The majority of website business traffic is conducted on the phone, yet most websites are a complete disaster.
It’s got nothing to do with internet speed !
The average Millennial born after 1980 will drop your website like a stone if it doesn’t load in less that 2 seconds.
If your a bit nerdy, go Google “why is my website so slow on the smartphone”
The Millennial actively looks for QR and the New Progressive Web APP in combination.
Almost for sure your fancy website is a terrible disappointment, yet you keep paying out a fortune for your “web team” or put incredible effort into your own website that continues to under perform.
Use your own website as an example:
HERE IS ALL THE PROOF YOU NEED
Find out the speed of your website, prepare yourself to be really upset.
Let us look at the King of predatory data stealing.
Facebook’s market cap is £444 billion, but its book value (value of its tangible assets) is only £66 billion.
So where does the £378 billion come from ? your DATA !
Small business the PWA and keeping your own DATA
Shall we repeat Facebook numbers for the real world of small business.
Small business valuation for sale £440, 000
Tangible assets £66,000
Are you a small business that takes the new PWA seriously?
Are you going to manage your own DATA through smart form pages on your website ?
Are you going to invest in a PWA and manage your DATA on your CRM?
Replicate your clients needs on the phone?
Damn right you are, “Captain Log: Star-date 2022: Our destination is Maltix for a chat.
Connect your products and services directly to the phone. Improve service levels dramatically. Stand out from the crowd and generate word of mouth sales and rave reviews.
Mr Benn, a man wearing a black suit and bowler hat, leaves his house at 52 Festive Road, London, and visits a fancy-dress costume shop where he is invited by the moustachioed, fez-wearing shopkeeper to try on a particular outfit.
He leaves the shop through a magic door at the back of the changing room and enters a world appropriate to his costume, where he has an adventure.
The magic door is waiting for you and your business, the journey is only limited by your imagination.
A cartoon character of 50 years ago has a modern affinity with the QR code invented over 30 years ago.
The magic door is a Dynamic QR code and takes your business on a magical journey through print and media.
Talk to a trained Maltix partner today and take the first step into re imagining your marketing journey.
Hold Mr Benn’s hand because this holistic marketing journey is fun and perfect for your customers phone.
Subscription QR is a paper based Tech solutionwith a focus on adopting QR in the Property market
Pick up your Smart phone ( People dont carry PC’s around with them !)
You can print this off and Scan with a Smartphone, hand it out to your colleagues, fax it !
You can also Scan off your PC , you can also use QR smart links, a bit like a short website link, but this is a Smartphone first document.
Created by Toyota in 1994, once the QR code is scanned it will then take you to a specific address.
It’s astonishing what a QR code can be connected to !
Tick the boxes and email to yourself
QR code uptake has increased exponentially with 70% of all Smartphone users expecting QR in their daily routine.
They know from experience that the QR code always leads to Smartphone friendly information.
The Smart QR industry specifically adopt smartphone friendly widgets and content.
For example, a smartphone enabled PDF, obvious isn’t it ?
Certain industries have embraced QR but the property industry remains way behind the curve and almost certainly vulnerable to early adopters.
Somehow the Estate Agent / Realtor industry harks back to the tradition of the appointment with an Agent and neglect the needs of the smartphone user.
Maybe there is an inherent lack of detail within the industry ?
Gone are the days where the detail can be discarded because the smartphone user has upended the sales cycle.
By the time your average Millennial make an appointment, their research is already done !
And woe betide the Agent / Realtor who fails in the detail on a property instruction or introduction, especially during the stress of a pandemic.
The other startling problem in the Property industry, is that there is usually a fundamental issue with the technology employed by Estate Agents and Realtors.
The typical technology would be infinitely more successful used in tandem with QR.
Millennials avoid websites like the plague, they are impossible to navigate at speed and load slowly in comparison to a PWA or QR code.
(The burger bar navigation on A Progressive Web APP is so simple on the smart phone )
The presumption that a database driven website, with glossy images created on a large PC connected to a high speed internet connection somehow works on the small Smartphone device with a satellite connection is a mistake.
It’s as if Agents and Realtors are held to ransom by their in house ‘tech experts’ who in turn have a deep self interest in staying on the payroll.
The future trends are all pointing in one direction andthats outsourced subscription cloud solutions.
Adopting QR in the Property Market.
1. How to Use A QR Code: always have a call to action.
2. Include The URL: Try to include the URL (web address) on the marketing material as not everybody will want to use the QR code e.g. if you are putting the code on a set of particulars then include the URL for the property on your website. This is so much easier using a QR URL like this https://archers-3bed/finchley
3. Help Test & Measure:Â With QR codes you can track how many people have scanned the code. Therefore allowing you to know how many people have scanned from a recent leaflet drop. This is how you test and measure marketing.
Campaign request Scan statistics
4. Where Should The Code Take The User To: Think twice about linking to your homepage.
Select a Subscription QR Company that provide a dedicated social media landing page or Property template for the individual property.
5. Size Matters: Only use high definition print QR codes that read within on second. Spend effort and thought on QR placement. Listen to the collective advice and best practice of an outsourced Expert.
6. Increase Website Traffic: QR code should face inwards and outwards on window displays, be at a scannable height and well illuminated with no sheen or plastic reflective covering. QR in the right position will be scanned day and night 24/7
7. QR Codes must link to Property Detail: ( Precise and standardised Property details )
This Property Detail template has the option of GEO locator. This example is switched ON.
Using outsourced Professional subscription QR and Agent or Realtor knows exactly where the QR was scanned.
3 bed rental detail template
This Template is great for Property of the Week open space large QR showcase
Scan for photo and video
8. Where Should Your Agency Use QR Codes:Â on all particulars, window cards, lists, leaflet drops, business cards & brochures, hoardings, vehicles and For sale boards as the main feature, Place Agent V Card QR in the property window if possible.
9. Every property in every sector within the Agent/ Realtors portfolio should have a professional VIDEO and the secret to this is to source a templated property Video APP
Momenzo Access for Agents / Realtors
10. Outsourced professionals monitor the the Code 24/7: They never assume the code always works and have automated procedures that flag any QR link problem
11. Why Subscription QR is so important. An outsourced cloud based service. Every QR within your subscription you own for the Subscription period.
Any QR code can be changed after print
Any QR can be redesigned with a different call to action or role at any time its all part of the 24 hour service.
Sell a property, no problem, we will change everything in readiness for the next property.
Spot a typo, it will be changed immediately.
12: Using QR to automate your clients requirements.
Allow clients to book viewings directly into your Agents calendars, connect particular Agents to particular properties.
Use you subscription QR for Smart V CARDS
Example V card
You have my attention, lets discuss with an Expert
They cost a fortune and it’s difficult to see a return on investment.
Des Woodley a problem solved
Des Woodley in conversation with Tam Duran on the Newswire August 2021
My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.
In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.
And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.
We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.
The clients were not happy either, ultimately these kind of investments are recouped from the sale.
We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!
We felt really up against a wall and something told us to be careful with future video investments.
Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.
Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.
Who are we targeting to view our videos ?
How much of our business was switching to the Smartphone ?
How are we ensuring the Smartphone users are happy with the video delivery.
Looking back on it now, it appeared differently, but we took stock and made changes immediately.
Our property videos have poor viewing figures.
Our first decision was to reverse our scepticism about the use of Video.
Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.
We are getting to the point now that our QR investment is less than $100 per property.
This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.
We know which operating system scanned the QR and from which state and Country !
We also listened to advice and added our Google tracking ID to the system.
In combination we could actually quantify our KPI’s for the first time alongside You tube.
Every property on our books now has a video attached to a QR landing page like this one.
We take care with our brochures thinking about QR to central booking system and our V cards.
We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.
And why Estate Agents simply cannot keep up with he demands of the Smartphone user.
In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.
Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.
What were our top findings? There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.
The Metrics.
If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.
And that doesn’t include all of the other inquiries and contracts that cancel.
Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.
80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.
Drip email and newsletter campaigns can increase traffic by as much as 5%
But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS
Over 50 touchpoints in most completions.
How did you determine the amount of touchpoints in a single home buying transaction?
Progressive Web APP notification advocacy Online and QR based smart form submission Email, CHAT and TEXT QR based appointment booking Bespoke Smart Brochure interaction EXAMPLE Video interaction via Smart brochure and window QR
How can Estate Agents make the most of each touch point? Speed is critical.
The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.
The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!
Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM
The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.
Get it right and Smartphone advocacy on social media goes through the roof.
Within the first 10 minutes of inquiry — 98% chance of reaching them
Contact 4 hours later — 95% chance of reaching them
Contact 8 hours later — 92% chance of reaching them
Contact 12 hours later –80% chance of reaching them
Contact 24 hours later — 60% chance of reaching them
Contact 48 hours later — 5% chance of reaching them
This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.
Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.
£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis
The first of October an Estate Agents problem ?
Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.
Do you see this as a problem with Government taxation?
Or is mortgage amortisation going to flatten things out and remove the issue?
Talking to Agents in more than one country helps a lot.
Continents rather than just Countries !
Lots of different problems and worries, but one common denominator
Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.
And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.
I guess you are sending newsletters and publishing on the website etc
But is that going to be enough in the new digital high street ?
The preferred communication channels for the smartphone generation are changing at lighting speed.
And your website probably doesn’t get a look in
It’s a much broader brushstroke than that to future proof communications in the world of property sales.
We get the problem, we understand and the statistics compound that.
68% increase of mobile traffic.
15-fold improvement of load and installation.
25-times reduced use of device storage.
52% average conversion increase.
78% average session increase.
137% engagement increase.
But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.
And its not particularly expensive, its more organisational but with the right tools.
