The first of October an Estate Agents problem ?

Bread and butter business
white architectural baroque building

Or their clients problem ?

Thank you Right move UK for the Calculator

£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis

The first of October an Estate Agents problem ?

Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.

Do you see this as a problem with Government taxation?

Or is mortgage amortisation going to flatten things out and remove the issue?

Talking to Agents in more than one country helps a lot.

Continents rather than just Countries !

Lots of different problems and worries, but one common denominator

Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.

And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.

I guess you are sending newsletters and publishing on the website etc

But is that going to be enough in the new digital high street ?

The preferred communication channels for the smartphone generation are changing at lighting speed.

And your website probably doesn’t get a look in

It’s a much broader brushstroke than that to future proof communications in the world of property sales.

We get the problem, we understand and the statistics compound that.

68% increase of mobile traffic.

15-fold improvement of load and installation.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.

And its not particularly expensive, its more organisational but with the right tools.

Will Nicholls newswire Maltix.co.uk

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.

The Age of Cheap is Over

Mary-Ann-Dougherty

The bill for unaffordable business methodology is overdue.

Mary-Ann-Dougherty
Mary-Ann-Dougherty Maltix Partner.

Think this through for a minute, and yes Im shouting at you.

As prices continue to fall the value of your money goes up….. correct ?

Technology is incredibly disruptive and causing deflation.


Technology that used to cost millions to build can now be rented for pennies.

App share
App share technology


The smart phone is literally replacing the high street.


Since Covid, technology is doubly accelerating this trend.


The value of our money is going up because prices are going down…… now do your agree?


Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.


Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.


And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.


Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.

The bill for unaffordable business methodology is overdue.



Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?

Both political divides sit on a system that historically relies on inflation to pay off historical debt.


Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.

The Age of Cheap is Over


But stocks and property are our salvation right ?


Without 220 Trillion of printed money being printed what would the value of your UK property actually be?


Would your stocks actually have increased?


Inflation matches our picture memory.


The notion of deflation goes against our education.


It also flies in the face of everything in our fiscal life, even if we are 90 years of age.

The bill for unaffordable business methodology is overdue.


Questioning the economic picture from the inside is impossible.

It’s like trying to invent a new colour..

Government is preventing a free trade fiscal economy

The clues are all around.

Cash is out of favour.

PROOF: They even stop you on your travels if you carry too much !

Are you a business owner?

The opportunity for business to adapt quickly is only hindered by FEAR.

The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.

You just have to grasp it before the wind blows it away.

I cannot shout any louder, talk to a partner today.

Mary-Ann-Dougherty Maltix Partner.

The Biggest Problems Recruiters Face.

Mosley article

They cannot get off the hamster wheel because they keep repeating the same mistakes.

Executive recruitment Hallam Mosely MBA
Occupational psychologist.
Executive recruitment Hallam Mosely MBA
Occupational psychologist.

It’s time to be candid about the challenges facing recruiters.

The Biggest Problems Recruiters Face.

They cannot get off the hamster wheel because they keep repeating the same mistakes.

1. There’s too much noise in the market and its difficult to get the candidates attention 

Building a brand is very expensive.

Employee referral programmes tread water.

Advocacy on social media inhibited.

2. Great candidates usually field multiple offers

Bad interviews lose the best people.

Poor smartphone immediacy discourages candidates.

3. There’s a shortage of skilled talent

Like minded and like educated people stay in touch.

Their advocacy is actually hindered with most recruiters technology.

4. Testing candidates skills is tricky.

No automation available to candidate or internal processes.

No skill sets proof available on smartphone interview process.

5. Hiring managers are far too picky.

Poor collaboration, especially in technical requirements.

Zero quality feedback from manager to recruiter.

Poor smartphone immediacy.

6. Recruiters poor technical knowledge required to answer candidates questions.

Poor technical specs provided by hiring managers

Manual slow information transfer.

Candidate immediately smell an incompetence rat and trust their own resources instead.

7. There aren’t enough hours in the day 

Poor data and time management.

Poor APP in APP implementation.

Non existent APP integration.

Poor smartphone immediacy.

Hallams final thoughts:

Common problems can lead to creative solutions.

Recruiting can be challenging.

Without a sophisticated sharing community, recruiters face a real up hill battle with the smartphone generation.

Learning from the experiences of others in your field, you’ll see that you’re far from alone in any of the challenges that you’re facing !

And since someone has almost certainly experienced the same problem before, its good to share your problems, a problem shared is a problem halved.

Newswire 20 / 07 2021

Hotels moving away from analogue to clients smartphone services.

Hotelier Middle East

Hotelier Middle East NEWSWIRE article 12-07-2021

QR room codes connected to Hotel CRM

In 1988, the Louvre Pyramid was completed in Paris, adding 95 tonnes of steel and 105 tonnes of aluminium, stacked 70 feet in the air, to the grounds of the Louvre Museum.

At the time, people hated it, saying its modern, tech-filled and stripped back design had no place on the grounds of a 200-year old palace.

Now, however, the Louvre Pyramid has become an iconic sight and a physical representation of Paris’ past and future coming together.

Why are we telling you all this? Well, the hospitality industry is at a similar juncture right now.

A traditionally analogue industry, hospitality has gradually introduced more and more technology. Some say it enriches the human side of things and others fear the personal touch will be lost.

As anyone who has stayed in a well thought-out hotel will tell you, it’s about far more than just somewhere to stay for the night.

A visit to a hotel should be an experience from start to finish.

From the doorman tipping his hat to guests as they swing open the grand doors, to the shimmer of the mahogany desk as people check-in, or the appealing clunk of the door as a room key registers.

These are little details which by themselves may go unnoticed, but once combined, create something beyond the sum of its parts.

What would a hotel be then if that doorman was replaced by motion sensor system;

If the check-in process was done in advance via an APP, and if the room door swung open after recognising the guest’s face as they approached it?

A personal touch

The equilibrium of maintaining the personal touch but using technology for convenience, efficiency and, most importantly in 2021, health and safety, is something Marko Zirdum, general manager at Bishop Design by Paul Bishop, has been thinking about.

The design firm is one of the most forward-thinking in the region and has worked on some of the most striking hospitality projects in recent times, including SLS Dubai in Business Bay.

Bishop design
SLS Dubai by Bishop Design

Zirdum says: “Hotels are aspiring to find that perfect balance across both guest-facing and operational technology.

“For instance, there is a need to operate with fewer people and this comes at a cost of personal interface.

From an operations point of view, this reduction in staff is certainly more evident in light of the pandemic.

Personal interface is lost as we transgress into the future, especially when referencing such notions as moving away from traditional check-in experiences.

However, this certainly wasn’t caused by the pandemic, rather just a result of natural advancements.”

Bruno Pessoa, director of design and technology services MEA at Minor Hotels, has a different outlook.

He believes hotel technology can only increase a property’s personal touch.

Human interaction

Where does all of this leave the traditional, human concierge? Cleatus George, chief concierge at W Abu Dhabi – Yas Island isn’t worried about being replaced by robots.

He says: “A concierge is important.

You are an advisor, a counsellor and a guest’s best friend.

You are the one-stop person when a guest needs help.

The most important thing is that the guest puts their faith in you.

Even more now, when technology has made information available at one’s fingertips, the tourist is overwhelmed with the amount of data online, opinions and options.

“Human beings seek personal recommendations based on subjectivity and emotion. Concierges are the ones to provide it.

We use knowledge, as well as our own experience to show our expertise to the guest while adding a personal touch.

“While it is a great tool for the concierge, technology will never be able to replace personal service and emotional bonds.

I always like to think that a service professional should go on a partial emotional journey with the guest, just enough so that the guest feels empathy but not so far as to be intrusive.”

Cleatus George
Cleatus George

Guests are the priority

For Accor, the role of technology of hotels is two-fold:

To maximise comfort for the guest and to smooth operations. Tariq Valani, senior VP IT, India, MEA and Turkey, says: “From a design perspective, guest-facing technology is the new priority on their Smartphone.

Per Hotel its very good value and runs independently in the cloud

This meant that offerings such as WiFi, interactive television, guest room telephones and other solutions were always given importance over the rest.

Following the pandemic, there has been a shift to ensure that solutions put in place make our guests feel safe and have an “at home” experience.

“While we move through this pandemic, it has been clear that the guest’s voice and needs have played a much bigger part in driving the technology strategy.

Where guests were not interested to use certain technologies in the past, this has changed dramatically.

“We are seeing a rise in comfort levels when it comes to online payments, using APPs for various purposes like opening door locks, switching on lights, opening curtains and scanning of new generation QR codes to access services in their room and in open spaces.”

Room QR on beautiful wall signage can directly connect to staff departments within the Hotel and the Hotel CRM

QR can also connect to pay here enabled smart form pages

This is revolutionary for pay for use or purchases facilities within the Hotel or future promotions.

Interestingly, the professional QR code system we adopted allows us to change the destination of the QR code without reprinting.

More importantly, new Generation APPs, dont have to be downloaded from the APP store and are super light on customers smart phone memory.

We are building a database for future APP notifications and direct SMS for valued clients.

Tariq Valani
Tariq Valani

Changing spaces

How will people interact with the physical hotel space in the future? With automation being rolled out as quickly as possible in some new properties, designer Justin Wells, founder of Wells International, fears hospitality could be losing its tactile nature.


He says: “The philosophy of my business is around the theatrics and pageantry of hospitality.

I consider the way spaces perform, their illumination, the movement and change of shapes under the guise of theatrics.

And this is a trend being picked up by the global operators within the lifestyle brands.”

Justin Wells
Justin Wells

Having led designs for the striking W Abu Dhabi – Yas Island in a previous role, his approach to design is self-evident.

He adds: “Humans are very haptic, we love the feel and touch of things.

We can see luxury by its plushness and its detail, and at times, you really just want to feel it. In a world where everything is hard and easy to clean, visually it feels like a lessened experience.

I fear that diminishes the experience of the guest.”

Yas island
Garage at W Abu Dhabi – Yas Island

Hotels’ hesitance

When it comes to owners and operators actually installing new pieces of technology, Wells says their is far too much resistance at the moment.

He explains: “You look at it through two different pairs of eyes. One pair is the owner/operators, and the other is designers.

For the owners and operators, technology is a cost and investment.

“We’re not at the beginning of the pandemic but we’re certainly not at the end”

Since we’re in the middle, owners and operators are really questioning what is needed.

If an operator has 10,000 hotels and then has to tell each owner to invest in certain technologies, the magnitude of that investment is so much.

It’s a difficult conversion to have, so economically, hotels are being cautious with what they implement.
Therefore, we’re only seeing what’s purposeful rather than what’s flashy.

Some people want to take a leap, but others are watching things unfold.”

Awakening the senses

Diane Thorsen, design director at Gensler thinks that while touchless technology will mean the tactile experience decreases, it doesn’t mean guests can’t be immersed into experiences.

Diane Thorsen Gensler
Diane Thorsen

She says: “We experience spaces using all of our senses. All of them are really key, touch is only one of five.

“That being said, Gensler was recently challenged to design something that used sight and sound instead.

Typically hospitality designers focus on the tactile aspect, but we thought we could create a space where you could hear birds singing, smell bespoke room fragrances, and create your own experiences with taste, even.


“The sounds are artificial, but the way we captured those sounds in nature was natural and the audio has been beautifully done. It’s about innovation.”

Thorsen believes hotel design is going back to its basics.

She adds: “We’ve crafted a new niche whereby we can tell our owners we can create experiences that activate senses in an experiential way.

Sure spaces are becoming simpler, but in its place, spaces have been going back to their roots, and that’s beautiful

A Company Directors cart before the horse

It’s a well known fact that Company Directors skills are visionary and conceptual, with a notorious blind spot when it comes to too much detail, especially technology.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

And thats reinforced more and more by a junior asking for clearance on tech projects which the Director has absolutely no idea what it’s for.

It’s as if other departments do their thinking for them.

“I have people who do that, go talk to Nigel he does that”

With an open mind, Directors are fully equipped to force downward change, but feel that they lack the ability or the knowledge to talk “savvy tech”

Worse still they assume that technology marketing is automated in all their processes.

It can be, and there is a whole new emerging technology connected to payment systems, especially subscription based business models.

They readily sign off the expenditure for SEO and Google this that and the other but neglect the knowledge and experience from their past.

Companies with savvy boards easily outperform their competition.

Marketing is not the Horse, marketing is the cart.

Marketing people have nice comfortable salaries to protect, they see their job as complex and safe, and that might be true.

But if the Marketing people do not fully understand that the sales cycle is connected to the marketing model, then it’s a Company Directors job to rap the knuckles and ask some serious questions.

It’s too easy isn’t it?

Pay out a bunch of cash and people miraculously come to your website from Google.

But the metrics and KPI’s are a bewildering moving target and the Company Director can find it nearly impossible to evaluate what the marketing budget is actually achieving.

A Company Directors cart before the horse

It’s time to focus on the horse.

Marketing is not the Horse, marketing is the cart.

Prioritising the focus back onto the horse has a profound affect with the smartphone generation.

The Millennial’s and increasingly the Gen Z Smartphone generation have up-ended the sales cycle.

WHY WHY WHY 3 words that end in Y

They require immediacy and APP simplicity and the reward is advocacy

DETAILED BLOG HERE.

By the time they source you product or service, they are only looking for 3 things.

APP based A to Z business

Fulfilment of their order

The opportunity to be a social media advocate

Now you have a simple KPI inside your business.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

Delusional Directors waste money on marketing

Gen-z-maltix-pwa

And worse still, they corrupt their brand by not fertilising the referral by leveraging social media advocacy on their clients Smartphone.

An article published in the business press and Newswire July 02-2021

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

Will Nicholls MD the Maltix partnership
Joined up technology creates Smartphone advocacy

Gen Z Doesn’t Care

The under-18s have moved on:

Tik Tok. Snap. Maybe IG.

They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.

Millennials Are Ready to Ditch

Using technology with more intention and purpose is a burgeoning undercurrent industry.

These Blockbusters are route and cause changers for the Smartphone generation.

 The Social Dilemma  The ShallowsIrresistibleHooked, or Digital Minimalism.

Millennials install Newsfeed Eradicator to kill their scrolling addiction, then they’ll install uBlockOrigin and Ghostery to block all ads and tracking.

Delusional Directors waste money on marketing

Millions of ultra-conservatives are ditching Facebook for a new social media platform that respects their right to be deluded.

They are Jumping ship in colossal numbers to the “Free Speech Social Network.”Parler

What’s Left Won’t Be Worth Keeping

The Gen Zers ditch, the Millennials ditch, the far-left ditches, the far-right ditches, and what remains?

Non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls with too much time on their hands.

75 % of all business will be conducted over the Smartphone within the next 60 months.

Gen Z
Gen Z

Directors who move from marketing their Website to genuine APP advocacy will reap the rewards on any platform!

Change will be very good news for marketers, entrepreneurs, social media users, and the public at large.

  • For marketers, more platforms give more marketing options, more niche specificity, and Progressive Web APP’s for A to Z Smartphone business and genuine customer service.
  • For entrepreneurs, there’s the opportunity to build bona fide, elegant, innovative Facebook challengers for the first time in a decade. As individualist-consumerist society grows, expect to see a proliferation of niche-specific sites in the years ahead.
  • For social media users, expect ad revenue sharing… just like Medium and Rewards from your own data !

Contact William Direct

First name: Last name: Email: Note:

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
LinkedIn: linkedin.com/in/wnicholls
Email: admin@maltix.co.uk

Book a Zoom call. Directors only please.

My Realtor brokerage was strangled by my Agents.

Summer Hopkins
Summer Hopkins realtor.
changes in my industry.
Mrs Summer Hopkins

Summer Hopkins is a Registered Realtor from Mississauga Toronto.

She was asked to write an article for the Ontario Chamber of Commerce after addressing the needs of fellow Realtors online.

This article was consequently published on subscription Newswire.

“If we do what we always done, were going to get what we always got”

That was the opening conclusion in a pretty damming report of MY business !

I was in tears and angry for 2 days and two nights.

We firstly identified 5 problems in the business using a smart consultancy service registered with the certified management of consultants (CMC) 

My mindset had to change and it started when I sacked my marketing manager.

He simply refused to change our quite expensive strategy.

That was really tough, he had worked for me for 8 years.

Problems identified by the certified management consultancy.

Intermittent inventory levels.

Online competition.

Not addressing the needs of a Smartphone user.

High marketing budgets.

Poor database management.

My Realtor brokerage was strangled by my Agents.

The changes are very much work in progress, to be honest it was a struggle to transform old practices in our office alongside communications.

The first task was going paperless. Removing the printer was a massive change.

It’s as if a cooker had been wrenched out of our kitchen!

The next big change was putting our entire database into a CRM.

That took a long time to literally handball all history, names, telephone numbers, emails and addresses into one cloud system and then joining to an accountancy package.

We opted for Xero.

The training for Agents to use the CRM resulted in a couple more casualties I’m afraid.

But we are getting there, the changes are being managed by younger team members who have rapidly risen through the ranks.

The speed they get stuff done is mesmerising, its as if all the time they spend on social media is just an extension of what they achieve at work!

Very impressive.

Our inventory levels have grown by 16% in 8 months and the marketing budget has dropped significantly.

Our attention to detail with client Smartphone communications pays dividends through natural online marketing.

I’m pleased and happy to share.

The next phase is quite revolutionary, we are copying trends from other markets.

Listen out for an update in a few months time.

Summer Hopkins is a registered realtor, business woman and writer.

Food delivery APP’s guarantee a loss making restaurant.

Chef fighting back

“With delivery sales as much as 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues”

Deliveroo, Hub Grub, Uber Eats and the like enjoy huge growth on the back of restaurants who are trapped by the problems inside their business.

With an open mind, restaurants re- imagine a picture perfect secure future, illuminating real growth and profits for 2022

Open your eyes and watch your business grow with the happy faces of your customers repeat business.

Do these words resonate with you ?

“Food delivery companies offer good value because they do all our marketing” WRONG !

“Allowing food delivery companies open access to client data is cool with me” WRONG !!

” A food delivery app doesn’t work inside a restaurant ” WRONG !!!

” Ghost kitchens can’t steal my business, people trust our brand ” WRONG !!!!

” Hotels cannot use their own food delivery app inside their Hotel ” NUTS !

Introducing the restaurant Progressive Web APP ( PWA ) for Restaurants, Hotels and Ghost kitchens.


why pay 30%
Opting in to a 2.9 % delivery charge

Restaurants client data is theirs, it has incredible value.

Tune in to the sound of your till ringing, reach out and grasp your future with your own APP.

“Not taking responsibility of your own app is the equivalent of handing your restaurant booking diary, names and telephone numbers to your competition ”

Consider this, for the price of a modest piece of kitchen equipment, restaurants can take control of their future dreams and profits !


Delivery companies charge restaurants a minimum of 25-30% for their standard service of placing an order, picking it up and delivering it.

Ref: The Guardian.


Have you heard of this simple truth ?

Every delivery sale is a money-losing proposition for restaurants being forced to pay 25-30% to the delivery companies.

Ring a bell ?

Depending on “marketing and promotion” options, restaurants can pay even higher fees.

None pay lower.

When delivery sales were 5-10% of sales:

Delivery fees took 2-3% of total restaurant revenue.

With delivery sales at 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues.

Given restaurants dependence on the delivery companies, governments examine the predatory pricing practices of the delivery companies.

Have you heard of restaurants being hood winked into signing contracts ?

Restaurants sign contracts with the delivery companies to become part of their platforms.

But the contracts all include a provision:

This allows restaurants to end the contract anytime they choose. Ref: Seattle times

When delivery-fee caps are imposed.

Restaurants can legally end their existing contracts and sign new ones at reduced commission fees.

Food delivery APP’s guarantee a loss making restaurant.

But Restaurants are fighting back for a sustainable APP delivery business.
Chef Leigh Say, Nosh Stalgia Restaurant Delivery app, England.

Sound familiar ? ” Over 80 delivery’s a week, averaging £22 per head.

“On a good week we took £7k and after food delivery costs , we never broke even “

“We now envisage clear and solid app delivery profitability & growth”

Looking forward to 2022

Restaurants fight back to see a sustainable APP delivery business of their own.

New cookie cutter Progressive Web APP (PWA) technology has burst onto the scene.

It’s relatively cheap and has all the tools for the individual restaurant or kitchen to manage their own APP delivery business.

The ongoing savings are revealing for the long term survival and success of any restaurant.

For the price of a modest piece of kitchen equipment, restaurants take control of their future dreams and profits.

View the benefits at a glance:

Stop handing your client data to another’s business model.

Retain your own client data for YOUR own balance sheet.

USE the delivery companies to establish your future marketing. ( Talk to a partner today )

Enjoy a new dawn of multiple subscription QR codes with ongoing expert advice.

Take control of quality delivery using your own staff.

Become all ears to the power of multiple repeat business.

Envisage new profits with your own restaurant food delivery PWA that has a 2.9 % card payment fee using Apple Pay.

Focus on contactless client payment to all authorised staff.

Dream of a limitless food inventory.

Tap into APP order process functions.

Rely and trust the cast iron driver notification within your organisation.

Let us show you a focused picture of clear change for you restaurant.

Can you see your packaging carrying QR codes connecting to future deals on your app ?

Revealing repeat business through your Digital Loyalty card ?

Clear GEO fenced delivery areas ?

Latest client “touch it and they’ve got it app technology” no app store download required !

Your app appears and functions offline, tunnels, boats, poor reception etc ?

Brochure:

Book a call for more information.