Why Phone users leave you

Maltix PWA

Time to bridge the trust gap between you and the referred prospect on their phone ?

People are four times more likely to buy or engage when referred by a friend – and 92% of us trust referrals from people we know on our phones.

Without a phone user’s referral, you’re a stranger.

A prospect has no basis for trusting you, especially thru their own trusted device.

SEA change

Ever stare at your screen wondering why people bail on your website like it’s a sinking ship? Forget about traditional, lame analytics tools that throw bar graphs and pie charts at you.
People hate obnoxious pop-ups or and give up halfway through filling out pointless forms. So next time you’re in the dark about why your website is a continual ghost town, think Sea change, think about making your visitors super happy by not offering them a website.
How about offering them an experience that alludes to being a website.
Sea Change

Not offering them a website ?

Smartphone incompatible
Smartphone incompatible

Who builds a website on a smartphone?

Question answered.

So if the Smartphone is by far the majority device, what makes a smartphone user really happy?


Familiar navigation.

No downloaded memory hungry Apps.

Point and shoot right here right now.

Phone SHARE.

Sea change starts with a change of mindset.

On your phone TOUCH the QR below


Business owners are website and print deadline pain junkies

Debbie Bryan Taj Mahal

There is so much noise in this world isn’t there? especially if your in business, it’s sometimes impossible to prioritise a projects timescale.

The weeks turn into days and now it’s hours, and the people you have placed your reliance on are just glacial in their correspondence.

How can it possibly take so long to build a bloody website, why is it so incredibly complicated?

And the print, where are they? where is their communication and have they listened to a single word I have said?

Business owners are website and print deadline pain junkies

Maybe it’s a show maybe it’s an event perhaps a simple news article.

But you are out of time and you have to rely on adrenalin, its not healthy and it puts you into conflict with your supplier.

The website isn’t finished the print job isn’t finalised you haven’t got the time or the energy to do it, but you know it has to be done.

“How can I do a presentation or pitch a product or service without the backup I need ” ?

We have clients who come to us in this exact situation, its a common pinch point in a small business especially.

Debbie Bryan actually wasn’t in this situation, but the print was a bit last minute!

And because her life is so hectic, Debbie used a Maltix recommended Virtual Assistant ( VA) to get the information together overnight and submitted to production first thing in the morning.

The same VA will probably do all her future website updates, great value.

Touch click or scan


The case study

Debbie invested in a subscription package with Maltix last Friday.

We finalised her online stationery built the website, launched and tested it today just 3 days later. CLICK, touch or SCAN


She prints just prior to her EVENT TODAY on HMS BELFAST meeting 100 VIP’s tomorrow and 500 on the day after.

Print mock up front and back of business card.

Click or SCAN

No glacial time restrictions no tedious web developers and no design houses just a corner store printer required to finish things off.

Quantifying money saved , walks hand in hand with stress removed but because we are the worlds first phone tech subscription service that does all of this is super quick time, we reckon on significant financial savings as well.

An average client will save £200 to £400 on the print job and well over £2000 on the website.

And already clients like Debbie will be guaranteed a huge rate of adoption and uptake because of the immediacy of the in situ solution on the smartphone at a major EVENT.

Print mock up automated data collection flyer.

Every element of our solutions carry reporting systems, so you know exactly your bang for your bucks.

A completely refreshing new approach to solve bewildering problems with websites and print.

Let us see if your solution can be up and running in just 2 to 3 days.

A conversation with Judith Germain

A conversation with Judith Germain from a bleak cold winters day in the UK.

I’m so blessed, absolutely amazing professional people who agree to a blog with me from the Marc Jarret WhatsApp groups.

The eloquence and succinctness of Judith’s business explanation blew me away, her elevator pitch would turn even Richard Branson’s head!


Not really a word, but getting a strong sense of the business leaders maverick mindset was key to an explanation of just how she germinates intelligent change.

An opportune piece of timing on my behalf, I changed the Google Meet back drop to a greenhouse full of plant pots for the call.

I know Judith had her wooly socks on because its minus 4 in the UK, but from the relative warmth and sunshine of Gozo, the greenhouse looked warm and fuzzy for our energetic call.

Judith is a prolific author, book publisher, magazine writer # 57 and podcaster #2 ( 300 episodes )

Was an international radio presenter for just over a year.

An HR Zone Leadership Columnist with expert opinion sought by radio, trade and national press.

Very impressive as is her website

The map is not the territory.

“If you start from a standpoint thats it’s not necessary what’s actually happening its easier to reverse engineer a newly thought through solution” there’s logic for you.

As she pointed out, each and every mavericks mind is unique and each of her podcasts manifest from different past conversations and scenarios.

My job is change mindset and change perception to rethink the processes.

I likened it to seeds in pots in the greenhouse behind me, every pot is a podcast or a magazine article, all sunning themselves ready for future harvesting all overseen by the mastery horticultural skills of this amazing lady.

Her library and arsenal of podcasts and magazine articles are published to be intermixed into bespoke solutions for future clients.

Green shoots of information and shared solutions.

Judith regularly works with leaders who are not fully respected by their peers *

Change the thinking alter the thoughts.

Very often senior leaders have an ill defined problem, they think that they know what the problem is, but very often they do not.” I’m not sure how to resolve this problem” is common in conversation.

Her clients have questions that require fresh linkages to innovate new solutions creating an ” OK lets think about it this way moment”

Her specialism is effective leadership influence that amplifies the maverick leaders skills and enhances emotional intelligence within their world of perfectly normal chaos.

Judith’s model is a living organism, conceived to make it simple and easy to remember in the ridiculously fast and frenetic world of the maverick leader.

She is a consultant, trainer and speaker focusing on 1) mentoring program and 2) an intensive program formulated with a bespoke scorecard based on real live life data as part of her offering.

‘How influential are you?’ scorecard at https://amplifyyourinfluence.scoreapp.com

This gives real-time results and allow her to get to the core connective tissue of mind change management and always with a focus on improvements her clients can pursue immediately.

A book title as exotic as a 60’s supergroup “The Maverick Paradox: The Secret Power Behind Successful Leaders”

She delineated between the podcast knowledge sharing and the provocative history library.

Her regular magazine tackles the subtle use of intelligent language to create new business from powerful leaders and the focus is based not on pain, but on motivation.

Magazine link

The mavericks paradox

“It’s what they want to happen” Judith proclaimed.

A lot of business change is based on strategic thinking, unfortunately there is not a lot on offer out there for strategic thinking, so she’s created a number of models to enable strategic thinking as well as other leadership needs (eg culture change).

These kind of myopic multi task setting leaders dont react to their feet being held to the fire, even if limbs are sliced to the quick, it’s just a flesh wound in their daily battle at work.

They can literally burn to the ground and successfully carry on managing and directing.

So she is always focused on the best way to think about how to resolve the problem and discover new ways of thinking to create order inside the disordered mind of the whack a mole leader. Maverick Leaders tend to be more organised.

Judith is very proud and rightly so, her diligence really instills changes for her clients lateral thinking and strategic thinking with a real focus on emergent thinking.

Intelligent disobedience is a key part of the problem resolution for senior leaders.

Yeah you did read that right !

3 strong points I noticed talking with Judith.

Investigative thinker : Structured solutions creator: A Bold listener and helper

Finishing our fantastic conversation, Judith asked about my business.

Printing windows into future publications ?

It could be latest podcast or magazine, but also one-to-one interaction between her, and her readership live! something very new in the book industry to take on board.

We also spoke briefly about My Most Trusted and lead generation.

Talking to very senior people with problems is actually quite difficult and the idea on My Most Trusted may well be a channel for her to investigate so I referred her to Michelle Scott for future prospecting.

“Comfortably generate 1500 warm leads a year, just follow the system”

Michelle Scott

My Most Trusted Trainer
My Most Trusted Trainer

All ears

Judith was surprised by a couple of facts regarding potential QR in her future publications.

Firstly the technology of QR is not a website, it’s logically built for the in situ phone user.

Nobody scans a QR without a damn good reason.

Get the reason right, very often with a captivating one liner and call to action and all is possible.

Individual QR landing page solutions can be changed regularly AFTER print.

Armed with the basics Judith could connect pages in her books with her readership, woah

Subscription QR pro landing pages (some connected to smart form pages) always have a unique URL and click scan reporting system worldwide.

QR landing platforms
QR landing platforms

A few subscription QR platforms spring to mind, MP3 for podcasts, EVENTS & Feedback or Live CHAT and magazine all with GDPR automated data management

Great to meet you Judith, thank you for your time!

Blog written by William Nicholls MD Maltix online stationery

Got a problem ? Interested in using QR effectively? Lets talk, add my details to your phone.


Managing prospects at a show: A conversation.

Business cards from maltix

A conversation on WhatsApp

Hi Mike. If you wanted to impart information or collect specific information at a show In multiple ways, what message would be important for you to get across ?
I’m curious for your sector
That we are specialists in the franchise sector and work with franchisors as an outsource partner
Do you do any other shows or face to face outside of franchising ?
I attend the Business Show and the Asian Jewish Annual Show
If you could get more detail from a prospect’s potential needs, what questions would you ask ?
To both Franchisors and Franchisees Do you have any outstanding debts To Franchisors Do you need any of the following outsourced services Franchisee Audits Benchmarking Financial Analysis and Business Valuation
And what could you give them that would get their attention?
No Collection No Fee Debt Collection
Third Party Audit
Independent Valuations
Outsource services they do not do in house

So the bulk of a concise message could be handled with an elevator pitch
And their response data could be managed and calibrated for more information or maybe invite them to a learning event ?
Well it’s all on the website and this is what I say on the phone to prospects
I don’t envisage a learning event
An event was just a suggestion
Just saying
Prospects want to understand that we are professional
Let me put together a scenario for you
Let me know what you think.

It’s based on immediacy of information that fits easily onto a phone in situ.

“Once they leave the show, maybe it’s too late”

Get a smarter hook in place so you can weave your magic on the day
Imagine your business card, flyer, pull up
If we assume the number one device at any meeting is the phone, then the logic of comms should be phone based. The fastest way onto any phone is QR, it takes one second to load and its tech is 100% phone designed. Im going to send bits of logic without reinventing stuff that already works for clients, hopefully we can build a picture for you.

This is a vCard https://qrco.de/bdVDQv and is designed to be sent through the smartphone network
When you click on it, all of Michelle’s details are there without error
Ok great
Download to your phone please
she is now within your phone 😉
Done very good
You can also share her details
perfect, this turns your phone into her business card distribution
This saves the data

My Most Trusted Trainer
My Most Trusted Trainer

Come to that in a bit
on her business card it looks like above
What about follow up
Aha I’m coming to that
This type of QR also has a reporting system, so you will know exactly how many times its been scanned or clicked

My vCard has over 1300 scans in 4 months
I understand
So how is this better than a CRM like HubSpot ?

And how does that translate into work ?

I’m coming to that, but a CRM has to connect to data or it can be added via vCard directly into any CRM, but Maltix systems automate this with a handshake key.

Ok I have to go out now
I have explosive interest, but not from website or linked in,
Let’s set up a zoom
Anytime next week

[10:54, 30/12/2022] William Nicholls: Will do!

Sent more after Mike left the chat:
The next few bits are advanced solutions, but i’m pretty sure its going to be important for you.

serviced vcard
Serviced subscription vCard

Link to my vCard https://qrco.de/bcMZTi
I want you to imagine this on your business card, pull ups, flyers, stationery, billing, EVERYWHERE you print plus all your email signatures.

On subscription, you own it, its look and feel and all the information within. It can be changed at any time. This means you can print and never worry that stuff is out of date.
Now it gets more interesting.

Imagine the reverse of your Business card.

Here is where Actor Avatars and Videography do your pitch. Built specifically for social media and the smartphone. But it works anywhere. Again with a live link and reporting system.

An example or two

MMT training book now
MMT training book now


meet luna
Meet Luna


Luna does all my heavy lifting, she gets 200 scans a week all over the world
This is the print copy we recommend. QR only you will notice.

Using Michelle Elevator pitch as an example, lets look at the CALL to ACTION

My Most Trusted
My Most Trusted


On this example the QR call to action is different to the first example but the scan takes you to the same page.
The CTA action button says Book your training and that takes the prospect to a Secure Smart Form Page.

This one in fact https://maltix.wufoo.com/forms/referrals-and-warm-introductions/

Click and take a look

This page can take payment and take her calendly bookings.
It’s automated to her bank account and all the data is recorded inside her CRM using https://

AND its automatically segmented inside her CRM for newsletters using another integration Maltix recommended.
[10:58, 30/12/2022] William Nicholls: Meeting Booked

A conversation with John  Ambra

VP sales TAWK The largest CHAT room on the planet

Business tech blog for small business from Maltix online stationery.

serviced vcard
Online stationery

In preparation for a google meet call next week to some contacts via Marc Jarret’s WhatsApp networking group, I thought an introductory BLOG would be useful.

Eight years ago, I decided to install a chat room into my WordPress maltix.co.uk website, I was recommended TAWK and have used it ever since without a hitch and also use the App.

A couple of years ago, a group of us banded together as Partners within the My Most Trusted programme through Scott Cundill.

We became a self help support group, the idea was we would learn much quicker collectively than individually.

As ringleader, I set up a SLACK system where we could share and manage vast quantities of email correspondence and documentation.

We began integrating technology we were using, especially Google Meet for up to 100 people for free, a brilliant tool and so easy to use to this day.

It was during this time that we began to realise there was a lot more to TAWK than met the eye, so I invited the very modest John Ambra into our sessions.

A conversation with John Ambra, nonchalance Aussie style

Lovely relaxed conversation with John this morning, the sales VP from Tawk the largest chat room on the planet.

John is an unassuming man with an interesting background in direct sales.

He started off as a door-to-door knife salesman and his party trick even today is to cut a five cent coin in half using the very same knife from 20 years ago.

That’s the value of selling something that’s worth $1200 I guess.

After university he set up a small business being a DJ and with his parents help put some money into the musical equipment, he then got more and more into direct sales.

The mindset of commission only

I’m with John, the best sales people in the world are commission only.

To be excellent earning through cold calling commission takes its toll.

You don’t hear of people talking about the benefits of commission only and the personal growth you need to experience to get really good at your job.

Jump forward to a 21 year old John starting his own sales company with some big US Brands.

After nine years and loads and loads of different types of products, boutiques etc over 120 people were on his team, commission only.

After 9 years running his own company, a good friend of his Rob began to talk about the next stages within his CHAT room creation called TAWK, on New Year’s Eve 2017 the stage was set.

Rob was looking to refocus on his company and needed somebody to take over sales within a couple of days over a percolated coffee, John and his brother committed to TAWK

In 2018 a big change came into John‘s life because he decided to shut down his sales company, that was tough for him, but he needed change.

John said it was really interesting going to work with people he had known since primary school, including their wives!

A bootstrap company with numbers that take your breath away.

Numbers trip of the tongue with John, nonchalantly announcing that the dashboard attracts 4000 new clients a day and they have got 7 million users.

Tawk controls 20% of the marketplace and they get regular offers for the sale of the company, it aint happening, the journey has a long way to go.

And the strapline hasn’t changed from day one “Forever FREE”

I asked how they make money, a bit cheeky maybe ? not at all replies John.

There are elements in place that make money.

Many business account managers employ TAWK chat operatives for a dollar an hour and then there’s the VA service to let you become more productive by freeing up time.

There’s also a White Label offering if you’re not familiar it allows you to brand other peoples technology within your own brand, a seamless provision of service.

Tawk has also added video screen share and very sophisticated CRM

2023 is a real big year for growth adding more tools and more value into into the system.

John confidently predicts that the integrated services of TAWK will become the biggest business operating system on the planet.

With 2.9 billion widget transactions a month on Tawk, you cannot possibly doubt that.

Next year this CHAT room moves into SMS and email ability to seamlessly interact all your channels in one place.

WhatsApp Facebook Instagram, website, App all in one place with more integration of in situ payments and in chat payments.

This is the exact same spirit of in situ smartphone business we keep on about.

There are more exciting announcements on the horizon moving towards crypto-based payments as well perfect for small business.

It’s easy to see business adopting TAWK as a one stop shop, one place to login into in the morning, everything you and your clients converse about all in one place.

3 Words about John: Gritty. Generous. Intune

CLICK or SCAN to view dates & register

This is the worlds first EVENT platform built for the Smartphone with secure CRM integration. RENT directly from Maltix

Add EVENT to the diaries you use and share via you phone.

Chat room coaching
Chat room coaching

Online stationery ideas

online stationery

Online stationery ideas for Flyers, Posters, Business cards, Postcards, Press, Magazines, Social media, Hoardings, For sale boards etc

We have 60 Actors and over 100 languages to choose from.

Get a professional to explain your business offering right off your stationery.

Change the videos after print !

Created with professional copy
Created with professional copy

Place a professional vCard on your business card

William Nicholls
TRY ! Add me to your phone in one second
SCAN for WhatsApp
SCAN for WhatsApp advice group

Competency and accountability for print design

Some would say, why has this taken so long?

What has been the problem with integration of print design into tech?

Printing website and email addresses is a huge problem for the end user, they want to add everything now without an error onto their phone.

The QR MUST be larger than 2cm x 2 cm with a call to action.

William Nicholls
William Nicholls 2,400 SCANS in 12 months

Technical people prefer website technology, built on a large screen for the large screen.

They so called optimise webpages for the phone, thats where the flippancy starts and ends.

Print design and website design are like oil and water.

The natural bridge:

The natural bridge from print design to the smartphone are QR landing pages and subsequent technology built from the ground up for the smart phone.

QR also flies through the internet on a URL CLICK TO SEE

Making a start:

Are you checking your reporting systems ?

Do you check you website stats ? the big clue is “mobile ”

My website today has 58% mobile.

A print designers project:

This Car Wash SCAN has 80 recorded scans in 24 hours, 100% on smart phones (obviously).

Linking to Smart Form pages

The form page reporting system also tells a similar story as does the integral google analytics.

Every smart form submission is securely collected in the Company CRM for future newspaper segmentation and SMS promotions.


This is a print designers project, the garage asked them to do the art work, little did they know that this print designer is a member of the print and design alliance and they ask questions through this shared survey LIVE LINK

ASK your PRINT DESIGNER to fill in this form and join the alliance for your business.

Competency and accountability for print design

Small business stationery more effective on the phone.

small business questionnaire

Eight to ten times more effectiveness is achievable, small business stationery more effective on the phone.

Here are some simple ideas for incorporating advanced QR solutions into everyday print design.

Interactive online stationery is going through a revolution inside the print and design alliance.

Collectively we ask questions to discover small business problems:

We then resolve problems using Smart QR connected to smartphone friendly solutions,

All wrapped up inside traditional print solutions.

Small business stationery more effective on the phone within business cards, flyers and posters.

This will open your eyes – SCAN to see

Take a short survey for your future solutions

The reward for doing a great job is more work


Problem solving is key to that reward

Problem solving only comes from asking the right questions

And asking those questions can only come from knowledge or leveraging expertise from elsewhere

So imagine how tough this could be for a print designer

Now simultaneously imagine advanced QR solutions within new generation print design

QR solutions connected to beautiful design connected to problem solving technology

OMG its a staggeringly under developed opportunity for print design

SUBMIT and we will be in contact

Myopic marketing risks you losing your job.

I was talking to a marketing director today who is under pressure with budget results.

He feels that the board is looking to cut costs, but that knife can have consequences.

Lead question:

He agreed with me that management has a responsibility to decide who goes up and down the career ladder.

Now for the open question:

And that a successful marketing director decides on which wall to place that ladder ?

That stopped him in his tracks, we had a tumbleweed moment.


The board are looking at his results and he now realised what they meant.

So we eventually agreed to look at the problem from the other end of the telescope, firstly eying some simple website traffic results.

The phone traffic is now above 60% and the trend is accelerating.

In other words 60% of the marketing spend is probably misappropriated, why?

Questions to resolve:

If we were to place the marketing ladder on an additional wall to specifically market to the smartphone, would that make a difference ?

Which two products are specifically built for the demands of the smartphone user? I asked

This is where the problems lay – myopic marketing strategy.


Websites are built to be navigated on a large screen.


QR are built to be scanned & shared on social media especially with vouchers and coupons.

Progressive Web Apps (PWA) are built to volunteer information requested through notifications, What’s APP and SMS.


Tomorrow we re write the marketing budget and the knife is sharp.

Myopic marketing risks you losing your job,