without one, the all-important communication on which you and your employees rely on to stay in touch, deliver projects on time and provide great experiences for customers can break down.

These days, choosing the right phone system for your business is more complicated than ever before.

It’s impossible to ignore that the way in which employees communicate has fundamentally changed.

Businesses have more communications tools to contend with such as email, instant messaging apps, mobile and social media.

Old models and ways of thinking have become obsolete.

Businesses need communication tools that can be compatible with each other.

Traditional phone system providers fail to take this into account, in fact they are obsolete.

Cloud telephone systems

Business telephone system providers were once notable hotbeds of innovation spearheading features such as voicemail and call forwarding, with a handset covered in buttons that nobody used properly.

Today the rate of invention in personal communication has vastly outpaced its enterprise counterpart, shining a light on the shortcomings of the outdated legacy hardware so common in the small business office.

What if phones could work alongside all these other tools? What if you could have a single number for reaching employees, wherever they’re working and whatever device they’re using?

What if you could get a phone system that works in the cloud?

Traditional phone systems are also difficult to manage and support. They can also be expensive to deploy and maintain. That’s a problem for your tech people, who often find themselves in the office in the evenings and at weekends.

With the Circle loop cloud telephone system your business can do all this on a phone number and inbox to every employee. Calls can be transferred through to them, whether they’re in the office, at home, or out and about on their mobile devices.

They can also stop having to fork out on additional desk phones, and scale to their business requirements more flexibly.

Making management easier

The Circle Loop telephone system reduces frustration for technical staff by reducing the physical infrastructure they have to manage. And they offer simple tools for adding and managing users on a wonderful interface which makes the whole experience faster and easier.

Cloud telephone systems don’t just improve the lives of technical employees; they help all employees work better when communication processes, both for employees and customers, are seamlessly integrated with their day to day business operations.

The individual staff company headset is all that is needed, you staff do not touch anything to answer a call, banish the desk telephone forever.

The Circle Loop platform, in particular, has a strong focus on helping employees with their core tasks, with an intuitive and simple communication features;

Presence awareness showing colleagues’ availability; and tools for prioritising important calls and sending less important calls to voicemail.

Circle Loop

Many businesses will fall for a sleek look or a good price without addressing the most important needs of a phone system.

Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.

Maltix is an official distributor for Circle Loop world wide.

Can a cartoon change your mindset ?

How to grow your business in a down turn using APP technology.

Maltix.co.uk thinks it’s a business owners responsibility to reduce variable costs, that can only come from a change of mindset.

Can you picture change and hear what we are saying in the explainer ?

Change is everywhere we look, are you considering change to your business office ?

Driving down variable costs

Fixed and Variable costs

Are workers being laid off because of the cost of operating old technology ?

The components of Cloud technology that BENEFIT your business.

It obvious when a certain type of business lay off staff, restaurant closed no Chef required.

but the operating system of any small business may be too expensive to run contributing to a variable cost problem.

Focusing on cloud technology adoption hand in hand with your staff will drive down variable costs in the most dramatic fashion.

Some simple example are.

Manually inputting hours into payroll when it can be staff phone automated.

Back up and data recovery is automated in the cloud, no more panic attacks.

Free 24 hour technical support included in your rental costs.

Software backups are automated and built into rental costs so you never get a bill from nowhere from a software Co.

Pay as you go rental technology smoothing out cash flow and driving down variable costs

Permanent staff cost reduction by encouraging home working, as much as 30% !

Workflow and app sharing amongst staff increases efficiency and cuts down on errors whilst increasing customer satisfaction.

Removing the document mess of conflicting file content, formats and titles.

When your all files are stored centrally, dramatic cost and time savings automatically drive down variable costs.

Leap frog your competition through competitive advantage…. NOW is the time to puff out your chest and squash your competition.

Any paper process in your business should be viewed as an impenetrable piece of granite.

Remove paper, remove rock and the blood will flow inside your business.

DATA will flow seamlessly to cut costs and increase efficiency for your business survival.

Talk to Maltix.co.uk today via chat room or what’s app about the components of change within your business, talk to Maltix.co.uk straight off the website.

Reduce business telephony costs


Remove the desktop Telephone forever.

All you need is a headset and your normal connectivity to free up your hands on any call.

Retain numbers or add numbers no problem.

Integrates with your CRM, every call can be recorded right next to the relevant client records.

Super cool quality with epic back office features, take a look.

An official Circle loop partner.

Have heard of APPS or PWA APPS ?

How to grow your business in a down turn using APP technology.

Have heard of APPS or PWA APPS ?

But can you see how to leap frog your competition ?

A business APP is a website for the Smart phone ,it can easily link to a shop or booking system on your website or in the cloud.

It can easily be linked to world leading staff management and individual staff access system with full client invoicing right there on the APP

And unlike a website it’s the perfect tool to distribute and share on social media.
Imagine your own APP but let’s imagine a hairdressers APP

Let’s say it’s a barbershop It’s a busy barbershop in town with loads of competition.
With analysis they actually offer 17 different services !

Each with an estimated completion time and cost.

And the barbershop is more than happy to switch to an online calendar, the phone ringing has already halved freeing up staff time.

When the phone does ring, the staff book it directly on the APP anyway, on their own phone.

You have heard of APPS or PWA APPS ?

They always ask every new client if they would use their Barbershop APP to save money.

They take the time to ensure the client has downloaded the APP, it takes 10 seconds.
Now clients book directly on their APP, it sits on their clients phone waiting to book their next appointment.

A big street window sign encourages new clients to download the APP for discount notifications.

Barbershop can now identify quiet spots on the calendar and promote deals through notifications.

Are you getting the picture ?

Does the barbershop example ring any bells ?