That old chestnut

APPs on smartphone

An interesting idiom but a difficult nut to crack especially when it comes to marketing your small business.

Hands up anybody who is content with their internet marketing ?

No such thing is there ?

Who are the experts ?

One of the never ending stream of people who claim they are internet marketing experts ?

Social media experts ?

SEO professionals ?

Pay per click providers ?

That old chestnut eh?

The old adage that “50% of all marketing is wasted, but the trouble is you never know which 50 %” is as true now as it was before the internet came along.

What if we could look through the other end of the telescope ?

To do that, do we agree that marketing you business is connected to the sales cycle?

A bit like this:

Generating leads to prospects to sales that become customers.

Sounds OK?

This graphic is much more realistic using the internet these days.

What is happening is that Smartphone users are starting with advocacy that leads them to a purchase- thats hugely different.

That the sales cycle reversed

marketing business flow from maltix

the smartphone users think differently

The arrow through the middle is actually a human being !

Time for small business to grasp their future on the smartphone.

A well established brand has an unassailable head-start compared to a small business.

So you would think, but thats not true.

Googles invention of the PWA has changed everything.

If you like a RANT click here, but come back


The millennial’s and GEN Z’s are changing the rules.

gen z

And are set to control 75 % of all Smartphone business within the next 60 months.

They kind of do things backwards.

The millennial very often starts with advocacy, the bit we used to call the referral !

They prefer to use strangers views on social media as a start point.

They like to prospect themselves and use websites for research only.

What are they really searching for ?

Fulfillment from their research recommended by social media.

The opportunity to become an advocate on their own social media channels.

A willingness to conduct all their needs on the Smartphone only.

But what are they REALLY searching for ?

Immediacy in all contact.

A sense that they are valued.

Receiving deals and promotions via notifications that are shareable.

Promotions and deals that are redeemable on their smartphone!

SMS relevant to their needs.

Simple and familiar navigation styles on their smartphone.

APP’s that work without downloading, “touch it and you’ve got it technology

And an APP that shares on social media with a simple link.

Fulfillment for the Smartphone user is perfect for small business.

PWA

A logical procedure to follow.

A process to conduct A to Z business.

The ability to use trusted linked APP’s to conduct business flow. ( APP in APP )

Examples are chat rooms, document signing, appointments or bookings or necessary 3rd party platforms, e-Commerce

They build trust with the supplier knowing where they left off in conversation irrespective of the platform they last spoke on.

Touch points from the small business perspective.

Any small business can probably write every touch point from somebody walking into their store to purchasing a tin of paint, for example.

Or prospecting to purchase a house or new office furniture.

Think of a typical flow for your product or services

TO do: Write down some touch points.

The touch points are joined to human interaction using a Progressive Web APP

Push relevant information with in APP tools.

The advice, the care, the due diligence, the questions, the answers

A feeling of care and service.

Bespoke and relevant notifications and SMS

Immediate CHAT response.

Have a think about some business touch points and book a free 30 minute call on Zoom.

To discuss a completely different approach to marketing your business or organisation.

A focus that includes your website but simultaneously enables a shareable APP for your clients Smartphone.

Book a slot today!

Register your free seat admission here.

A live discussion on the expectations of the smartphone user when conducting business.

Discussion over 6 on the call. thank you

Elegant solution for a tour operator.

APP in APP

This is an example of an APP in APP hosted solution.

Featuring a business APP called a Progressive Web APP

Connected to quality APP’s via the Maltix hosting package.

Plus the additional connection of an external CRM APP.

The Principal

incoming data
Incoming data management

The tour operators idea:

Commission a business APP called a Progressive Web APP

Connect all incoming and outgoing data to a CRM

Connect a booking APP solution from Appointedd

Appointedd booking solutions
Bespoke in the field based booking and data share

Client brief:

We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.

We are taking advantage of the shut down to revamp, automate and streamline our business.

The APP has to be accessible for REP’s in the field on their Smartphone.

It has to be a simple calendar booking system

We need to allocate the coach company and the driver for their day to their destinations.

The allocation has to automatically confirm the destination and coach driver via SMS

Estimated time of arrival, number of people on the coach.

Cancellations and severe delays.

Automatically inform the head office of the Coach company via email.

And inform the head office of the destination company via email.

Allocate all the information to a CRM.

Capsule CRM
Capsule CRM free trial

Additional marketing planning.

Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.

Allocate all the information to a CRM.

Product specific QR
QR tourist brochure distribution

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

If you have a problem that you think could be solved with a PWA please onboard below.

Onboard for FREE with Maltix PWA
FREE on-boarding

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

Progressive Web APP the benefits for small business.

PWA

PWA the benefits for small business

Smartphones are becoming super dominant for small business.

Users are demanding new experiences.

That a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP

Called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots.

A PWA is how your future business distributes on social media with happy clients telling their friends and their friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !

The benefits for small business distribution on social media focusing on customer service.

Smartphone users expectations

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded

Works offline.

Packed full of communication technology thats expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

Consequential data management

Field to office 100% complete data in one place for ALL staff.

Advanced two way Smartphone communications.

Automatically managed.

All correspondence recorded.

No matter what platform it comes in on.

In-going or out-going contact.

Succinctly recorded.

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority

PWA e book
PWA e book from Maltix a working document


Onboard for FREE with Maltix PWA
FREE on-boarding

Connecting QR to a PWA advice from Maltix



“A Progressive Web APP is as infectious as laughter”

Connecting to QR is a great way to start an incredible social media distribution conduit for your business or organisation.

The blue components here are all included in the Maltix hosting package.

We refer to them as the tools of your trade.

Connect PWA to CRM to distribute your PWA and start the social media frenzy
PWA connected to CRM for data control

A QR deal from Maltix

ORDER here Lets start the journey

Shop window deals perfect for Estate agents

Get your 12 month digital deal today 200 codes to print from your offices, connected to suggestions from our advisory team.

Or quarterly print deals where we post direct to your offices.

Place your order and we will send you simple documentation to onboard via email.


Best practice and industry share advice comes as standard with your order for 12 months.

200 QR codes over a 12 month period.

Order here EU

Order here UK


PWA support

Send a message for your free e-book

PWA e book
PWA e book from Maltix

Free on-boarding
Talk with Maltix and plan the correct PWA strategy for your business

Become a Maltix partner educating small business about QR and PWA in your local community

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.

signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

PWA

PWA video Blog one

PWA e book



An introduction to business on the clients smartphone

Adopting change on the Smartphone for small business.

The dominance of smartphone business is accelerating.

Why millennial’s expect a lot more on their phone than a website.

The importance of A to Z business

Cheaper APP technology from Google .

PWA from Maltix

Click below and message

PWA e book
Send message with e book in comments

PWA video Blog four

PWA e book



The automation of incoming and outgoing data to one central resource

Essential for customer service and the referral reward on social media.

Gold dust for small business survival and growth.

Click below and message

PWA e book
PWA e book from Maltix a working document

PWA Maltix video Blog three

PWA e book



A focus on the components of a small business PWA.

We refer to them as the tools of your trade

Click below and type e book into comments.

PWA e book
PWA e book from Maltix a working document.

Maltix video Blog two

PWA e book



Understanding how the sales cycle has been smashed by the millennial Smartphone user is key to the adoption of the Progressive Web App.

Addressing immediacy in your business processes is fundamental to survival and growth post Covid

Click book and send message

PWA e book
Add e book into message

Serve customers from the safety of their own home

appointed



Serve customers from the safety of their own home and as a result, they’re driving revenue via their online channels.

Discuss how Appointedd can work for you on a new Progressive Web APP built by Maltix.

A new website and APP all in one go !

Inclusive logic for the Smartphone user


Retail: how to make the most of virtual 

By Zoe Perl • 01/15/2021 appointedd blog

Appointedd is working with some of the world’s best retailers.

We have seen first hand  the impact that changing behaviours and shopping preferences have had since the world went into lockdown.

Half of your retail customers will never return to pre-pandemic shopping habits and as a result, we’ve closely collaborated with high-street and e-com retailers, ensuring they adapt (fast) to meet their consumers online. 

Appointedd’s virtual and online services are now used by three times as many retailers than at the start of 2020.

Virtual masterclasses and virtual events are taking the retail world by storm – since introducing a virtual offering powered by Appointedd.

luxury make-up retailer SpaceNK experienced a 360% increase in online enquiry.

Appointedd also powered virtual events with celebrity appearances that attracted more than 5000 retail customers

 And saw another retail client introduce virtual events which sold out four weeks in advance

As a retailer weathering 2021, here’s how (and why) you can make the most of virtual.

Enhance your in-store revenue via online channels

Appointedd powers online booking for Mamas & Papas and in the last year, we’ve helped them pivot from purely in-store experiences and events to 100% virtual

Mamas & Papas Retail Director, Marcus Appleton led his team through the transition at the beginning of the first UK lockdown:

“Having worked with Appointedd for two years, we knew that the Personal Shopping service they support is an absolute revenue driver for every single store. We knew we needed to enhance that revenue through our online channels, but we were delighted when our first virtual group event sold out in 15 minutes.”

To hear more from Marcus, and how Mamas & Papas enhanced their in-store revenue via online channels, register for our webinar below:

By drawing inspiration from real life and our retail clients, Appointedd has created a frictionless booking flow for both the customer and the business. Our retail widget:

  •  Adapts to the look and feel of each brand including font, colours, content and images 
  • Captures unlimited number of bookings (hello revenue) and enables you to run multiple appointments at once
  • Creates a unique Zoom link for every booking, which is automatically sent via confirmation and reminder emails
  • Generates a 100% conversion rate from booked appointment to paying customer

Appointedd also partners with other retail tech providers, and together, we’re taking virtual experiences to the next level!

SpaceNK’s CRM and Loyalty Manager, Hannah Templeman pivoted in-store services to not only meet local Covid-19 restrictions (stores closures) but to continue serving customers virtually: 

Appointedd’s retail widget has helped us to be flexible and to offer meaningful engagement with our customers.”

Drive more revenue while keeping your staff off furlough

Covid-19 has been one of the most disruptive events to impact the retail industry.

Not only have brick-and-mortar stores been forced to close, retail and wholesale staff were the worst hit in terms of furlough – claiming £3.3bn for 1.6m workers.

The retailers who’ve introduced virtual services via Appointedd have given their staff a job to do:

Serve customers from the safety of their own home and as a result, they’re driving revenue via their online channels.

One of our retail clients has seen a 92% surge in orders since using Appointedd’s online booking tools and is hiring 300 people to cope with the demand!

Whether your staff are working from home, your head office, or from a closed store, Appointedd empowers your staff to connect with your customers virtually.

From wherever they are and especially the Smartphone through a PWA

We’ve seen many different operational layouts as to how retailers are running their virtual appointments – whether it’s virtual personal shopping experiences, virtual make-up masterclasses, virtual showroom tours, or virtual VIP events – we’re happy to share more recommendations on this and how you can maximise return from your virtual services. 

It’s now or never

Having been here before, we know that it’s not the strongest that survives, it’s those most adaptable to change.

Appointedd is delighted to be working with some of the world’s best retailers to help them make the most of virtual services – we’d love to help you too!

Appointedd can help you kick off your virtual offering which includes:

  • Branded and bespoke retail widget creation
  • Unlimited bookings for virtual and click and collect services, at no extra cost 
  • One-off custom reporting, detailing further information on where your customers are booking from
  • Account set-up, configuration and training with our expert Account Management Team

For more information, book a call with one of our team here.


Discuss how Appointedd can work for you on a call with Maltix PWA

Appointedd is already included in the PWA hosting package

Fill out my online form.



Sell advanced solutions to small business in your community on the partner programme

The high street isn’t dead, it just needs a software update.

APPs on smartphone



As we close out the first month to what looks like will be another challenging year for the retail industry.

Here is a Blog from a Maltix APP in APP .

An APP that sits on your new PWA included in the Maltix hosting package.

Go-instore is a 4th party application in association with Appointedd

We are reviewing how we can encourage and enable retail businesses to level up their offerings and enhance customer experiences.

Appointedd’s own Leah Hutcheon sat down (virtually of course) with the Retail Director for Mamas & Papas, Marcus Appleton and Go-Instore’s Global Vice President of Sales & Marketing, Roger Sowerbutts, to discuss the changing landscape of retail and what opportunities are available.

So let’s review some of the key points discussed.

Appointedd virtual appointment services on your Maltix built PWA
Virtual appointment services

Necessity

Necessity has definitely been established, we’re nearly a year into a pandemic with fluctuating levels of restrictions – locally and globally.

Flexible digital solutions are stepping up to the plate. 

Go-Instore found client usage of their virtual retail experience service grew dramatically following lock-down measures.

With a modest number of 15-20 sales associates per brand using the service for their customers pre-lockdown growing to an excess of 2500 per brand.

It’s evident that your retail business needs to be ready to adapt. 

There’s also the impact on consumer behaviour to consider.

At Appointedd it’s our business to understand changes in consumer habits in order for us to deliver our scheduling and engagement solutions effectively.

We recently posted about a survey we conducted to establish consumer perception on in-store shopping habits.

As of December 2020, a staggering 46.7% of shoppers are unlikely to return to their previous levels of in-store shopping. 

In light of this, are you going to create and deliver the same shopping experience for your customer? 

It’s clear that there is an absolute need for virtual services and experiences for retail businesses.

Pandemic and the continuing ripple effect this will have on the retail industry.

But appointment booking and virtual retail experiences aren’t brand new concepts, in fact Appointedd celebrated its 10th birthday this month!

This milestone is absolutely testament to the need for, and  longevity of virtual and digital solutions.

Opportunity

Where there’s a will there’s a way.

Supply and demand.

Whatever you want to call it, when your customer has a need to fulfil, you have an opportunity to deliver and grow. 

Mamas & Papas, a client of both Appointedd and Go-Instore, is a great example of this.

Having integrated virtual solutions prior to lockdown, Marcus Appleton acknowledges the opportunities that are there for retailers to “embrace digital engagement from a brand perspective, customer experience perspective focusing on operational and commercial”

Mamas and Papas Website with Appointedd Online Booking System on the Maltix built PWA

How can you level up your retail experiences?

  • Create immersive experiences. Online video experiences are a great way to create a more human, immersive experience for your customer to still get a sense of your brand without physically being in a store.
  • Increase customer engagement. Appointment booking for virtual consultations will capture your online customers at the height of interest. Online events and employing brand ambassadors will also engage your customers and enhance your brand awareness. 
  • Expand your geographical presence. Reach and understand new markets without the need for a physical store presence.
  • Develop customer insights. Use research tools and data to build comprehensive and reliable insights into customer behaviour.
  • Deliver customer care and support. Deliver in depth and consistent customer support services with touchpoints both before and after purchase. 

All of the above and more can be utilised by retail businesses to develop and establish a valuable customer experience outside of bricks and mortar stores.

Take it to the customer and deliver experience, information, transaction and support. 

Results

As a result of retailers taking advantage of the opportunities available we are seeing some incredible growth and really positive results for the industry.

On top of the pure demand for such services we are seeing increased conversion rates.

For example Mamas & Papas have been seeing conversion rates of 45-50% on their virtual appointment services with additional revenue gained through other services offered via their Appointedd retail widget.

At Appointedd we’ve had positive results from a number of clients, with one furniture retailer seeing a 92% surge in orders, subsequently allowing them to also expand their team and recruit 300 team members to meet demand.

Levelling up your retail experiences is no longer an optional upgrade for your business.

In order to future-proof your business for 2021 and beyond, they are essential.

Whereas we’ve previously seen a disparity between bricks and mortar and online offerings, services provided by businesses like Appointedd and Go-Instore can help to close that gap and deliver a seamless omni-channel experience for both the business and the customer.

This is an opportunity for you to deliver your service and engage meaningfully with your customers across all channels.

 The high street isn’t dead, it just needs a software update.Level up your virtual retail

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