Let us look at the King of predatory data stealing.
Facebook’s market cap is £444 billion, but its book value (value of its tangible assets) is only £66 billion.
So where does the £378 billion come from ? your DATA !
Small business the PWA and keeping your own DATA
Shall we repeat Facebook numbers for the real world of small business.
Small business valuation for sale £440, 000
Tangible assets £66,000
Are you a small business that takes the new PWA seriously?
Are you going to manage your own DATA through smart form pages on your website ?
Are you going to invest in a PWA and manage your DATA on your CRM?
Replicate your clients needs on the phone?
Damn right you are, “Captain Log: Star-date 2022: Our destination is Maltix for a chat.
Connect your products and services directly to the phone. Improve service levels dramatically. Stand out from the crowd and generate word of mouth sales and rave reviews.
You may also think it might just be your free ticket for you and your family towards financial freedom.
Unfortunately, there might be some pitfalls along the way that you need to take in consideration and be prepared for.
What if, one of the business owners dies or becomes disabled or suddenly suffers from a serious disease?
What impact will it have on the business as well the owners families?
Each option carries consequences for each family, which one do you think is the most important one that you think you need to consider and be prepared for?
Keep it.
Sell it.
Liquidate it.
“One Option is to keep the business in the family.
Is that a possibility?”
“Another popular option is to sell the business as a going concern.
Would you want to sell your share of the business to other owners and have them buy out your family members?”
“The third option is to close the business and sell the assets for cash.
How does this sound for you?”
Although not easy I urge each and every business owner to ponder on this option and to take the necessary step.
In time and risk it’s exactly the same as not wearing a seatbelt
A subject request could come in at any time following the introduction of the GDPR and from any direction.
An employee could ask for a copy of all the personal data you hold on them – and remember this could include all images you have of them as well as documents and records.
A former customer could ask you to delete all personal data you have collected on them.
A supplier could ask you to correct the misspelling of their name.
Would you be able to confidently deal with and respond to the request within the 30 day period required by the GDPR?
A data breach can be as simple as emailing the wrong person, leaving a document on the train and losing a phone or more complex, like falling for a phishing email or being subject to hacking.
With only 72 hours to report a serious breach to the regulator, the Information Commissioners Office (ICO), one person and one person only is in control.
All it takes is for one disgruntled former employee or customer or even a neighbour or competitor to raise questions about your compliance and complain to the regulator.
It doesn’t take five minutes for anyone to check whether you have a GDPR compliant privacy notice on your website or whether you have paid your data controller fee to the ICO.
But even if you have those outward facing steps in place, would your approach to GDPR compliance withstand a probe by the regulator?
Could your business survive the financial and reputational impacts of a data breach or compliance failure?
Maltix Partners have a simple proven solution and we are internally trained on implementing that.
And why Estate Agents simply cannot keep up with he demands of the Smartphone user.
In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.
Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.
What were our top findings? There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.
The Metrics.
If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.
And that doesn’t include all of the other inquiries and contracts that cancel.
Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.
80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.
Drip email and newsletter campaigns can increase traffic by as much as 5%
But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS
Over 50 touchpoints in most completions.
How did you determine the amount of touchpoints in a single home buying transaction?
Progressive Web APP notification advocacy Online and QR based smart form submission Email, CHAT and TEXT QR based appointment booking Bespoke Smart Brochure interaction EXAMPLE Video interaction via Smart brochure and window QR
How can Estate Agents make the most of each touch point? Speed is critical.
The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.
The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!
Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM
The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.
Get it right and Smartphone advocacy on social media goes through the roof.
Within the first 10 minutes of inquiry — 98% chance of reaching them
Contact 4 hours later — 95% chance of reaching them
Contact 8 hours later — 92% chance of reaching them
Contact 12 hours later –80% chance of reaching them
Contact 24 hours later — 60% chance of reaching them
Contact 48 hours later — 5% chance of reaching them
This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.
Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.
Why the Millennials would never buy a contract like this today.
Tam Duran trend adviser and coach on the new digital high street.
Tam Duran ( a towering influence on digital migration for small business )
Maybe I’m an opportunist, perhaps it was luck.
My visions and dreams manifested in just one day.
I was back packing in south Africa 20 years ago and stayed at a timeshare reserve in Kruger park, on a cheap travel deal.
The restaurant was awful and the beer limited, but nonetheless, after a gruelling 18 holes on the golf course I was ready to drink and sleep.
I wasn’t playing, I was picking up stray balls for a pittance.
The guy I was working with that day came from the township, he told me he was so poor they couldn’t afford the mortar between the blocks in his house.
I though he was joking, but one day I saw him carrying bags of carrots from the mall to peoples cars for one rand ( 50 c in those days )
When I visited a couple of days later, I had to step over the electrical cables in the mud that supplied their intermittent electricity.
But he was sharp, he listened and he listened and smiled a lot.
He shared with me that the South Efrican Eccent people with the beards were unhappy with their timeshare at the park.
He said it was a secret, and I had to listen, so I did.
After a whole day of banter, it emerged that the timeshare contracts that the wealthy folk from Johannesburg had signed up to were onerous.
He had taken a crumpled contract from a bin after a heated and angry debate from the sales office which was next to the clubhouse.
Truthfully, he couldn’t read it, but he knew the big guy on the golf course that day was super angry, and he was a lawyer !
I listened and I read, I read it so many times, oh my word.
But buried in the contract was an interminable termination date, in fact it was in perpetuity, which means no end date. I had to look that up!
In addition, on a page un associated with the the contract page, the owners of the park can legitimately add 6% every year to the ‘maintenance charges’ of the property.
At school, I learned about compound interest, my master, Mr Harding, kept on and on about the importance of the rules of compound interest.
It just pieced together in my mind, this contract was designed to collect compound interest forever !
That’s why the Lawyer guy was ready to commit murder, he hadn’t read the contract but instead became obsessed with the dream property on the Golf course.
After extensive negotiations with the Developer, I explained that the value of contracts was in the change of the contract.
It took 3 years to talk to nearly every contract owner, usually in the bar area on the complex.
We charged more than the original value contract, by and large , the additional benefits in the contract outweighed the extra investment.
How I sold £5 million worth of new contracts in a bar !
In conversation with the “wired magazine” Tam Duran talked ‘off piste ‘ about the savviness of the Millennial generation using the smartphone as their life tool.
He has identified a massive shift into the trust of strangers on social media.
He claims that it would be infinitely more difficult to sell a contract like this in the first place.
The first sniff of an problem would be shared and re-shared, or as Tam highlights, made more searchable and more searchable.
Why business has to be developed on the technology that the millennial yearns.
Tam Duran spoke of generational digital divide and the consequences that invoke digital inequality.
Put another way, the Millennial’s have developed an in-built ability to rapidly close any knowledge gap.
They are comfortably self sufficient leading their lives on the internet.
Millennials actively dismiss tech platforms in less than a second.
And they actively and rapidly dismiss tech platforms that fail to deliver their considerable needs in a blink of an eye.
The vast majority of Websites are included in that dismissal.
The DO and DELETE culture of APP usage with the Millennial
The Millennial crave for the simplicity and responsiveness of an APP
An not just any APP, they hate downloading APP’s that impinge on their precious Smartphone memory.
They also search and work on the APP that can be shared on their social media.
And they know that if its an APP from the APP store they probably cannot do that.
It feels like a fabulous opportunity for small business with vision because the production and hosting costs of this new technology are so dramatically lowered.
Gen-z-
And before too long the GEN Z generation spending power will impact the digital high street in many shattering ways.
Look out business people, adopt or die.
Tam Duran trend adviser and coach in the new digital high street
Tam Duran a Maltix board member and support partner.
A simple online booking system is included in the hosting package.
More advanced Appointedd systems are available for 20% discount through Maltix, and extra fees will apply.
Limitless shareable tokens, promotions, vouchers and discounts, third parties will be required for advanced campaigns. *
FANTASTIC Maltix FEATURES
• PUSH NOTIFICATIONS
• MEMBER LOGIN
• E-COMMERCE INTEGRATION
• LIVE CHAT
• ANALYTICS
• APPOINTMENT SCHEDULING
• FORM & VOTE BUILDING
• COUNTDOWN
• SOCIAL ACCOUNT INTEGRATION
• WORDPRESS MOBILE INTEGRATION
• USER FEEDBACK
• DELEGATES
• WEBSITE WRAPPER
DIRECT DISTRIBUTION
Bye-bye App Store, hello customers!Did you know that 8/10 apps never make it out of the App Store? We hate to be the ones to break it to you, but the App Store odds are not in your favour…unless you happen to be owned by Facebook, chances are good that your app will get lost along with millions of others, floating aimlessly in the App Store, never to be seen again.
From our platform, you can distribute your APP directly to your customers via SMS, email, social media, a widget on your website, or even a QR code. They get the link, they click on it, they have the app. Kaboom. It’s just that easy!
IN-APP SHARING
Let’s make that app go viral! Maltix APPS are scary shareable
PWA as infectious as laughter
Maltix APPS can quickly and easily share with their own network, via SMS, email, or social media.
Work across all devices and OS types, they can be shared across previously incompatible devices. So there’s no stopping it…it really can go viral!
If you want to use your APP only to share content with a select, private group of people, never fear.
You can always turn off in-app sharing to make sure the buck stops wherever you’ve left it.
LIVE REAL-TIME UPDATES
If you’d commissioned a traditional APP and put it through the APP store, you’d be faced with lengthy approval processes to make any changes to your APP.
Make any changes you want to your APP, hit the publish button, and see those changes appear in real-time.
