Posted on

QR in the Music industry

QR connects to the latest Progressive Web APP (PWA)

It’s rare to see an artist employ an emerging new technology in a marketing campaign for a new album.

The campaign gets a lot of press because it’s new and different, but their marketing Companies simply dont understand the power of QR

Fans caught on immediately and the downloads went ballistic along with the real time scan and click reports.

People do music on their phone, it where it’s at! the speed and complete phone friendly experience of this new emerging phone tech is a show stopper!

QR codes are 40 years old but the recording industry have only just recently began experimenting with how to incorporate the technology into album promotional campaigns and on-site event activities.

One of the most prominent uses occurred when Lupe Fiasco used QR codes in ramping up the promotion for his new album.

ref: Billboard magazine:

Atlantic Records printed a QR code on stickers, postcards and posters and even projected a large version of the code against City buildings.

The code launched a mobile Progressive Web App where fans could pre-order the album, as well as access new exclusive content each week until the album arrived via phone notifications.

CEO of Maltix Ltd Will Nicholls:

“Combining QR and captivating copy to the all new Maltix PhoneSite and PWA is a revelation for the music industry”

” Touch it and you’ve got it Maltix PWA technology is simply shared off a book mark and requires no APP download”

“You need to give them a reason to get out their phone, scan that code and be excited about what’s on the other side”

The most obvious reflection of this is at pop concerts like Glastonbury where QR codes are being used to offer discounts on concessions, and by artists discounted merchandise and VIP seating.

It was rumoured that a prominent group gave access to a one off recording via a projected QR live on stage and received 80,000 scans and Mp3 downloads in 4 minutes!

“Captivating one liners and succinct copy with a clear call to action quadruples scan and PWA share rates”

Maltix are targeting the music industry for multi and integrated PhoneSite and PWA subscription deals.

Subscription QR on Hoodies 

Connectedly Woke is typical of a new generation Apparel company who offer good quality well priced garments with a QR connected to a Phonesite owned by the client.

Via Maltix Virtual Assistant CHAT, they can change their music or social media mood depending on their circumstance.

Going to a Business event ? lets reflect that with a survey or a shop, or automated data collection.

Going to a concert ? change your QR to the music you want to share.

Going to a rally ? offer feedback or ratings maybe point to Social media you want promoted.

The list here is actually endless, your garments QR can completely change, it all depends on where you are wearing it!

Friends, family, video ? Connectedly Woke garments are a lifestyle revolution.

Touch Click or SCAN

Posted on

SCAN here for a free holiday to the Maldives

That got your attention didn’t it?

How about : Enter this free £5000 holiday for two: SCAN HERE

But would you scan if it was just a picture and QR ? I doubt

QR without copy doth butter no parsnips as they say.

Adding the copy to a face is even more human isn’t it?

Hello my name is Kalinga

Imagine Kalinga giving you a run down of the holiday competition and after 20 seconds she asks you to CLICK HERE and fill in your details, I would wouldn’t you?

Kelinga is a professional ACTRESS avatar and she utters the words she is given in 80 accents and languages, her name could be Annabelle, whatever you choose.

Are you getting the picture?

QR is just a window and can be connected to a myriad of phone tech components.

Kelinga would be on the video platform connected to a “CLICK HERE” Smart Form Page

QR landing platforms
QR landing platforms

Dynamic QR is a subscription service from Maltix why is that ?

Much like a website, you own the QR URL and it is connected to landing pages built for the smartphone (Obvious really, you scan on a phone not a PC)

This means that all the components that connect to create a QR solution can be changed AFTER print.

So the look and feel of the QR can change as well, along with the call to action.

The landing page can also be changed after print and what it connects to and anything within it.

Smart Form Pages and their monetisation can be changed within the subscription service as well.

Connection to a CRM and all the training is also a subscription service.

Smart Form Page examples

SFP Gin
SFP two
SFP three
SFP four
SFP five

QR landing page examples

Coupons
EVENT
EVENT
vCard
vCard
Video
Video
Video
Video
Image / ecommerce
Image /ecommerce
Social / ecommerce
Social / appointment
Room service / food App
Social / Loyalty
Farm safety / video
Feedback
Feedback
APP

Business cards are a brilliant option to start your online stationery revolution.

Click or Scan and click the call to action button to see how you can monetise your business card just like this one.

meet luna
meet Luna click or scan

Blog written by William Nicholls MD Maltix.co.uk

Click or scan
Posted on

Never mind the quality feel the width

A comedy programme from the 60’s but quite apt in the clash of data knowledge for 2023.

The stakes have never been higher for businesses to become data-driven as they battle against a perfect storm of challenges.

Customers have unprecedented product choices across geographies, regulations are increasing, competition is growing fiercer.

Never mind the quality feel the width

Applied effectively, data gives business the agility to succeed against all odds.

Data-driven small businesses have a secret advantage over neighbouring small business competition.

“Data valuation on the balance sheet will be worth a great deal of money when you consider the lifetime of the client”

Same sector competing business.

Scenarios help explain data success and data failure.

A question for you : which device is being targeted here ?

Lets compare 2 public houses by firstly looking at the basics for success.

The Nags Head and the Rose and Crown

Captivating one liners, copy and call to action ensure QR enablement.

Options with customers for repeat business.

Hand outs : “Book your table for 10 or more in January 2023 using this £50 voucher, SCAN now”

Phone Voucher: “Scan and share this QR Voucher for £50 off your January table booking”

QR social media link “Scan and share this QR Voucher for £50 off your January table booking”

QR social media link “Scan and share this EVENT QR to claim £50 off your January table booking”

Email: “Open this email for a £50 gift from the Nags Head”

SMS QR link “£50 gift from the Nags Head, claim today”

Daily APP notification: Nags Head Pizza takeaway deal of the day, order before midnight”

Never mind the quality feel the width

Routine QR data collection can be automated to a central management system for a secure and compliant system.

When you encourage past clients to submit their data, then they will return for repeat business again and again:

And this is completely irrespective of the business sector.

  • Food App event
    Food App event

Would you like some ideas for your sector?

Lets talk, write a blog or two and have some fun on the way.

Posted on

A conversation with Michelle Scott.

MSVA

Fast track My Most Trusted trainer and relationship builder extraordinaire.

Michelle Scott
Michelle Scott

You can feel experience in a conversation can’t you?

Michelle imparts infectious enthusiasm partnered with absolute belief that business on the smartphone has moved into a completely new era.

One of four kids growing up in South Africa her father worked in a goldmine and her mother had 32 boys aged 6 to 18 in her house at a large children’s home, she ran it with an iron fist.

Michelle’s inherent feistiness inherited from her mother, and the considered thought process of her father are admirable traits.

After schooling Michelle studied fashion design, and quickly realised she enjoyed the process side and the psychological side of people in business.

Feeling her need to grow and discover people in life she’s she switched jobs including spells as a switchboard operator and a bartender in a nightclub.

But it wasn’t until she started to be involved in the Florist industry and working closely with senior management she began to realise importance of relationship management.

It’s core to her thinking process core to her career growth and one particular woman poured emotional problems into her work which again helped her to learn how to work with senior management in other industries, including estate agents and landscaping.

So, with this experience and core confidence she reveled the interview process, and it took her exactly where she wanted to be, the rewards were good

The only thing that didn’t really work out was a short space of time working in a hotel, but apart from that she’s forged a career with huge administration skills, interpersonal skills and above all relationship building skills.

Getting married and moving to the coast.

Michelle loves Mossel Bay near the Klein Brak river bordering the Garden Route National park, a beautiful part of the world, she loves watching the whales in the mornings.

Earlier in the year she bumped into Scott Cundill of My Most Trusted and she just knew instinctively this was her vocation, she would say that My Most Trusted {MMT} has changed her life.

TRAIN THE TRAINER

It’s a big role on the fast track training program and Michelle is fastidious.

The benefits

Michelle’s clients are looking to reduce their marketing costs and increasingly they are focusing on return on marketing investment. She is moving ahead of the trend for quality relationship building and warm lead generation.

Although my most trusted is a simple to operate proven system for creating warm leads, it requires time training yourself, her clients haven’t got the time and they want to quickly implement MMT succinctly and precisely.

She confidently exclaims that any business can generate 1500 warm leads a year PER LinkedIn account without a hint of selling.

Her fast track training program instills the habit of use.

Her quickly delivered training guarantees anybody using the My Most Trusted platform will absolutely fly.

Maltix Partner

Intrinsic to her belief that the smartphone has become the number one business tool, she’s also smart enough to see the adoption of small business problem solving using Dynamic QR landing pages.

Implementing professional in situ QR solutions has been a rapid learning curve for her and she’s very excited about getting these solutions into her business community.

Her leading question is “What keeps you up at night ?” we have a solution.

These QR are going on the side of her car !

Click or SCAN

My Most Trusted Trainer
My Most Trusted Trainer

VIDEO explainer for My Most Trusted

My Most Trusted
My Most Trusted

Posted on

A conversation with John  Ambra

VP sales TAWK The largest CHAT room on the planet

Business tech blog for small business from Maltix online stationery.

serviced vcard
Online stationery

In preparation for a google meet call next week to some contacts via Marc Jarret’s WhatsApp networking group, I thought an introductory BLOG would be useful.

Eight years ago, I decided to install a chat room into my WordPress maltix.co.uk website, I was recommended TAWK and have used it ever since without a hitch and also use the App.

A couple of years ago, a group of us banded together as Partners within the My Most Trusted programme through Scott Cundill.

We became a self help support group, the idea was we would learn much quicker collectively than individually.

As ringleader, I set up a SLACK system where we could share and manage vast quantities of email correspondence and documentation.

We began integrating technology we were using, especially Google Meet for up to 100 people for free, a brilliant tool and so easy to use to this day.

It was during this time that we began to realise there was a lot more to TAWK than met the eye, so I invited the very modest John Ambra into our sessions.

A conversation with John Ambra, nonchalance Aussie style

Lovely relaxed conversation with John this morning, the sales VP from Tawk the largest chat room on the planet.

John is an unassuming man with an interesting background in direct sales.

He started off as a door-to-door knife salesman and his party trick even today is to cut a five cent coin in half using the very same knife from 20 years ago.

That’s the value of selling something that’s worth $1200 I guess.

After university he set up a small business being a DJ and with his parents help put some money into the musical equipment, he then got more and more into direct sales.

The mindset of commission only

I’m with John, the best sales people in the world are commission only.

To be excellent earning through cold calling commission takes its toll.

You don’t hear of people talking about the benefits of commission only and the personal growth you need to experience to get really good at your job.

Jump forward to a 21 year old John starting his own sales company with some big US Brands.

After nine years and loads and loads of different types of products, boutiques etc over 120 people were on his team, commission only.

After 9 years running his own company, a good friend of his Rob began to talk about the next stages within his CHAT room creation called TAWK, on New Year’s Eve 2017 the stage was set.

Rob was looking to refocus on his company and needed somebody to take over sales within a couple of days over a percolated coffee, John and his brother committed to TAWK

In 2018 a big change came into John‘s life because he decided to shut down his sales company, that was tough for him, but he needed change.

John said it was really interesting going to work with people he had known since primary school, including their wives!

A bootstrap company with numbers that take your breath away.

Numbers trip of the tongue with John, nonchalantly announcing that the dashboard attracts 4000 new clients a day and they have got 7 million users.

Tawk controls 20% of the marketplace and they get regular offers for the sale of the company, it aint happening, the journey has a long way to go.

And the strapline hasn’t changed from day one “Forever FREE”

I asked how they make money, a bit cheeky maybe ? not at all replies John.

There are elements in place that make money.

Many business account managers employ TAWK chat operatives for a dollar an hour and then there’s the VA service to let you become more productive by freeing up time.

There’s also a White Label offering if you’re not familiar it allows you to brand other peoples technology within your own brand, a seamless provision of service.

Tawk has also added video screen share and very sophisticated CRM

2023 is a real big year for growth adding more tools and more value into into the system.

John confidently predicts that the integrated services of TAWK will become the biggest business operating system on the planet.

With 2.9 billion widget transactions a month on Tawk, you cannot possibly doubt that.

Next year this CHAT room moves into SMS and email ability to seamlessly interact all your channels in one place.

WhatsApp Facebook Instagram, website, App all in one place with more integration of in situ payments and in chat payments.

This is the exact same spirit of in situ smartphone business we keep on about.

There are more exciting announcements on the horizon moving towards crypto-based payments as well perfect for small business.

It’s easy to see business adopting TAWK as a one stop shop, one place to login into in the morning, everything you and your clients converse about all in one place.

3 Words about John: Gritty. Generous. Intune

CLICK or SCAN to view dates & register

This is the worlds first EVENT platform built for the Smartphone with secure CRM integration. RENT directly from Maltix

Add EVENT to the diaries you use and share via you phone.

Chat room coaching
Chat room coaching
Posted on

Losing my Queen

My Queen

An article about modern marketing.

Losing my Queen and mentor is similar to losing my Grandmother, albeit 50 years later.

My grandmother was a large property owner, her advice still resonates.

” If you do what you have always done your going to get what you always got! ”

Unlike 50 years ago property is the modern version of GOLD and diamond investment.

My grandmother also said.

” You never own a house, it owns you” how true!

Trends come and go but modern marketing is too complex for any single mind, talking to an estate agent yesterday really brought that home to me.

So how about some advice from my Mother:

“Let the baby walk” very often used in situations whereby people in the family are trying to control another or are overbearing with their views or over supportive when experience has to be learned.

Marketing is intimately connected to the sales cycle.

The reward for doing a good job is more work, no marketing required

The referral comes first and last, but you have to trust the process and you have to ask for the referral.

So if an Estate Agent was to put trust in their referral process ( and my goodness they really should )

Why on earth do they not put the simple phone technology in place to achieve that ?

TAKE THIS QR LINK

The link is actually a dynamic QR link and because QR can also be scanned, the business card (called a vCard) is the absolutely perfect vehicle for the referral.

No marketing required, no expensive website campaign, in fact nothing more than trust in your clients to spread the word for you.

Have you taken the QR link? Sure it works on a PC

When you SCAN or take the link on a smartphone, thats when the magic of referral begins.

Click every link on the business card, especially “Download vCard” and “Share this page”

The simplest of solutions and not just for Estate Agents:

Online stationery CLICK HERE.

FREE QUOTES immediate turnaround simple administration required.

Posted on

Small business case study implementing QR

case study

Small business people are very often so busy with “stuff” they haven’t got time to think outside the box.

It’s true that business people are too busy working IN their business to make simple decisions ON their business.

And the problems that keep business folk up at night are very often staff related, time related or money related.

A CASE STUDY from MALTIX online stationery for the Hotel industry.

Live QR links to demonstrate.

The Downturn PROBLEM:

If we take a hit in this coming recession what can I implement now to change that?

How can I create value and collect client data at the same time?

How can I create a loyalty programme though existing guests?

How can I cut labour costs but keep the same level of service ?

How can I discover genuine feedback from my Guests ?

Solution:

Collect client data for future promotions whilst being fully GDPR compliant.

Give something to get something.

Offer a service to collect the data.

QR code in the Hotel room, on flyers and common areas.

Loads on the guests phone in one second.

QR branding

The yellow button link is the QR scan link as well (easier to explain when you are on a PC)

Loyalty discount

This is a Smart Form Page in action connected to QR landing page.

Click for Duty manager on the landing page

DATA then collected and automated to Front desk CRM and Duty Managers phone for response.

Various Hotel QR solutions that achieve the same objective.

SCAN IT TO SEE IT!

Smart Form Page & SHOP
Smart Form Page
Food APP solution
hotel
Choose and change questions

What’s keeping you up at night? send the problem we will come up with a QR solution.

admin@maltix.co.uk or CHAT now.

Posted on

Chewing gum money

chewing gum money

In 1969 I started my walk to school past Chamberlains shop at the top of West street Axbridge in Somerset.

On the wall was a chewing gum vending machine which took an old penny, I loved spearmint, I can still see the silver foil and it’s serrated edges.

By 1971, we had gone decimal, the coins all changed and the vending machine and the shop itself just disappeared.

Without realising it, the change that was coming in the 1970’s would unstitch me as an adult in the 1980’s.

By 1990, money became very expensive, that’s a funny thing to say these days, or is it?

Inflation stretches our income.

Inflation is an indication of the velocity of money, that means how many times the same bit of currency is exchanged for good or services in a given period.

The given period will be much much longer than your Government tell you.

But in this glutenous mix of financial woe, there is another monster at work, an obsequious financial rapist called debt deflation.

This ensures we spend a bigger percentage of our disposable income on meeting debt repayments.

Only delusional optimism can argue the affects of this within the UK property market.

And for the first time since the 1920’s the wax and wain of inflation and deflation will send us into a financial washing machine, probably for the rest of our lives.

So how can small business survive this new financial landscape?

chewing gum money
chewing gum money

I think the old adage that cash is king will not manifest in this storyline, and that’s because the smartphone has smashed our everyday financial pot, it’s now the benchmark for future business survival.

Which models should small business adopt?

To use the word obsequious twice in one article is the key, not an easy word to grasp or explain. Much like the inability to repay debt:

“How can it be that I cannot afford it when once I could ?”

We will be forced to gravitate to subscription because paying on the never never will become impossible to manage.

Chewing gum money is upon us and the customer needs a way to manage lots of micro payments inside their money management.

Stripe & PayPal to the rescue ?

Despite the complaints of slow money transfer and the exploitative 5% charge, they actually have quite incredible back office structure.

It allows small business to re imagine every aspect of their business into the new subscription based economy.

Vouchers and coupons.

Linked to the subscription model is the perfect new entry point for new business, the discount voucher.

But not a piece of paper version, a smartphone version with awesome (hate that word) options for your business:

– Per cent off
– Amount off
– Duration:
– Once
– Multi-Month
– Forever
– ID (Code)
– Max redemptions
– Redeem by

Smartphone access points for subscription ?

You have one second: It’s not the phone, it’s the user, “In situ and fast“

The Coupon or Voucher is connected to a serviced QR that has it’s own URL for social media and physically printed QR to scan.

Copy the Coupon or Voucher code and apply at the checkout in your shop:

Gin Voucher
Gin Voucher LIVE LINK
Posted on

Oil and water do not mix online

Things come along in life, it takes a while sometimes for it to be obvious.

The move from vinyl to tape then CD to streaming is a good example.

Who would have thought that the most used word in the world in 2022 would be Alexa!

But here we are at a crossroads, one that’s mis understood but happens to be a very safe bridge to cross.

This statement is an obvious thing to say: “Every Smartphone is connected to one human being”

The phone is the number one trusted device, it’s NEVER out of earshot and phone users now expect to conduct their LIFE on that device.

Big business knows that, their colossal budgets have allowed them to leap frog small business with downloadable APP’s.

But along came another one of those changes:

Google invented the Progressive Web APP (PWA)

A PWA is a hosted product, this APP doesn’t have to be built.

It appears as a website on a PC and an APP on a phone, very duplicitous!

As we nudge towards 70% of commerce being conducted on the phone, the statistics should be enough to make any small business jump into an APP and desert their beloved website.

But thats not the case because the APP builders of old used NATIVE APP technology.

Associated with APP creation are sky high production and hosting prices, eye watering in fact.

You are also told that you need APP stores to distribute the APP alongside similarly eye watering “charges”

How can I visualise a PWA?

coca cola soda can
Oil and water do not mix online
Think of a PWA as a can of coke, in fact it could be any product, what it looks like, your brand, thats integral to the hosted product, you choose.

Now imagine a ton of ‘throw switches’ on the outside of the coke can, think of a telephone exchange from an old film, all those ladies on a switchboard.

Those PWA switches are governed by your hosting package.

The throw switches enabled on your PWA gives the phone user the opportunity to decide which ‘throw switches’ to allow onto THEIR phone.

You might want to read that again!

Unlike a website that pushes all information and you have to search for it, a PWA volunteers future information that the phone user requests.

That’s revolutionary.

Examples:

A Café owner or a Hairdresser use their PWA to fill quieter times: The APP gives the options of deal times via free notifications and the phone user asks for those notifications because they like coupon deals.

A publican wants to sell beer on offer to get better wholesale rates, the PWA volunteers free notifications for early bird beer deals and the phone user selects and accepts those notifications. They can choose their favourite beer thats on offer using redeemable phone vouchers.

Need I say more?

A line in the sand, all change and perfect for small business.

Some startling facts:

GET your head around this!

The PWA costs as little as £200 to launch:

Depending on the “throw switches” required in your business, hosting can be as little as £40 per month.

No APP store required to distribute.

The PWA distributes on it’s own merits via a short URL directly and on social media.

NO download required. Touch it and you’ve got it technology.

No Webmaster required.

Ongoing hosting and marketing advice built into hosting.

Up and running within 24 hours!

Throw switches
Launch, Hosting, Ongoing advice

Posted on

Boots the chemist happy for a £3 sale

Turn your clients phone into a payment gateway, perfect for the market stall situation!

Boots are selling a £3 product within their TV advertising

They are using Dynamic QR with a generic call to action

Boots the chemist
Boots the chemist

Small business dont need a fancy TV campaign, the adoption of professionally produced dynamic QR can be much more inventive than BOOTS the chemist.

If you are thinking about getting more involved with the resurgence of QR on the smartphone, think “in situ”

And simply linking to a website is just one of many ideas you might like to adopt.

A Boots the Chemist comparison for small business.

This example turns your clients phone into a payment gateway, perfect for the market stall situation!

This QR is a smart form shop connected to a Barclays bank account through stripe.

The re order call to action is on every piece of packaging especially the gin bottle itself.

Gin reorder

This QR is for the in situ stall marketing.

The QR is all over the stall and backdrop

gin shop
gin shop

Monthly subscription Christmas club

Melodramatic gin Christmas club
Melodramatic gin Christmas club

Talk to QR design expert

William Nicholls
William Nicholls LIVE CHAT