Why your website is a disaster on the phone

PWA deal today

The majority of website business traffic is conducted on the phone, yet most websites are a complete disaster.

It’s got nothing to do with internet speed !

The average Millennial born after 1980 will drop your website like a stone if it doesn’t load in less that 2 seconds.

If your a bit nerdy, go Google “why is my website so slow on the smartphone”

The Millennial actively looks for QR and the New Progressive Web APP in combination.

Almost for sure your fancy website is a terrible disappointment, yet you keep paying out a fortune for your “web team” or put incredible effort into your own website that continues to under perform.

Use your own website as an example:

HERE IS ALL THE PROOF YOU NEED

Find out the speed of your website, prepare yourself to be really upset.

Are you on a PC ? Now load this webpage on your phone.

Millennials predominantly dont use PCs !

Do the same test with a QR live link DEMO

Do the test again with a Progressive Web APP DEMO ( No APP store required! )

A website on the PC an APP on the phone

Perplexed ? you should be.

Talk with the people who believe that the website is over

Long live the website

First name: Last name: Telephone: Email: Note:

It is a website Jim, but not like we know it

Captain Kirk

Google has invented a website code for the phone that acts like an APP

It acts like a website but its an APP

“It is a website Jim, but not like we know it”

It’s called a Progressive Web APP or PWA

Business with people born after 1980 is predominantly on the phone

“websites are so yesterday”

Captain Kirk
Captain Kirk

It is a website Jim, but not like we know it

A PWA looks like a website on a PC

But its natural hunting ground is on the Phone

It loads at warp speed and functions like any other APP

Doesn’t need to be downloaded from the APP store

Doesn’t have to be downloaded onto a phone to operate

Works offline and sends notifications for free

It is a website Jim, but not like we know it

“This is the biggest change on the internet for small business since the dream of the internet began in the 1960’s”

“William Nicholls Global Development Director Maltix”

Captain Kirk

“Captain’s log, star-date 41153.7. Our destination is planet Deneb IV …”.

Should DATA go on your balance sheet ?

Let us look at the King of predatory data stealing.

Facebook’s market cap is £444 billion, but its book value (value of its tangible assets) is only £66 billion.

So where does the £378 billion come from ? your DATA !

Small business the PWA and keeping your own DATA

Shall we repeat Facebook numbers for the real world of small business.

Small business valuation for sale £440, 000

Tangible assets £66,000

Are you a small business that takes the new PWA seriously?

Are you going to manage your own DATA through smart form pages on your website ?

Are you going to invest in a PWA and manage your DATA on your CRM?

Replicate your clients needs on the phone?

Damn right you are, “Captain Log: Star-date 2022: Our destination is Maltix for a chat.

Connect your products and services directly to the phone. Improve service levels dramatically. Stand out from the crowd and generate word of mouth sales and rave reviews. 

Lets Talk

First name: Last name: Telephone: Email: Note:

Ask Mr Benn for a QR journey in your business

Mr Benn

Maybe you remember Mr Benn ?

Mr Benn, a man wearing a black suit and bowler hat, leaves his house at 52 Festive Road, London, and visits a fancy-dress costume shop where he is invited by the moustachioed, fez-wearing shopkeeper to try on a particular outfit.

He leaves the shop through a magic door at the back of the changing room and enters a world appropriate to his costume, where he has an adventure.

The magic door is waiting for you and your business, the journey is only limited by your imagination.

A cartoon character of 50 years ago has a modern affinity with the QR code invented over 30 years ago.

The magic door is a Dynamic QR code and takes your business on a magical journey through print and media.

Talk to a trained Maltix partner today and take the first step into re imagining your marketing journey.

Hold Mr Benn’s hand because this holistic marketing journey is fun and perfect for your customers phone.

Where would you like to go today?

Book a call

First name: Last name: Telephone: Email: Note:

A live UK Estate Agent QR Example

GEO QR

The very latest GEO enabled QR attached to a dedicated property template.

This is an example of “super enabled QR reporting” for leading Estate Agents to monitor in the field.

Perfect for property signage, newspaper advertising, social media distribution, property brochures, showroom, business cards etc

Property agent QR
SCAN then Click YES GO AHEAD use my current location and watch the MAGIC load in under 2 seconds.

Can I have a free demo like this one please:

FREE QR demo
Click on the house

QR websites are not the same.

Outsourced QR expertise for Estate Agents

By 2019, 55.5 million people in the UK aged 16 to 64 were smartphone users.

90% of phones now have QR code capability.

Driven by Covid, the vast majority are experienced QR scanners

The new touchless society.

The QR revolution is now entering core systems and compliments website investment.

The research is based on a simple trust that the prospect is highly likely to engage with smart QR when given the opportunity.

Estate Agents and Realtors.

QR typically loads in under 2 seconds.

Pro smart QR offers many smartphone friendly templates.

This QR loads directly to a optimised property template.

PC LINK click here but on the Smartphone its different.

Scan it to understand it !

QR for the Smartphone.

This is a live property for sale to SCAN

Video & GEO enabled Location services is ON

The future is outsourced Subscription QR.

Property Agents continually neglect the needs of the Smartphone user.

Estate Agent/ realtor QR advice

And risk being vulnerable to early adopters.

Subscription QR is a paper based Tech solution with a focus on adopting QR in the Property market

Pick up your Smart phone ( People dont carry PC’s around with them !)

You can print this off and Scan with a Smartphone, hand it out to your colleagues, fax it !

You can also Scan off your PC , you can also use QR smart links, a bit like a short website link, but this is a Smartphone first document.

Created by Toyota in 1994, once the QR code is scanned it will then take you to a specific address.

It’s astonishing what a QR code can be connected to !

Tick the boxes and email to yourself

QR code uptake has increased exponentially with 70% of all Smartphone users expecting QR in their daily routine.

They know from experience that the QR code always leads to Smartphone friendly information.

The Smart QR industry specifically adopt smartphone friendly widgets and content.

For example, a smartphone enabled PDF, obvious isn’t it ?

Certain industries have embraced QR but the property industry remains way behind the curve and almost certainly vulnerable to early adopters.

Somehow the Estate Agent / Realtor industry harks back to the tradition of the appointment with an Agent and neglect the needs of the smartphone user.

Maybe there is an inherent lack of detail within the industry ?

Gone are the days where the detail can be discarded because the smartphone user has upended the sales cycle.

By the time your average Millennial make an appointment, their research is already done !

And woe betide the Agent / Realtor who fails in the detail on a property instruction or introduction, especially during the stress of a pandemic.

The other startling problem in the Property industry, is that there is usually a fundamental issue with the technology employed by Estate Agents and Realtors.

The typical technology would be infinitely more successful used in tandem with QR.

Millennials avoid websites like the plague, they are impossible to navigate at speed and load slowly in comparison to a PWA or QR code.

(The burger bar navigation on A Progressive Web APP is so simple on the smart phone )

The presumption that a database driven website, with glossy images created on a large PC connected to a high speed internet connection somehow works on the small Smartphone device with a satellite connection is a mistake.

It’s as if Agents and Realtors are held to ransom by their in house ‘tech experts’ who in turn have a deep self interest in staying on the payroll.

The future trends are all pointing in one direction and thats outsourced subscription cloud solutions.

Adopting QR in the Property Market.

1. How to Use A QR Code:  always have a call to action.

2. Include The URL: Try to include the URL (web address) on the marketing material as not everybody will want to use the QR code e.g. if you are putting the code on a set of particulars then include the URL for the property on your website. This is so much easier using a QR URL like this https://archers-3bed/finchley

3. Help Test & Measure: With QR codes you can track how many people have scanned the code. Therefore allowing you to know how many people have scanned from a recent leaflet drop. This is how you test and measure marketing.

Campaign request Scan statistics

4. Where Should The Code Take The User To: Think twice about linking to your homepage.

Select a Subscription QR Company that provide a dedicated social media landing page or Property template for the individual property.

5. Size Matters: Only use high definition print QR codes that read within on second. Spend effort and thought on QR placement. Listen to the collective advice and best practice of an outsourced Expert.

6. Increase Website Traffic: QR code should face inwards and outwards on window displays, be at a scannable height and well illuminated with no sheen or plastic reflective covering. QR in the right position will be scanned day and night 24/7

7. QR Codes must link to Property Detail: ( Precise and standardised Property details )

This Property Detail template has the option of GEO locator. This example is switched ON.

Using outsourced Professional subscription QR and Agent or Realtor knows exactly where the QR was scanned.

3 bed rental detail
3 bed rental detail template

This Template is great for Property of the Week open space large QR showcase

Scan for photo and video
Scan for photo and video

8. Where Should Your Agency Use QR Codes: on all particulars, window cards, lists, leaflet drops, business cards & brochures, hoardings, vehicles and For sale boards as the main feature, Place Agent V Card QR in the property window if possible.

9. Every property in every sector within the Agent/ Realtors portfolio should have a professional VIDEO and the secret to this is to source a templated property Video APP

Momenzo Access
Momenzo Access for Agents / Realtors

10. Outsourced professionals monitor the the Code 24/7:  They never assume the code always works and have automated procedures that flag any QR link problem

11. Why Subscription QR is so important. An outsourced cloud based service. Every QR within your subscription you own for the Subscription period.

Any QR code can be changed after print

Any QR can be redesigned with a different call to action or role at any time its all part of the 24 hour service.

Sell a property, no problem, we will change everything in readiness for the next property.

Spot a typo, it will be changed immediately.

12: Using QR to automate your clients requirements.

Allow clients to book viewings directly into your Agents calendars, connect particular Agents to particular properties.

Use you subscription QR for Smart V CARDS

Example V card

You have my attention, lets discuss with an Expert

First name: Last name: Telephone: Email: Note:

Our property videos have poor viewing figures.

luxury video on the smartphone

They cost a fortune and it’s difficult to see a return on investment.

Des Woodley
Des Woodley a problem solved

Des Woodley in conversation with Tam Duran on the Newswire August 2021

My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.

In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.

And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.

We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.

The clients were not happy either, ultimately these kind of investments are recouped from the sale.

We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!

We felt really up against a wall and something told us to be careful with future video investments.

Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.

Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.

Who are we targeting to view our videos ?

How much of our business was switching to the Smartphone ?

How are we ensuring the Smartphone users are happy with the video delivery.

Looking back on it now, it appeared differently, but we took stock and made changes immediately.

Our property videos have poor viewing figures.

Our first decision was to reverse our scepticism about the use of Video.

Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.

We are getting to the point now that our QR investment is less than $100 per property.

This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.

We know which operating system scanned the QR and from which state and Country !

We also listened to advice and added our Google tracking ID to the system.

In combination we could actually quantify our KPI’s for the first time alongside You tube.

Every property on our books now has a video attached to a QR landing page like this one.

We take care with our brochures thinking about QR to central booking system and our V cards.

We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.

The Smartphone growth statistics are remarkable

Woodley

And we always provide a link like this one

Our viewing figures now? depending on the campaign, we get as many as 800 views

Tam Duran
Tam Duran Maltix board advisor

Des Woodley in conversation with Tam Duran on the Newswire August 2021

ESTATE AGENTS on the new Digital High Street

estate agent

Smart 24/7 QR functionality for the new Digital High Street.

Imagine 50 Smart QR codes each with a call to action connecting to every Property on your books !

ESTATE AGENTS on the new Digital High Street

Action equals opportunity.

How does an Estate Agent assess their needs ?

One simple question:

How many live sales, lettings, rentals and commercial properties have you right here right now?

30 / 50 more?

There is you answer.

Imagine 50 QR codes connected to 50 branded baby webpages that connect to Videos and much more besides.

Like a property video

Book a viewing now

Book an open day appointment

GEO / Postcode

Agent V Card here

Here are some Smartphone enabled Examples.

Scan on your Smartphone

Property Video
LINK if on PC

We highly recommend this Momenzo template Video APP for Estate Agents in the field

Go to amazon and get yourself a Gimbel or two, check out You tube for great advice on how to use it.

Discounted Maltix deal is £12.50 per month per user. TAP THE WATCH



DISCOUNT CODE AT CHECKOUT LIVE LINK

We also create stunning branded Estate Agent videos like this one.

And then connect them to Smartphone enabled and branded baby web pages like these.

Baby web pages are fully editable through our subscription services.

Sold the house ? KEEP the code, change the House ! 24 hour turnaround guarantee.

Change of staff ? KEEP the code, change the call to action and change the details.

Print QR codes with complete confidence, forever.

Estate Agent Smart QR
Live Link Properties of the Week

Or like this


Live Link a message from Ryan

Got a new perspective?

Do you grasp how important the “Smartphone-first” approach has become?

If Smartphone first business rings a bell with you book a call HERE

Book a training EVENT HERE

Subscription rates and order direct HERE

Over 50 touchpoints in most completions.

Mary-Ann-Dougherty
broken customer service
Broken customer service has to stop

And why Estate Agents simply cannot keep up with he demands of the Smartphone user.

In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.

Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.

What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.

The Metrics.

If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.

And that doesn’t include all of the other inquiries and contracts that cancel.

Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.

80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.

Drip email and newsletter campaigns can increase traffic by as much as 5%

But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS

Over 50 touchpoints in most completions.

How did you determine the amount of touchpoints in a single home buying transaction?

What are the top most crucial touchpoints? MIND MAP


Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR

How can Estate Agents make the most of each touch point?
Speed is critical.

The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.

The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!

Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM

The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.

Get it right and Smartphone advocacy on social media goes through the roof.

Within the first 10 minutes of inquiry — 98% chance of reaching them

Contact 4 hours later — 95% chance of reaching them

Contact 8 hours later — 92% chance of reaching them

Contact 12 hours later –80% chance of reaching them

Contact 24 hours later — 60% chance of reaching them

Contact 48 hours later — 5% chance of reaching them

This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.

Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.

Estate Agent Touch Point MIND MAP

Link to Smart brochure functionality

Mary-Ann-Dougherty
Mary-Ann-Dougherty Board Mentor Maltix. The Millennials demands are extreme.

The first of October an Estate Agents problem ?

Bread and butter business
white architectural baroque building

Or their clients problem ?

Thank you Right move UK for the Calculator

£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis

The first of October an Estate Agents problem ?

Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.

Do you see this as a problem with Government taxation?

Or is mortgage amortisation going to flatten things out and remove the issue?

Talking to Agents in more than one country helps a lot.

Continents rather than just Countries !

Lots of different problems and worries, but one common denominator

Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.

And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.

I guess you are sending newsletters and publishing on the website etc

But is that going to be enough in the new digital high street ?

The preferred communication channels for the smartphone generation are changing at lighting speed.

And your website probably doesn’t get a look in

It’s a much broader brushstroke than that to future proof communications in the world of property sales.

We get the problem, we understand and the statistics compound that.

68% increase of mobile traffic.

15-fold improvement of load and installation.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.

And its not particularly expensive, its more organisational but with the right tools.

Will Nicholls newswire Maltix.co.uk