Time to bridge the trust gap between you and the referred prospecton their phone?
People are four times more likely to buy or engage when referred by a friend – and 92% of us trust referrals from people we know on our phones.
Without a phone user’s referral, you’re a stranger.
A prospect has no basis for trusting you, especially thru their own trusted device.
Ever stare at your screen wondering why people bail on your website like it’s a sinking ship? Forget about traditional, lame analytics tools that throw bar graphs and pie charts at you.
People hate obnoxious pop-ups or and give up halfway through filling out pointless forms. So next time you’re in the dark about why your website is a continual ghost town, think Sea change, think about making your visitors super happy by not offering them a website. How about offering them an experience that alludes to being a website.
Not offering them a website ?
Who builds a website on a smartphone?
So if the Smartphone is by far the majority device, what makes a smartphone user really happy?
There is so much noise in this world isn’t there? especially if your in business, it’s sometimes impossible to prioritise a projects timescale.
The weeks turn into days and now it’s hours, and the people you have placed your reliance on are just glacial in their correspondence.
How can it possibly take so long to build a bloody website, why is it so incredibly complicated?
And the print, where are they? where is their communication and have they listened to a single word I have said?
Business owners are website and print deadline pain junkies
Maybe it’s a show maybe it’s an event perhaps a simple news article.
But you are out of time and you have to rely on adrenalin, its not healthy and it puts you into conflict with your supplier.
The website isn’t finished the print job isn’t finalised you haven’t got the time or the energy to do it, but you know it has to be done.
“How can I do a presentation or pitch a product or service without the backup I need ” ?
We have clients who come to us in this exact situation, its a common pinch point in a small business especially.
Debbie Bryan actually wasn’t in this situation, but the print was a bit last minute!
And because her life is so hectic, Debbie used a Maltix recommended Virtual Assistant ( VA) to get the information together overnight and submitted to production first thing in the morning.
The same VA will probably do all her future website updates, great value.
Touch click or scan
The case study
Debbie invested in a subscription package with Maltix last Friday.
We finalised her online stationery built the website, launched and tested it today just 3 days later. CLICK, touch or SCAN
She prints just prior to her EVENT TODAY on HMS BELFAST meeting 100 VIP’s tomorrow and 500 on the day after.
Print mock up front and back of business card.
No glacial time restrictions no tedious web developers and no design houses just a corner store printer required to finish things off.
Quantifying money saved , walks hand in hand with stress removed but because we are the worlds first phone tech subscription service that does all of this is super quick time, we reckon on significant financial savings as well.
An average client will save £200 to £400 on the print job and well over £2000 on the website.
And already clients like Debbie will be guaranteed a huge rate of adoption and uptake because of the immediacy of the in situ solution on the smartphone at a major EVENT.
Print mock up automated data collection flyer.
Every element of our solutions carry reporting systems, so you know exactly your bang for your bucks.
A completely refreshing new approach to solve bewildering problems with websites and print.
Let us see if your solution can be up and running in just 2 to 3 days.
“If you start from a standpoint thats it’s not necessary what’s actually happening its easier to reverse engineer a newly thought through solution” there’s logic for you.
As she pointed out, each and every mavericks mind is unique and each of her podcasts manifest from different past conversations and scenarios.
My job is change mindset and change perception to rethink the processes.
I likened it to seeds in pots in the greenhouse behind me, every pot is a podcast or a magazine article, all sunning themselves ready for future harvesting all overseen by the mastery horticultural skills of this amazing lady.
Her library and arsenal of podcasts and magazine articles are published to be intermixed into bespoke solutions for future clients.
Green shoots of information and shared solutions.
Judith regularly works with leaders who are not fully respected by their peers *
Change the thinking alter the thoughts.
Very often senior leaders have an ill defined problem, they think that they know what the problem is, but very often they do not.” I’m not sure how to resolve this problem” is common in conversation.
Her clients have questions that require fresh linkages to innovate new solutions creating an ” OK lets think about it this way moment”
Her specialism is effective leadership influence that amplifies the maverick leaders skills and enhances emotional intelligence within their world of perfectly normal chaos.
Judith’s model is a living organism, conceived to make it simple and easy to remember in the ridiculously fast and frenetic world of the maverick leader.
She is a consultant, trainer and speaker focusing on 1) mentoring program and 2) an intensive program formulated with a bespoke scorecard based on real live life data as part of her offering.
“It’s what they want to happen” Judith proclaimed.
A lot of business change is based on strategic thinking, unfortunately there is not a lot on offer out there for strategic thinking, so she’s created a number of models to enable strategic thinking as well as other leadership needs (eg culture change).
These kind of myopic multi task setting leaders dont react to their feet being held to the fire, even if limbs are sliced to the quick, it’s just a flesh wound in their daily battle at work.
They can literally burn to the ground and successfully carry on managing and directing.
So she is always focused on the best way to think about how to resolve the problem and discover new ways of thinking to create order inside the disordered mind of the whack a mole leader. Maverick Leaders tend to be more organised.
Judith is very proud and rightly so, her diligence really instills changes for her clients lateral thinking and strategic thinking with a real focus on emergent thinking.
Intelligent disobedience is a key part of the problem resolution for senior leaders.
Yeah you did read that right !
3 strong points I noticed talking with Judith.
Investigative thinker : Structured solutions creator: A Bold listener and helper
Finishing our fantastic conversation, Judith asked about my business.
Printing windows into future publications ?
It could be latest podcast or magazine, but also one-to-one interaction between her, and her readership live! something very new in the book industry to take on board.
We also spoke briefly about My Most Trusted and lead generation.
Talking to very senior people with problems is actually quite difficult and the idea on My Most Trusted may well be a channel for her to investigate so I referred her to Michelle Scott for future prospecting.
“Comfortably generate 1500 warm leads a year, just follow the system”
Judith was surprised by a couple of facts regarding potential QR in her future publications.
Firstly the technology of QR is not a website, it’s logically built for the in situ phone user.
Nobody scans a QR without a damn good reason.
Get the reason right, very often with a captivating one liner and call to action and all is possible.
Individual QR landing page solutions can be changed regularly AFTER print.
Armed with the basics Judith could connect pages in her books with her readership, woah
Subscription QR pro landing pages (some connected to smart form pages) always have a unique URL and click scan reporting system worldwide.
A few subscription QR platforms spring to mind, MP3 for podcasts, EVENTS & Feedback or Live CHAT and magazine all with GDPR automated data management
Great to meet you Judith, thank you for your time!
Blog written by William Nicholls MD Maltix online stationery
Got a problem ? Interested in using QR effectively? Lets talk, add my details to your phone.
Hi Mike. If you wanted to impart information or collect specific information at a show In multiple ways, what message would be important for you to get across ? I’m curious for your sector That we are specialists in the franchise sector and work with franchisors as an outsourcepartner Do you do any other shows or face to face outside of franchising ? I attend the Business Show and the Asian Jewish Annual Show Ok If you could get more detail from a prospect’s potential needs, what questions would you ask ? To both Franchisors and Franchisees Do you have any outstanding debts To Franchisors Do you need any of the following outsourced services Franchisee Audits Benchmarking Financial Analysis and Business Valuation And what could you give them that would get their attention? No Collection No Fee Debt Collection Third Party Audit Independent Valuations Outsource services they do not do in house So the bulk of a concise message could be handled with an elevator pitch And their response data could be managed and calibrated for more information or maybe invite them to a learning event ? Well it’s all on the website and this is what I say on the phone to prospects I don’t envisage a learning event An event was just a suggestion Just saying Prospects want to understand that we are professional Let me put together a scenario for you Let me know what you think.
It’s based on immediacy of information that fits easily onto a phone in situ.
“Once they leave the show, maybe it’s too late”
Get a smarter hook in place so you can weave your magic on the day Ok Imagine your business card, flyer, pull up If we assume the number one device at any meeting is the phone, then the logic of comms should be phone based. The fastest way onto any phone is QR, it takes one second to load and its tech is 100% phone designed. Im going to send bits of logic without reinventing stuff that already works for clients, hopefully we can build a picture for you.
This is a vCard https://qrco.de/bdVDQv and is designed to be sent through the smartphone network When you click on it, all of Michelle’s details are there without error Okgreat Download to your phone please she is now within your phone 😉 Done very good You can also share her details perfect, this turns your phone into her business card distribution Question This saves the data?
Come to that in a bit on her business card it looks like above What about follow up Aha I’m coming to that This type of QR also has a reporting system, so you will know exactly how many times its been scanned or clicked
My vCard has over 1300 scans in 4 months I understand So how is this better than a CRM like HubSpot ?
And how does that translate into work ?
I’m coming to that, but a CRM has to connect to data or it can be added via vCard directly into any CRM, but Maltix systems automate this with a handshake key.
Ok I have to go out now I have explosive interest, but not from website or linked in, Let’s set up a zoom Anytime next week
[10:54, 30/12/2022] William Nicholls: Will do!
Sent more after Mike left the chat: The next few bits are advanced solutions, but i’m pretty sure its going to be important for you.
Link to my vCard https://qrco.de/bcMZTi I want you to imagine this on your business card, pull ups, flyers, stationery, billing, EVERYWHERE you print plus all your email signatures.
On subscription, you own it, its look and feel and all the information within. It can be changed at any time. This means you can print and never worry that stuff is out of date. Now it gets more interesting.
Imagine the reverse of your Business card.
Here is where Actor Avatars and Videography do your pitch. Built specifically for social media and the smartphone. But it works anywhere. Again with a live link and reporting system.
On this example the QR call to action is different to the first example but the scan takes you to the same page. The CTA action button says Book your training and that takes the prospect to a Secure Smart Form Page.
Do you check you website stats ? the big clue is “mobile ”
My website today has 58% mobile.
A print designers project:
This Car Wash SCAN has 80 recorded scans in 24 hours, 100% on smart phones (obviously).
The form page reporting system also tells a similar story as does the integral google analytics.
Every smart form submission is securely collected in the Company CRM for future newspaper segmentation and SMS promotions.
DESIGN AND PRINT
This is a print designers project, the garage asked them to do the art work, little did they know that this print designer is a member of the print and design alliance and they ask questions through this shared survey LIVE LINK
ASK your PRINT DESIGNER to fill in this form and join the alliance for your business.