25% of business travel removed forever

Business Hotel

The younger generation dont need to press the flesh and sit-down like the over 50’s generation.

Travel for business is in permanent freefall, and the 9 to 5 mentality a thing of the past.

Business Hotels are publicly stating a 40% downturn with no sign of recovery.

In fact major contributors to this topic expect zero recovery- EVER

Business Hotels and office rental space have a massive dilemma, one I’m not sure has an answer.

William Nicholls
William Nicholls

My team has become a “mobile institution” because we do not travel at all

Sharing information and documentation has become so easy and the growth of CRM usage or business management systems like Slack is the new normal, in a way that seemed impossible just 2 years ago.

The consequences of zero travel

And information distribution to my team has become a “mobile institution” and I am observing emails being opened in the middle of the night, Slack comments early doors and documents being abandoned mid read.

On calls, I have asked key staff for there thoughts on a particular memorandum, knowing full well they hadn’t read the detail.

Volume of documentation is a real problem

The other more serious problem is the sheer volume of information share in the new mobile institution we work in.

And I’m not one for the detail of reporting systems, but its become increasingly obvious that key workers work on the move and that means they work on their Smartphone.

Mobile docs
Mobile Docs and QR

And thats where the problems arise.

Merrily creating documents in PDF or word on my PC without understanding the importance of creating that document in a Smartphone format wasn’t easy to grasp.

I slowly realised my staff and partners weren’t abandoning the document at all, they simply couldn’t read it !

The documents were un-navigable, huge or tiny on the screen, lumpy, slow to download and not fit for purpose.

The other challenge is because of the nature of rapid change inside our systems a document can quickly become out of date or invalid.

The answer was intrinsically a paper based solution.

Discovering Google Drive was the first part of the internal document revolution

This means that the Document/ Spreadsheet is live and can be changed and updated just like a web page or an APP.

Anybody who has access to the document sees the latest version.

So even after the document is posted in Slack or sent out on email, any iterations made are immediate.

That was a revelation, but only part of the solution.

It’s a self fulfilling philosophy.

Because if the document essentially always stays the same then if it was attached to an editable QR (that always stays the same), its the perfect conduit for a Smartphone enabled document thats scannable from the Smartphone.

If you think about it, a Smart QR code landing page only works on a Smart device doesn’t it?

So a PDF has to be Smartphone friendly on a system like that.

It’s a self fulfilling philosophy

Deciding on the Master QR control panel was easy and guess what?

A small Print job.

I printed it in high quality format and posted it to my team ! remember the Post office ?

A set reminder on email and SMS to scan the 5 QR for the latest document updates.

Each QR has a call to action pertinent to our organisation.

I have a clutch of Smart QR connected to a clutch of landing pages that deliver the Smatrphone information in the right format.

Interestingly, each QR also has a live link, much like a website link for anybody who’s on a PC etc it appears as a normal document.

Our very first Smart Company brochure is on the table now, Im looking for contributors.

But I envision Smart subscription QR taking centre stage again.

William Nicholls MD Maltix

Our property videos have poor viewing figures.

luxury video on the smartphone

They cost a fortune and it’s difficult to see a return on investment.

Des Woodley
Des Woodley a problem solved

Des Woodley in conversation with Tam Duran on the Newswire August 2021

My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.

In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.

And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.

We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.

The clients were not happy either, ultimately these kind of investments are recouped from the sale.

We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!

We felt really up against a wall and something told us to be careful with future video investments.

Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.

Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.

Who are we targeting to view our videos ?

How much of our business was switching to the Smartphone ?

How are we ensuring the Smartphone users are happy with the video delivery.

Looking back on it now, it appeared differently, but we took stock and made changes immediately.

Our property videos have poor viewing figures.

Our first decision was to reverse our scepticism about the use of Video.

Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.

We are getting to the point now that our QR investment is less than $100 per property.

This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.

We know which operating system scanned the QR and from which state and Country !

We also listened to advice and added our Google tracking ID to the system.

In combination we could actually quantify our KPI’s for the first time alongside You tube.

Every property on our books now has a video attached to a QR landing page like this one.

We take care with our brochures thinking about QR to central booking system and our V cards.

We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.

The Smartphone growth statistics are remarkable

Woodley

And we always provide a link like this one

Our viewing figures now? depending on the campaign, we get as many as 800 views

Tam Duran
Tam Duran Maltix board advisor

Des Woodley in conversation with Tam Duran on the Newswire August 2021

ESTATE AGENTS on the new Digital High Street

estate agent

Smart 24/7 QR functionality for the new Digital High Street.

Imagine 50 Smart QR codes each with a call to action connecting to every Property on your books !

ESTATE AGENTS on the new Digital High Street

Action equals opportunity.

How does an Estate Agent assess their needs ?

One simple question:

How many live sales, lettings, rentals and commercial properties have you right here right now?

30 / 50 more?

There is you answer.

Imagine 50 QR codes connected to 50 branded baby webpages that connect to Videos and much more besides.

Like a property video

Book a viewing now

Book an open day appointment

GEO / Postcode

Agent V Card here

Here are some Smartphone enabled Examples.

Scan on your Smartphone

Property Video
LINK if on PC

We highly recommend this Momenzo template Video APP for Estate Agents in the field

Go to amazon and get yourself a Gimbel or two, check out You tube for great advice on how to use it.

Discounted Maltix deal is £12.50 per month per user. TAP THE WATCH



DISCOUNT CODE AT CHECKOUT LIVE LINK

We also create stunning branded Estate Agent videos like this one.

And then connect them to Smartphone enabled and branded baby web pages like these.

Baby web pages are fully editable through our subscription services.

Sold the house ? KEEP the code, change the House ! 24 hour turnaround guarantee.

Change of staff ? KEEP the code, change the call to action and change the details.

Print QR codes with complete confidence, forever.

Estate Agent Smart QR
Live Link Properties of the Week

Or like this


Live Link a message from Ryan

Got a new perspective?

Do you grasp how important the “Smartphone-first” approach has become?

If Smartphone first business rings a bell with you book a call HERE

Book a training EVENT HERE

Subscription rates and order direct HERE

Over 50 touchpoints in most completions.

Mary-Ann-Dougherty
broken customer service
Broken customer service has to stop

And why Estate Agents simply cannot keep up with he demands of the Smartphone user.

In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.

Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.

What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.

The Metrics.

If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.

And that doesn’t include all of the other inquiries and contracts that cancel.

Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.

80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.

Drip email and newsletter campaigns can increase traffic by as much as 5%

But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS

Over 50 touchpoints in most completions.

How did you determine the amount of touchpoints in a single home buying transaction?

What are the top most crucial touchpoints? MIND MAP


Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR

How can Estate Agents make the most of each touch point?
Speed is critical.

The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.

The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!

Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM

The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.

Get it right and Smartphone advocacy on social media goes through the roof.

Within the first 10 minutes of inquiry — 98% chance of reaching them

Contact 4 hours later — 95% chance of reaching them

Contact 8 hours later — 92% chance of reaching them

Contact 12 hours later –80% chance of reaching them

Contact 24 hours later — 60% chance of reaching them

Contact 48 hours later — 5% chance of reaching them

This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.

Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.

Estate Agent Touch Point MIND MAP

Link to Smart brochure functionality

Mary-Ann-Dougherty
Mary-Ann-Dougherty Board Mentor Maltix. The Millennials demands are extreme.

I struggle with my paperless office

Jasmine Woodward
Jasmine Woodward
Jasmine Woodward

I decided to start writing a lot more about my life, my job and my office.

I’m a 32 year old medical secretary from Long beach New York, originally from London England, married to a baker and our household is awake at 4 am every morning!

I finish at 5 pm, so quite a long day, but my husband is home by 2 pm.

Our time apart is a good time for me to write, so here goes

Becoming a medical administrative assistant was a challenging position with significant responsibilities, but my degree leant itself to this kind of job and the salary is excellent.

Although my job isn’t medical or overly patient-facing it doesn’t mean it isn’t one that requires a significant amount of dedication!

The responsibilities of being a medical administrator are rewarded with above average pay, and there is a reason for that!

I have identified some touchpoints I would like to share and I wonder how many other people have similar problems in their office environment ?

Dealing With Difficult Personalities

Communicating with patients very often means dealing with scared, confused, and angry people and the Consultants and doctors themselves can be very demanding in their own right!

A Heavy Workload because of a lack of joined up thinking !

Running a healthcare facility comes with a lot of paperwork and there is my gripe, thats the nub, that’s the rub, this is my complaint.

In a world of wireless internet and smartphones, I fail to understand why its all so complex and why the Printer still seems to be the shrine.

It’s like the kitchen space in a house where everybody congregates next to the coffee machine.

I have inherited a mish mash of paper written doctors notes, a central management system that was commissioned in 2004, files galore and paper doesn’t talk to computers !

It’s not joined up and feels cobbled together rather than strategically compiled.

Why is this a problem when ostensibly, we allegedly have a paperless office.

There seems to be a trust problem, as if “if its not written down it might be lost” culture

The paperwork is an important part of my job to keep the gears turning behind the scenes, enabling everyone else to do their job professionally.

But my day is impeded by file chasing and haulage !

Dealing With a Lack of Physical Activity 

As with most clerical roles, working medical administrative assistant is mostly a desk job.

While there is nothing wrong with working at a desk, most of us do it, being entirely desk-bound can have a negative effect on your health.

If you’re proactive enough to fit in the right kind of exercise to stave off the problems associated with office work, thats ok, I run almost every day, the park is beautiful, that bit I have overcome.

I am the Go-To Problem Solver

A constant never ending stream of requests and telephone calls with zero automation !

Clients cannot book into a central diary and the booking system still relies heavily on incoming telephone, very often into a disorganised Consultants diary shared with a private diary, its a constant problem with return calls and new arrangements .

With all this Covid kerfuffle I noticed such reliance on QR codes.

Quite clever I thought, so if its good enough for Government Departments its good enough for my office.

And here we are.

I identified about 10 areas I could implement QR codes, independently of the office metrics, and it has worked !

It has worked because my workload is much more manageable.

Here is what I achieved:

On my desk and around the clinic

A Brochure with QR linking to a dedicated booking email.

QR on the wall head height and large for:

Parking ticket redemption

Clinic map

Covid rules

Toilets

WiFi

Emergency ( on brochure as well )

Map geo code

Opening times

Staff

Payment ( links to website)

Clerical ( 10 codes )

Advisory ( 20 codes linked to you tube mainly )

Thank you for listening, maybe we will eventually go paperless, but for now using paper to connect to the Smartphone has been an outstanding success for managing my time !

Jasmine Woodward Newswire article August 2021

The Compelling benefits of a Progressive Web APP

Customer benefits of the PWA
PWA Smartphone benefits
PWA Smartphone benefits

1. Low Development Costs.

For the first time a modern APP is affordable for small business.

A simple user interface and reporting system.

PWAs do not require different versions for various devices.

Significantly reduced build time.

Dramatically lower investment.

Acts as an APP and a Website in one application.

Two entry levels:

Less than 200 users £499 plus hosting

Up to 900 users £999 plus hosting and support

2. App-Like Look and Feel

Smartphone users prefer apps to browsers as applications.

The Millennials actively look to do A to Z business on a PWA

Operates offline which clients adore.

A familiar simple navigation interface shared with all PWA’s

An advanced user experience, combining the look and feel of mobile applications and the best of website performance.

Search engines index them, which is why systems such as Google or Bing can find PWA pages so easily.

The pages of these applications found on the internet will dramatically increase the number of page views.

Driving down variable costs in small business.

Pushing down marketing costs.

3. Fast Installation

Users just download an app, quickly and directly to their devices.

Do not need to go to the App Store or Google Play.

Significantly reduces user abandonment.

Once downloaded, they can access it via a desktop icon.

No required installation, users can easily access the PWA via a URL.

Very high share ability, referral and advocacy on local social media.

Tiny memory requirements on the Smartphone.

4. Better Performance

PWAs cache and serve text, images and other content in a specific and efficient manner.

Ultra fast operation with impeccable performance every time.

Adopting Smartphone first technology will improve retention and customer loyalty.

5. Platform and Device

PWAs work everywhere.

A single app can satisfy the needs of various consumers and provide a uniform user experience on different endpoints.

Customers can switch between their devices for a continuous experience.

Because users can access an app that has the same settings and data on another device.

They adapt instantly to various screen sizes and Smartphone users love that.

6. No Updating Issues

PWAs have a specific functionality that allows them to update automatically, without notifying users and bothering them with permission requests.

These apps update themselves every time when users visit them.

Small business owners have full control of the information and content at all times.

7. Seamless Offline Operation

Operate offline.

PWAs much more convenient than websites, which require a proper internet connection.

Built-in service workers cache, progressive web apps features and information update automatically.

This eliminates the necessity to download it and allows users to access it without an internet connection.

8. Notifications to manage your business.

Deals, awards, vouchers, discounts, book now rewards, call to action

Fill quiet times, promote new lines, latest property, financial offers, customer benefits.

Use the in built hosting tools for a variety of really cool Smartphone oriented information.

Look to build trust and above all Advocacy on local social media.

The Compelling benefits of a Progressive Web APP

All of the above are compelling reasons to adopt Smartphone first PWA technology.

App share
The power of clients sharing your notifications on social media.

The most compelling reason to future proof your business with this simpler technology ?

Your Millennial customers expect it of you !

The first of October an Estate Agents problem ?

Bread and butter business
white architectural baroque building

Or their clients problem ?

Thank you Right move UK for the Calculator

£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis

The first of October an Estate Agents problem ?

Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.

Do you see this as a problem with Government taxation?

Or is mortgage amortisation going to flatten things out and remove the issue?

Talking to Agents in more than one country helps a lot.

Continents rather than just Countries !

Lots of different problems and worries, but one common denominator

Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.

And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.

I guess you are sending newsletters and publishing on the website etc

But is that going to be enough in the new digital high street ?

The preferred communication channels for the smartphone generation are changing at lighting speed.

And your website probably doesn’t get a look in

It’s a much broader brushstroke than that to future proof communications in the world of property sales.

We get the problem, we understand and the statistics compound that.

68% increase of mobile traffic.

15-fold improvement of load and installation.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.

And its not particularly expensive, its more organisational but with the right tools.

Will Nicholls newswire Maltix.co.uk

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.

Why most Property Agents risk falling behind their competition.

property sold
Coffee break Wednesday Midday BST 30 mins. Register below.

A coffee break webinar for the Estate agent industry.

Why most Property Agents risk falling behind their competition.

The stats and the compelling questions from the street.

68% increase of mobile traffic.

15-fold improvement of load and installation speed.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

This is how your competition is making more quality appointments and selling much more property.

The new Progressive Web APP (PWA) functionality for Property Agents in combination with QR and Bespoke property Video templates.

A 30 minute coffee break webinar.

The questions on this infomercial were compiled outside an Estate Agents in Glasgow

Register below

Need a bit more before you Register ?

Time to pay the Piper

daily time on smartphone

“He who pays the piper calls the tune”

A modern idiom from AD 1284

The famous Grimm Brothers legend, the Children of Hamelin.

And one of Robert Browning’s best-known poems, The Pied Piper of Hamelin.

The Piper was hired by Hamelin to rid the town of its plague of rats.

Trailing after the hypnotic notes of the rat-catcher’s magical flute, the rodents politely filed through the city gates to their presumed doom.

They weren’t the only ones lured by his music, though.

When the town refused to pay the Piper for his service, the saviour turned into a more satanic seducer and came for Hamelin’s children.

Entranced by the notes of his flute, the transfixed boys and girls followed the Piper out of town and simply vanished.

Time to pay the Piper

I guess the 1960’s version of this was the terrifying child catcher in the Chitty Chitty bang bang film.

An 11th Century story invoked into a Hollywood film.

I’m sure our children are more secure these days, but not necessarily the house that they live in!

But here we are again in the land of never never.

Never worrying about our borrowing and never being concerned about paying it back.

But the Banks are on their pipes, their pointy hat and shoes are coming into every street near you.

As an example Wells Fargo announced this week that they now only lend on secured debt !

The bank is shutting down all existing personal lines of credit, just like that!

The property market is already showing signs of disaster ahead even without the eviction ban coming to an end, US side.

This financial experiment on liquidity is playing out in a grotesque manner.

It’s utterly imperative that business future proof right here right now.

The very business technology that brings fixed and variable costs down in a deflationary cycle is accelerating like the SS Enterprise at warp speed.

The competition can simply sweep you away in the slightest downturn.

The figures your competition are enjoying.

  1. 68% increase of mobile traffic.
  2. 15-fold improvement of load and installation speed.
  3. 25-times reduced use of device storage.
  4. 52% average conversion increase.
  5. 78% average session increase.
  6. 137% engagement increase.