Our property videos have poor viewing figures.

luxury video on the smartphone

They cost a fortune and it’s difficult to see a return on investment.

Des Woodley
Des Woodley a problem solved

Des Woodley in conversation with Tam Duran on the Newswire August 2021

My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.

In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.

And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.

We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.

The clients were not happy either, ultimately these kind of investments are recouped from the sale.

We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!

We felt really up against a wall and something told us to be careful with future video investments.

Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.

Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.

Who are we targeting to view our videos ?

How much of our business was switching to the Smartphone ?

How are we ensuring the Smartphone users are happy with the video delivery.

Looking back on it now, it appeared differently, but we took stock and made changes immediately.

Our property videos have poor viewing figures.

Our first decision was to reverse our scepticism about the use of Video.

Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.

We are getting to the point now that our QR investment is less than $100 per property.

This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.

We know which operating system scanned the QR and from which state and Country !

We also listened to advice and added our Google tracking ID to the system.

In combination we could actually quantify our KPI’s for the first time alongside You tube.

Every property on our books now has a video attached to a QR landing page like this one.

We take care with our brochures thinking about QR to central booking system and our V cards.

We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.

The Smartphone growth statistics are remarkable

Woodley

And we always provide a link like this one

Our viewing figures now? depending on the campaign, we get as many as 800 views

Tam Duran
Tam Duran Maltix board advisor

Des Woodley in conversation with Tam Duran on the Newswire August 2021

ESTATE AGENTS on the new Digital High Street

estate agent

Smart 24/7 QR functionality for the new Digital High Street.

Imagine 50 Smart QR codes each with a call to action connecting to every Property on your books !

ESTATE AGENTS on the new Digital High Street

Action equals opportunity.

How does an Estate Agent assess their needs ?

One simple question:

How many live sales, lettings, rentals and commercial properties have you right here right now?

30 / 50 more?

There is you answer.

Imagine 50 QR codes connected to 50 branded baby webpages that connect to Videos and much more besides.

Like a property video

Book a viewing now

Book an open day appointment

GEO / Postcode

Agent V Card here

Here are some Smartphone enabled Examples.

Scan on your Smartphone

Property Video
LINK if on PC

We highly recommend this Momenzo template Video APP for Estate Agents in the field

Go to amazon and get yourself a Gimbel or two, check out You tube for great advice on how to use it.

Discounted Maltix deal is £12.50 per month per user. TAP THE WATCH



DISCOUNT CODE AT CHECKOUT LIVE LINK

We also create stunning branded Estate Agent videos like this one.

And then connect them to Smartphone enabled and branded baby web pages like these.

Baby web pages are fully editable through our subscription services.

Sold the house ? KEEP the code, change the House ! 24 hour turnaround guarantee.

Change of staff ? KEEP the code, change the call to action and change the details.

Print QR codes with complete confidence, forever.

Estate Agent Smart QR
Live Link Properties of the Week

Or like this


Live Link a message from Ryan

Got a new perspective?

Do you grasp how important the “Smartphone-first” approach has become?

If Smartphone first business rings a bell with you book a call HERE

Book a training EVENT HERE

Subscription rates and order direct HERE

Over 50 touchpoints in most completions.

Mary-Ann-Dougherty
broken customer service
Broken customer service has to stop

And why Estate Agents simply cannot keep up with he demands of the Smartphone user.

In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.

Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.

What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.

The Metrics.

If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.

And that doesn’t include all of the other inquiries and contracts that cancel.

Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.

80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.

Drip email and newsletter campaigns can increase traffic by as much as 5%

But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS

Over 50 touchpoints in most completions.

How did you determine the amount of touchpoints in a single home buying transaction?

What are the top most crucial touchpoints? MIND MAP


Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR

How can Estate Agents make the most of each touch point?
Speed is critical.

The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.

The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!

Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM

The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.

Get it right and Smartphone advocacy on social media goes through the roof.

Within the first 10 minutes of inquiry — 98% chance of reaching them

Contact 4 hours later — 95% chance of reaching them

Contact 8 hours later — 92% chance of reaching them

Contact 12 hours later –80% chance of reaching them

Contact 24 hours later — 60% chance of reaching them

Contact 48 hours later — 5% chance of reaching them

This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.

Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.

Estate Agent Touch Point MIND MAP

Link to Smart brochure functionality

Mary-Ann-Dougherty
Mary-Ann-Dougherty Board Mentor Maltix. The Millennials demands are extreme.

The first of October an Estate Agents problem ?

Bread and butter business
white architectural baroque building

Or their clients problem ?

Thank you Right move UK for the Calculator

£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis

The first of October an Estate Agents problem ?

Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.

Do you see this as a problem with Government taxation?

Or is mortgage amortisation going to flatten things out and remove the issue?

Talking to Agents in more than one country helps a lot.

Continents rather than just Countries !

Lots of different problems and worries, but one common denominator

Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.

And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.

I guess you are sending newsletters and publishing on the website etc

But is that going to be enough in the new digital high street ?

The preferred communication channels for the smartphone generation are changing at lighting speed.

And your website probably doesn’t get a look in

It’s a much broader brushstroke than that to future proof communications in the world of property sales.

We get the problem, we understand and the statistics compound that.

68% increase of mobile traffic.

15-fold improvement of load and installation.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.

And its not particularly expensive, its more organisational but with the right tools.

Will Nicholls newswire Maltix.co.uk

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.

Why most Property Agents risk falling behind their competition.

property sold
Coffee break Wednesday Midday BST 30 mins. Register below.

A coffee break webinar for the Estate agent industry.

Why most Property Agents risk falling behind their competition.

The stats and the compelling questions from the street.

68% increase of mobile traffic.

15-fold improvement of load and installation speed.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

This is how your competition is making more quality appointments and selling much more property.

The new Progressive Web APP (PWA) functionality for Property Agents in combination with QR and Bespoke property Video templates.

A 30 minute coffee break webinar.

The questions on this infomercial were compiled outside an Estate Agents in Glasgow

Register below

Need a bit more before you Register ?

Time to pay the Piper

daily time on smartphone

“He who pays the piper calls the tune”

A modern idiom from AD 1284

The famous Grimm Brothers legend, the Children of Hamelin.

And one of Robert Browning’s best-known poems, The Pied Piper of Hamelin.

The Piper was hired by Hamelin to rid the town of its plague of rats.

Trailing after the hypnotic notes of the rat-catcher’s magical flute, the rodents politely filed through the city gates to their presumed doom.

They weren’t the only ones lured by his music, though.

When the town refused to pay the Piper for his service, the saviour turned into a more satanic seducer and came for Hamelin’s children.

Entranced by the notes of his flute, the transfixed boys and girls followed the Piper out of town and simply vanished.

Time to pay the Piper

I guess the 1960’s version of this was the terrifying child catcher in the Chitty Chitty bang bang film.

An 11th Century story invoked into a Hollywood film.

I’m sure our children are more secure these days, but not necessarily the house that they live in!

But here we are again in the land of never never.

Never worrying about our borrowing and never being concerned about paying it back.

But the Banks are on their pipes, their pointy hat and shoes are coming into every street near you.

As an example Wells Fargo announced this week that they now only lend on secured debt !

The bank is shutting down all existing personal lines of credit, just like that!

The property market is already showing signs of disaster ahead even without the eviction ban coming to an end, US side.

This financial experiment on liquidity is playing out in a grotesque manner.

It’s utterly imperative that business future proof right here right now.

The very business technology that brings fixed and variable costs down in a deflationary cycle is accelerating like the SS Enterprise at warp speed.

The competition can simply sweep you away in the slightest downturn.

The figures your competition are enjoying.

  1. 68% increase of mobile traffic.
  2. 15-fold improvement of load and installation speed.
  3. 25-times reduced use of device storage.
  4. 52% average conversion increase.
  5. 78% average session increase.
  6. 137% engagement increase.

Property Agents are behind the curve.

Will Temple

As the market slows, many probably wont survive.

Thought leadership article

Valuable insight is still a top way to reach and connect with customers, partners, and other industry influencers.

Will Temple works in many sectors, but recently the problems inside the Property market industry are much more focused on the needs and expectations of the Smartphone user.

Will Temple
Thought leader

A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’.

Thought leadership is influencing a narrative by understanding what needs to be done

Real Advice to Share

No one rises to the top without a few war stories and major lessons learned.

In this age of mentorship and yearn for professional development, people want to be able to understand how you got there and what you learned along the way.

There are no shortcuts, but writing gives you the opportunity to spread your message to a larger audience.

Driven to Help Your Audience Solve Real Problems

A common misconception of thought leadership is that it’s a soapbox and an ego boost for one person.

And while one’s expertise and wisdom is incredibly valuable, the rules of engagement are changing at tremendous speed.

Learning More From Your Peers and Pioneers

The best leaders admit when they don’t know everything, and the growing challenge is making decisions on future proofing,

It’s not down to the techie in the office anymore, its a much broader brushstroke.

Interviews with others in your industry—learning their founder story, mistakes they’ve made along the way, and the best advice they’ve received—is interesting and inspiring.

Although eventual solutions for our clients may well be complex, that is an irrelevance with the majority of my clients.

Reaching out on a telephone call is usual, movers and shakers have no time for phaff, they have problems on their mind that need to be solved, putting trust in the solution comes from putting their trust in me.

The questions I ask come from hard earned industry knowledge, they focus on identifying the problems and resolving the issue.

The majority of my calls result in decisions being made on the day, it like a weight is lifted off my clients shoulders.

Will Temple newswire article July 2021

Future proof Estate Agents ? no everything is fine.

Morag-Mclintock-
Morag-Mclintock-

Morag Mclintock business journalist newswire 2021

As an observational writer Morag Mclintock is a retired Estate Agent from Dumfries who ran an Estate Agency with her late husband for 25 years until 1991.

Future proof Estate Agents ? no everything is fine.

We never saw the down turn that seized our business and we never prepared for the future, I don’t even remember discussing making changes to our organisation.

People rang in, we answered the phone and arranged viewings as normal.

We assumed that the growing business would continue, but it did not.

The phone stopped ringing, and walk in’s dried up just enough to put us out of business in October 1991.

We made 8 staff redundant, including my sister.

I have an uneasy feeling that some past similarities are emerging in the market place with soundbites I have heard before.

” This house had 12 viewings today ” ITN news

” Anxious buyers feel they are going to miss out ” SKY news

” The ONS figures put the average price of a home in the UK at £250,000 in February, an increase of £20,000 on the same month of last year”

” Prospective buyers are reporting that properties for sale are flying off the shelves, so an amount of panic buying has set-in” Dumfries and Galloway news.

“Stamp duty deadline at the end of next month” The Sunday Times.

“Scotland average property increased by 8% to £162,000” Office for National Statistics

Future proof Estate Agents ? no everything is fine.

The tragedy and the impact of the bankruptcy of our business was one thing, but the pain we experienced with our children who had all bought property as they got married in the late 80’s was even more upsetting.

Early marriages were tested and unfortunately the seeds were sown for future unsurmountable problems.

The problem all those years ago was a surge in interest rates.

The new problem I feel in my bones is unidentifiable by me, I’m no economist, but something feels wrong with the property market.

And the majority of business owners under 50 have never experienced a serious downturn, they are as naïve as I was at the same age.

What I do know is that Estate Agency and Property sales seem to have become super elevated in society, and the ease of borrowing has all the hallmarks of the pre 2008 crash.

If I was an Estate Agent again, I would be looking to slash my variable costs, particularly staff costs.

And I would find ways to focus on my bread and butter customers, and look for new ways to communicate effectively.

If I had know then what I know now, maybe we would have survived as a business.

Morag Mclintock is a retired Estate Agent and observational writer from Dumfries.

The Real Estate industry is resting on its laurels.

red herring

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021