Smartphone for business stats.
And the information lag to implement change is costing business a fortune.
Read the short report, it will take your breath away.
Research conducted by:
Fliplet.com
Maltix.co.uk
Research dissertation UWE Bristol Dr Phillipa Coles
Some discovery facts:
The average Smartphone user spends 3 hours and 15 minutes on their phone 7 days a week.
Many more startling facts within research paper:
Over 50 touchpoints in most completions.
And why Estate Agents simply cannot keep up with he demands of the Smartphone user.
In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.
Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.
What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.
The Metrics.
If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.
And that doesn’t include all of the other inquiries and contracts that cancel.
Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.
80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.
Drip email and newsletter campaigns can increase traffic by as much as 5%
But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS
Over 50 touchpoints in most completions.
How did you determine the amount of touchpoints in a single home buying transaction?
What are the top most crucial touchpoints? MIND MAP
Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR
How can Estate Agents make the most of each touch point?
Speed is critical.
The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.
The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!
Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM
The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.
Get it right and Smartphone advocacy on social media goes through the roof.
Within the first 10 minutes of inquiry — 98% chance of reaching them
Contact 4 hours later — 95% chance of reaching them
Contact 8 hours later — 92% chance of reaching them
Contact 12 hours later –80% chance of reaching them
Contact 24 hours later — 60% chance of reaching them
Contact 48 hours later — 5% chance of reaching them
This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.
Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.
Estate Agent Touch Point MIND MAP
Link to Smart brochure functionality
The Compelling benefits of a Progressive Web APP
1. Low Development Costs.
For the first time a modern APP is affordable for small business.
A simple user interface and reporting system.
PWAs do not require different versions for various devices.
Significantly reduced build time.
Dramatically lower investment.
Acts as an APP and a Website in one application.
Two entry levels:
Less than 200 users £499 plus hosting
Up to 900 users £999 plus hosting and support
2. App-Like Look and Feel
Smartphone users prefer apps to browsers as applications.
The Millennials actively look to do A to Z business on a PWA
Operates offline which clients adore.
A familiar simple navigation interface shared with all PWA’s
An advanced user experience, combining the look and feel of mobile applications and the best of website performance.
Search engines index them, which is why systems such as Google or Bing can find PWA pages so easily.
The pages of these applications found on the internet will dramatically increase the number of page views.
Driving down variable costs in small business.
Pushing down marketing costs.
3. Fast Installation
Users just download an app, quickly and directly to their devices.
Do not need to go to the App Store or Google Play.
Significantly reduces user abandonment.
Once downloaded, they can access it via a desktop icon.
No required installation, users can easily access the PWA via a URL.
Very high share ability, referral and advocacy on local social media.
Tiny memory requirements on the Smartphone.
4. Better Performance
PWAs cache and serve text, images and other content in a specific and efficient manner.
Ultra fast operation with impeccable performance every time.
Adopting Smartphone first technology will improve retention and customer loyalty.
5. Platform and Device
PWAs work everywhere.
A single app can satisfy the needs of various consumers and provide a uniform user experience on different endpoints.
Customers can switch between their devices for a continuous experience.
Because users can access an app that has the same settings and data on another device.
They adapt instantly to various screen sizes and Smartphone users love that.
6. No Updating Issues
PWAs have a specific functionality that allows them to update automatically, without notifying users and bothering them with permission requests.
These apps update themselves every time when users visit them.
Small business owners have full control of the information and content at all times.
7. Seamless Offline Operation
Operate offline.
PWAs much more convenient than websites, which require a proper internet connection.
Built-in service workers cache, progressive web apps features and information update automatically.
This eliminates the necessity to download it and allows users to access it without an internet connection.
8. Notifications to manage your business.
Deals, awards, vouchers, discounts, book now rewards, call to action
Fill quiet times, promote new lines, latest property, financial offers, customer benefits.
Use the in built hosting tools for a variety of really cool Smartphone oriented information.
Look to build trust and above all Advocacy on local social media.
The Compelling benefits of a Progressive Web APP
All of the above are compelling reasons to adopt Smartphone first PWA technology.
The most compelling reason to future proof your business with this simpler technology ?
Your Millennial customers expect it of you !
Time to pay the Piper
“He who pays the piper calls the tune”
The famous Grimm Brothers legend, the Children of Hamelin.
And one of Robert Browning’s best-known poems, The Pied Piper of Hamelin.
The Piper was hired by Hamelin to rid the town of its plague of rats.
Trailing after the hypnotic notes of the rat-catcher’s magical flute, the rodents politely filed through the city gates to their presumed doom.
They weren’t the only ones lured by his music, though.
When the town refused to pay the Piper for his service, the saviour turned into a more satanic seducer and came for Hamelin’s children.
Entranced by the notes of his flute, the transfixed boys and girls followed the Piper out of town and simply vanished.
Time to pay the Piper
I guess the 1960’s version of this was the terrifying child catcher in the Chitty Chitty bang bang film.
An 11th Century story invoked into a Hollywood film.
I’m sure our children are more secure these days, but not necessarily the house that they live in!
But here we are again in the land of never never.
Never worrying about our borrowing and never being concerned about paying it back.
But the Banks are on their pipes, their pointy hat and shoes are coming into every street near you.
As an example Wells Fargo announced this week that they now only lend on secured debt !
The bank is shutting down all existing personal lines of credit, just like that!
The property market is already showing signs of disaster ahead even without the eviction ban coming to an end, US side.
This financial experiment on liquidity is playing out in a grotesque manner.
It’s utterly imperative that business future proof right here right now.
The very business technology that brings fixed and variable costs down in a deflationary cycle is accelerating like the SS Enterprise at warp speed.
The competition can simply sweep you away in the slightest downturn.
The figures your competition are enjoying.
- 68% increase of mobile traffic.
- 15-fold improvement of load and installation speed.
- 25-times reduced use of device storage.
- 52% average conversion increase.
- 78% average session increase.
- 137% engagement increase.
How I sold £5 million worth of new contracts in a bar !
Why the Millennials would never buy a contract like this today.
Tam Duran trend adviser and coach on the new digital high street.
Maybe I’m an opportunist, perhaps it was luck.
My visions and dreams manifested in just one day.
I was back packing in south Africa 20 years ago and stayed at a timeshare reserve in Kruger park, on a cheap travel deal.
The restaurant was awful and the beer limited, but nonetheless, after a gruelling 18 holes on the golf course I was ready to drink and sleep.
I wasn’t playing, I was picking up stray balls for a pittance.
The guy I was working with that day came from the township, he told me he was so poor they couldn’t afford the mortar between the blocks in his house.
I though he was joking, but one day I saw him carrying bags of carrots from the mall to peoples cars for one rand ( 50 c in those days )
When I visited a couple of days later, I had to step over the electrical cables in the mud that supplied their intermittent electricity.
But he was sharp, he listened and he listened and smiled a lot.
He shared with me that the South Efrican Eccent people with the beards were unhappy with their timeshare at the park.
He said it was a secret, and I had to listen, so I did.
After a whole day of banter, it emerged that the timeshare contracts that the wealthy folk from Johannesburg had signed up to were onerous.
He had taken a crumpled contract from a bin after a heated and angry debate from the sales office which was next to the clubhouse.
Truthfully, he couldn’t read it, but he knew the big guy on the golf course that day was super angry, and he was a lawyer !
I listened and I read, I read it so many times, oh my word.
But buried in the contract was an interminable termination date, in fact it was in perpetuity, which means no end date. I had to look that up!
In addition, on a page un associated with the the contract page, the owners of the park can legitimately add 6% every year to the ‘maintenance charges’ of the property.
At school, I learned about compound interest, my master, Mr Harding, kept on and on about the importance of the rules of compound interest.
It just pieced together in my mind, this contract was designed to collect compound interest forever !
That’s why the Lawyer guy was ready to commit murder, he hadn’t read the contract but instead became obsessed with the dream property on the Golf course.
After extensive negotiations with the Developer, I explained that the value of contracts was in the change of the contract.
It took 3 years to talk to nearly every contract owner, usually in the bar area on the complex.
We charged more than the original value contract, by and large , the additional benefits in the contract outweighed the extra investment.
How I sold £5 million worth of new contracts in a bar !
In conversation with the “wired magazine” Tam Duran talked ‘off piste ‘ about the savviness of the Millennial generation using the smartphone as their life tool.
He has identified a massive shift into the trust of strangers on social media.
He claims that it would be infinitely more difficult to sell a contract like this in the first place.
The first sniff of an problem would be shared and re-shared, or as Tam highlights, made more searchable and more searchable.
Why business has to be developed on the technology that the millennial yearns.
Tam Duran spoke of generational digital divide and the consequences that invoke digital inequality.
Put another way, the Millennial’s have developed an in-built ability to rapidly close any knowledge gap.
They are comfortably self sufficient leading their lives on the internet.
Millennials actively dismiss tech platforms in less than a second.
And they actively and rapidly dismiss tech platforms that fail to deliver their considerable needs in a blink of an eye.
The vast majority of Websites are included in that dismissal.
The DO and DELETE culture of APP usage with the Millennial
The Millennial crave for the simplicity and responsiveness of an APP
An not just any APP, they hate downloading APP’s that impinge on their precious Smartphone memory.
They also search and work on the APP that can be shared on their social media.
And they know that if its an APP from the APP store they probably cannot do that.
It feels like a fabulous opportunity for small business with vision because the production and hosting costs of this new technology are so dramatically lowered.
And before too long the GEN Z generation spending power will impact the digital high street in many shattering ways.
Look out business people, adopt or die.
Tam Duran trend adviser and coach in the new digital high street
Tam Duran a Maltix board member and support partner.
Newswire article 31-07-2021
Soundbites and latest tech news for the Maltix PWA
The soundbites of PWA a Google technology
Core features and benefits to identify client requests on the call.
Take this link on your smartphone and watch the Salon APP spring into life.
(Off the home page)
The Smartphone generation expect immediacy alongside APP simplicity and your reward is advocacy
Baby website specifically for all smartphones
Operates like a website that has taken all the right smartphone vitamins
A single development for all types of smartphone operating system.
Up to 20 times cheaper to manufacture than native apps
Acts as a website on a pc and an APP on any smartphone.
Loads 4 times faster than a website
Can run off the same URL as a sister website ( PWA cleverly removes the website www )
We offer a unique URL on our platform included in hosting.
A PWA works without being downloaded.
Our PWA works offline because of service workers ( advanced cache )
Sends notifications irrespective of download onto clients smartphone.
“Touch it and you’ve got it technology” a useful phrase
A PWA acts like a slave similar to an Apple i watch
Our hosting package is I-frames enabled ( can grab anything from somewhere else on the internet )
Woo-commerce and Shopify enabled
Up to 200 times lighter than older native APP’s when downloaded
A professionally hosted product with client tech support if required.
Smart form integration to CRM, Digital signatures, Banking, product
SMS built in and works on downloaded APP ( Client receives 20 per month for free )
Additional SMS Credits are currently priced as follows:
Additional investment costs as required.
100 SMS £10 (0.10 per SMS)
250 SMS £20 (0.10 per SMS)
500 SMS £40 (0.08 per SMS)
1000 SMS £70 (0.07 per SMS)
10000 SMS £500 (0.05 per SMS)
Subscription platform built in
The client can create subscription plans for groups and manage content access on their APP with monthly or annual fees.
Integrated payment built in with Stripe and Paypal
QR to APP URL built in.
Subscription QR services are additional from Maltix.
Unlimited free notifications
No App Store required ( If a client insists on the Apple APP store, normal and additional costs apply *
Burger bar navigation
App in App readiness , for example FRESHA within a Maltix built SPA APP.
Clients retain their own data with this philosophy. DATA is a Balance sheet ASSET
Booking systems using Appointedd
A simple online booking system is included in the hosting package.
More advanced Appointedd systems are available for 20% discount through Maltix, and extra fees will apply.
Limitless shareable tokens, promotions, vouchers and discounts, third parties will be required for advanced campaigns. *
FANTASTIC Maltix FEATURES
• PUSH NOTIFICATIONS
• MEMBER LOGIN
• E-COMMERCE INTEGRATION
• LIVE CHAT
• ANALYTICS
• APPOINTMENT SCHEDULING
• FORM & VOTE BUILDING
• COUNTDOWN
• SOCIAL ACCOUNT INTEGRATION
• WORDPRESS MOBILE INTEGRATION
• USER FEEDBACK
• DELEGATES
• WEBSITE WRAPPER
DIRECT DISTRIBUTION
Bye-bye App Store, hello customers!Did you know that 8/10 apps never make it out of the App Store? We hate to be the ones to break it to you, but the App Store odds are not in your favour…unless you happen to be owned by Facebook, chances are good that your app will get lost along with millions of others, floating aimlessly in the App Store, never to be seen again.
From our platform, you can distribute your APP directly to your customers via SMS, email, social media, a widget on your website, or even a QR code. They get the link, they click on it, they have the app. Kaboom. It’s just that easy!
IN-APP SHARING
Let’s make that app go viral! Maltix APPS are scary shareable
Maltix APPS can quickly and easily share with their own network, via SMS, email, or social media.
Work across all devices and OS types, they can be shared across previously incompatible devices. So there’s no stopping it…it really can go viral!
If you want to use your APP only to share content with a select, private group of people, never fear.
You can always turn off in-app sharing to make sure the buck stops wherever you’ve left it.
LIVE REAL-TIME UPDATES
If you’d commissioned a traditional APP and put it through the APP store, you’d be faced with lengthy approval processes to make any changes to your APP.
Make any changes you want to your APP, hit the publish button, and see those changes appear in real-time.
Latest
Chat Bots
In-app chatbots to communicate directly with users & prompt behaviours
Machine learning
Add Machine Learning to your app to personalise app users’ experience
Loyalty points
Loyalty points program. App users can earn points through purchases or by completing in-app activities, or purchase bundles of points. Then they can use those points for rewards determined by the app owner, from prizes to discounts
More templates
Improved template system with more choice & design themes
Adaptive rendering
Adaptive rendering of apps depending on device type to deliver the optimal experience on any screen size
Geo improvements
Searchable user database with geolocation visible on a Google map
Event calendar
Event calendar with ticket purchase capabilities
Marketplace improvements
Searchable list of marketplace service providers with geolocation
Food delivery APP
Food (or other goods) ordering and delivery system. Comparable features to Deliveroo, Just Eat, or Grubhub – but commission free!
Livestream video
Livestream Video
Payment subscription manager
Payment Subscription Manager
Apple and Google PAY
Apple & Google Pay Capabilities
Digital Loyalty card
Digital Loyalty Card
Analytics
Enhanced Analytics
Push notifications
Enhanced Push Notifications
Advanced Timers
Workout Timers & History
Form submission SMS
Receive Form Submission as SMS
Eventbrite replacement
Event calendar with ticket purchase capabilities
The Age of Cheap is Over
The bill for unaffordable business methodology is overdue.
Think this through for a minute, and yes Im shouting at you.
As prices continue to fall the value of your money goes up….. correct ?
Technology is incredibly disruptive and causing deflation.
Technology that used to cost millions to build can now be rented for pennies.
The smart phone is literally replacing the high street.
Since Covid, technology is doubly accelerating this trend.
The value of our money is going up because prices are going down…… now do your agree?
Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.
Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.
And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.
Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.
The bill for unaffordable business methodology is overdue.
Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?
Both political divides sit on a system that historically relies on inflation to pay off historical debt.
Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.
The Age of Cheap is Over
But stocks and property are our salvation right ?
Without 220 Trillion of printed money being printed what would the value of your UK property actually be?
Would your stocks actually have increased?
Inflation matches our picture memory.
The notion of deflation goes against our education.
It also flies in the face of everything in our fiscal life, even if we are 90 years of age.
The bill for unaffordable business methodology is overdue.
Questioning the economic picture from the inside is impossible.
It’s like trying to invent a new colour..
Government is preventing a free trade fiscal economy
The clues are all around.
Cash is out of favour.
PROOF: They even stop you on your travels if you carry too much !
Are you a business owner?
The opportunity for business to adapt quickly is only hindered by FEAR.
The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.
You just have to grasp it before the wind blows it away.
I cannot shout any louder, talk to a partner today.
Mary-Ann-Dougherty Maltix Partner.
The Biggest Problems Recruiters Face.
They cannot get off the hamster wheel because they keep repeating the same mistakes.
Occupational psychologist.
It’s time to be candid about the challenges facing recruiters.
The Biggest Problems Recruiters Face.
They cannot get off the hamster wheel because they keep repeating the same mistakes.
1. There’s too much noise in the market and its difficult to get the candidates attention
Building a brand is very expensive.
Employee referral programmes tread water.
Advocacy on social media inhibited.
2. Great candidates usually field multiple offers
Bad interviews lose the best people.
Poor smartphone immediacy discourages candidates.
3. There’s a shortage of skilled talent
Like minded and like educated people stay in touch.
Their advocacy is actually hindered with most recruiters technology.
4. Testing candidates skills is tricky.
No automation available to candidate or internal processes.
No skill sets proof available on smartphone interview process.
5. Hiring managers are far too picky.
Poor collaboration, especially in technical requirements.
Zero quality feedback from manager to recruiter.
Poor smartphone immediacy.
6. Recruiters poor technical knowledge required to answer candidates questions.
Poor technical specs provided by hiring managers
Manual slow information transfer.
Candidate immediately smell an incompetence rat and trust their own resources instead.
7. There aren’t enough hours in the day
Poor data and time management.
Poor APP in APP implementation.
Non existent APP integration.
Poor smartphone immediacy.
Hallams final thoughts:
Common problems can lead to creative solutions.
Recruiting can be challenging.
Without a sophisticated sharing community, recruiters face a real up hill battle with the smartphone generation.
Learning from the experiences of others in your field, you’ll see that you’re far from alone in any of the challenges that you’re facing !
And since someone has almost certainly experienced the same problem before, its good to share your problems, a problem shared is a problem halved.
Newswire 20 / 07 2021
A Company Directors cart before the horse
It’s a well known fact that Company Directors skills are visionary and conceptual, with a notorious blind spot when it comes to too much detail, especially technology.
An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.
And thats reinforced more and more by a junior asking for clearance on tech projects which the Director has absolutely no idea what it’s for.
It’s as if other departments do their thinking for them.
“I have people who do that, go talk to Nigel he does that”
With an open mind, Directors are fully equipped to force downward change, but feel that they lack the ability or the knowledge to talk “savvy tech”
Worse still they assume that technology marketing is automated in all their processes.
It can be, and there is a whole new emerging technology connected to payment systems, especially subscription based business models.
They readily sign off the expenditure for SEO and Google this that and the other but neglect the knowledge and experience from their past.
Companies with savvy boards easily outperform their competition.
Marketing is not the Horse, marketing is the cart.
Marketing people have nice comfortable salaries to protect, they see their job as complex and safe, and that might be true.
But if the Marketing people do not fully understand that the sales cycle is connected to the marketing model, then it’s a Company Directors job to rap the knuckles and ask some serious questions.
It’s too easy isn’t it?
Pay out a bunch of cash and people miraculously come to your website from Google.
But the metrics and KPI’s are a bewildering moving target and the Company Director can find it nearly impossible to evaluate what the marketing budget is actually achieving.
A Company Directors cart before the horse
It’s time to focus on the horse.
Prioritising the focus back onto the horse has a profound affect with the smartphone generation.
The Millennial’s and increasingly the Gen Z Smartphone generation have up-ended the sales cycle.
WHY WHY WHY 3 words that end in Y
They require immediacy and APP simplicity and the reward is advocacy
By the time they source you product or service, they are only looking for 3 things.
APP based A to Z business
Fulfilment of their order
The opportunity to be a social media advocate
Now you have a simple KPI inside your business.
An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.