Restaurant food is not enough.

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

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Why the new generation Progressive Web APP is so important for small business.

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Learn the difference between old APP and the new APP technology for small business.

Why a Progressive Web APP is such good value to build and host.

How to leap frog your competition and launch headlong into the new Smartphone generation.

And discover why every small business needs a PWA as we escape furlough for future survival and growth .

Will Nicholls
Director of Maltix.co.uk

Detailed Mind map for every attendant !

Restaurant food delivery APP

Restaurant APP

Things are looking up.

Mobile usage has increased by over 70% since before the pandemic, and people have come to expect a mobile-first way to engage with the businesses around them. 

The weather is getting warmer, and we’re starting to see the light at the end of the (very long) COVID tunnel. 

That’s why at Maltix, we are offering a very special, limited deal to help you power up your business as we get through the pandemic, and beyond:

For the next 72 hours only, we create the perfect delivery APP for your restaurant.

Restaurant booking PWA DEAL!

Restaurant food delivery APP

Onboard today, book a 30 minute chat below.

Delivery companies such as BOLT, UBER EATS etc charge 20 to 30% ( OUCH )

For £299 Maltix will create the perfect delivery APP and you only pay 2.9% for each transaction.

Includes Apple Pay to your bank.

Limitless inventory.

Order process function.

Driver notification.

Digital loyalty card.

GEO fencing delivery area.

And more !


An APP that acts as a tool for customer engagement and conversion…..Powerful indeed.

Alternate text

An APP that’s accessible via a single click – no APP stores required.

An APP that can be accessed simply by scanning a QR code.

Just as a reminder, here are some of the features you’ll get in your Restaurant delivery APP

So act fast to take advantage of this deal!

£299 PWA APP build deal.

Up and running in days.

Book a 30 min chat to kick things off.

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Retain your customers with Maltix Progressive Web APP’s

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Did you know that increasing customer retention by just 5% may boost your profits by 25% to 95%? 

With our loyalty card feature, you can improve your return on investment and keep your customers satisfied long-term.

Digital loyalty card for your business.

All included in your hosting package

Redeemed on an authorised mobile phone or tablet in house or online.

Book a Zoom call today to discuss some options for your business

Smartphones have become dominant.

Never the twain shall meet

This is problem for small business.

Websites are predominantly built for research.

APP’s are built for sharing and two way comm’s

“Never the twain shall meet”

Smartphones have become dominant, the answer.

Smartphone users are demanding new experiences that a website was never designed to fulfill.

APP in APP especially

Maltix is showcasing the all new Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

The PWA “APP in APP hosting ” is the secret to explosive growth for small business.

And distributes on its own merits through social media. Some industry specific examples

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots, sales, promotions, deals etc

A PWA enables your business distribution via social media.

Happy clients refer off their phone to their friends and their friends friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !


The benefits for small business focusing on customer service.

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial and Z Gen Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded and works offline.

“touch it and you’ve got it technology”

Packed full of communication technology that’s expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

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£199 investment PWA build deal

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