Why your website is a disaster on the phone

PWA deal today

The majority of website business traffic is conducted on the phone, yet most websites are a complete disaster.

It’s got nothing to do with internet speed !

The average Millennial born after 1980 will drop your website like a stone if it doesn’t load in less that 2 seconds.

If your a bit nerdy, go Google “why is my website so slow on the smartphone”

The Millennial actively looks for QR and the New Progressive Web APP in combination.

Almost for sure your fancy website is a terrible disappointment, yet you keep paying out a fortune for your “web team” or put incredible effort into your own website that continues to under perform.

Use your own website as an example:

HERE IS ALL THE PROOF YOU NEED

Find out the speed of your website, prepare yourself to be really upset.

Are you on a PC ? Now load this webpage on your phone.

Millennials predominantly dont use PCs !

Do the same test with a QR live link DEMO

Do the test again with a Progressive Web APP DEMO ( No APP store required! )

A website on the PC an APP on the phone

Perplexed ? you should be.

Talk with the people who believe that the website is over

Long live the website

First name: Last name: Telephone: Email: Note:

It is a website Jim, but not like we know it

Captain Kirk

Google has invented a website code for the phone that acts like an APP

It acts like a website but its an APP

“It is a website Jim, but not like we know it”

It’s called a Progressive Web APP or PWA

Business with people born after 1980 is predominantly on the phone

“websites are so yesterday”

Captain Kirk
Captain Kirk

It is a website Jim, but not like we know it

A PWA looks like a website on a PC

But its natural hunting ground is on the Phone

It loads at warp speed and functions like any other APP

Doesn’t need to be downloaded from the APP store

Doesn’t have to be downloaded onto a phone to operate

Works offline and sends notifications for free

It is a website Jim, but not like we know it

“This is the biggest change on the internet for small business since the dream of the internet began in the 1960’s”

“William Nicholls Global Development Director Maltix”

Captain Kirk

“Captain’s log, star-date 41153.7. Our destination is planet Deneb IV …”.

Should DATA go on your balance sheet ?

Let us look at the King of predatory data stealing.

Facebook’s market cap is £444 billion, but its book value (value of its tangible assets) is only £66 billion.

So where does the £378 billion come from ? your DATA !

Small business the PWA and keeping your own DATA

Shall we repeat Facebook numbers for the real world of small business.

Small business valuation for sale £440, 000

Tangible assets £66,000

Are you a small business that takes the new PWA seriously?

Are you going to manage your own DATA through smart form pages on your website ?

Are you going to invest in a PWA and manage your DATA on your CRM?

Replicate your clients needs on the phone?

Damn right you are, “Captain Log: Star-date 2022: Our destination is Maltix for a chat.

Connect your products and services directly to the phone. Improve service levels dramatically. Stand out from the crowd and generate word of mouth sales and rave reviews. 

Lets Talk

First name: Last name: Telephone: Email: Note:

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.