How about : Enter this free £5000 holiday for two: SCAN HERE
But would you scan if it was just a picture and QR ? I doubt
QR without copy doth butter no parsnips as they say.
Adding the copy to a face is even more human isn’t it?
Hello my name is Kalinga
Imagine Kalinga giving you a run down of the holiday competition and after 20 seconds she asks you to CLICK HERE and fill in your details, I would wouldn’t you?
Kelinga is a professional ACTRESS avatar and she utters the words she is given in 80 accents and languages, her name could be Annabelle, whatever you choose.
Are you getting the picture?
QR is just a window and can be connected to a myriad of phone tech components.
Kelinga would be on the video platform connected to a “CLICK HERE” Smart Form Page
QR landing platforms
Dynamic QR is a subscription service from Maltix why is that ?
Much like a website, you own the QR URL and it is connected to landing pages built for the smartphone (Obvious really, you scan on a phone not a PC)
This means that all the components that connect to create a QR solution can be changed AFTER print.
So the look and feel of the QR can change as well, along with the call to action.
The landing page can also be changed after print and what it connects to and anything within it.
Smart Form Pages and their monetisation can be changed within the subscription service as well.
Connection to a CRM and all the training is also a subscription service.
I’ve been waiting so long to talk to Megan, what a conversation! Just prior to our call I had taken Dipsy and Flopsy for a walk around my village in T-shirt and shorts on Gozo, reflecting on my mothers explanation of the terrible weather in the UK and super scary heat in the US, China and the Med
Dipsy
I was excited to talk to Megan plus the fact that she lives in the glamorous Beverly Hills, home to Tom Sellick.
Beverley hills chunked me to a film that I haven’t seen for 30 years, Three men and a baby with Mr. Tom Selleck, {shot in Toronto I believe} I remember, Tom had quite an effect!
MeganJohnson-Zucaroa helper a lover a giver.
The first thing that struck me about Megan was her openness.
She revels in this natural share of her world, the word candidness was invented for the likes of Megan, she’s 100% direct with no fluff.
An American business woman whose knocks and experiences would likely never come through from a British interviewee, she told it straight between your eyes, I love that.
Just out of her 40’s this Minnesota country girl reminisced about how she became a fashion model at 13 and developed a burgeoning fascination with TV.
After university, she launched into a young career on the ABC news desk, editor, reporter and news anchor, it was here she began to discover the egos and alter egos of fellow reporters.
This critical time forged her career path in latter years, she fell in love with reporting live TV and a man.
Life moved along, still quite quite young married to a pilot that forced regular relocation, her three kids arrived one year after the other.
Career change
Megan decided to get into the mortgage and finance sector by becoming a planner she worked in a large office and inevitably there was a slowdown and the company was sold.
The repercussions of this forged a career change into Real Estate on Beverley hills.
At last stability arrived and for five years it fitted in really well with raising her kids, but the effects of 25 years of marriage brought Megan to a conclusion that her marriage was over.
New relationships bring change
Megan’s natural hunting ground is on stage, up front and she has a natural ability to suck up criticism, never get offended.
Not that I saw her body language because we had sound issues on the call, which necessitated Megan to hold her phone to her ear.
When I mentioned the importance of a physical business card and the theater of handing a card to someone for the first time, her body just quaked with agreement.
My suggestion was to put together an Elevator pitch on the reverse of her business cards via a dynamic QR within a new PhoneSite
That way we can make changes years from now, her business card will never go out of date.
L’Église écossaise, Kirk, Episcopal, Presbyterian, Catholic I didn’t ask
It’s not the religion, it’s the faith
Her Church her Gods plan and her ecclesiastic friends are core, its integral to her belief systems, charity, love, family, finance and that was the driving force, the impetus for her re engagement with the real love of her working life, her new production Co.
Her awesome visions are crystal clear.
She help people share their stories on TV, through events, books and hosting and speaking at other peoples Events
Talk to Megan about your Interviews your film production your podcasts, she’s great!
Every BLOG I conduct has three words I think are succinct with the interviewee, here goes, but I also have a fourth!
Fast track My Most Trusted trainer and relationship builder extraordinaire.
Michelle Scott
You can feel experience in a conversation can’t you?
Michelle imparts infectious enthusiasm partnered with absolute belief that business on the smartphone has moved into a completely new era.
One of four kids growing up in South Africa her father worked in a goldmine and her mother had 32 boys aged 6 to 18 in her house at a large children’s home, she ran it with an iron fist.
Michelle’s inherent feistiness inherited from her mother, and the considered thought process of her father are admirable traits.
After schooling Michelle studied fashion design, and quickly realised she enjoyed the process side and the psychological side of people in business.
Feeling her need to grow and discover people in life she’s she switched jobs including spells as a switchboard operator and a bartender in a nightclub.
But it wasn’t until she started to be involved in the Florist industry and working closely with senior management she began to realise importance of relationship management.
It’s core to her thinking process core to her career growth and one particular woman poured emotional problems into her work which again helped her to learn how to work with senior management in other industries, including estate agents and landscaping.
So, with this experience and core confidence she reveled the interview process, and it took her exactly where she wanted to be, the rewards were good
The only thing that didn’t really work out was a short space of time working in a hotel, but apart from that she’s forged a career with huge administration skills, interpersonal skills and above all relationship building skills.
Getting married and moving to the coast.
Michelle loves Mossel Bay near the Klein Brak river bordering the Garden Route National park, a beautiful part of the world, she loves watching the whales in the mornings.
Earlier in the year she bumped into Scott Cundill of My Most Trusted and she just knew instinctively this was her vocation, she would say that My Most Trusted {MMT} has changed her life.
TRAIN THE TRAINER
It’s a big role on the fast track training program and Michelle is fastidious.
The benefits
Michelle’s clients are looking to reduce their marketing costs and increasingly they are focusing on return on marketing investment. She is moving ahead of the trend for quality relationship building and warm lead generation.
Although my most trusted is a simple to operate proven system for creating warm leads, it requires time training yourself, her clients haven’t got the time and they want to quickly implement MMT succinctly and precisely.
She confidently exclaims that any business can generate 1500 warm leads a year PER LinkedIn account without a hint of selling.
Her fast track training program instills the habit of use.
Her quickly delivered training guarantees anybody using the My Most Trusted platform will absolutely fly.
Maltix Partner
Intrinsic to her belief that the smartphone has become the number one business tool, she’s also smart enough to see the adoption of small business problem solving using Dynamic QR landing pages.
Implementing professional in situ QR solutions has been a rapid learning curve for her and she’s very excited about getting these solutions into her business community.
Her leading question is “What keeps you up at night ?” we have a solution.
Business tech blog for small business from Maltix online stationery.
Online stationery
In preparation for a google meet call next week to some contacts via Marc Jarret’s WhatsApp networking group, I thought an introductory BLOG would be useful.
Eight years ago, I decided to install a chat room into my WordPress maltix.co.uk website, I was recommended TAWK and have used it ever since without a hitch and also use the App.
A couple of years ago, a group of us banded together as Partners within the My Most Trusted programme through Scott Cundill.
We became a self help support group, the idea was we would learn much quicker collectively than individually.
As ringleader, I set up a SLACK system where we could share and manage vast quantities of email correspondence and documentation.
We began integrating technology we were using, especially Google Meet for up to 100 people for free, a brilliant tool and so easy to use to this day.
It was during this time that we began to realise there was a lot more to TAWK than met the eye, so I invited the very modest John Ambra into our sessions.
A conversation with John Ambra, nonchalance Aussie style
Lovely relaxed conversation with John this morning, the sales VP from Tawk the largest chat room on the planet.
John is an unassuming man with an interesting background in direct sales.
He started off as a door-to-door knife salesman and his party trick even today is to cut a five cent coin in half using the very same knife from 20 years ago.
That’s the value of selling something that’s worth $1200 I guess.
After university he set up a small business being a DJ and with his parents help put some money into the musical equipment, he then got more and more into direct sales.
The mindset of commission only
I’m with John, the best sales people in the world are commission only.
To be excellent earning through cold calling commission takes its toll.
You don’t hear of people talking about the benefits of commission only and the personal growth you need to experience to get really good at your job.
Jump forward to a 21 year old John starting his own sales company with some big US Brands.
After nine years and loads and loads of different types of products, boutiques etc over 120 people were on his team, commission only.
After 9 years running his own company, a good friend of his Rob began to talk about the next stages within his CHAT room creation called TAWK, on New Year’s Eve 2017 the stage was set.
Rob was looking to refocus on his company and needed somebody to take over sales within a couple of days over a percolated coffee, John and his brother committed to TAWK
In 2018 a big change came into John‘s life because he decided to shut down his sales company, that was tough for him, but he needed change.
John said it was really interesting going to work with people he had known since primary school, including their wives!
A bootstrap companywith numbers that take your breath away.
Numbers trip of the tongue with John, nonchalantly announcing that the dashboard attracts 4000 new clients a day and they have got 7 million users.
Tawk controls 20% of the marketplace and they get regular offers for the sale of the company, it aint happening, the journey has a long way to go.
And the strapline hasn’t changed from day one “Forever FREE”
I asked how they make money, a bit cheeky maybe ? not at all replies John.
There are elements in place that make money.
Many business account managers employ TAWK chat operatives for a dollar an hour and then there’s the VA service to let you become more productive by freeing up time.
There’s also a White Label offering if you’re not familiar it allows you to brand other peoples technology within your own brand, a seamless provision of service.
Tawk has also added video screen share and very sophisticated CRM
2023 is a real big year for growth adding more tools and more value into into the system.
John confidently predicts that the integrated services of TAWK will become the biggest business operating system on the planet.
With 2.9 billion widget transactions a month on Tawk, you cannot possibly doubt that.
Next year this CHAT room moves into SMS and email ability to seamlessly interact all your channels in one place.
WhatsApp Facebook Instagram, website, App all in one place with more integration of in situ payments and in chat payments.
This is the exact same spirit of in situ smartphone business we keep on about.
There are more exciting announcements on the horizon moving towards crypto-based payments as well perfect for small business.
It’s easy to see business adopting TAWK as a one stop shop, one place to login into in the morning, everything you and your clients converse about all in one place.
3 Words about John: Gritty. Generous. Intune
CLICK or SCAN to view dates & register
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Add EVENT to the diaries you use and share via you phone.
Losing my Queen and mentor is similar to losing my Grandmother, albeit 50 years later.
My grandmother was a large property owner, her advice still resonates.
” If you do what you have always done your going to get what you always got! ”
Unlike 50 years ago property is the modern version of GOLD and diamond investment.
My grandmother also said.
” You never own a house, it owns you” how true!
Trends come and go but modern marketing is too complex for any single mind, talking to an estate agent yesterday really brought that home to me.
So how about some advice from my Mother:
“Let the baby walk” very often used in situations whereby people in the family are trying to control another or are overbearing with their views or over supportive when experience has to be learned.
Marketing is intimately connected to the sales cycle.
The reward for doing a good job is more work, no marketing required
The referral comes first and last, but you have to trust the process and you have to ask for the referral.
So if an Estate Agent was to put trust in their referral process ( and my goodness they really should )
Why on earth do they not put the simple phone technology in place to achieve that ?
The link is actually a dynamic QR link and because QR can also be scanned, the business card (called a vCard) is the absolutely perfect vehicle for the referral.
No marketing required, no expensive website campaign, in fact nothing more than trust in your clients to spread the word for you.
In 1969 I started my walk to school past Chamberlains shop at the top of West street Axbridge in Somerset.
On the wall was a chewing gum vending machine which took an old penny, I loved spearmint, I can still see the silver foil and it’s serrated edges.
By 1971, we had gone decimal, the coins all changed and the vending machine and the shop itself just disappeared.
Without realising it, the change that was coming in the 1970’s would unstitch me as an adult in the 1980’s.
By 1990, money became very expensive, that’s a funny thing to say these days, or is it?
Inflation stretches our income.
Inflation is an indication of the velocity of money, that means how many times the same bit of currency is exchanged for good or services in a given period.
The given period will be much much longer than your Government tell you.
But in this glutenous mix of financial woe, there is another monster at work, an obsequious financial rapist called debt deflation.
This ensures we spend a bigger percentage of our disposable income on meeting debt repayments.
Only delusional optimism can argue the affects of this within the UK property market.
And for the first time since the 1920’s the wax and wain of inflation and deflation will send us into a financial washing machine, probably for the rest of our lives.
So how can small business survive this new financial landscape?
chewing gum money
I think the old adage that cash is king will not manifest in this storyline, and that’s because the smartphone has smashed our everyday financial pot, it’s now the benchmark for future business survival.
Which models should small business adopt?
To use the word obsequious twice in one article is the key, not an easy word to grasp or explain. Much like the inability to repay debt:
“How can it be that I cannot afford it when once I could ?”
We will be forced to gravitate to subscription because paying on the never never will become impossible to manage.
Chewing gum money is upon us and the customer needs a way to manage lots of micro payments inside their money management.
Stripe & PayPal to the rescue ?
Despite the complaints of slow money transfer and the exploitative 5% charge, they actually have quite incredible back office structure.
It allows small business to re imagine every aspect of their business into the new subscription based economy.
Vouchers and coupons.
Linked to the subscription model is the perfect new entry point for new business, the discount voucher.
But not a piece of paper version, a smartphone version with awesome (hate that word) options for your business:
– Per cent off – Amount off – Duration: – Once – Multi-Month – Forever – ID (Code) – Max redemptions – Redeem by
Smartphone access points for subscription ?
You have one second:It’s not the phone, it’s the user, “In situ andfast“
The Coupon or Voucher is connected to a serviced QR that has it’s own URL for social media and physically printed QR to scan.
Copy the Coupon or Voucher code and apply at the checkout in your shop:
Things come along in life, it takes a while sometimes for it to be obvious.
The move from vinyl to tape then CD to streaming is a good example.
Who would have thought that the most used word in the world in 2022 would be Alexa!
But here we are at a crossroads, one that’s mis understood but happens to be a very safe bridge to cross.
This statement is an obvious thing to say: “Every Smartphone is connected to one human being”
The phone is the number one trusted device, it’s NEVER out of earshot and phone users now expect to conduct their LIFE on that device.
Big business knows that, their colossal budgets have allowed them to leap frog small business with downloadable APP’s.
But along came another one of those changes:
Google invented the Progressive Web APP (PWA)
A PWA is a hosted product, this APP doesn’t have to be built.
It appears as a website on a PC and an APP on a phone, very duplicitous!
As we nudge towards 70% of commerce being conducted on the phone, the statistics should be enough to make any small business jump into an APP and desert their beloved website.
But thats not the case because the APP builders of old used NATIVE APP technology.
Associated with APP creation are sky high production and hosting prices, eye watering in fact.
You are also told that you need APP stores to distribute the APP alongside similarly eye watering “charges”
How can I visualise a PWA?
Oil and water do not mix online
Think of a PWA as a can of coke, in fact it could be any product, what it looks like, your brand, thats integral to the hosted product, you choose.
Now imagine a ton of ‘throw switches’ on the outside of the coke can, think of a telephone exchange from an old film, all those ladies on a switchboard.
Those PWA switches are governed by your hosting package.
The throw switches enabled on your PWA gives the phone user the opportunity to decide which ‘throw switches’ to allow onto THEIR phone.
You might want to read that again!
Unlike a website that pushes all information and you have to search for it, a PWA volunteers future information that the phone user requests.
That’s revolutionary.
Examples:
A Café owner or a Hairdresser use their PWA to fill quieter times: The APP gives the options of deal times via free notifications and the phone user asks for those notifications because they like coupon deals.
A publican wants to sell beer on offer to get better wholesale rates, the PWA volunteers free notifications for early bird beer deals and the phone user selects and accepts those notifications. They can choose their favourite beer thats on offer using redeemable phone vouchers.
Need I say more?
A line in the sand, all change and perfect for small business.
Some startling facts:
GET your head around this!
The PWA costs as little as £200 to launch:
Depending on the “throw switches” required in your business, hosting can be as little as £40 per month.
No APP store required to distribute.
The PWA distributes on it’s own merits via a short URL directly and on social media.
NO download required. Touch it and you’ve got it technology.
No Webmaster required.
Ongoing hosting and marketing advice built into hosting.
An introduction from our main sponsor Scott Cundill and how to redeem your £50 discount for future training.
An overview of the importance of new holistic solutions from William Nicholls Founder of Maltix.
The dramatic reasons from Google that explain why Estate Agents need to take a more holistic approach with the post 1980 generation on their smartphones.
Why these two types of dynamic QR landing pages make the website link redundant.
And why its so important to copy the majority of prospects on their smartphone by Scanning. If you are in the habit of scanning it opens up a whole new world in just one second.
Barbers geo code QRProperty of the week
Why two sided business cards are a great way to start.
Smart business reverse
Why outsourced dynamic QR needs a service agreementfor business cards, posters, flyers and for sale boards.
How to redeem your £50 discount:
How super fast Dynamic QR works on social media.
Connecting valuation tools, direct agent appointments and mortgage calculators to Dynamic QR landing pages for optimum speed and clarity on the smartphone.
An explanation of professional video from a global expert Daniel Brauer.
How to make professional property video on your Agents phone in the field for £14 per month.
How to seriously ramp up the quality of QR connected video presentations with property walk through Actor Avatars.
William finishing the EVENT off with future information share on property videos produced, live reporting systems, geo code reporting, moving the same QR concept into flyers and posters, social media monitoring and lots of shared advice on the art of QR placement through a secure shared environment called SLACK.
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