25% of business travel removed forever

Business Hotel

The younger generation dont need to press the flesh and sit-down like the over 50’s generation.

Travel for business is in permanent freefall, and the 9 to 5 mentality a thing of the past.

Business Hotels are publicly stating a 40% downturn with no sign of recovery.

In fact major contributors to this topic expect zero recovery- EVER

Business Hotels and office rental space have a massive dilemma, one I’m not sure has an answer.

William Nicholls
William Nicholls

My team has become a “mobile institution” because we do not travel at all

Sharing information and documentation has become so easy and the growth of CRM usage or business management systems like Slack is the new normal, in a way that seemed impossible just 2 years ago.

The consequences of zero travel

And information distribution to my team has become a “mobile institution” and I am observing emails being opened in the middle of the night, Slack comments early doors and documents being abandoned mid read.

On calls, I have asked key staff for there thoughts on a particular memorandum, knowing full well they hadn’t read the detail.

Volume of documentation is a real problem

The other more serious problem is the sheer volume of information share in the new mobile institution we work in.

And I’m not one for the detail of reporting systems, but its become increasingly obvious that key workers work on the move and that means they work on their Smartphone.

Mobile docs
Mobile Docs and QR

And thats where the problems arise.

Merrily creating documents in PDF or word on my PC without understanding the importance of creating that document in a Smartphone format wasn’t easy to grasp.

I slowly realised my staff and partners weren’t abandoning the document at all, they simply couldn’t read it !

The documents were un-navigable, huge or tiny on the screen, lumpy, slow to download and not fit for purpose.

The other challenge is because of the nature of rapid change inside our systems a document can quickly become out of date or invalid.

The answer was intrinsically a paper based solution.

Discovering Google Drive was the first part of the internal document revolution

This means that the Document/ Spreadsheet is live and can be changed and updated just like a web page or an APP.

Anybody who has access to the document sees the latest version.

So even after the document is posted in Slack or sent out on email, any iterations made are immediate.

That was a revelation, but only part of the solution.

It’s a self fulfilling philosophy.

Because if the document essentially always stays the same then if it was attached to an editable QR (that always stays the same), its the perfect conduit for a Smartphone enabled document thats scannable from the Smartphone.

If you think about it, a Smart QR code landing page only works on a Smart device doesn’t it?

So a PDF has to be Smartphone friendly on a system like that.

It’s a self fulfilling philosophy

Deciding on the Master QR control panel was easy and guess what?

A small Print job.

I printed it in high quality format and posted it to my team ! remember the Post office ?

A set reminder on email and SMS to scan the 5 QR for the latest document updates.

Each QR has a call to action pertinent to our organisation.

I have a clutch of Smart QR connected to a clutch of landing pages that deliver the Smatrphone information in the right format.

Interestingly, each QR also has a live link, much like a website link for anybody who’s on a PC etc it appears as a normal document.

Our very first Smart Company brochure is on the table now, Im looking for contributors.

But I envision Smart subscription QR taking centre stage again.

William Nicholls MD Maltix

With E-commerce in our Garden Centre we missed a trick.

Garden centre interview
Tam Duran
Tam Duran Chamber of Commerce advisor in conversation with PJ Quigley MD Newlands.

Precis 18th September 2021

in conversation with PJ Quigley, we underestimated how many of our customers are looking for the trip out, spending money is consequential to the experience.

Listening to a face mask conversation at the check out I heard :

“We cannot take a holiday this year, but at least we can get out of the house and go to the countryside”

With E-commerce in our Garden Centre we missed a trick.

We are a group, we buy together, we share resources and we grow together, and the serious downturn in business we experienced was expected but still a shock.

The repercussions manifested in many ways, staff issues, plant care issues and procurement problems.

One area we knew was future proofed, was our ecommerce website and delivery service.

Future proofing our business was a considerable investment and consistent growth has justified that investment.

We really expected the online store to pick up some of the slack, with a few peaks and troughs, the traffic reports were encouraging but the actual sales didn’t even begin to compensate for poor physical visitor numbers.

The internet project.

in 2019, the decision was made to out source the project with experienced people who really made an effort to understand our business model.

We have a wonderful online store, well thought out, fast, full of engaging photos and information and associated cross selling ideas.

But underlining that project, we felt a strong mismatch with our physical offering and the internet offering, we just couldn’t put our finger on it.

We considered re routing staff to become personal shoppers, a walking tour of the Garden centre with direct purchasing on the website using our staffs own phones.

We trialled that, but the combination of the weather, a booking system that actually worked, client engagement and staff shortages made the project an abject failure.

Sometime the obvious isn’t so obvious

Once a month we have staff and management meetings, this Monday morning was particularly wet and quiet, we decided to meet in the restaurant area.

We had been toying with QR codes to order food, and we had been trialling it for table orders within our predominantly self service restaurant.

The girls told us it simply wasn’t working properly, orders couldn’t be actioned in a timely manner, the menus and the table QR codes didn’t work and they didn’t even come to their PC in the kitchen they went to the checkouts.

What had we missed? why was this such a problem when even the local pub seemed to have a system that worked ?

That very evening I went to Newlands Golf Club and spoke to the Manager there about their experience of QR.

He rolled his eyes and said they had abandoned the entire concept because the QR was always out of date and very often didn’t work at all.

Dispirited, I was browsing the shop store looking at golfing paraphernalia, and a sharply printed QR club was winking at me from a set of Golf clubs that cost nearly as much as my car!

I scanned it on my 4 year old Smartphone and a wee website appeared in the blink of an eye that exactly fitted my smartphone and then connected to a one minute video.

This video was crafted to show the benefits of their manufacturing process, and a professional golfer on the tee, 3 days ago at Championship Wentworth !

What really surprised me was that I could actually purchase these golf clubs immediately through Pay pal.

We were missing a trick, this was the opposite to the way our QR codes worked.

If this QR code was printed, how on earth was the Video so recent?

The answer was to source a professional Smart QR company who produced Smartphone enabled baby websites with optional video and ecommerce built in.

These baby websites are branded and have unique characteristics for all sorts of campaigns.

But more importantly subscribe to a subscription service that allowed us to change the information on the QR after it has been printed.

Much like our ecommerce website the hierarchy had already been thought through, we knew that bit, it wasn’t too difficult to think about permanent weather proofed QR for every section.

It actually wasn’t too difficult to roll the QR codes out to all our centres, if it worked at Newlands it would work exactly the same elsewhere.

Using the flexibility of the baby website templates allows ongoing campaigns with real time reporting.

Two very popular campaigns at the moment are feedback ( situated on the back of doors in the toilets ) Questions on food, sanitation, parking and Christmas.

The second on the restaurant tables €5 voucher for your point of view relates to ‘how can we improve our QR for you ?

What we hadn’t even begun to understand was the importance of QR connected to our customers smartphone on site!

We phased the project, but used different staff to the website, it was more administrative, so we actioned that with a reporting system so I could see progress.

What I didn’t know, was that the Company we use has a reporting system.

It tells us real time how many scans we are getting and from which department, interestingly it’s usually associated with new season product, for example now we are moving into winter bedding and the call to action for QR says ” Scan here for Deal of the Day”

We can change it whenever we need to, but its highly effective for driving promotional sales on site in a way the website simply does not.

We now have a QR in the restaurant that changes almost daily for specials and food deals depending on the weather forecast.

We are so excited by the progress we are making, we are considering joining the ecommerce store to the QR codes on site, add to virtual basket and add to real basket real time.

I will share in February with my next guest invitation

PJ Quigley. MD Newlands Garden Centres

Smartphone for business stats.

And the information lag to implement change is costing business a fortune.

And the information lag to implement change is costing business a fortune.

Read the short report, it will take your breath away.

Research conducted by:

Fliplet.com 

Maltix.co.uk

Research dissertation UWE Bristol Dr Phillipa Coles

Some discovery facts:

The average Smartphone user spends 3 hours and 15 minutes on their phone 7 days a week.

Many more startling facts within research paper:

Latest Smartphone for business research paper
Latest Smartphone for business research paper

If only we had thought deeper about our print campaign

Our failure sent $ 12750 plus GST completely down the drain

Newswire article Baltimore Chamber of Commerce September 2021

Dan Monaghan Baltimore Port comms

Dan Monaghan talking to the Baltimore Chamber of Commerce in their first Breakfast meeting in nearly two years.

I wanted to share my experience about a safety campaign that was thrust upon me by the Port Authorities.

Quite a complex document was issued and the committee wanted a simple message to

“To nail to the wall”

If only I had thought deeper about my print campaign

I’m sharing a mistake I oversaw

We commissioned our normal print designer, worked hard on the message and printed a hundred branded posters in full color weather proof gloss.

It took nearly 2 weeks to get them all in place.

Stating the obvious

We completely forgot QR codes.

And when it was pointed out to me by a safety officer, my head sunk.

The really complicated information issued by the Port Authorities each has a video explainer, there in plain sight on the original document issued to the committee.

15 in fact.

What was missing in our calibration of the print job was our own dedicated QR that we can then link to any information we need to get out there in the future.

And with all the regular changes and rules etc we could actually simply update the QR code back office in the same way we update our website and intranet.

My message of the day guys, get you own dedicated and hosted Smart QR code, get it linked to a simple platform where everything else can be found and shared.

That way you future proof all your print campaigns and avoid unnecessary costs.

Stating the obvious wasn’t so obvious 6 months ago.

Dan Monaghan Baltimore Port comms Newswire September 2021

ACME DEMO ESTATE AGENTS has more action than an action thriller!

estate agent

Action packed Smart brochure functionality. 

Highlighting Smart brochure functionality. 

ACTION: Property for Sale 

ACTION: Open House

WHERE? ADDRESS

WHEN ? DATE

ACTION: GEO QR for your sat nav here. (Golf course example)


We recommend ( this discounted ) Momenzo template video APP for Estate Agents in the field. TAKE ACTION CLICK watch for discounted pricing

DISCOUNT CODE AT CHECKOUT

ACTION : Scan below for property video from Momenzo


Call to action logo example.

We build call to action into the QR code

ACTION: BOOK open house HERE Smart form page example.

80% of first client contact is through a form page.

This is a smart form page.

It can auto populate CRM (TEAMS) plus auto send email and SMS to allotted Agents for notification.

It will also send a dedicated message to recipient

SCAN this demo form to see a Smart form page in action

ACTION: SCAN Below. This is a smart form page, please fill in and send as a demo user.

ACTION: Scan QR below for ACME AGENT contact details and auto add to your Smartphone ( Maltix Partner example )

ACTION: The combination of VIDEO Smart QR and a Progressive Web APP in action

ACTION. Got a new perspective? Do you grasp how important the “Smartphone-first” approach has become? Scan below for a beautiful Estate Agent QR example linked to this page.

If Smartphone first rings a bell with you and you would like to get more enlightened, book an online EVENT Scan below. We are looking at using smartphone first thinking to manage the multiple touchpoints on every completion.

Over 50 touchpoints in most completions.

Mary-Ann-Dougherty
broken customer service
Broken customer service has to stop

And why Estate Agents simply cannot keep up with he demands of the Smartphone user.

In the high-stakes world of home buying and selling, understanding the path to a purchase is both an art and a science.

Our analysis shows that the average home buyer requires 52 touchpoints, spanning from initial research to contact with an Estate Agent to actual purchase.

What were our top findings?
There’s an average of 52 touchpoints from first inquiry (like a smart form submission, chat room query ) to completion.

The Metrics.

If one sales agent sells two homes per month, that’s 24 buyers per year x 52 touch points = 1,248 touch points a sales person has to manage in a year.

And that doesn’t include all of the other inquiries and contracts that cancel.

Average time from first inquiry to close was six months for primary residence and 15 months for secondary homes.

80% of Clients submit a smart form to start their enquiries, mostly off their Smartphone.

Drip email and newsletter campaigns can increase traffic by as much as 5%

But our research suggests a Progressive Web APP with no download required will increase enquiry traffic by as much as 20% using a combination of free notifications and SMS

Over 50 touchpoints in most completions.

How did you determine the amount of touchpoints in a single home buying transaction?

What are the top most crucial touchpoints? MIND MAP


Progressive Web APP notification advocacy
Online and QR based smart form submission
Email, CHAT and TEXT
QR based appointment booking
Bespoke Smart Brochure interaction EXAMPLE
Video interaction via Smart brochure and window QR

How can Estate Agents make the most of each touch point?
Speed is critical.

The probability of reaching an online lead goes down the longer you wait with a follow-up email, call or chat reply.

The Millennials insist on absolute immediacy on their Smartphone and the killer is that whatever platform they touched, they expect you to have a record!

Your Smart Brochure, Smart form pages, Company email, telephone calls and texts, QR links, Chat room, and Progressive Web APP have to be joined into teams within a CRM

The rule for the Smartphone user now is a maximum of 10 minutes on any medium, or they drop you like a stone.

Get it right and Smartphone advocacy on social media goes through the roof.

Within the first 10 minutes of inquiry — 98% chance of reaching them

Contact 4 hours later — 95% chance of reaching them

Contact 8 hours later — 92% chance of reaching them

Contact 12 hours later –80% chance of reaching them

Contact 24 hours later — 60% chance of reaching them

Contact 48 hours later — 5% chance of reaching them

This is why it’s critical that sales people get immediate notifications about hot leads and that follow up is relevant and automated.

Depending on the stage of where the buyer is in the purchase cycle, personalisation is important.

Estate Agent Touch Point MIND MAP

Link to Smart brochure functionality

Mary-Ann-Dougherty
Mary-Ann-Dougherty Board Mentor Maltix. The Millennials demands are extreme.

I struggle with my paperless office

Jasmine Woodward
Jasmine Woodward
Jasmine Woodward

I decided to start writing a lot more about my life, my job and my office.

I’m a 32 year old medical secretary from Long beach New York, originally from London England, married to a baker and our household is awake at 4 am every morning!

I finish at 5 pm, so quite a long day, but my husband is home by 2 pm.

Our time apart is a good time for me to write, so here goes

Becoming a medical administrative assistant was a challenging position with significant responsibilities, but my degree leant itself to this kind of job and the salary is excellent.

Although my job isn’t medical or overly patient-facing it doesn’t mean it isn’t one that requires a significant amount of dedication!

The responsibilities of being a medical administrator are rewarded with above average pay, and there is a reason for that!

I have identified some touchpoints I would like to share and I wonder how many other people have similar problems in their office environment ?

Dealing With Difficult Personalities

Communicating with patients very often means dealing with scared, confused, and angry people and the Consultants and doctors themselves can be very demanding in their own right!

A Heavy Workload because of a lack of joined up thinking !

Running a healthcare facility comes with a lot of paperwork and there is my gripe, thats the nub, that’s the rub, this is my complaint.

In a world of wireless internet and smartphones, I fail to understand why its all so complex and why the Printer still seems to be the shrine.

It’s like the kitchen space in a house where everybody congregates next to the coffee machine.

I have inherited a mish mash of paper written doctors notes, a central management system that was commissioned in 2004, files galore and paper doesn’t talk to computers !

It’s not joined up and feels cobbled together rather than strategically compiled.

Why is this a problem when ostensibly, we allegedly have a paperless office.

There seems to be a trust problem, as if “if its not written down it might be lost” culture

The paperwork is an important part of my job to keep the gears turning behind the scenes, enabling everyone else to do their job professionally.

But my day is impeded by file chasing and haulage !

Dealing With a Lack of Physical Activity 

As with most clerical roles, working medical administrative assistant is mostly a desk job.

While there is nothing wrong with working at a desk, most of us do it, being entirely desk-bound can have a negative effect on your health.

If you’re proactive enough to fit in the right kind of exercise to stave off the problems associated with office work, thats ok, I run almost every day, the park is beautiful, that bit I have overcome.

I am the Go-To Problem Solver

A constant never ending stream of requests and telephone calls with zero automation !

Clients cannot book into a central diary and the booking system still relies heavily on incoming telephone, very often into a disorganised Consultants diary shared with a private diary, its a constant problem with return calls and new arrangements .

With all this Covid kerfuffle I noticed such reliance on QR codes.

Quite clever I thought, so if its good enough for Government Departments its good enough for my office.

And here we are.

I identified about 10 areas I could implement QR codes, independently of the office metrics, and it has worked !

It has worked because my workload is much more manageable.

Here is what I achieved:

On my desk and around the clinic

A Brochure with QR linking to a dedicated booking email.

QR on the wall head height and large for:

Parking ticket redemption

Clinic map

Covid rules

Toilets

WiFi

Emergency ( on brochure as well )

Map geo code

Opening times

Staff

Payment ( links to website)

Clerical ( 10 codes )

Advisory ( 20 codes linked to you tube mainly )

Thank you for listening, maybe we will eventually go paperless, but for now using paper to connect to the Smartphone has been an outstanding success for managing my time !

Jasmine Woodward Newswire article August 2021

The Compelling benefits of a Progressive Web APP

Customer benefits of the PWA
PWA Smartphone benefits
PWA Smartphone benefits

1. Low Development Costs.

For the first time a modern APP is affordable for small business.

A simple user interface and reporting system.

PWAs do not require different versions for various devices.

Significantly reduced build time.

Dramatically lower investment.

Acts as an APP and a Website in one application.

2. App-Like Look and Feel

Smartphone users prefer apps to browsers as applications.

The Millennials actively look to do A to Z business on a PWA

Operates offline which clients adore.

A familiar simple navigation interface shared with all PWA’s

An advanced user experience, combining the look and feel of mobile applications and the best of website performance.

Search engines index them, which is why systems such as Google or Bing can find PWA pages so easily.

The pages of these applications found on the internet will dramatically increase the number of page views.

Driving down variable costs in small business.

Pushing down marketing costs.

3. Fast Installation

Users just download an app, quickly and directly to their devices.

Do not need to go to the App Store or Google Play.

Significantly reduces user abandonment.

Once downloaded, they can access it via a desktop icon.

No required installation, users can easily access the PWA via a URL.

Very high share ability, referral and advocacy on local social media.

Tiny memory requirements on the Smartphone.

4. Better Performance

PWAs cache and serve text, images and other content in a specific and efficient manner.

Ultra fast operation with impeccable performance every time.

Adopting Smartphone first technology will improve retention and customer loyalty.

5. Platform and Device

PWAs work everywhere.

A single app can satisfy the needs of various consumers and provide a uniform user experience on different endpoints.

Customers can switch between their devices for a continuous experience.

Because users can access an app that has the same settings and data on another device.

They adapt instantly to various screen sizes and Smartphone users love that.

6. No Updating Issues

PWAs have a specific functionality that allows them to update automatically, without notifying users and bothering them with permission requests.

These apps update themselves every time when users visit them.

Small business owners have full control of the information and content at all times.

7. Seamless Offline Operation

Operate offline.

PWAs much more convenient than websites, which require a proper internet connection.

Built-in service workers cache, progressive web apps features and information update automatically.

This eliminates the necessity to download it and allows users to access it without an internet connection.

8. Notifications to manage your business.

Deals, awards, vouchers, discounts, book now rewards, call to action

Fill quiet times, promote new lines, latest property, financial offers, customer benefits.

Use the in built hosting tools for a variety of really cool Smartphone oriented information.

Look to build trust and above all Advocacy on local social media.

The Compelling benefits of a Progressive Web APP

All of the above are compelling reasons to adopt Smartphone first PWA technology.

App share
The power of clients sharing your notifications on social media.

The most compelling reason to future proof your business with this simpler technology ?

Your Millennial customers expect it of you !

The first of October an Estate Agents problem ?

Bread and butter business
white architectural baroque building

Or their clients problem ?

Thank you Right move UK for the Calculator

£421 billion ( Yep, you got it , thats £421,000,000,000 ) plan to tax rising house prices to pay for the Coronavirus crisis

The first of October an Estate Agents problem ?

Seriously though, apart from the customer paying a hefty tax on an asset that may well go down in price over the next few years.

Do you see this as a problem with Government taxation?

Or is mortgage amortisation going to flatten things out and remove the issue?

Talking to Agents in more than one country helps a lot.

Continents rather than just Countries !

Lots of different problems and worries, but one common denominator

Distributing snippets of quality information on a regular basis is going to be very important for building trust and future sales.

And the ability to communicate on all sorts of platforms but retain the touch points of the eventual sale is becoming critical in this disparate world.

I guess you are sending newsletters and publishing on the website etc

But is that going to be enough in the new digital high street ?

The preferred communication channels for the smartphone generation are changing at lighting speed.

And your website probably doesn’t get a look in

It’s a much broader brushstroke than that to future proof communications in the world of property sales.

We get the problem, we understand and the statistics compound that.

68% increase of mobile traffic.

15-fold improvement of load and installation.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

But taking the right action from a Property market Directors or owners perspective requires a bit of joined up thinking.

And its not particularly expensive, its more organisational but with the right tools.

Will Nicholls newswire Maltix.co.uk

Estate Agents fail their clients by not optimising the Smartphone sales journey.

Because of old practices, Estate Agents ”still operate in an organisational Cul de sac”

Tam Duran
Tam Duran, Maltix board advisor in conversation with Will Nicholls Founder of Maltix Smartphone solutions.

Newswire, Medium Daily Digest and general property press. August 2021

Touchpoints are neglected and broken in many businesses, but particularly the property market.

Advocacy and the referral are now at the beginning of the sales cycle.

The sales cycle has been completely up-ended by the Millennials.

Mortgage moments of opportunity occur much earlier in the
process than they used to.

Ref: Maltix March 2021

They used to be at the end !

Activity based marketing has shifted to the relevant activity.

Invariably that’s on the Smartphone !

Estate Agents fail their clients by not optimising the Smartphone sales journey.

“Today’s cross-touchpoint experiences are broken“ Will Temple explains:

Because of old practices, estate agents ”still operate in an organisational Cul de sac”

Will Temple
Will Temple thought leader and coach.

They generate enough revenue to neglect their future proofing, but this can turn in a instant.

Ref: Maltix

And thats a huge problem for management that’s generally too young to make good judgment on future proofing their business.


Consumers aged 20 to 45 The Millennials.

New rules:

“They trust advocacy on social media, explore their wants on a website, but buy and engage on an APP”

And thats the problem, most Estate Agents think that using the website and the telephone is satisfying their customers needs ……………….it cannot !


Executives must shift their approach to ” identifying
high-value cross-touchpoint tasks – and then design those
touchpoints to support those tasks…”

“Brands must focus on optimising the
journey, not each individual touchpoints”

Think A to Z business, think APP in APP solutions.

All the touchpoints related to the detail, e. g, financial documents, bank statements, mortgage quotes and their decision should be chronologically incremental.

And evenly spaced in the time frame.

Say 10 weeks to sale, then 10 bitesize increments is good.

Perfect for the logic of Progressive Web APP.

Perfect for the two way communication methodology of a Progressive Web APP.

The Millennial is heavily into the one stop smartphone shop.

In both vehicle lending and mortgage lending, the
moments of opportunity occur much earlier in the
process than they used to.

By the time the savvy Millennial are in contact with an Estate Agent they are much closer to fulfilment than most Agents realise.

It can be said, that the Estate Agents role is completely changing and the variable costs of the traditional model are changing obsequiously and inexplicably.

Changing enough to affect Fixed cost models as well!

“Every loan purchase is a journey for the borrower”

It’s critical to map that journey and understand when the
moments of opportunity occur.

Then your financial institution can open timely dialogue about product choices.

Understand you percentages:

Over 80% of the completion journey focuses on the geographical area to purchase and physically looking at the property.

The Millennials put huge trust on quality videos, they have a brilliant skill set of spatial awareness, absent in the pre Smartphone generation.

A property without a top quality video is tantamount to neglect as far as the Smartphone generation are concerned.

Meeting with an estate agent is easily abandoned when they have access to video.

And the preferred method is looking up that pro-video via QR code

The clues of A to Z needs of the Millennial are already obvious, they already and painfully have a disjointed 65% internet journey with plenty of reasons to abandon the process.

Ask your team to conduct all their business on a Smartphone for a month, ban big screens and PC’s

Then you will begin to see the problems you are presiding over inside your business.

Talk to a Partner today.

APP operational within 3 months.

Why most Property Agents risk falling behind their competition.

property sold
Coffee break Wednesday Midday BST 30 mins. Register below.

A coffee break webinar for the Estate agent industry.

Why most Property Agents risk falling behind their competition.

The stats and the compelling questions from the street.

68% increase of mobile traffic.

15-fold improvement of load and installation speed.

25-times reduced use of device storage.

52% average conversion increase.

78% average session increase.

137% engagement increase.

This is how your competition is making more quality appointments and selling much more property.

The new Progressive Web APP (PWA) functionality for Property Agents in combination with QR and Bespoke property Video templates.

A 30 minute coffee break webinar.

The questions on this infomercial were compiled outside an Estate Agents in Glasgow

Register below

Need a bit more before you Register ?

Time to pay the Piper

daily time on smartphone

“He who pays the piper calls the tune”

A modern idiom from AD 1284

The famous Grimm Brothers legend, the Children of Hamelin.

And one of Robert Browning’s best-known poems, The Pied Piper of Hamelin.

The Piper was hired by Hamelin to rid the town of its plague of rats.

Trailing after the hypnotic notes of the rat-catcher’s magical flute, the rodents politely filed through the city gates to their presumed doom.

They weren’t the only ones lured by his music, though.

When the town refused to pay the Piper for his service, the saviour turned into a more satanic seducer and came for Hamelin’s children.

Entranced by the notes of his flute, the transfixed boys and girls followed the Piper out of town and simply vanished.

Time to pay the Piper

I guess the 1960’s version of this was the terrifying child catcher in the Chitty Chitty bang bang film.

An 11th Century story invoked into a Hollywood film.

I’m sure our children are more secure these days, but not necessarily the house that they live in!

But here we are again in the land of never never.

Never worrying about our borrowing and never being concerned about paying it back.

But the Banks are on their pipes, their pointy hat and shoes are coming into every street near you.

As an example Wells Fargo announced this week that they now only lend on secured debt !

The bank is shutting down all existing personal lines of credit, just like that!

The property market is already showing signs of disaster ahead even without the eviction ban coming to an end, US side.

This financial experiment on liquidity is playing out in a grotesque manner.

It’s utterly imperative that business future proof right here right now.

The very business technology that brings fixed and variable costs down in a deflationary cycle is accelerating like the SS Enterprise at warp speed.

The competition can simply sweep you away in the slightest downturn.

The figures your competition are enjoying.

  1. 68% increase of mobile traffic.
  2. 15-fold improvement of load and installation speed.
  3. 25-times reduced use of device storage.
  4. 52% average conversion increase.
  5. 78% average session increase.
  6. 137% engagement increase.

My digital diet is making me fat

digital diet

A weighty article from Will Nicholls, Founder of Maltix: Newswire 04-08-2021

An over weight business can carry many words.

Fat, Obese. Corpulent, Stout, Fleshy, Podgy, Paunchy, Portly and Plump !

thyme to good use
Thyme to good use

But it’s the Digital diet Obesity obsession that doesn’t have a word to describe it, thats the most illuminating.

This Digital Diet eats up your time and engulfs your waistline for a truly “Well upholstered ” small business nightmare.

The Diet to avoid here is the Business Website.

A thankless never ending task of updates and inclusions and a thousand ways to waist ( pun) countless hours of your life without any real sign of a return on time investment.

And thats just half of the pain.

Arguably the bigger waist ( sorry ) of time and effort with zero reward is marketing the website.

A futile pointless demeaning and fantastically complicated Digital Diet to avoid.

So how can a small business lose the weight FAST !

My digital diet is making me fat

An over weight business can carry many words.

Not a Diet FAD

Change your mindset in 24 hours.

Adopt the Smartphone professionally and leave the PC behind !

The Millennials have !

Get off the Digital Diet, leave time for more pleasurable exercise.

It’s what Social Media was built for.

Business people forget to look up.

look up

It could be costing your future.

A newswire article published 02 08 2021

Deborah Grant Communication advisor and business development coach in conversation with Will Nicholls.
Deborah Grant

Deborah Grant Communication advisor and business development coach in conversation with Will Nicholls.

Modern business is all consuming, and the journey is just like walking, we tend to navigate our business looking down at our feet.

A natural human response in any situation is avoiding obstacles and not tripping up !

Deborah asks some really important questions, especially on her one on one coaching workshops.

She asked me for my vision for my business and I looked up to see the story ahead.

STOP she says, hold that, what else do you see ?

Then silence, that went on for ages.

Deborah asked me to look up even higher so it cranked my neck.

Now do you see she enquired ?

Yes I said, I’m in the clouds looking down, surveying my business.

Do you see things differently now she enquired ?

Business people forget to look up.

It could be costing your future.

The majority of small business people are too busy working in their business to work on their business.

This is especially true in times of pain and stressful workload, and I guess most small business has been through hell and back in the last 2 years.

And in the industry of business tech, past investments are so redundant it’s time to drop them.

Drop them like the burden of carrying heavy water.

App share
Lighting change for small business.

Look up you guys, do this today!

Deborah says take a short high energy walk.

Stand outside and crank your head as far back as comfortable, as your eyes join the clouds in the sky, then look down at your feet and then straight ahead.

The tunnel vision of business ownership will open up like night and day, its like opening the huge doors of a barn to let the sunlight illuminate your future.

The journey you have been on for a very long time is akin to carrying water through the desert.

It’s very heavy its extremely hot, its debilitating.

But looking up you will see an aquafer or a viaduct and your river of change that allows you to stop carrying that heavy water and begin looking straight ahead with clarity and purpose.

Deborah whispers to me.

The water is already on your journey, put trust in that.

A newswire article published 02 08 2021

How I sold £5 million worth of new contracts in a bar !

Tam Duran

Why the Millennials would never buy a contract like this today.

Tam Duran trend adviser and coach on the new digital high street.

Tam Duran board adviser Maltix
Tam Duran ( a towering influence on digital migration for small business )

Maybe I’m an opportunist, perhaps it was luck.

My visions and dreams manifested in just one day.

I was back packing in south Africa 20 years ago and stayed at a timeshare reserve in Kruger park, on a cheap travel deal.

The restaurant was awful and the beer limited, but nonetheless, after a gruelling 18 holes on the golf course I was ready to drink and sleep.

I wasn’t playing, I was picking up stray balls for a pittance.

The guy I was working with that day came from the township, he told me he was so poor they couldn’t afford the mortar between the blocks in his house.

I though he was joking, but one day I saw him carrying bags of carrots from the mall to peoples cars for one rand ( 50 c in those days )

When I visited a couple of days later, I had to step over the electrical cables in the mud that supplied their intermittent electricity.

But he was sharp, he listened and he listened and smiled a lot.

He shared with me that the South Efrican Eccent people with the beards were unhappy with their timeshare at the park.

He said it was a secret, and I had to listen, so I did.

After a whole day of banter, it emerged that the timeshare contracts that the wealthy folk from Johannesburg had signed up to were onerous.

He had taken a crumpled contract from a bin after a heated and angry debate from the sales office which was next to the clubhouse.

Truthfully, he couldn’t read it, but he knew the big guy on the golf course that day was super angry, and he was a lawyer !

I listened and I read, I read it so many times, oh my word.

But buried in the contract was an interminable termination date, in fact it was in perpetuity, which means no end date. I had to look that up!

In addition, on a page un associated with the the contract page, the owners of the park can legitimately add 6% every year to the ‘maintenance charges’ of the property.

At school, I learned about compound interest, my master, Mr Harding, kept on and on about the importance of the rules of compound interest.

It just pieced together in my mind, this contract was designed to collect compound interest forever !

That’s why the Lawyer guy was ready to commit murder, he hadn’t read the contract but instead became obsessed with the dream property on the Golf course.

After extensive negotiations with the Developer, I explained that the value of contracts was in the change of the contract.

It took 3 years to talk to nearly every contract owner, usually in the bar area on the complex.

We charged more than the original value contract, by and large , the additional benefits in the contract outweighed the extra investment.

How I sold £5 million worth of new contracts in a bar !

In conversation with the “wired magazine” Tam Duran talked ‘off piste ‘ about the savviness of the Millennial generation using the smartphone as their life tool.

He has identified a massive shift into the trust of strangers on social media.

He claims that it would be infinitely more difficult to sell a contract like this in the first place.

The first sniff of an problem would be shared and re-shared, or as Tam highlights, made more searchable and more searchable.

Why business has to be developed on the technology that the millennial yearns.

Tam Duran spoke of generational digital divide and the consequences that invoke digital inequality.

Put another way, the Millennial’s have developed an in-built ability to rapidly close any knowledge gap.

They are comfortably self sufficient leading their lives on the internet.

Millennials actively dismiss tech platforms in less than a second.

And they actively and rapidly dismiss tech platforms that fail to deliver their considerable needs in a blink of an eye.

The vast majority of Websites are included in that dismissal.

The DO and DELETE culture of APP usage with the Millennial

The Millennial crave for the simplicity and responsiveness of an APP

An not just any APP, they hate downloading APP’s that impinge on their precious Smartphone memory.

They also search and work on the APP that can be shared on their social media.

And they know that if its an APP from the APP store they probably cannot do that.

It feels like a fabulous opportunity for small business with vision because the production and hosting costs of this new technology are so dramatically lowered.

Gen-z-maltix-pwa
Gen-z-

And before too long the GEN Z generation spending power will impact the digital high street in many shattering ways.

Look out business people, adopt or die.

Tam Duran trend adviser and coach in the new digital high street

Tam Duran a Maltix board member and support partner.

Newswire article 31-07-2021

5 star Hotels are getting burned

Kevin Edwards

Deliveroo deliver on the short comings of Hotel Directorships !

Where hotels are going wrong in implementing technology

Kevin Edwards, business development director at Alliants says properties should better use the tech available by Kevin Edwards Reprint on newswire July 18, 2021

The Middle East has become the primary destination for obtainable luxury when it comes to the hotel sector globally.

The continuous development of hotels continues to drive the bar higher in terms of facilities, amenities, and technology.

However, with the pandemic hitting, the expected impact on top-line spending isn’t necessarily keeping pace.

When we look at the demographic and segment changes in hotel occupants over the last two years, have the hotel operators hit the mark when it comes to savvy technology investment to drive revenue?

For the 12 months prior to Covid, hoteliers had a sharp focus on key technology areas such as revenue management, and with Expo 2020 it made sense.

How can you optimise your inventory for the period of the event? Room nights, meetings, and events were the core revenue generators.

The guest drivers changed overnight and people wanted home comforts.

In-room TV streaming, room service ordering online, electronic keys, and contactless check-in and out.

And if they couldn’t get it from the property they would do one of two things:

  1. Stay elsewhere
  2. Use third parties to facilitate their needs

The first option became a clear opportunity as rates plummeted and with them access to properties with little demand and low occupancy.

The second option is a more complicated issue best explained by a recent real-life stay.

How hotels are failing to use technology

I arrived in typically efficient Middle Eastern style through the airport to a five-star business hotel with 800 rooms split between residences and hotel rooms.

I approached the front desk where service was diligent and warm as they checked me in and cut two keys.

Upon arriving at my room I noted that it had been cleaned to the brand new Covid cleaning standards, but there was no mention at the front desk of the mobile key that could have enabled me to ditch the plastic cards.

Having worked closely with this hotel, I am aware that the owner has invested significantly in mobile key technology (circa US$1m+) but there was no communication before my stay alerting me of the ability to utilise this innovation.

Nor was it mentioned on arrival. The experience wasn’t bad, it just missed the chance to be something better.

As I am now stuck in my room for 24 hours while I await my PCR test result, I am further disappointed by the fact that whilst there is a QR code to get to room service it is just a menu which means I have to pick up the telephone to place an order and hope that I can accurately convey what I require.

Alternatively, I could just follow what everyone else seems to be doing and order from Talabat or Deliveroo and do it all on my device.

Food ordered, work completed for the day, time to catch up on another box set on Netflix… Or not as I cannot stream a thing so it looks like I’m going to have to concentrate on that five-inch screen a little longer.

Technology is here to stay

Putting this all in perspective, Covid has probably simplified the guest journey.

However, it has now enabled a significant revenue opportunity in ancillary spend which many are missing out on due to technology adoption.

In my opinion, the operators have focussed on the whizzbang of technology rather than focus on the business case.

Meanwhile, the Talabat and Deliveroo drivers mount up in the hotel reception giving the hotel guests more triggers to order from them.

The Age of Cheap is Over

Mary-Ann-Dougherty

The bill for unaffordable business methodology is overdue.

Mary-Ann-Dougherty
Mary-Ann-Dougherty Maltix Partner.

Think this through for a minute, and yes Im shouting at you.

As prices continue to fall the value of your money goes up….. correct ?

Technology is incredibly disruptive and causing deflation.


Technology that used to cost millions to build can now be rented for pennies.

App share
App share technology


The smart phone is literally replacing the high street.


Since Covid, technology is doubly accelerating this trend.


The value of our money is going up because prices are going down…… now do your agree?


Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.


Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.


And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.


Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.

The bill for unaffordable business methodology is overdue.



Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?

Both political divides sit on a system that historically relies on inflation to pay off historical debt.


Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.

The Age of Cheap is Over


But stocks and property are our salvation right ?


Without 220 Trillion of printed money being printed what would the value of your UK property actually be?


Would your stocks actually have increased?


Inflation matches our picture memory.


The notion of deflation goes against our education.


It also flies in the face of everything in our fiscal life, even if we are 90 years of age.

The bill for unaffordable business methodology is overdue.


Questioning the economic picture from the inside is impossible.

It’s like trying to invent a new colour..

Government is preventing a free trade fiscal economy

The clues are all around.

Cash is out of favour.

PROOF: They even stop you on your travels if you carry too much !

Are you a business owner?

The opportunity for business to adapt quickly is only hindered by FEAR.

The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.

You just have to grasp it before the wind blows it away.

I cannot shout any louder, talk to a partner today.

Mary-Ann-Dougherty Maltix Partner.

The Biggest Problems Recruiters Face.

Mosley article

They cannot get off the hamster wheel because they keep repeating the same mistakes.

Executive recruitment Hallam Mosely MBA
Occupational psychologist.
Executive recruitment Hallam Mosely MBA
Occupational psychologist.

It’s time to be candid about the challenges facing recruiters.

The Biggest Problems Recruiters Face.

They cannot get off the hamster wheel because they keep repeating the same mistakes.

1. There’s too much noise in the market and its difficult to get the candidates attention 

Building a brand is very expensive.

Employee referral programmes tread water.

Advocacy on social media inhibited.

2. Great candidates usually field multiple offers

Bad interviews lose the best people.

Poor smartphone immediacy discourages candidates.

3. There’s a shortage of skilled talent

Like minded and like educated people stay in touch.

Their advocacy is actually hindered with most recruiters technology.

4. Testing candidates skills is tricky.

No automation available to candidate or internal processes.

No skill sets proof available on smartphone interview process.

5. Hiring managers are far too picky.

Poor collaboration, especially in technical requirements.

Zero quality feedback from manager to recruiter.

Poor smartphone immediacy.

6. Recruiters poor technical knowledge required to answer candidates questions.

Poor technical specs provided by hiring managers

Manual slow information transfer.

Candidate immediately smell an incompetence rat and trust their own resources instead.

7. There aren’t enough hours in the day 

Poor data and time management.

Poor APP in APP implementation.

Non existent APP integration.

Poor smartphone immediacy.

Hallams final thoughts:

Common problems can lead to creative solutions.

Recruiting can be challenging.

Without a sophisticated sharing community, recruiters face a real up hill battle with the smartphone generation.

Learning from the experiences of others in your field, you’ll see that you’re far from alone in any of the challenges that you’re facing !

And since someone has almost certainly experienced the same problem before, its good to share your problems, a problem shared is a problem halved.

Newswire 20 / 07 2021

It seems to me that a website is too big for a fancy phone these days.

Tanya James
Tanya James moved away from a website and third party flower sales companies
Tanya James florist

For 10 years I worked for a very famous long established Florist in West London.

I became an all rounder, administration is really important, but it also gave me access to business information that I just accepted was the cost of doing business.

That was until I decided to set up my own business !

We had our own London based website, but the vast majority of orders came from a very well known third party order company.

Their annual costs and commission cost were quite frankly eye watering.

After being layed off during Covid, I decided to open my own Florist shop near my parents home in Telford, Shropshire.

There is a lot to consider setting up a new small business, the physicality’s were exhausting.

And further down the list of things to do, I became perplexed about the cost of an internet presence without using a third party ordering company.

Weighing up the advantages I had almost made the decision to sign up.

It seems to me that a website is too big for a fancy phone these days.

I was swayed by so many “truths” out there.

For example “fewer than 1% of Google searchers get as far as the 2nd page” and “25% of people click on the first result “

But it was my Dad who made a basic suggestion over his birthday Sunday lunch.

I had ordered a birthday card from an APP called Thortful the day before, it all began to click into place.

Dad said “it seems to me that a website is too big for a fancy phone these days “

My lightbulb moment had arrived, what if I bought an APP ?

And just when I thought I had embarked on a journey I could afford, all was smashed when the first 3 quotes came in from random APP development companies.

But there was a video I came across on you tube that changed everything.

It explained that I didn’t need to use the Apple store, there is a new type of APP, cheap to produce and host.

Perfect for small business.

It appeared as a website on a PC and an APP on a smartphone !

I wanted to use local social media effectively and go contactless as much as possible.

I also wanted to offer personal touches using QR codes on the bouquet such as music, personal messages, promotions.

Its endless and I feel confident customers who do business with me on their smartphone will spread the word.

Just like Thortful, I can now use SMS promotions, send out notifications, set up subscriptions, take payments, all the stuff I wanted to achieve but didn’t know how.

A Medium Daily Digest article published on newswire 19 07 2021

Property Agents are behind the curve.

Will Temple

As the market slows, many probably wont survive.

Thought leadership article

Valuable insight is still a top way to reach and connect with customers, partners, and other industry influencers.

Will Temple works in many sectors, but recently the problems inside the Property market industry are much more focused on the needs and expectations of the Smartphone user.

Will Temple
Thought leader

A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’.

Thought leadership is influencing a narrative by understanding what needs to be done

Real Advice to Share

No one rises to the top without a few war stories and major lessons learned.

In this age of mentorship and yearn for professional development, people want to be able to understand how you got there and what you learned along the way.

There are no shortcuts, but writing gives you the opportunity to spread your message to a larger audience.

Driven to Help Your Audience Solve Real Problems

A common misconception of thought leadership is that it’s a soapbox and an ego boost for one person.

And while one’s expertise and wisdom is incredibly valuable, the rules of engagement are changing at tremendous speed.

Learning More From Your Peers and Pioneers

The best leaders admit when they don’t know everything, and the growing challenge is making decisions on future proofing,

It’s not down to the techie in the office anymore, its a much broader brushstroke.

Interviews with others in your industry—learning their founder story, mistakes they’ve made along the way, and the best advice they’ve received—is interesting and inspiring.

Although eventual solutions for our clients may well be complex, that is an irrelevance with the majority of my clients.

Reaching out on a telephone call is usual, movers and shakers have no time for phaff, they have problems on their mind that need to be solved, putting trust in the solution comes from putting their trust in me.

The questions I ask come from hard earned industry knowledge, they focus on identifying the problems and resolving the issue.

The majority of my calls result in decisions being made on the day, it like a weight is lifted off my clients shoulders.

Will Temple newswire article July 2021

Hotels moving away from analogue to clients smartphone services.

Hotelier Middle East

Hotelier Middle East NEWSWIRE article 12-07-2021

QR room codes connected to Hotel CRM

In 1988, the Louvre Pyramid was completed in Paris, adding 95 tonnes of steel and 105 tonnes of aluminium, stacked 70 feet in the air, to the grounds of the Louvre Museum.

At the time, people hated it, saying its modern, tech-filled and stripped back design had no place on the grounds of a 200-year old palace.

Now, however, the Louvre Pyramid has become an iconic sight and a physical representation of Paris’ past and future coming together.

Why are we telling you all this? Well, the hospitality industry is at a similar juncture right now.

A traditionally analogue industry, hospitality has gradually introduced more and more technology. Some say it enriches the human side of things and others fear the personal touch will be lost.

As anyone who has stayed in a well thought-out hotel will tell you, it’s about far more than just somewhere to stay for the night.

A visit to a hotel should be an experience from start to finish.

From the doorman tipping his hat to guests as they swing open the grand doors, to the shimmer of the mahogany desk as people check-in, or the appealing clunk of the door as a room key registers.

These are little details which by themselves may go unnoticed, but once combined, create something beyond the sum of its parts.

What would a hotel be then if that doorman was replaced by motion sensor system;

If the check-in process was done in advance via an APP, and if the room door swung open after recognising the guest’s face as they approached it?

A personal touch

The equilibrium of maintaining the personal touch but using technology for convenience, efficiency and, most importantly in 2021, health and safety, is something Marko Zirdum, general manager at Bishop Design by Paul Bishop, has been thinking about.

The design firm is one of the most forward-thinking in the region and has worked on some of the most striking hospitality projects in recent times, including SLS Dubai in Business Bay.

Bishop design
SLS Dubai by Bishop Design

Zirdum says: “Hotels are aspiring to find that perfect balance across both guest-facing and operational technology.

“For instance, there is a need to operate with fewer people and this comes at a cost of personal interface.

From an operations point of view, this reduction in staff is certainly more evident in light of the pandemic.

Personal interface is lost as we transgress into the future, especially when referencing such notions as moving away from traditional check-in experiences.

However, this certainly wasn’t caused by the pandemic, rather just a result of natural advancements.”

Bruno Pessoa, director of design and technology services MEA at Minor Hotels, has a different outlook.

He believes hotel technology can only increase a property’s personal touch.

Human interaction

Where does all of this leave the traditional, human concierge? Cleatus George, chief concierge at W Abu Dhabi – Yas Island isn’t worried about being replaced by robots.

He says: “A concierge is important.

You are an advisor, a counsellor and a guest’s best friend.

You are the one-stop person when a guest needs help.

The most important thing is that the guest puts their faith in you.

Even more now, when technology has made information available at one’s fingertips, the tourist is overwhelmed with the amount of data online, opinions and options.

“Human beings seek personal recommendations based on subjectivity and emotion. Concierges are the ones to provide it.

We use knowledge, as well as our own experience to show our expertise to the guest while adding a personal touch.

“While it is a great tool for the concierge, technology will never be able to replace personal service and emotional bonds.

I always like to think that a service professional should go on a partial emotional journey with the guest, just enough so that the guest feels empathy but not so far as to be intrusive.”

Cleatus George
Cleatus George

Guests are the priority

For Accor, the role of technology of hotels is two-fold:

To maximise comfort for the guest and to smooth operations. Tariq Valani, senior VP IT, India, MEA and Turkey, says: “From a design perspective, guest-facing technology is the new priority on their Smartphone.

Per Hotel its very good value and runs independently in the cloud

This meant that offerings such as WiFi, interactive television, guest room telephones and other solutions were always given importance over the rest.

Following the pandemic, there has been a shift to ensure that solutions put in place make our guests feel safe and have an “at home” experience.

“While we move through this pandemic, it has been clear that the guest’s voice and needs have played a much bigger part in driving the technology strategy.

Where guests were not interested to use certain technologies in the past, this has changed dramatically.

“We are seeing a rise in comfort levels when it comes to online payments, using APPs for various purposes like opening door locks, switching on lights, opening curtains and scanning of new generation QR codes to access services in their room and in open spaces.”

Room QR on beautiful wall signage can directly connect to staff departments within the Hotel and the Hotel CRM

QR can also connect to pay here enabled smart form pages

This is revolutionary for pay for use or purchases facilities within the Hotel or future promotions.

Interestingly, the professional QR code system we adopted allows us to change the destination of the QR code without reprinting.

More importantly, new Generation APPs, dont have to be downloaded from the APP store and are super light on customers smart phone memory.

We are building a database for future APP notifications and direct SMS for valued clients.

Tariq Valani
Tariq Valani

Changing spaces

How will people interact with the physical hotel space in the future? With automation being rolled out as quickly as possible in some new properties, designer Justin Wells, founder of Wells International, fears hospitality could be losing its tactile nature.


He says: “The philosophy of my business is around the theatrics and pageantry of hospitality.

I consider the way spaces perform, their illumination, the movement and change of shapes under the guise of theatrics.

And this is a trend being picked up by the global operators within the lifestyle brands.”

Justin Wells
Justin Wells

Having led designs for the striking W Abu Dhabi – Yas Island in a previous role, his approach to design is self-evident.

He adds: “Humans are very haptic, we love the feel and touch of things.

We can see luxury by its plushness and its detail, and at times, you really just want to feel it. In a world where everything is hard and easy to clean, visually it feels like a lessened experience.

I fear that diminishes the experience of the guest.”

Yas island
Garage at W Abu Dhabi – Yas Island

Hotels’ hesitance

When it comes to owners and operators actually installing new pieces of technology, Wells says their is far too much resistance at the moment.

He explains: “You look at it through two different pairs of eyes. One pair is the owner/operators, and the other is designers.

For the owners and operators, technology is a cost and investment.

“We’re not at the beginning of the pandemic but we’re certainly not at the end”

Since we’re in the middle, owners and operators are really questioning what is needed.

If an operator has 10,000 hotels and then has to tell each owner to invest in certain technologies, the magnitude of that investment is so much.

It’s a difficult conversion to have, so economically, hotels are being cautious with what they implement.
Therefore, we’re only seeing what’s purposeful rather than what’s flashy.

Some people want to take a leap, but others are watching things unfold.”

Awakening the senses

Diane Thorsen, design director at Gensler thinks that while touchless technology will mean the tactile experience decreases, it doesn’t mean guests can’t be immersed into experiences.

Diane Thorsen Gensler
Diane Thorsen

She says: “We experience spaces using all of our senses. All of them are really key, touch is only one of five.

“That being said, Gensler was recently challenged to design something that used sight and sound instead.

Typically hospitality designers focus on the tactile aspect, but we thought we could create a space where you could hear birds singing, smell bespoke room fragrances, and create your own experiences with taste, even.


“The sounds are artificial, but the way we captured those sounds in nature was natural and the audio has been beautifully done. It’s about innovation.”

Thorsen believes hotel design is going back to its basics.

She adds: “We’ve crafted a new niche whereby we can tell our owners we can create experiences that activate senses in an experiential way.

Sure spaces are becoming simpler, but in its place, spaces have been going back to their roots, and that’s beautiful

A Company Directors cart before the horse

It’s a well known fact that Company Directors skills are visionary and conceptual, with a notorious blind spot when it comes to too much detail, especially technology.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

And thats reinforced more and more by a junior asking for clearance on tech projects which the Director has absolutely no idea what it’s for.

It’s as if other departments do their thinking for them.

“I have people who do that, go talk to Nigel he does that”

With an open mind, Directors are fully equipped to force downward change, but feel that they lack the ability or the knowledge to talk “savvy tech”

Worse still they assume that technology marketing is automated in all their processes.

It can be, and there is a whole new emerging technology connected to payment systems, especially subscription based business models.

They readily sign off the expenditure for SEO and Google this that and the other but neglect the knowledge and experience from their past.

Companies with savvy boards easily outperform their competition.

Marketing is not the Horse, marketing is the cart.

Marketing people have nice comfortable salaries to protect, they see their job as complex and safe, and that might be true.

But if the Marketing people do not fully understand that the sales cycle is connected to the marketing model, then it’s a Company Directors job to rap the knuckles and ask some serious questions.

It’s too easy isn’t it?

Pay out a bunch of cash and people miraculously come to your website from Google.

But the metrics and KPI’s are a bewildering moving target and the Company Director can find it nearly impossible to evaluate what the marketing budget is actually achieving.

A Company Directors cart before the horse

It’s time to focus on the horse.

Marketing is not the Horse, marketing is the cart.

Prioritising the focus back onto the horse has a profound affect with the smartphone generation.

The Millennial’s and increasingly the Gen Z Smartphone generation have up-ended the sales cycle.

WHY WHY WHY 3 words that end in Y

They require immediacy and APP simplicity and the reward is advocacy

DETAILED BLOG HERE.

By the time they source you product or service, they are only looking for 3 things.

APP based A to Z business

Fulfilment of their order

The opportunity to be a social media advocate

Now you have a simple KPI inside your business.

An article in conversation with Maltix Consultancy Partners who specialise in digital transformation.

One month in tech is like a year

retail
Marc Lambert pioneer using a Maltix built PWA

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

I inherited a business through my mother in law, a retail shop with 22 staff and a consistent $900,000 turnover

The business had lost profitability year on year for 7 years straight.

I could see the symptoms but didn’t understand the cause.

I very nearly spurned the opportunity all together, the hours were crazy and the back office systems chaotic.

The business was just about breaking even on a very modest Directors salary.

I had actually inherited a gobble monster inside a vicious spiral of upward costs.

By chance I came across some videos on you tube under “Break even analysis “

A light bulb went off in my head, my garden was full of weeds and the pruning was going to be brutal, I needed help and fast.

My first port of call was The Maryland Chamber of Commerce in Annapolis.

I met a highly regarded Consultant in the harbor, where we sat and talked for 2 hours.

The culmination of thought had one simple answer, we had to digitise as much as possible, as soon as possible.

We had to reduce the moving parts of the business, generate more business and lower variable costs.

That was phase one and we completed that in 6 months.

What happened in reality was floor to ceiling change, so much in fact, the main shop front asset was sold and fixed costs almost completely removed.

One month in tech is like a year.

It felt like I was destroying 27 years of business knowledge.

In fact the telephone system which cost $16,000 in 2011 was the first casualty.

APP based telephony was key when Covid broke, we needed our home workers to act on order deliveries and I had to manage that through a CRM and billing platform connected to their own smartphones.

The e-commerce part of the site we kept, we removed the website and replaced it with an APP.

These decisions fundamentally changed us from being a bricks and mortar retailer to a full online retailer selling and distributing to our target sportswear audience.

My staff were amazing and turned garages and workshops into storage and distribution.

We now operate with 7 staff, all on higher salaries. Our turnover is rapidly climbing and we hope to overtake the 2019 turnover within 2 years.

We now ship coast to coast and our reputation is growing on social media.

My advice to anybody contemplating the digitizing of their business:

You have to trust your clients, it’s what they want, it’s where they do business, it’s on their Smart phone.

Marc Lambert online shoe and sportswear retailer Newswire July 06 2021

Delusional Directors waste money on marketing

Gen-z-maltix-pwa

And worse still, they corrupt their brand by not fertilising the referral by leveraging social media advocacy on their clients Smartphone.

An article published in the business press and Newswire July 02-2021

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

Will Nicholls MD the Maltix partnership
Joined up technology creates Smartphone advocacy

Gen Z Doesn’t Care

The under-18s have moved on:

Tik Tok. Snap. Maybe IG.

They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.

Millennials Are Ready to Ditch

Using technology with more intention and purpose is a burgeoning undercurrent industry.

These Blockbusters are route and cause changers for the Smartphone generation.

 The Social Dilemma  The ShallowsIrresistibleHooked, or Digital Minimalism.

Millennials install Newsfeed Eradicator to kill their scrolling addiction, then they’ll install uBlockOrigin and Ghostery to block all ads and tracking.

Delusional Directors waste money on marketing

Millions of ultra-conservatives are ditching Facebook for a new social media platform that respects their right to be deluded.

They are Jumping ship in colossal numbers to the “Free Speech Social Network.”Parler

What’s Left Won’t Be Worth Keeping

The Gen Zers ditch, the Millennials ditch, the far-left ditches, the far-right ditches, and what remains?

Non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls with too much time on their hands.

75 % of all business will be conducted over the Smartphone within the next 60 months.

Gen Z
Gen Z

Directors who move from marketing their Website to genuine APP advocacy will reap the rewards on any platform!

Change will be very good news for marketers, entrepreneurs, social media users, and the public at large.

  • For marketers, more platforms give more marketing options, more niche specificity, and Progressive Web APP’s for A to Z Smartphone business and genuine customer service.
  • For entrepreneurs, there’s the opportunity to build bona fide, elegant, innovative Facebook challengers for the first time in a decade. As individualist-consumerist society grows, expect to see a proliferation of niche-specific sites in the years ahead.
  • For social media users, expect ad revenue sharing… just like Medium and Rewards from your own data !

Contact William Direct

First name: Last name: Email: Note:

Will Nicholls MD. Maltix Partner programme.

Solving the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

4 Industries That Will Disappear Before the Year 2030

Levi Borba

They employ a quarter of the workforce, but in less than 10 years these jobs will be history.

Levi Borba Newswire June 2021

Future events are uncertain, and detailed information about times to come is impossible. But we can use current trends, technological innovation, and reliable information to predict likely scenarios.

During most of my career, this is what I did while working for global airlines.

It worked fine — most of the time we were right.

Predictions saved considerable money for these companies.

Saving money. In that lives the biggest benefit of futuristic reflections. Predictions are useful when we are planning our next investment or career choice.

The billionaire Bill Gates wrote a book called The Road Ahead twenty-six years ago.

There he predicts the impact of the Personal Computer revolution.

Many of these predictions materialised.

In the same book, there is also a phrase that stands true to this time.

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.

Considering the technological, socio-economical, and environmental changes of the next years, here is the list of 4industries that likely will disappear (or become niche) before 2030.

Telemarketing

This form of marketing will fade due to automation, and also because it is often annoying and intrusive.

In 2017, the Guardian published an article predicting which jobs would disappear. Telemarketing had a 99% chance to be fully automated in 15 years.

Nearly 70% of B2B buyers go online to search for business solutions instead of waiting for a call. Today, if you call up a prospect with an offer, the chances of making a sale are less than 5%.

The majority will hang up the phone.

There are still over 8 thousand telemarketing companies in the USA, but the effectiveness of most of them is questionable.

Besides, their business is changing from offering products to services like credit collection.

Therefore, instead of a telemarketing operator interrupting your dinner to offer you a new credit card, soon we will only receive a call if we forget to pay for the credit card company.

Staffed retail

As with telemarketing, staffed retail will also fade because of increasing automation.

Take a look at the picture of any supermarket 10 years ago and compare it with the same place right now.

Chances are that the number of self-checkouts at least doubled, reducing the need for human cashiers.

As a result, it’s been estimated that the self-serve kiosk industry will be worth $34 billion (£27.5bn) by 2023.

While the demise of the cashier is not a secret (it is one of the 4 professions that will disappear in the near future), other retail-associated jobs are at risk, like sellers or cleaners.

Places like the automated stores from Amazon Go will be everywhere.

In fact, Amazon themselves declared they plan to expand from the current 30 non-staffed stores to over 3000.

This plan, coming from a company that earned $300 million just by developing a button, looks plausible.

Customers who have the Amazon Go app just need to enter the store, grab whatever they want and walk out with the items. Later, their account is charged.

Of course, few retail sectors will remain staffed. While people do not need help to buy their groceries, niche industries like luxury stores will opt for the personal touch of sales assistants.

Staffed banking

A few months ago, I asked all my friends in our chat group when was the last time they visited a physical bank.

Of the 8 respondents (yes, not an enormous sample size, I know), only one answered less than 1 month.

On average, the last time they stepped into a bank was 3 to 4 months ago.

Ask yourself the same question.

Ask your friends and family too.

There are exceptional cases still requiring the physical presence in a bank agency, like a few businesses or people who are not tech-savvy enough, but they are becoming a diminutive minority.

Finance leaders warned that those in customer service, middle and back-office roles likely will lose their places to computers soon. 

IHS Markit estimates that 1.3 million bank workers in the United States will be affected, and 500,000 in the United Kingdom.

A report from GP Bullhound revealed that 91% of people prefer to use an APP than go into a branch.

That includes me and most of my social circle.

Unless you feel some peculiar pleasure by waiting in lines (I will not judge), I bet you prefer to make bank payments remotely instead of driving to the local branch.

Travel Agencies

Of all the sectors in this article, if there is one that I bet will disappear not before 2030, but even before 2025, are travel agencies.

Or at least the ordinary travel agency.

Besides all the data (see more below), I base this guess on my observation as a Hotelier.

Only 4 years ago we still had a considerable share of our guests coming from travel agents. Today they are rare.

Most people make their reservations using portals like Booking.com, Hostelworld.com, Airbnb.com.

Others book direct, using the resources from Google Hotels or TripAdvisor.

Even elders do that now.

But imminent change is on their horizon as well, Winding TREE innovations will completely remove commission based portals, they simply will not be able to compete.

In 2017, a report from Local Data Company (LDC) revealed that 700 brick-and-mortar travel agencies closed up shop in the UK alone.

The research found that the biggest reason is the competition from OTAs (online travel agencies)and short-term rental companies such as Airbnb.

A few travel agencies will survive, mostly in niches like extreme-sports adventure travel or group holidays for pensioners.

Or to travel out of the earth, like the nascent but booming industry of space tourism.

For that, you will need a travel agency since there are no rooms at the International Space Station available at Airbnb !


App stores are almost certainly on the verge of redundancy.

” The vast majority of small business do not yet operate an APP. “

New generation APP’s are a hosted product under the control of the small business owner.

They are cheap to manufacture, replacing websites and massively move the focus away from search engines to natural distribution on smartphone social media.

New generation APP’s do not require a distribution hub.

A prediction: App stores are almost certainly on the verge of redundancy.

Footnote Interview : Will Nicholls Director of The Maltix partnership.

A millennial talks about dinosaurs.

App is where its at
Alecia Bibione, App is where its at
Alecia Bibione, App is where its at

Here’s a story for you regarding PWA’s as compared to dinosaur web sites. 

A newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Millennials are predicted to control over 75% of Smartphone business within 60 months and the vast majority of small business have absolutely no idea what’s coming.

A millennial talks about dinosaurs.

Alecia Bibione wrote:

I have/had a scooter that I used to use as a run-about.

It stood for a year during the Covid-19 pandemic and I decided to sell it.

It was at a scooter spare-parts dealer to be sold.

There was some interest from the walk-in trade, but no sale.

So yesterday, I brought it home, took some photo’s and advertised it on Facebook’s Market Place and also on Gumtree (the dinosaur).

I placed these ads around 2pm.

Within 15 minutes I started receiving messages on Messenger around 10 came in.

Two hours later it was sold, paid for, paperwork done and delivered to the new owner.

At 10pm last night while watching Andy Murray battle it out against Nikoloz Basilashvili which he won eventually, I checked my ad on Gumtree, one reply!

Progressive Web APP’s are the only way to go. 

PWA’s are where its at !

A subscription newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Failure of digital transformation haunts me.

Medical clinic
Paula Maynard
Paula Maynard, BA in medical administration with her assistants Sheri Holding and Emma Star

Failure of digital transformation haunts me.

Interviewed by a leading medical journal June 2021 newswire article

Moving from the public sector to the private sector was a big move for me in 2019

Working at a senior level within the NHS was rewarding but frustrating.

My dream was always to simplify, my dream turned into a never ending nightmare of failure.

Without pointing the finger at anybody in particular, the skill within the method was absent.

The NHS winner is still a paper based system, distributed by an army of messengers.

The Managers Digital dilemma

So when the Partners in the Medical Practice asked me to be more involved with digital transformation, I was full of apprehension and trepidation.

As I eased in to the project, I spoke to my husband who is a work flow graphic designer for a London Borough and he asked some strange questions which led to a realisation.

He asked to see my office, he wanted to look at the age of the equipment and the signage within the building.

He promised me a report, which came inside a pretty box and all that was inside was his Smart phone and a brochure.

Let me help he said.

A huge part of his programme for the borough was based on QR and what that QR is connected to, especially around the pandemic.

For me he printed a list of options QR can be joined up to, it was as long as your arm.

He explained that all the complexities of QR print and the Departments responsible were in one shared place called SLACK, and that was the clue, it was on his Smartphone.

“Everybody carries a Smartphone these days, the vast majority are QR enabled”

The mock brochure he made had 6 example dummy QR codes

They can be changed even after they have been printed!

Each had a call to action within the code.

Join WI-FI here

Reserve appointments here

Map location here

Free QR reader here

Pay for a consultation here

Front desk information

Going digital CAN be paper based !

Its full circle, the Partners like the idea as a start point

The idea of a brochure that connects to the clients smartphone resonated.

QR codes will also be used as a wall collage, designed by my husband of course!

Education videos, information videos and cartoon style info-commercials for specialist services within the practice.

This time my digital transformation fills me with confidence, and the reality is I was wrong all along.

Going digital CAN be paper based !

Paula Maynard, BA.

Interviewed by a leading medical journal June 2021 newswire article

Guerrilla tactics to control costs inside my own business.

David Kalowski
David Kalowski
David Kalowski CEO Gadget -OPS-Michigan

David is a veteran of change, Director and the board of three US Companies.

My focus is the balance sheet, thats my main job. I am responsible for my share holders, the board and I dislike uncomfortable conversations with my senior, the Chairman.

The battleground for business is a constantly shifting threat.

Smaller agile business operate without the infrastructure costs of an established Company.

Guerrilla tactics to control costs inside my own business.

It’s the mindset of the Company to continue do what’s worked in the past, and from my experience of completing an MBA, far too much of what I was taught seemed out of date, even when I was learning to qualify.

So I have been taking a more radical approach by introducing external, fleet of foot, marketing tactics and technology, using a kind of Gorilla tactic to make changes to my existing staff assumptions.

I’m interested in the consequences of that external change.

It’s an uncomfortable personal growth for some but a necessary survival technique for their future.

I am sure I’m onto something !

We are seeing hybrid sales and unexpected new markets emerge, especially when we move away from the main stay of Google marketing into the more fluid world of Progressive Web APP distribution and a focus on immediacy of service and dispatch.

I say to any Director or CEO, its time for an old phrase of the 90’s to re-emerge. JFDI.

David Kalowski CEO Gadget -OPS-Michigan Newswire 23/06/2021

Solution provider for the Michigan Chamber of Commerce

We had to let go of the stuff that used to be important.

Zo-clean-supplies
Tom Rice
Tom Rice Chief Executive chemical cleaning distribution Co West Midlands

This is a cathartic exercise, baring my business troubles from the last 2 years to my local small business community.

I wanted to share the pain but also encourage change in business operations for their survival.

We are a 40 year old industrial cleaning company distributing across the UK with a turn over of over £18 million.

The Company moto above the main entrance door to our premises hasn’t change since my late father created the company back in 1979

“If you do what you always done your gunna get what you always got”

And with the stratospheric growth of the younger faster generation, desperate to do business with us, we knew we were so behind the curve it was embarrassing.

We had lost over 20% of our contracts in 9 months.

Top heavy with administration, dated computers running spread sheets and word documents all cobbled together inside a telephone system we none of us had ever figured out.

You have to let go of the stuff that used to be important but no longer is.

So embarrassing in fact, the bust up inside our family business has been excruciating but unfortunately necessary.

Each department has been power washed, scrubbed with a nailbrush and desanitised !

Every Monday for 2 months I held “Starter, bumper, shaker, mover, let go day today, cat amongst the pigeons, out with the old in with the new, repaint, rethink and push the envelope of change” days.

The changes are astonishing but logical.

And all consequential, just part of the journey of change.

The staff age group that took to the challenge are dramatically more dynamic.

We moved to our own App based ordering system for clients.

No more paper invoicing, in fact no paper anything!

No telephones in the office, all replaced with an APP based system.

Adopted a Cloud based management system we calibrated ourselves in just 2 days!

The only thing that is recognisable from the brand of old is the brochure and even that is completely Smartphone enabled !

Tom Rice is guest speaker for online Events associated with the FSB and this article is distributed by Newswire. June 21 2021


ARTICLE LINK ASSOCIATION

20,000 small businesses could fold in West Midlands

Automating a charity

Deafness charity

A conversation with William Nicholls MD Maltix App and QR brochure company.

What Is the National Association of the Deaf? The NAD is a non-profit organization that works to protect and promote the civil, human, and linguistic rights of deaf and hard of hearing people.

Over 400 members.

The charity wants to update their brochure, a perfect time to introduce automation, particularly banking, subscription and education.

They regularly host lectures, seminars, exhibitions and courses alongside social and fund raising work.

Automating a charity to control administration costs.

As a non profit organisation they are open minded, and like the idea of switching from a static website to a dynamic APP, well suited to their Smartphone subscribers.

Firstly, the brochure can be designed to directly connect to the Smartphone using smart QR codes.

It’s important not to duplicate future printing costs, this can be achieved with new generation Smart QR.

Will Nicholls impressed:

Want to change an infomercial, an educational video, subscription charges after print ?

No problem, all changes made are part of the service !

Maltix build or create every aspect of the choices available on the self help link below.

Secondly the NAD want to place QR with a call to action within their building and on social media.

Example of a call to action

12 month subscription
Example using a clear QR code connected to banking via a smart form page

That’s a two-pronged attack says Will Nicholls.

Firstly strategically framed and branded QR can connect from within the building.

( Advice on QR size and positioning part of the service )

Secondly, connecting QR to their new Charity APP enables their subscribers and family to distribute directly within their Social media channels.

“That couldn’t happen with old APPS, they have to be downloaded from the APP store”

Websites are not suited to social media distribution.

All has changed with the Maltix Progressive Web APP (PWA)

In a Committee meeting all the options of what can be achieved were listed.

In fact, Maltix Partners use a smart form page as an aid in consultation, William was more than happy to share.

A little knowledge is everything, let your imagination explore the possibilities.

So many ideas!

Take a look!

Go ahead, tick the boxes, CLICK SUBMIT the email goes to your in box for future reference.

Self help prompt, what can I connect QR to in my business or organisation ?

Book a call

Remove the Hotel switchboard for customer service.

Hussain Sajwani

Damac General Manager – operations Ali Sajwani believes hotels will continue to embrace new technologies by HME Maltix Newswire June 16, 2021

Ali Sajwani Damac
Damac General Manager – operations Ali Sajwani

When I think of hotels, I don’t automatically view them as technology-driven businesses nor incubators of innovation.

But, if we examine how hotels operate, the amount of technology involved is remarkable.

What is truly remarkable is that Hotels increasingly rely on cloud based actions directly off the Hotel customers Smart phone.

Property management systems for example, are complex software programmes that facilitate the entire guest experience from check-in to check out.

Artificial intelligence take PMS to a whole new level.

Smart hotels might look pretty much the same as regular hotels, but they operate in a completely different way.

The importance of connectivity

Like smart homes or buildings, futuristic smart hotels aim to connect devices and appliances to each other and the internet.

This is where the internet comes into play — even ordinary devices can now send and receive data, which makes them ‘smart’.

The internet of things is accelerating smart growth.

Even where multiple devices communicate with each other, they can still be managed by a single user from a remote point, smartphone or tablet.

Some appliances can locate and decipher information from the internet, allowing them to respond independently or intelligently to user instructions, for example, lights, curtains, and sound systems.

The possibilities are seemingly endless and accelerating.

Who doesn’t want to stay in a hotel room with automated check-in, intuitive temperature and lighting controls, entertainment-on-demand from your own streaming video or music accounts, and other highly personalised experiences, all enabled by these emerging technologies?

Why hotels should bother

I believe there are excellent reasons why major Hotel brands are waking up to change.

Technology can improve the guest experience.

It makes hotels less labour intensive and more efficient, which ultimately saves money.

Remove the Hotel switchboard for customer service.

Technology improves the guest experience

  • Guests don’t need to physically check-in, registration can be completed via any smartphone
  • Voice recognition can control in-room features such as TV, lights, curtains and A/C
  • Switchboard are over
  • Multi-language robotic concierge services available 24/7
  • Automated room service menus improve delivery time and reduce human error
  • QR APP enablement using quality wall mounted smart QR codes with a call to action ( Room service for example )
  • QR direct to over 25 possibilities within our portfolio ( so far)
damac
Damac room QR example.

Technology makes hotels more cost-efficient

  • Less security needed with facial recognition systems in place
  • Computerised check-in/out means less front-office staff.
  • No need for lift operators or baggage porters as these tasks can be automated
  • Smart cleaning devices reduce the number of housekeeping staff
  • Reduced requirement for room service.
  • APP based food delivery using new generation Hotel bespoke delivery APP
  • Smart A/C modules and lights lower energy demand and utility bills

Because leisure resorts have a more relaxed atmosphere than bustling city hotels, automation could be perceived as a novelty rather than a necessity.

However, this perception is changing at break neck speed.

At the other end of the scale, I can imagine certain hotel brands becoming synonymous with a fully automated service offering, appealing to, or creating demand for, a certain type of guest and priced accordingly.

Smart technology is undoubtedly not a passing phase; it is a trend that is here to stay. It will increase in the years to come with the notion of personal service taking on a whole new meaning.

New technologies by HME Maltix Newswire June 16, 2021

How the luxury Hotel sector has changed.

luxury Hotel

How the luxury sector has changed since the pandemic

Fiona Noble, chief growth officer at concierge service Quintessentially, shares the latest trends in luxury travel Hotelier Staff June 9, 2021 Maltix Newswire

How the luxury sector has changed since the pandemic
How the luxury sector has changed since the pandemic

There’s no disputing that the pandemic severely disrupted the luxury sector. The luxury market in the Gulf alone declined 17 per cent in 2020 to $7.4 billion,  with countries impacted by varying degrees, based on factors such as volume of foreign tourism.

In the Middle East, a break from the usual physical experiences that were an integral part of consumers’ daily life meant a revisit of priorities. During lockdown, the idea of what luxury consumers want and put emphasis on shifted and continues to evolve.

At Quintessentially in the Middle East, we witnessed an immediate focus among our members on self-development.

Lockdown was a catalyst for online experiences, from learning languages and musical instruments, mastering Pilates and meditation, and enjoying digital lessons from leading authors, artists and educators.

Privatised and curated experiences also trended highly, and continue to do so, as members consumed everything from exclusive film screenings and at-home spas to cookery masterclasses.

Quintessentially will continue to curate a robust suite of bespoke experiences for our members, both online and in person, allowing them to immerse themselves in their passions and burgeoning interests, especially off their Smartphone.

How the luxury Hotel sector has changed.

Gifting has increased, as members look to spend time – and money – on presents and experiences for their family to celebrate milestones.

Jewellery purchases spiked –  the only luxury category to achieve value growth in 2020 – and Chaumet, for instance, reportedly enjoyed booming sales.

There has also been a shift regarding sustainability and the environmental impact of the brands consumers wish to invest in.

From sourcing rare pearls from Paris, tracking down a hand- rafted Yves Saint Laurent handbag or antique Patek Philippe watch, or even designing a miniature zoo of customised, life-sized stuffed toy animals, the demand for luxury – albeit more meaningful – continues to flourish.

Travel is now front of mind and members are keen to not only tend to their businesses abroad, but also discover their own respective regions.

Behaviour regarding last-minute bookings among our members hasn’t shifted and has become even more prevalent in the recovery phase as they look to us to provide them with expert advice and guidance, mitigating uncertainty.

Unexpected results:

With advanced room QR code services connecting to a plethora of ideas all managed from our individual Hotel APP has gained in popularity, noticeably as repeat business.

Cross fertilising marketing from Room QR to Hotel APP and Room delivery APP is ongoing with unexpected results.

We had never thought the data from a Room upgrade, for example, would benefit the booking of wedding parties or Room service off the APP data could be channelled to business bookings.

QR room gifting has been especially successful, substantial orders right off the clients Smartphone.

Automating smart forms into the Hotel CRM has enabled us to better track client habits, one high end guest recently returned the favour of extra flowers in the room for flowers delivered to the front desk!

Domestic travel in the Middle East, along with the Seychelles, will remain popular for some time and is why Quintessentially curated multi-faceted, immersive breaks in partnership with Marriott, embracing the very best each region has to offer.

Answering luxury consumers renewed sense of discovery and desire for personalised experiences, guests can enjoy Doha’s renowned art scene, sample world-class culinary experiences in Dubai, explore the marine eco-system in Abu Dhabi’s mangroves and learn about Bedouin life, or discover the beautiful archipelago islands off the coast of East Africa, and much more.

Although global outbound travel from the Middle East is still impacted by restrictions, there has been increase of enquiries and bookings to Greece, US and France. In response to European market demand, Etihad is now flying to Malaga, Santorini and Mykonos.

As Saudi Arabia opens its doors to international tourism, we also anticipate destinations like Alula in the north west – steeped in Nabatean heritage and culture to appeal to that desire for transformative and adventure travel.

Overall, there is much to be optimistic about as the luxury market in the Middle East looks set to make a healthy rebound, with tourism playing a crucial role coupled with the region’s high local purchasing power and luxury brands willing to enhance their digital presence and offer bespoke products and individualised service and experiences through the clients Smartphone.

Luxury takes a back seat as affordable hotel brands.

IBIS

Luxury takes a back seat as affordable hotel brands boast bigger pipelines in the Middle East.

The Hotelier article today.

There are more than 500 hotels on the way in the region, mostly from Hilton, Marriott or Accor

08 Jun 2021

Middle east

There’s an impressive 534 hotel projects currently under construction in the Middle East, totalling 153,225 rooms.

That is according to Lodging Econometrics’ latest Construction Pipeline Trend Report, which revealed which destinations have the most hotels on the way.

And 48 percent of the projects in the pipeline in the Middle East belong to three companies:

Hilton with 93 projects and 25,200 rooms, followed by Accor with 89 projects having 25,882 rooms. Next is Marriott International with 75 projects and 22,160 rooms.

Luxury takes a back seat as affordable hotel brands.

The leading brands in the pipeline for these companies are Hilton’s DoubleTree with 27 projects and 6,083 rooms.

Hilton Garden Inn with 20 projects and 6,566 rooms;

Accor’s Ibis brands with 12 projects and 4,274 rooms and Movenpick with 12 projects accounting for 3,153 rooms;

Marriott Courtyard with 15 projects/3,432 rooms.

Residence Inn with nine projects and 1,196 rooms.

Unsurprisingly, Dubai in the UAE takes the top spot with 115 projects and 32,596 rooms on the way.

On a country-wide level, Saudi Arabia leads the way with 185 projects and 66,898 keys; followed by the UAE with 154 projects and 42,327 rooms.

Egypt with 61 projects and 14,912 keys.

Qatar with 57 projects and 14,047 rooms;

Oman with 32 projects and 6,474 rooms.

Capital cities Riyadh and Doha hold the most projects behind Dubai,.

KSA city having 54 projects and 11,070 rooms.

Qatari city having 50 projects and 12,017 rooms.

The Hotelier article today.

I’ll never go back to the Gym again

Gym-smartphone

Sharon Terlep | Photographs by Desiree Rios for The Wall Street Journal 2021 subscription newswire.

One fitness club franchisee plans to open a dozen new locations, while a national chain is selling digital memberships.

A Pilates studio in Houston is requiring masks; a family-run gym in Indianapolis isn’t.

America’s gyms are reopening to a markedly changed fitness world as coronavirus pandemic restrictions lift.

Each business and its customers must decide how to navigate new workout habits and conflicting demands around Covid-19 safety protocols.

Some people won’t exercise in a face covering; others will only frequent a gym with a mask mandate.

Still others purchased pricey fitness machines for their homes and have spent months taking virtual classes.

“Many of our members have developed habits in a significant way, routines they never had before Covid,” said Jeff Zwiefel, chief operating officer of Life Time Inc.

I’ll never go back to the Gym again

The fitness center chain, with 150 U.S. locations, now offers a $15 monthly digital membership, where people can work out to streaming classes.

Gyms, from boutique studios to sprawling fitness centers, have been among the industries hardest hit by the public-health crisis, as concerns about people spreading the coronavirus during group exercise led to mandated shutdowns and member exoduses.

A cleaning station for gym members at a Life Time health club in West Harrison, N.Y.

The pandemic’s toll has been profound:

Nearly half of the 3 million jobs in U.S. health clubs disappeared last year along with more than half of the industry’s revenue.

Legions of independent gyms and studios have closed, crippled by state-mandated shutdowns.

Several corporate chains, including 24 Hour Fitness Worldwide Inc. and Gold’s Gym International Inc., filed for bankruptcy protection and reorganized or closed.

Those that survived are catering to a customer base now more accustomed to exercising at home and better equipped to do so.

As gyms faltered, business boomed for companies like Peloton Interactive Inc. and Nautilus Inc. that provide streaming classes and workout equipment.

Demand has been so high for Peloton exercise bikes and treadmills that customers have waited weeks for deliveries.

“I know there’s chatter of, ‘We are a stay-at-home stock, and we get back to normal and Peloton dies or whatever,’ ” John Foley, Peloton co-founder and chief executive, told investors in February.

“We obviously are taking the other side of that. Every year in the U.S., there’s been 5 million treadmills sold. So it’s not like working out at home was a Covid thing. It has always been a thing.

It’s just the products have been dopey and not connected.”

How might the coronavirus pandemic transform the fitness industry? To find out, WSJ spoke with the CEO of Planet Fitness, an independent gym owner, and an industry analyst to learn about what we can expect for the future of fitness. (Video from 9/11//20)

Gym owners and industry experts say the fitness landscape is likely forever changed by the pandemic.

When the Covid-19 risk passes, they say, the business of fitness will increasingly become a mashup of bricks-and-mortar and online virtual offerings, much like the coronavirus-hastened evolution of retail, office work and education.

“At-home will become a part of the fitness ecosystem, it’s going to have an outsized platform,” said BMO analyst Simeon Siegel. “But for the vast majority of people, the fitness industry will still revolve around bricks-and-mortar.

Heading into the pandemic, the U.S. had roughly 40,000 health clubs generating $35 billion in annual revenue, according to the International Health, Racquet & Sports club Association.

At the end of 2020, the industry has lost $20.4 billion in revenue, while about 6,400 clubs—17% of the total—closed permanently.

A recent survey by consulting firm McKinsey & Co. found that 68% of those who started using an online fitness program during the pandemic said they planned to continue for the long term.

The survey of 2,024 adults was conducted Nov. 9-13, 2020.

Crunch fighting back with smartphone based APP marketing and QR technology.

Geoff Dyer, owner of more than two dozen Crunch Fitness franchises in Georgia and Florida, said Covid-19 won’t change Americans’ gym habits for the long term.

A Crunch membership, starting at $9.95 a month, is cheaper than many online subscriptions.

Mr. Dyer said his membership is almost at the same level it was before the pandemic. He said he is opening another dozen locations in the next year, including four that will replace now-shut 24 Hour Fitness clubs.

Crunch offers streaming workouts, but they aren’t popular, he said, but we are working on new ideas, especially dedicated APPs that dont have to be downloaded from the APP store.

Crunch have adapted advanced QR technology, connecting bespoke work outs with low levels of Gym equipment to live streams and video.

Notifications off the APP constantly remind clients whats available.

Dyer is also adding SMS to the portfolio, for the more up market clients who like a personal connection.

“It’s hard to replace the excitement of a live class, and there’s a huge barrier to entry if you’ve got to pay $2,500 to get that bike,” he said, referring to Peloton, which sells bikes starting at $1,895.

Amid Covid-19, he said, “we realized people were desperate to get back to the gym.”

Exercise bikes are spaced out to maintain social distancing at a Life Time health club in West Harrison, N.Y.

All but one state—South Dakota—shut down gyms last spring as the pandemic took hold, and others have fully or partially closed gyms for varying durations.

By last month, California, the only state remaining with a blanket order keeping gyms closed, started allowing facilities to reopen with various restrictions.

Gyms allowed to open in many cases face restrictions that range from cost-prohibitive for businesses to off-putting for some members, including capacity limits as low at 10%, outdoor-only classes and mask mandates.

Ardizzone & Nalley Gym in Indianapolis shut down for about 10 weeks in the spring and has been open since, and doesn’t require members to wear masks.

The gym, opened 42 years ago by owner Tony Ardizzone, has a big base of elderly members, including many who say they won’t return until they are vaccinated.

“The older people are more fearful and more cautious and vulnerable, and young people are less so,” he said.

Other customers were so eager to be in the gym even at the height of the pandemic, he said, that he had to confiscate keys they were using to get in despite the gym being closed.

In Texas, as soon as Gov. Greg Abbott announced in early March that the state would allow all businesses to fully reopen and lift its mask mandate, many customers of Houston-based Citizen Pilates called and messaged founder Jess Hughes asking her to keep rules requiring masks in class and maintain 6 feet of space between machines, she said.

Sharon Terlep | Photographs by Desiree Rios for The Wall Street Journal 2021 subscription newswire.

Hotel Directors unwittingly give their data away.

Dubai

A reactionary article published in the Hotelier magazine Dubai and released on newswire.

The Hotelier: June article:

Speaking at The F&B stakeholder Hotel Show Dubai 2021, a Balkan restaurant boss said that “discounts should be a tool to reward loyal customers, not to attract new ones”.

“It time for restaurants in Dubai to end their reliance on discount APP’s, such as The Entertainer, to get customers through the door”

That’s certainly the opinion of 21 Grams owner Stasha Toncev

Reaction: “We took an opposite view to articles like this”

Hazeem Nadim Director of a prestigious Dubai boutique destination states that Hotels that use third party APPS are giving their data away instead of keeping it to market internally themselves.

If they do not own and operate the APP themselves, there is an illusion that past clients will simply move on to the next discounted outlet.

That was his conclusion after time spent time with a new marketing manager after their previous manager left when Covid struck.

Sandeep Patel is a recent graduate and marketing manager from the Indian institute of Technology, Delhi.

Hotel Directors unwittingly give their data away.


His forward learning graduation programme focused on rental cloud technology to enable their clients Smartphone.

Hazeem Nadim
Hazeem Nadim Boutique Hotel Dubai

With visitor numbers down 60 %, Hazeem was curious how they could use a new generation Progressive Web APP in combination with QR codes within the hotel to generate future business on social media.

Sandeep Patel focused on the combination of a hosted room service Food delivery APP in combination with advanced QR marketing ideas.

The QR codes all have a clear call to action and are distributed in every room and open space.

Hazeem Nadim and Sandeep Patel are encouraging their past and present customers to distribute their promotions on social media.

Some of the ideas developed so far.

Future discounts on multiple stays.
Inviting friends rewards.

Hen or stag nights
Vouchers to book a table for larger parties.
Wedding deals.
Book a birthday present.
Meet the manager drink at the bar.
Book another night with a free bottle of bubbly.

Quiet mid week booking success!

Special offer during the week stay for 3 nights pay for 2

Vast amounts of automated data into the Hotel CRM allow us to get even more creative with cross marketing.

It’s a new beginning, we are excited to explore new marketing techniques.

Hazeem Nadim Boutique Hotel Director, Dubai.

A subscription newswire article:

Developers make lousy hoteliers.

Hotel rooms
unhappy daughters
Unhappy teenagers in hotels

Johan and Gertrude Heinkel:

Euro newswire article.

5 star Hotel fails to satisfy my family.

Trust me, an unrepeatable disaster created by appalling room design with equipment obviously designed years ago.

Having been cooped up with my family for a very long time, I decided to book a family hotel room in quite a highly reputable 5 star Hotel.

My wife and I have 3 teenage girls.

They all have smart watches, smart phones I Pads and headsets.

We also have 2 IPTV boxes when we travel.

Hotels are notorious for terrible TV programming, so we usually bypass their system.

This ( so called ) 5 star Hotel didn’t even have TVs with HDMI input !!!

Developers make lousy hoteliers.

Thank goodness the girls brought their own hair equipment, the Hotel dryers were akin to a butterfly flapping its wings.

And lets look at the maths for charge points shall we ?

5 i watches, 5 i pads, 5 i phones, 5 headsets, 2 book readers, 2 hair tongs, 2 hairdryers, 2 IPTV boxes, 1 internet box, 2 battery back ups.

Just run the maths on that shall we ? At least 30 appliances essential in the modern family and just 8 ( 2 hidden ) electrical sockets.

The wireless speed test we ran was border line ineffectual.

Thank goodness we took our own portable satellite connection from home.

As for food ordering !

The girls booked food delivery off their phones, the idea of sitting and eating the Hotel offering filled them with horror.

My wife was right.

We should have gone Air b&b saved a thousand euros and enjoyed a holiday without inept staff who didn’t understand a word we said.

This Hotel was obviously designed and built for the Developer.

As sure as hell it wasn’t built for a modern family holiday.

Johan and Gertrude Heinkel:

Euro newswire article.

The competition has stolen your staff.

Hotel Directors

Hotel Directors listen up.

Amazon and Supermarkets have stolen half your staff.

The few you have left are stuck doing annoying admin and jobs they didn’t sign up for.

Will Nicholls
William Nicholls Director Maltix.

Thought Leader: William Nicholls

The competition has stolen your staff.

Technology isn’t here to replace human interaction.

The Hotel industry is in a recruitment crisis.

Covid hasn’t just cut guest numbers, it’s sent staff packing back to their countries… where they’ve stayed.

And they are not coming back.

Added to the nightmare is the local supermarkets and online retailers like Boohoo, Amazon and top supermarkets are paying better wages than hospitality.

Hotel staff are spending time multi-tasking, doing manual administration and tasks not originally in their job description.

And not focusing on their area of expertise or looking after the guest experience, which doesn’t always allow for an engaged workforce.

The only solution to this dilemma is using technology that powers your guest experience from beginning to end.

You can’t avoid it any longer – you need to make better and more efficient use of technology that will save your staff from doing time-consuming jobs and manual tasks,

Here are pain points that we hear time and again.

Will occupancy return to 2019 levels?

Does it matter?

You need to be at the top of your game regardless.

Staycations are booming at the moment, but are they going to be consistent?

The travel industry is going to change as international travel opens up and occupancy rates are bound to improve.

  • Have you ensured your technology will future-proof your business?
QR resurgence
QR Smartphone resurgence ( Dummy )
  • Technology has changed hospitality forever.

    The hospitality industry has relied on manual processes and staff to operate hotels and restaurants. Progressive Web APP’s (PWA) are designed specifically for the Smartphone user.

Does your hotel still rely on these manual processes ? you’re behind the curve.

Technology such as contactless check-in, APP food-ordering , Room service and bookings are now the norm, and will be expected by a large portion of your target market, ON THEIR SMARTPHONE.

  • A number of hotels have technology at their fingertips they aren’t making the most of. Having an integrated CRM system, for example, can be a powerful tool to use your guests data to market to them using upselling and cross-selling campaigns, using SMS and APP notifications allied to digital loyalty cards.

  • The technology available for your hotel can change the way you speak to your customers, and generate more revenue for you.
Room service
Room service off your clients phone
  • New normal and Covid readiness

    Covid has changed the face of the hospitality industry forever.
  • Guests are more concerned about safety than they have been before, and you need to make sure your hotel is as safe and reassuring for nervous guests as possible.

  • Using contactless technology, for example, will reduce the points of human-to-human contact, putting your guests at ease.
  • It also focuses on business flow, logic and touch points for happier customers within your Hotel.
CRM connected to APP
CRM connected to APP
  • The online experience is not about googled websites !

    According to our research, 55% of millennials research their holiday destinations on Facebook or Instagram.

  • You need to ensure that your online platforms (APP and social media presence) are accessible and enticing, and will draw your target market’s attention to choosing your hotel for their stay.
Social media share
Shareable discounts and promotions

  • APP in APP tools are essential for clients sharing your deals, vouchers, promotions and loyalty card naturally on social media.
Point your camera to QR
Instantly connect paper to Smart phone
  • Adopting social media as your natural APP distribution ledger is dramatically different to the tactics of SEO and Google search

Contact
LinkedIn: linkedin.com/in/wnicholls
Email: admin@maltix.co.uk

Book a Zoom call. Directors only please.

My Realtor brokerage was strangled by my Agents.

Summer Hopkins
Summer Hopkins realtor.
changes in my industry.
Mrs Summer Hopkins

Summer Hopkins is a Registered Realtor from Mississauga Toronto.

She was asked to write an article for the Ontario Chamber of Commerce after addressing the needs of fellow Realtors online.

This article was consequently published on subscription Newswire.

“If we do what we always done, were going to get what we always got”

That was the opening conclusion in a pretty damming report of MY business !

I was in tears and angry for 2 days and two nights.

We firstly identified 5 problems in the business using a smart consultancy service registered with the certified management of consultants (CMC) 

My mindset had to change and it started when I sacked my marketing manager.

He simply refused to change our quite expensive strategy.

That was really tough, he had worked for me for 8 years.

Problems identified by the certified management consultancy.

Intermittent inventory levels.

Online competition.

Not addressing the needs of a Smartphone user.

High marketing budgets.

Poor database management.

My Realtor brokerage was strangled by my Agents.

The changes are very much work in progress, to be honest it was a struggle to transform old practices in our office alongside communications.

The first task was going paperless. Removing the printer was a massive change.

It’s as if a cooker had been wrenched out of our kitchen!

The next big change was putting our entire database into a CRM.

That took a long time to literally handball all history, names, telephone numbers, emails and addresses into one cloud system and then joining to an accountancy package.

We opted for Xero.

The training for Agents to use the CRM resulted in a couple more casualties I’m afraid.

But we are getting there, the changes are being managed by younger team members who have rapidly risen through the ranks.

The speed they get stuff done is mesmerising, its as if all the time they spend on social media is just an extension of what they achieve at work!

Very impressive.

Our inventory levels have grown by 16% in 8 months and the marketing budget has dropped significantly.

Our attention to detail with client Smartphone communications pays dividends through natural online marketing.

I’m pleased and happy to share.

The next phase is quite revolutionary, we are copying trends from other markets.

Listen out for an update in a few months time.

Summer Hopkins is a registered realtor, business woman and writer.

Our in house food APP trebled repeat Hotel business.

Chris Cintron
Chris Cintron Hotelier
Newswire

Chris Cintron. Hotelier New York.

Hotelier, evangelist and publicist.

It’s been a tough 18 months but we had time to think and do some Hotel upgrades that needed getting on top of.

That’s done now along with a new booking system and food order system.

The bit we nearly missed was a food delivery app. I resented the charges of Uber eat and the like and researched the idea of a food delivery app.

Initially I was so desperate to keep my kitchens rolling and retain some good people, I was only thinking delivery within a few blocks to give the staff work.

That went fine, we continued with 2 delivery companies initially and put our app details inside the delivery packaging using a QR code.

We toyed with the words but ended up with “next time order here for a free beer “

Something we were not expecting began to emerge.

We hesitantly opened the Hotel with closed restaurants on special deals, we put the app QR code in the rooms for room delivery only.

So not only did we get orders from downtown, we also got orders from our own Hotel rooms.

By chance the app we opted for doesn’t have to be downloaded from the app store and once it has been used once we can send out notifications.

I was talking to the Chef team about the surprise we were experiencing, and Doodle, the pastry chef said ” Lets put our signature dessert dishes on the app”

In the next breath he said ” Cornhusk Meringue and a thang for Ma’am”

What he meant was, promote special room rates alongside the food.

With over 800 orders off the app we can now send regular notifications through the app right onto the clients phone.

Yeah, although we were not monitoring repeat business as well as we should, now we can see it and its working !

 London is satisfied, Paris is resigned, but New York is always hopeful.

Chris Cintron. Hotelier New York.

Hotelier, evangelist and publicist.

Food delivery APP’s guarantee a loss making restaurant.

Chef fighting back

“With delivery sales as much as 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues”

Deliveroo, Hub Grub, Uber Eats and the like enjoy huge growth on the back of restaurants who are trapped by the problems inside their business.

With an open mind, restaurants re- imagine a picture perfect secure future, illuminating real growth and profits for 2022

Open your eyes and watch your business grow with the happy faces of your customers repeat business.

Do these words resonate with you ?

“Food delivery companies offer good value because they do all our marketing” WRONG !

“Allowing food delivery companies open access to client data is cool with me” WRONG !!

” A food delivery app doesn’t work inside a restaurant ” WRONG !!!

” Ghost kitchens can’t steal my business, people trust our brand ” WRONG !!!!

” Hotels cannot use their own food delivery app inside their Hotel ” NUTS !

Introducing the restaurant Progressive Web APP ( PWA ) for Restaurants, Hotels and Ghost kitchens.


why pay 30%
Opting in to a 2.9 % delivery charge

Restaurants client data is theirs, it has incredible value.

Tune in to the sound of your till ringing, reach out and grasp your future with your own APP.

“Not taking responsibility of your own app is the equivalent of handing your restaurant booking diary, names and telephone numbers to your competition ”

Consider this, for the price of a modest piece of kitchen equipment, restaurants can take control of their future dreams and profits !


Delivery companies charge restaurants a minimum of 25-30% for their standard service of placing an order, picking it up and delivering it.

Ref: The Guardian.


Have you heard of this simple truth ?

Every delivery sale is a money-losing proposition for restaurants being forced to pay 25-30% to the delivery companies.

Ring a bell ?

Depending on “marketing and promotion” options, restaurants can pay even higher fees.

None pay lower.

When delivery sales were 5-10% of sales:

Delivery fees took 2-3% of total restaurant revenue.

With delivery sales at 70-80% of restaurant sales, the delivery companies are now taking 18-30% of restaurant revenues.

Given restaurants dependence on the delivery companies, governments examine the predatory pricing practices of the delivery companies.

Have you heard of restaurants being hood winked into signing contracts ?

Restaurants sign contracts with the delivery companies to become part of their platforms.

But the contracts all include a provision:

This allows restaurants to end the contract anytime they choose. Ref: Seattle times

When delivery-fee caps are imposed.

Restaurants can legally end their existing contracts and sign new ones at reduced commission fees.

Food delivery APP’s guarantee a loss making restaurant.

But Restaurants are fighting back for a sustainable APP delivery business.
Chef Leigh Say, Nosh Stalgia Restaurant Delivery app, England.

Sound familiar ? ” Over 80 delivery’s a week, averaging £22 per head.

“On a good week we took £7k and after food delivery costs , we never broke even “

“We now envisage clear and solid app delivery profitability & growth”

Looking forward to 2022

Restaurants fight back to see a sustainable APP delivery business of their own.

New cookie cutter Progressive Web APP (PWA) technology has burst onto the scene.

It’s relatively cheap and has all the tools for the individual restaurant or kitchen to manage their own APP delivery business.

The ongoing savings are revealing for the long term survival and success of any restaurant.

For the price of a modest piece of kitchen equipment, restaurants take control of their future dreams and profits.

View the benefits at a glance:

Stop handing your client data to another’s business model.

Retain your own client data for YOUR own balance sheet.

USE the delivery companies to establish your future marketing. ( Talk to a partner today )

Enjoy a new dawn of multiple subscription QR codes with ongoing expert advice.

Take control of quality delivery using your own staff.

Become all ears to the power of multiple repeat business.

Envisage new profits with your own restaurant food delivery PWA that has a 2.9 % card payment fee using Apple Pay.

Focus on contactless client payment to all authorised staff.

Dream of a limitless food inventory.

Tap into APP order process functions.

Rely and trust the cast iron driver notification within your organisation.

Let us show you a focused picture of clear change for you restaurant.

Can you see your packaging carrying QR codes connecting to future deals on your app ?

Revealing repeat business through your Digital Loyalty card ?

Clear GEO fenced delivery areas ?

Latest client “touch it and they’ve got it app technology” no app store download required !

Your app appears and functions offline, tunnels, boats, poor reception etc ?

Brochure:

Book a call for more information.

The Real Estate industry is resting on its laurels.

red herring

It wasn’t that long ago that Estate Agent offices disappeared and consolidated on the back of huge jumps in interest rates.

Now we have a Government manipulated property market alongside money so cheap it beggars belief.

But those are not the Laurels under scrutiny today, this market could last for years and whether prices continue to rise or fall a bit, thats irrelevant to the Millennials aged 20 to 50.

Julia Skern observations as a new house owner purchased on her Smartphone.

“We are not old enough to remember any corrections or problems in the property markets, its a none sequitur in fact it’s a red herring.

Julia Skern posted her joy of discovering and purchasing her new house on her Smartphone.

A republished Newswire article.

I’m 33 years of age, I know !

red herring
Bayr ny Skeddan , my red door on the Herring Way Isle of Man.

The Real Estate industry is resting on its laurels.

More than 70 percent of today’s buyers search for homes online using their Smartphone.

From blockchain to quality video tours, technology is shaping the real estate industry for the better.

Now is the time to focus on the Millennials expectations and that will hedge against any bumps in the market place for sure.

They love moving pictures to send to their friends on social media and they adore connecting to QR codes for property videos.

If they love it, then Property Agents can feel their love with a little focus on change.

“I noticed a wee Agents window in my village had made the effort to connect to my phone, and I bought the house.”


An article from Julia Skern a surfing and observational writer originally from Cornwall who has just bought her first house on the Isle of Man.

Julian Skern: Newswire article 2021

Restaurant food is not enough.

An article focusing on clientele perception as a route to market.

Lord Sainsbury was the Chairman of a major supermarket chain in the UK.

He was once asked:

“Is the Sainsbury’s supermarket offering for the middle classes or for everybody “

He answered:

“Everybody”

The interviewer stated categorically “His brand would be damaged irreparably”

Many argue to this day that the brand never recovered from that statement.

So how a Business owner or Chairman perceives his clientele is critically important.

Using restaurateurs as an example, it’s probable that route to market and the target clientele will define the prosperity of a huge swathe of eating establishments in the future.

Especially if a restaurateur wants to do business with the majority section of potential clientele on their smartphone.

Much like Lord Sainsbury defining his supermarkets were “a shop for all”

A Restaurateur must firstly define if he can afford to wait for the customers to return.

Because if he cannot he has choices.

Restaurant food is not enough.

One: Are we a dining restaurant only and probably go bust ?

Two: Can we offer take away food?

Three: Can we deliver food?

Many restaurants have chosen to wait, but they cannot wait any longer, they are bleeding cash.

Some food establishments have opted for somebody else’s business model such as Bolt or Wolt, Deliveroo, Just eat and the like.

The upside of this is that your target clientele or who you perceive as your new customer base is relatively happy ordering on their Smartphone.

The downside is that the Restaurateur is paying 30% of the food cost directly to somebody else’s business model.

Secondly:

The food delivery business model is built on data capitalisation.

In other words the individual Restaurateur is donating his/her client data to another business model for FREE.

Restaurateurs do have other options:

One: invest in their own delivery APP

Two: Use the features and components of the APP to satisfy their Smartphone user target audience.

Use QR, SMS, Notifications, Driver notification, digital loyalty card, low cost payment gateway, APP in APP hosting, opt for a non-downloadable Progressive Web APP

Three: Retain and recycle their clients data.


Launching a food delivery APP for profit.

PWA blog

Questions and Answers

PWA blog

How DARK kitchens steal food delivery business.

Ghost kitchen

ghost or DARK kitchen is a delivery-only restaurant.

Other names are virtual kitchenshadow kitchen or commissary kitchen.

Our favourite is DARK kitchen.

Sound much more sinister doesn’t it ?

Almost ominous.

A DARK kitchen differs from a virtual restaurant.

A DARK kitchen is not necessarily a restaurant brand in itself.

A kitchen space and facilities for more than one restaurant brand

With more than one food offering.

This kitchen contains the kitchen equipment and facilities needed for the preparation of restaurant meals.

And has no dining area for walk-in customers.

Lower costs incurred by using kitchen facilities located outside of high-rent, high-foot-trafficked urban locations.

Dark kitchens have emerged as a business model in response to the rapid growth in consumer demand for restaurant delivery meals.

This frees up parking taken by the delivery vehicles, and allows them to enter new postcodes at low cost.

An opportunity for DARK kitchens to develop multi ethnic menus.

Compete directly with established restaurants in their back yard.

Using a DARK kitchen allows established restaurants with dining-in service to expand their delivery operations without adding stress to the existing kitchen.

How to set up a dark kitchen
How to set up a dark kitchen

How DARK kitchens steal food delivery business.

Individuals can set up a DARK kitchen to start their own brand, which is identified with their own online restaurant.

Each DARK kitchen has its own Progressive Web APP on a set of sub domain names delivering singular food styles or multi offerings into specific postcode delivery areas.

Every takeaway container has a dedicated APP QR code on its lid with a clear call to action for repeat orders.

This is where the DARK side of owning a PWA really becomes distributive.

A Progressive Web APP is incredibly cheap to own and host.

There is no room for the vanity of restaurateurs .

Most restaurants actual name is easily forgotten.

Much more likely a Smartphone user will search Indian food Frogmore street or Pizza Cardiff west or Fish and chips Brighton seafront.

Perfect for the Black kitchen to weave its work.

All the tools for repeat business !


PWA investment
PWA investment

BLACK kitchen requirements.

Own their own Progressive Web APP.

Manage their own drivers.

Define their postcode area.

Control their own payment and banking.

Print QR codes onto sticky labels.

Retain their client DATA for SMS and notification campaigns.

Get creative with their integral Digital loyalty card.

Cook competitively price quality food.


Questions and Answers BLOG.

PWA blog

Launching a food delivery APP for profit BLOG.

PWA blog

Book a call or What’s APP

Launching a food delivery APP for profit.

Making the right commercial choices to invest in a food delivery APP is the start of an exciting journey.

Selecting a Progressive Web APP professionally hosted with well thought out components is one thing.

Launching a food delivery APP for success is another.

Take a Coffee break read and discover how to launch a food delivery PWA for PROFIT.

Restaurant premises.

Your PWA have it covered.

It has all the tools for:

Table booking .

Table service

Menu

Payment.

QR in your restaurant is the new normal

Home Delivery.

Your decision to invest in a PWA food delivery system is probably based on the ridiculous delivery costs of the delivery companies.

30 % of your profits on every delivery is no joke.

And to make matters worse these companies are adding YOUR client data to their business model for valuation proposes.

You may also be looking to head off Ghost kitchens stealing your postcode business.

Our initial advice : Continue to use your food delivery companies to launch your own APP.

Having a plan based on best practice is essential.

The essential APP components are the tools of your trade:

Notifications.

Every client who downloads your PWA or even touches your PWA agree to future free notifications.

You can send notifications to everyone for free !

IDEAS:

Early doors: 6 to 7 pm home delivery Monday to Thursday for 20% off

SMS included in your hosting package.

Add all new and existing telephone numbers to back office.

IDEAS:

Order your Home delivery for the big game and receive a free £10 coupon for your next order.

Email marketing:

IDEAS:

Export your emails into a regular newsletter campaign with coupons and deals

Digital loyalty cards.

IDEAS:

Free bottle of wine with all order over £75

Free main course with your 5th order.

QR codes on your packaging.

IDEAS:

Your PWA has a dedicated QR attached to it.

Print off QR onto sticky labels and attach to every single food delivery carton that leaves your premises.

Add a call to action: Order direct for 10% discount….forever.


Food home delivery APP Q & A

PWA blog

“Delivery packaging QR with a call to action”

Packaging QR

Click for investment guide:

Why pay 30% delivery fee

Get started with your new delivery APP book a call.

Food home delivery APP Q & A

Restaurant APP

Have you tallied up the actual cost of using a third party delivery company ?

No need to mention names, but we all know their business model is adding your clients DATA to their already mighty database.

Why would they want to do that ?

Because their business model is a future flotation on the Stock exchange or something similar.

Restaurant APP 2.9% transactional fee DEAL
2.9% delivery fee

Does it make sound business sense to manage the entire delivery process yourself?

Food home delivery APP Q & A

Q: Why was an APP so expensive to build and host?

A: Because the old Native APP was impossibly expensive to manufacture and distribute from the Apple store.

Q: So how can a complete APP delivery system be so cheap with Maltix?

A: Because Google invented a new technology called a progressive Web APP (PWA) that works on all devices at ultra high speed.

Q: Does £299 get the complete system built ?

A: YES !

Q: What do I get ?

A: A complete replication of just about any established delivery APP out there.

Q: What are the running costs?

A: £1.80 a day. Or in other words, your first daily order above £7.20 will cover it.

Q: How do I market my new APP?

A: Maltix provide QR codes that you print onto sticky labels for every food container and vehicles.

Q: How else can I market ?

A: No APP download required, it distributes freely on social media. Encourage your clients to share your digital loyalty promotions.

Q: Why would my clients use our own dedicated APP for future orders ?

Digital loyalty card
Digital loyalty card

A: Because you have a built in Digital loyalty card.

Q: How does a Digital Loyalty card work?

A: You decide. For example. Free main-course with your 5th order. Or free bottle of wine when you spend £75. 20% off 6 to 7pm deliveries Monday to Thursday. Get creative !

Q: How do we track clients using the Digital loyalty card?

A: It’s built into the management system.

Stripe
Stripe connected to Apple Pay

Q: How do we get paid ?

A: APP order payment system takes all payment gateways through Apple Pay.

Q: What are the transactional costs of payment?

A: Stripe negotiated 2.9% plus 20 to 30 cents per transaction.

Q: Can designated delivery drivers take secure payments as well ?

A: Yes through their Smartphone to your designated bank account.

Q: How do we control the delivery area?

A: Easy to use drag and drop Geo fencing feature in back office.

Q: How do delivery drivers gets notified ?

A: Rotated designated drivers receive email and SMS.

Q: Can I send messages and promotions ?

A: Every single client who touches your APP agrees to future notifications.

An APP with SMS
An APP with SMS

Q: Can we SMS ?

A: Yes free 200 SMS included in your hosting.

Q: Can I use the APP in my restaurant?

A: Yes. For table order and table booking.

Q: Internet connectivity varies in my area, does this matter?

A: No. The Maltix PWA has a “work offline feature” All orders are retained.

Q: I have multiple kitchens, do I need an APP for each area?

A: Probably. But lets talk about that.


Launching a food delivery APP for profit BLOG.

PWA blog

Any questions not answered ?

Want your own Food delivery APP ?

Book a call now.

QR enabled food delivery brochure.

Eventbrite: What is a Progressive APP ?

Maltix Eventbrite
Maltix Eventbrite
Join for a FREE live information share EVENT

Why the new generation Progressive Web APP is so important for small business.

An unrecorded live ZOOM EVENT:

Learn the difference between old APP and the new APP technology for small business.

Why a Progressive Web APP is such good value to build and host.

How to leap frog your competition and launch headlong into the new Smartphone generation.

And discover why every small business needs a PWA as we escape furlough for future survival and growth .

Will Nicholls
Director of Maltix.co.uk

Detailed Mind map for every attendant !

Restaurant food delivery APP

Restaurant APP

Things are looking up.

Mobile usage has increased by over 70% since before the pandemic, and people have come to expect a mobile-first way to engage with the businesses around them. 

The weather is getting warmer, and we’re starting to see the light at the end of the (very long) COVID tunnel. 

That’s why at Maltix, we are offering a very special, limited deal to help you power up your business as we get through the pandemic, and beyond:

For the next 72 hours only, we create the perfect delivery APP for your restaurant.

Restaurant booking PWA DEAL!

Restaurant food delivery APP

Onboard today, book a 30 minute chat below.

Delivery companies such as BOLT, UBER EATS etc charge 20 to 30% ( OUCH )

For £299 Maltix will create the perfect delivery APP and you only pay 2.9% for each transaction.

Includes Apple Pay to your bank.

Limitless inventory.

Order process function.

Driver notification.

Digital loyalty card.

GEO fencing delivery area.

And more !


An APP that acts as a tool for customer engagement and conversion…..Powerful indeed.

Alternate text

An APP that’s accessible via a single click – no APP stores required.

An APP that can be accessed simply by scanning a QR code.

Just as a reminder, here are some of the features you’ll get in your Restaurant delivery APP

So act fast to take advantage of this deal!

£299 PWA APP build deal.

Up and running in days.

Book a 30 min chat to kick things off.

Create A Digital Loyalty Card

PWA loyalty card

Retain your customers with Maltix Progressive Web APP’s

Create A Digital Loyalty Card

Did you know that increasing customer retention by just 5% may boost your profits by 25% to 95%? 

With our loyalty card feature, you can improve your return on investment and keep your customers satisfied long-term.

Digital loyalty card for your business.

All included in your hosting package

Redeemed on an authorised mobile phone or tablet in house or online.

Book a Zoom call today to discuss some options for your business

Smartphones have become dominant.

Never the twain shall meet

This is problem for small business.

Websites are predominantly built for research.

APP’s are built for sharing and two way comm’s

“Never the twain shall meet”

Smartphones have become dominant, the answer.

Smartphone users are demanding new experiences that a website was never designed to fulfill.

APP in APP especially

Maltix is showcasing the all new Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

The PWA “APP in APP hosting ” is the secret to explosive growth for small business.

And distributes on its own merits through social media. Some industry specific examples

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots, sales, promotions, deals etc

A PWA enables your business distribution via social media.

Happy clients refer off their phone to their friends and their friends friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !


The benefits for small business focusing on customer service.

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial and Z Gen Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded and works offline.

“touch it and you’ve got it technology”

Packed full of communication technology that’s expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

PWA build deal
Click to see whats included
£199 investment PWA build deal

Book a call to find out whats possible.


That old chestnut

APPs on smartphone

An interesting idiom but a difficult nut to crack especially when it comes to marketing your small business.

Hands up anybody who is content with their internet marketing ?

No such thing is there ?

Who are the experts ?

One of the never ending stream of people who claim they are internet marketing experts ?

Social media experts ?

SEO professionals ?

Pay per click providers ?

That old chestnut eh?

The old adage that “50% of all marketing is wasted, but the trouble is you never know which 50 %” is as true now as it was before the internet came along.

What if we could look through the other end of the telescope ?

To do that, do we agree that marketing you business is connected to the sales cycle?

A bit like this:

Generating leads to prospects to sales that become customers.

Sounds OK?

This graphic is much more realistic using the internet these days.

What is happening is that Smartphone users are starting with advocacy that leads them to a purchase- thats hugely different.

That the sales cycle reversed

marketing business flow from maltix

the smartphone users think differently

The arrow through the middle is actually a human being !

Time for small business to grasp their future on the smartphone.

A well established brand has an unassailable head-start compared to a small business.

So you would think, but thats not true.

Googles invention of the PWA has changed everything.

If you like a RANT click here, but come back


The millennial’s and GEN Z’s are changing the rules.

gen z

And are set to control 75 % of all Smartphone business within the next 60 months.

They kind of do things backwards.

The millennial very often starts with advocacy, the bit we used to call the referral !

They prefer to use strangers views on social media as a start point.

They like to prospect themselves and use websites for research only.

What are they really searching for ?

Fulfillment from their research recommended by social media.

The opportunity to become an advocate on their own social media channels.

A willingness to conduct all their needs on the Smartphone only.

But what are they REALLY searching for ?

Immediacy in all contact.

A sense that they are valued.

Receiving deals and promotions via notifications that are shareable.

Promotions and deals that are redeemable on their smartphone!

SMS relevant to their needs.

Simple and familiar navigation styles on their smartphone.

APP’s that work without downloading, “touch it and you’ve got it technology

And an APP that shares on social media with a simple link.

Fulfillment for the Smartphone user is perfect for small business.

PWA

A logical procedure to follow.

A process to conduct A to Z business.

The ability to use trusted linked APP’s to conduct business flow. ( APP in APP )

Examples are chat rooms, document signing, appointments or bookings or necessary 3rd party platforms, e-Commerce

They build trust with the supplier knowing where they left off in conversation irrespective of the platform they last spoke on.

Touch points from the small business perspective.

Any small business can probably write every touch point from somebody walking into their store to purchasing a tin of paint, for example.

Or prospecting to purchase a house or new office furniture.

Think of a typical flow for your product or services

TO do: Write down some touch points.

The touch points are joined to human interaction using a Progressive Web APP

Push relevant information with in APP tools.

The advice, the care, the due diligence, the questions, the answers

A feeling of care and service.

Bespoke and relevant notifications and SMS

Immediate CHAT response.

Have a think about some business touch points and book a free 30 minute call on Zoom.

To discuss a completely different approach to marketing your business or organisation.

A focus that includes your website but simultaneously enables a shareable APP for your clients Smartphone.

Book a slot today!

Register your free seat admission here.

A live discussion on the expectations of the smartphone user when conducting business.

Discussion over 6 on the call. thank you

Elegant solution for a tour operator.

APP in APP

This is an example of an APP in APP hosted solution.

Featuring a business APP called a Progressive Web APP

Connected to quality APP’s via the Maltix hosting package.

Plus the additional connection of an external CRM APP.

The Principal

incoming data
Incoming data management

The tour operators idea:

Commission a business APP called a Progressive Web APP

Connect all incoming and outgoing data to a CRM

Connect a booking APP solution from Appointedd

Appointedd booking solutions
Bespoke in the field based booking and data share

Client brief:

We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.

We are taking advantage of the shut down to revamp, automate and streamline our business.

The APP has to be accessible for REP’s in the field on their Smartphone.

It has to be a simple calendar booking system

We need to allocate the coach company and the driver for their day to their destinations.

The allocation has to automatically confirm the destination and coach driver via SMS

Estimated time of arrival, number of people on the coach.

Cancellations and severe delays.

Automatically inform the head office of the Coach company via email.

And inform the head office of the destination company via email.

Allocate all the information to a CRM.

Capsule CRM
Capsule CRM free trial

Additional marketing planning.

Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.

Allocate all the information to a CRM.

Product specific QR
QR tourist brochure distribution

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

If you have a problem that you think could be solved with a PWA please onboard below.

Onboard for FREE with Maltix PWA
FREE on-boarding

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.
signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

Most APP’S get deleted within a few days

3.5 billion smartphone users



Marketing budgets are skewed.

APP marketing budgets vary from £1000 per month to £5000 per month

And small business cannot afford costs like that.

What is the point of spending a fortune to get your APP found thats hidden away in the APP store ?

PWA

Only to be deleted and discarded almost straight away !

Finally the penny has dropped.

Marketing is directly linked to the sales cycle.

But somehow, it’s been lost in the search for the web traffic holy grail.

The smartphone is by far the most important device to target.

It’s the majority device for business by a yard mile.

So how can you overcome the APP dichotomy ?

What if we could completely upend the cost per APP download ?

And by using the customer service features within an APP , encourage massive natural distribution on social media ?

Whilst removing the APP smartphone delete problem forever?

Downloading an APP and Installing an APP are not the same thing.

The minute you see this

There is a guaranteed problem

Explaining “touch it and you’ve got it technology”

A) Old APP technology called Native, distributed and downloaded from the APP store.

B) And new APP technology called Progressive Web APP or PWA.

PWA distributes on its own merits and doesn’t need an APP store.

It’s “touch it and you’ve got it technology”


Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority

PWA e book
PWA e book from Maltix a working document


Onboard for FREE with Maltix PWA
FREE on-boarding

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.

signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

QR code tips for small business.

Product specific QR

Top 10 Tips for Printing QR Codes

Your essential tips for printing QR Codes the right way to make sure that your customers can successfully scan your Code without difficulty.

Connecting QR to your PWA enables social media as your distribution ledger.

Check out the green button links for a joined up QR campaign

PWA
QR joined to PWA is the future for small business.

1 | Design box

 Colours and logos are a great way to personalise your QR Codes.

Branding is important but be careful to not go overboard with customising.

Your custom Code should still be recognisable as a QR Code to your customers and since some scanning apps don’t pick up complex designs very well.

Before printing, make sure that your QR Code is readable by testing with different APP’s.  

2 | Pick the right size

 Don’t hide away your Code, instead make it prominent so your customers take notice and actually scan it.

Too small QR Codes usually end up unnoticed or un-scannable.

If printing on small to medium sized merchandise (ex: business cards or flyers), Codes should be at least 2 x 2 cm (around 0.8 x 0.8 in).

If uncertain, rather be cautious and print the QR Code bigger.

But how big exactly? Practice scanning with your ideal print size and go from there.

3 | Check your content

Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.

To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.

With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.

4 | Use high quality images

Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.

Not only do they scan better, but they also look more professional.

Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.

Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.

5 | Material matters

Creativity can go a long way whether printing on paper, glass, aluminum or plastic.

Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.

Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.

Ultimately, use your best judgement and make sure to test so it’s scannable.

6 | Keep Codes within reach

The right advertising media for your campaign are those that literally reach your target audience the best.

Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.

Place QR Codes within appropriate reach for maximum accessibility.

And remember your business flow.

The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.

But remember the APP in APP components of your PWA

This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.

*QR can be connected to all of this and more on your PWA !

7 | Consider the scanning time

 Scanning a QR Code only takes a mere average of 15 seconds.

This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.

Electronic billboards and TV commercials may not give enough time, either.

Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.

8 | Avoid multiple Codes at once

There are instances when you may need to place QR Codes next to each other.

However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.

If you must, place Codes on opposite ends of your layout and vary the designs.

Did you know there are QR Codes that can link to multiple URLs?

9 | Give a reason to scan, whats your call to action ?

*This is most important *

 Why would a customer scan your QR Code?

Tell them what to expect when they scan. Even a simple “Scan Me!” has proven to engage a lot more users than Codes without any call to action.

Add an incentive for your customers like “Scan Now for Bonus voucher” to get them intrigued and motivated to scan your Code.

Maltix will suggest some iframes suitable for your campaign

10 | Never forget to test

 After considering our other tips, the final step is to test your QR Code.

At the very least, use various scanning apps to ensure that your Code is readable.

To go the extra mile, test using multiple devices with different operating systems (iOS, Android, Windows).

Always request a proof from your printer to test scan before printing a large volume of your QR Codes for distribution.

Tracking APP’s is the next story, check back for more soon

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority

PWA e book
PWA e book from Maltix a working document


Register for Flash sales.

Maltix sometimes has spare capacity, we notify through the PWA and you receive an auto email.

PWA flash sale
Register here


If you are well connected to the small business community and have the foresight to introduce PWA, QR and consequential data management, lets talk

Join Maltix as an independent Partner

Progressive Web APP the benefits for small business.

PWA
PWA the benefits for small business

Smartphones are becoming super dominant for small business.

Users are demanding new experiences.

That a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP

Called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.

Perfect for small business promotions & ideas that focus on customer satisfaction.

And advanced business management, e.g filling quiet slots.

A PWA is how your future business distributes on social media with happy clients telling their friends and their friends.

No APP store required !

Your PWA has wings , we say it’s as infectious as laughter !

The benefits for small business distribution on social media focusing on customer service.

Smartphone users expectations

Good news

Customer service is key to the sales cycle.

The new Progressive Web APP enables the Smartphone referral on social media.

A PWA has the ability to dramatically reduce expenditure on SEO and marketing.

Social media is the natural distribution ledger for a PWA.

The challenge.

The expectations of the Millennial Smartphone user.

They will control market share by 75% within 5 years.

And demand immediacy and succinct continuity with a focus on A to Z business on one device.

More good news

A PWA appears as a website on a PC and an APP on a Smartphone.

It doesn’t have to be downloaded

Works offline.

Packed full of communication technology thats expected by the Smartphone user.

Very good news

Your existing website can stay as is.

The PWA runs off your website URL and automatically snaps into action on a Smartphone.

Maltix joins up the dots for your new PWA.

Consequential data management

Field to office 100% complete data in one place for ALL staff.

Advanced two way Smartphone communications.

Automatically managed.

All correspondence recorded.

No matter what platform it comes in on.

In-going or out-going contact.

Succinctly recorded.

PWA support
PWA Advice Support and Training

How a PWA works for small business

Click on the book and message ‘e-book’ for latest updates and discounts

PWA e-book discount
PWA e-book discount priority
PWA e book
PWA e book from Maltix a working document

Onboard for FREE with Maltix PWA
FREE on-boarding

Connecting QR to a PWA advice from Maltix



“A Progressive Web APP is as infectious as laughter”

Connecting to QR is a great way to start an incredible social media distribution conduit for your business or organisation.

The blue components here are all included in the Maltix hosting package.

We refer to them as the tools of your trade.

Connect PWA to CRM to distribute your PWA and start the social media frenzy
PWA connected to CRM for data control

A QR deal from Maltix

ORDER here Lets start the journey

Shop window deals perfect for Estate agents

Get your 12 month digital deal today 200 codes to print from your offices, connected to suggestions from our advisory team.

Or quarterly print deals where we post direct to your offices.

Place your order and we will send you simple documentation to onboard via email.


Best practice and industry share advice comes as standard with your order for 12 months.

200 QR codes over a 12 month period.

Order here EU

Order here UK


PWA support

Send a message for your free e-book

PWA e book
PWA e book from Maltix

Free on-boarding
Talk with Maltix and plan the correct PWA strategy for your business

Become a Maltix partner educating small business about QR and PWA in your local community

PWA consequential data management

HubSpot: 19 of the Best Electronic Signature Apps

And companies are quickly realizing the benefits. The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. That’s a lot of contracts.

signable
signable recommended by Maltix

Hubspot

PWA consequential data management solution

HR Curator: Digital onboarding is the answer to employee engagement

Digital onboarding improves productivity by 54% studies show

With the movement of many companies towards faster, more effective digital solutions, it’s no wonder digital onboarding is changing the way we integrate new employees.

digital contracts
Digital contract solutions

HR curator

PWA consequential data management from Maltix

We wish we had used Capsule years ago as we’d be much better off now.

The cost is pretty small but the return we get is around 10 to 15 times bigger.

Dale Harris

Director of Wholesale,

Hasbean

Dale Harris

Sales Director

Integral CRM APP telephony as recommended by Maltix

Great service and still improving all the time.

I first heard about CircleLoop a few years ago at a marketing event and was immediately intrigued.

The service is absolutely excellent – great call quality, reliability and pricing.

However, the thing that impresses me the most is the continual improvements. CircleLoop constantly adds thoughtful features and incremental improvements which really show that they care about the service and its users.

Quite probably the best VoIP service available.

Phil Rogers

Co Director

Integral CRM APP telephony as recommended by Maltix

Good System -Excellent Service

The whole experience from first contact to getting our numbers ported has been refreshingly different. Every phone call for help was met by knowledgeable, friendly support.
In particular the assistance from Sarah and Zac with the number porting was exceptional.
In use the system is different from a standard telephony paradigm but works well. Quality is good and the features serve our needs well.

Clive Corner

Founder

Integral CRM APP telephony recommended by Maltix

The Best Customer Service!

I’m a VA with a building client base and I manage to set up and remove numbers easily using the Windows or iPhone App but I had a technical issue when setting up voicemail for a new number. With any other IT or Service company, you are never able to speak to the same person, if you get to speak to anyone at all.

Circleloop customer service is definitely 5 stars worthy, lovely people and they stick with you until they solve the issue. Quick answers and quick resolutions.

I wish everyone treated their customers like a good mate who they’re keen to help! They all sound so happy to do their jobs!

Sarah Edwards

VA

Integral CRM APP telephony as recommended by Maltix

I’ve been a Circle Loop user for over a year now and I’ve seen it grow from a straightforward call solution into something much greater.

Using CL has enabled me to manage my calls through one easy to use streamlined interface. I’m excited to see what new features the app gains next.

Pros
As a contractor, I’m often in a situation where its important to share my number with clients.

By using Circle Loop I can keep my primary phone number private whilst sharing my CL number with clients.

As my company grows with different departments (Development, UX, etc)

I can make new hires and allow them to use their private phone and install Circle Loop on their device.

This allows them to keep a device they are familiar with and remove the need to use a separate company phone.

Cons
At the moment, there are few negatives for me.

Circle Loop is competitively priced, has great customer support and a development team that is engaged with providing regular updates.

 

Stuart Preece

MD

Maltix hosted-the tools of your trade

Brilliant team and service

Appointedd helped us immensely in navigating our way through the lockdown. We deliver performing arts clubs to 30+ schools so when they all closed we had to pivot our services online as quickly as possible.

After searching through many options we found Appointedd who’s structure seemed best suited to ours and with the help of some great support from Megan and others on the team we were up and running online within ONE WEEK.

Whenever I’ve had a technical query the team has responded within minutes.

We were able to deliver online clubs that our pupils loved throughout lockdown and are continuing to do so now for many who’s schools have not yet started offering clubs again.

I highly recommend Appointedd.

Ryan Barker

Founder

Maltix hosted-the tools of your trade

An amazing 5* experience!

An amazing experience and i’m wondering why i havn’t found Appointedd before now!

I’m not the best on computers but it was so easy to use and Blair helped me check i’d set it up properly, 1st rate service!

I’m a psychic medium and with the ease of Appointedd I had my first day off in 4 years!

Thank you Blair and thank you Appointedd!

Feedback from clients has been 5* too as they’ve found no-nonsense easy booking.

Thank you again!

Elaine

Co Director

Maltix hosted-the tools of your trade

Absolutely fantastic app

Absolutely fantastic app , I’ve been nothing but happy with the support and customer service is amazing , my small community interest company rely’s on this booking app to help with daily planning and running of my business .

Very easy to use and has a number of great additions , online payment , revenue…..the list goes on !!

I wouldn’t hesitate in recommending this app to any businesses looking for a 5star booking system

Massive thanks from
Freestyle Fitness Borders CIC

Freestyle Fitness Borders

MD

Maltix hosted – tools of your trade

The best tool I’ve used in my business

I can confidently say that it has been, without contest, the best tool I’ve used in my business so far.

Streamlining the process of arranging client appointments, reducing missed appointments and receiving feedback from clients.

I recommend Appointedd to every new business I speak to.

Alan Johnston

MD

Appointedd booking systems

“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”Chris Greenwood – CIO, Mamas & Papas

Chris Greenwood

CIO

PWA

Connecting QR to the basics

Property agent QR



Gold dust for small business.

Connecting QR to the basics
Connecting QR to the basics


The above video on this QR code as promised

Get your 12 month digital deal today 200 codes to print from your offices, connected to suggestions from our advisory team.

Or quarterly print deals where we post direct to your offices.

Place your order and we will send you simple documentation to onboard via email.


Best practice and industry share advice comes as standard with your order for 12 months.

200 QR codes over a 12 month period.

Order here EU

Order here UK


PWA support


Become a Maltix partner educating small business about QR and PWA in your local community

PWA video Blog one

PWA e book



An introduction to business on the clients smartphone

Adopting change on the Smartphone for small business.

The dominance of smartphone business is accelerating.

Why millennial’s expect a lot more on their phone than a website.

The importance of A to Z business

Cheaper APP technology from Google .

PWA from Maltix

Click below and message

PWA e book
Send message with e book in comments

Serve customers from the safety of their own home

appointed



Serve customers from the safety of their own home and as a result, they’re driving revenue via their online channels.

Discuss how Appointedd can work for you on a new Progressive Web APP built by Maltix.

A new website and APP all in one go !

Inclusive logic for the Smartphone user


Retail: how to make the most of virtual 

By Zoe Perl • 01/15/2021 appointedd blog

Appointedd is working with some of the world’s best retailers.

We have seen first hand  the impact that changing behaviours and shopping preferences have had since the world went into lockdown.

Half of your retail customers will never return to pre-pandemic shopping habits and as a result, we’ve closely collaborated with high-street and e-com retailers, ensuring they adapt (fast) to meet their consumers online. 

Appointedd’s virtual and online services are now used by three times as many retailers than at the start of 2020.

Virtual masterclasses and virtual events are taking the retail world by storm – since introducing a virtual offering powered by Appointedd.

luxury make-up retailer SpaceNK experienced a 360% increase in online enquiry.

Appointedd also powered virtual events with celebrity appearances that attracted more than 5000 retail customers

 And saw another retail client introduce virtual events which sold out four weeks in advance

As a retailer weathering 2021, here’s how (and why) you can make the most of virtual.

Enhance your in-store revenue via online channels

Appointedd powers online booking for Mamas & Papas and in the last year, we’ve helped them pivot from purely in-store experiences and events to 100% virtual

Mamas & Papas Retail Director, Marcus Appleton led his team through the transition at the beginning of the first UK lockdown:

“Having worked with Appointedd for two years, we knew that the Personal Shopping service they support is an absolute revenue driver for every single store. We knew we needed to enhance that revenue through our online channels, but we were delighted when our first virtual group event sold out in 15 minutes.”

To hear more from Marcus, and how Mamas & Papas enhanced their in-store revenue via online channels, register for our webinar below:

By drawing inspiration from real life and our retail clients, Appointedd has created a frictionless booking flow for both the customer and the business. Our retail widget:

  •  Adapts to the look and feel of each brand including font, colours, content and images 
  • Captures unlimited number of bookings (hello revenue) and enables you to run multiple appointments at once
  • Creates a unique Zoom link for every booking, which is automatically sent via confirmation and reminder emails
  • Generates a 100% conversion rate from booked appointment to paying customer

Appointedd also partners with other retail tech providers, and together, we’re taking virtual experiences to the next level!

SpaceNK’s CRM and Loyalty Manager, Hannah Templeman pivoted in-store services to not only meet local Covid-19 restrictions (stores closures) but to continue serving customers virtually: 

Appointedd’s retail widget has helped us to be flexible and to offer meaningful engagement with our customers.”

Drive more revenue while keeping your staff off furlough

Covid-19 has been one of the most disruptive events to impact the retail industry.

Not only have brick-and-mortar stores been forced to close, retail and wholesale staff were the worst hit in terms of furlough – claiming £3.3bn for 1.6m workers.

The retailers who’ve introduced virtual services via Appointedd have given their staff a job to do:

Serve customers from the safety of their own home and as a result, they’re driving revenue via their online channels.

One of our retail clients has seen a 92% surge in orders since using Appointedd’s online booking tools and is hiring 300 people to cope with the demand!

Whether your staff are working from home, your head office, or from a closed store, Appointedd empowers your staff to connect with your customers virtually.

From wherever they are and especially the Smartphone through a PWA

We’ve seen many different operational layouts as to how retailers are running their virtual appointments – whether it’s virtual personal shopping experiences, virtual make-up masterclasses, virtual showroom tours, or virtual VIP events – we’re happy to share more recommendations on this and how you can maximise return from your virtual services. 

It’s now or never

Having been here before, we know that it’s not the strongest that survives, it’s those most adaptable to change.

Appointedd is delighted to be working with some of the world’s best retailers to help them make the most of virtual services – we’d love to help you too!

Appointedd can help you kick off your virtual offering which includes:

  • Branded and bespoke retail widget creation
  • Unlimited bookings for virtual and click and collect services, at no extra cost 
  • One-off custom reporting, detailing further information on where your customers are booking from
  • Account set-up, configuration and training with our expert Account Management Team

For more information, book a call with one of our team here.


Discuss how Appointedd can work for you on a call with Maltix PWA

Appointedd is already included in the PWA hosting package

Fill out my online form.



Sell advanced solutions to small business in your community on the partner programme

The high street isn’t dead, it just needs a software update.

APPs on smartphone



As we close out the first month to what looks like will be another challenging year for the retail industry.

Here is a Blog from a Maltix APP in APP .

An APP that sits on your new PWA included in the Maltix hosting package.

Go-instore is a 4th party application in association with Appointedd

We are reviewing how we can encourage and enable retail businesses to level up their offerings and enhance customer experiences.

Appointedd’s own Leah Hutcheon sat down (virtually of course) with the Retail Director for Mamas & Papas, Marcus Appleton and Go-Instore’s Global Vice President of Sales & Marketing, Roger Sowerbutts, to discuss the changing landscape of retail and what opportunities are available.

So let’s review some of the key points discussed.

Appointedd virtual appointment services on your Maltix built PWA
Virtual appointment services

Necessity

Necessity has definitely been established, we’re nearly a year into a pandemic with fluctuating levels of restrictions – locally and globally.

Flexible digital solutions are stepping up to the plate. 

Go-Instore found client usage of their virtual retail experience service grew dramatically following lock-down measures.

With a modest number of 15-20 sales associates per brand using the service for their customers pre-lockdown growing to an excess of 2500 per brand.

It’s evident that your retail business needs to be ready to adapt. 

There’s also the impact on consumer behaviour to consider.

At Appointedd it’s our business to understand changes in consumer habits in order for us to deliver our scheduling and engagement solutions effectively.

We recently posted about a survey we conducted to establish consumer perception on in-store shopping habits.

As of December 2020, a staggering 46.7% of shoppers are unlikely to return to their previous levels of in-store shopping. 

In light of this, are you going to create and deliver the same shopping experience for your customer? 

It’s clear that there is an absolute need for virtual services and experiences for retail businesses.

Pandemic and the continuing ripple effect this will have on the retail industry.

But appointment booking and virtual retail experiences aren’t brand new concepts, in fact Appointedd celebrated its 10th birthday this month!

This milestone is absolutely testament to the need for, and  longevity of virtual and digital solutions.

Opportunity

Where there’s a will there’s a way.

Supply and demand.

Whatever you want to call it, when your customer has a need to fulfil, you have an opportunity to deliver and grow. 

Mamas & Papas, a client of both Appointedd and Go-Instore, is a great example of this.

Having integrated virtual solutions prior to lockdown, Marcus Appleton acknowledges the opportunities that are there for retailers to “embrace digital engagement from a brand perspective, customer experience perspective focusing on operational and commercial”

Mamas and Papas Website with Appointedd Online Booking System on the Maltix built PWA

How can you level up your retail experiences?

  • Create immersive experiences. Online video experiences are a great way to create a more human, immersive experience for your customer to still get a sense of your brand without physically being in a store.
  • Increase customer engagement. Appointment booking for virtual consultations will capture your online customers at the height of interest. Online events and employing brand ambassadors will also engage your customers and enhance your brand awareness. 
  • Expand your geographical presence. Reach and understand new markets without the need for a physical store presence.
  • Develop customer insights. Use research tools and data to build comprehensive and reliable insights into customer behaviour.
  • Deliver customer care and support. Deliver in depth and consistent customer support services with touchpoints both before and after purchase. 

All of the above and more can be utilised by retail businesses to develop and establish a valuable customer experience outside of bricks and mortar stores.

Take it to the customer and deliver experience, information, transaction and support. 

Results

As a result of retailers taking advantage of the opportunities available we are seeing some incredible growth and really positive results for the industry.

On top of the pure demand for such services we are seeing increased conversion rates.

For example Mamas & Papas have been seeing conversion rates of 45-50% on their virtual appointment services with additional revenue gained through other services offered via their Appointedd retail widget.

At Appointedd we’ve had positive results from a number of clients, with one furniture retailer seeing a 92% surge in orders, subsequently allowing them to also expand their team and recruit 300 team members to meet demand.

Levelling up your retail experiences is no longer an optional upgrade for your business.

In order to future-proof your business for 2021 and beyond, they are essential.

Whereas we’ve previously seen a disparity between bricks and mortar and online offerings, services provided by businesses like Appointedd and Go-Instore can help to close that gap and deliver a seamless omni-channel experience for both the business and the customer.

This is an opportunity for you to deliver your service and engage meaningfully with your customers across all channels.

 The high street isn’t dead, it just needs a software update.Level up your virtual retail

Fill out my online form.

Business Revolut QR payments

Revolut



Maltix recommends Revolut Business UK and Malta

Revolut Business Priority customer service link below

It’s now easy to accept payments straight away with QR codes.

Not familiar with them?

A QR code is a square-shaped bar code that prompts your customer to an action when they scan it with their phone’s camera.

In your case, it’ll take them to instantly settle up their bill.

Just remember that QR codes are only available on mobile with Merchant Accounts.

Revolut
Revolut business Malta

Start straight away, no additional hardware

Streamline in-person payments with QR codes created straight from your Revolut Business APP.

No need to invest in another piece of kit to cart around!

Take payments touch-free for safety and ease

No more cash or cards in terminals – your customers can make socially-distanced payments

Get paid face-to-face effortlessly

Once you’ve generated the code, show it to your customer for them to scan with their phone.

Here is a recommended banking option from Maltix

Request payments in a few taps

1. Using your Revolut Business mobile app, create a Payment Request and select QR Code

2. Choose the currency, the amount and a description

3. Display the QR code for your customer to scan

4. They can settle up easily with Apple Pay, Visa, Mastercard, or Revolut

Sign up to Revolut business for priority customer service.

Available to Maltese business for the first time 18th February 2021



Hosting 3rd party APPS within a PWA

Stay ahead PWA



Reasons to switch to PWA

Embarking on the journey of a PWA is a determined choice to do business on the Smartphone.

Over 60% of business is now done on the Smartphone.

A decision to specifically address the needs of the Smartphone user is a very smart move


PWA is reliable, fast and engaging
Quick, instant and distributable

So decision made, now what ?

Your PWA functions brilliantly with integral 3rd party APP’s

Here are some examples.

Smart forms that integrate with a CRM

Smart click to call APP telephony that integrates with a CRM

Digital contract and signature APP

Voucher and Coupon redemption APP

SMS APP

CHAT APP

Appointment and booking APP with banking integration


PWA Data collection management
PWA Data collection auto management

The tools for your trade must be integral to your PWA.

Here are some examples.

Limitless free Push notifications

Loyalty Card

Member log in

Membership and subscriptions

E-commerce / WordPress integration

User feed back and vote building

Website wrapper

One stop social account integration

Countdown

Analytics


Hosting your PWA

Negotiating and adding all this functionality is no joke and individually relatively expensive.

Luckily Maltix and partners have done that for you.

All inclusive PWA hosting package 39 sterling per month

PWA support
PWA support and training
onboard for your PWA
Onboard below for FREE
Fill out my online form.

GDPR and client data volunteered from Smartphone

incoming data



What data are we talking about ?

It used to be just email but the world has dramatically changed very quickly because of the needs of the Smartphone user.

Incoming voluntary DATA to manage.

Email, CHAT, Smart form responses, Telephone call recordings, Social media communication, User feedback, Digital signatures, Countdown responses, Vote responses, Digital documents, QR responses, PWA responses, Loyalty cards, E-commerce discount vouchers or coupons, Membership subscriptions, Delegate updates, Diary bookings, Phone text, Booking management, Push notification response, Newsletter responses, Payments, Third party correspondence, SMS responses, RSVP, Brochure responses and probably more besides !


PWA manage my data

GDPR

GDPR was always going to put the fear of God into most small businesses owners

“What if this and what if that”

You have the right information on your website by now surely ?

Stop worrying about it, its done.

The reality of GDPR and the Smartphone

The client volunteers their data and you must manage that data securely.

Not only that.

The client expects you to use their data in the systems you use for A to Z business on their Smartphone.

Their is an assumption you have collated all previous correspondence in their business transactions with you.

And at any time, the client can resume that previous correspondence, even if it’s on a different platform!

Managing client data, no worries

It’s all under secure control and Maltix is here to advise you for FREE.


Sell PWA and consequential data management into your business community. Join Maltix as an independent.

We thought you were competitive ?

property agents
Turn photo to momenzo video with QR
Add professional Momenzo videos to your shop window for FREE



“Estate Agents, Property Agents, Real Estate Agents are non-competitive”


Do you realise just how powerful a Progressive Web App is in your industry ?

We thought you were competitive ?

It would seem you prefer to let the competition over take you !

Get ahead, stay ahead PWA
Stay ahead PWA

Adding video to static window displays on your shop window is just one example

FREE QR window display DEAL included in your new APP order

YES, ignore the pricing on the QR link above, you get 200 QR and fantastic industry specific advice included for an entire 12 month programme !

Listen to the Smartphone generation for extra sales and voluntary data collection.


PWA is a website and an APP in one
PWA is a website and APP all in one

How competitive are you ?

Get ahead stay ahead on your clients smartphone with a new revolutionary APP called a PWA from Maltix

Future options

Connect PWA to QR and CRM Appointedd Momenzo and loads more
PWA connected to CRM gives your control

Fill out my online form.

Sell PWA and consequential data management into your business community. Join Maltix as an independent.


Notifications from PWA



Just sent 1487 notifications directly to 1487 mobile phones

For FREE

1487 Smartphone discount vouchers sent

1487 redeemable vouchers that expire within 5 days

Vouchers that can be redeemed in store or online

Progressive Web APP’s

Buy one today and by next week you can do the same !

12 monthly payments of £83 is one option here


PWA wings
PWA is perfect for the savvy smartphone generation

APP to APP share is defined by these moments

1487 vouchers that can be shared infinitely to anyone else on social media

A PWA is as light as a butterfly on your clients phone

This is why Social Media is your FREE marketing ledger


Lots of other options when you use notifications on your PWA

PWA Look here
Using social media as you distribution ledger
Fill out my online form.


Reinvent your sales and marketing.

PWA reinvent sales



Reinventing sales using your existing core values, but delivered personally.


PWA A to Z business
PWA for sales
PWA is the most advanced smartphone communication device

A PWA is a hybrid website.

Specifically built for the sales and customer service needs of a Smartphone user.

Distributes as quickly as the local gossip.

Progressive, light and loaded with comms with unmatched speed.

Up to 200 x times lighter on the smartphone compared with old native APP’s

Works offline !


PWA reinvent sales


Built specifically for the small smartphone screen

Doesn’t need to be downloaded

As light as butterfly breath for Smartphone memory use

Loaded with world class Smartphone user friendly systems

Including a world class booking system

Integrates with cloud data management systems

Unlimited free personal notifications for deals and promotions

SMS also built in

Acts like a one on one walkie talkie with voice and friendly systems.


2 way communication

Future connection ready

Defaults into action alongside a website URL

Or if you prefer, a PWA is a website in its own right across all devices.

Works offline

Revels in A to Z business in just one place


Reinventing Marketing using your existing core values to encourage Social media share.

Delighted PWA users spread your APP for you on Social Media APP’s

You earn their referral from your customer service immediacy.


PWA
The referral is earned from excellent sales and customer service

PWA customer service
Social Media

A PWA displays all the right signals and reasons for the Smartphone generation.

Embrace Smartphone customer service with a PWA and very happy clients will spread the word for you.


PWA deal prices
PWA build and hosting investment
Book here
PWA support
Book here
Fill out my online form.

Sell PWA and consequential world class cloud data management as an independent partner.

Appointedd

appointedd

The Progressive Web App is a website and APP all in one.

Two for the price of one!

PWA build investment is low.

Conventional website development looks exorbitantly expensive in comparison.

Many Small business people would say prohibitive !

This newly created Google technology enables Maltix to build a website and APP without all the incumbent problems and costs of the Apple APP store.


Development and hosting costs are low.

Maltix concentrate on top of the range third party technologies within wholesale hosting costs.

appointedd
Appointedd is a world class booking system

Appointedd booking systems are just one of many inclusive hosted components within the Maltix PWA.

Large and small enterprise, features and testimony using Appointedd


The Appointedd booking system within the Maltix negotiated hosting package.

Take this 14 day trial and be prepared for an example of world class technology included in your new PWA and Website.

appointedd
appointedd example component free trial


Become a partner and sell PWA with advanced all inclusive 3rd party technology into your business community.

Personal or Business APP Flash sale

PWA deal ends today



Personal or Business PWA Flash sale

The majority of business traffic now goes through the Smartphone.

The all new Progressive Web APP is a website that works normally on the PC.

Behaves like an APP on the Smartphone.

An astonishing opportunity has arisen through spare production capacity.

Look here PWA flash sale
PWA 70% off

Breathtakingly Smartphone agile

As light as a butterfly

No APP store required

Works offline

Including a bundle of optional FREE trials

Top of the range, customer service technology in one low PWA hosting package


PWA deal ends today
Maltix PWA deal ends today
Whats included in PWA hosting package

£399 build includes text, image, sliders, headers, buttons, all files, all media, i-frame, google maps, WordPress mobile integration, Website wrapper, 3rd Party Marketplace, Back office live updates.

£29 per month hosting includes Domain name, email and social media distribute, QR codes, 200 SMS credit, SMS distribution, unlimited push notifications, Analytics, User profiling, Member log in, Chat room, and advanced member specific data, delegates option, smart form pages, Feedback, Ratings, Roster, Schedule,Vote options, Countdown, Instagram, Twitter, You Tube, Vimeo, Momenzo property video, Appointedd*, E-commerce, Banking with Paypal, Stripe, Square

PWA 12 months free training and support
Fill out my online form.



Sell PWA into your business community with a World class team behind you. Free to Partner.

Mobile traffic has overtaken the desktop.

PWA from Maltix



Mobile traffic has overtaken the desktop in your business.

Websites are definitely not the best option for the Smartphone user.

Business can now implement an affordable solution to provide the best mobile experience for their customers.


PWA deal ends Friday 5th February
On-board for free today

Before you could choose between a mobile website or mobile native APP.

Most business owners chose traditional websites with responsive design using a WordPress developer.

Mobile website speed and usability remains poor for most websites.

A PWA will run alongside an existing website URL

The past APP solution is obsolete

Older Native mobile APP’s have huge additional costs of design and development.

Prohibitive for small business and this has completely suppressed the APP market for years.

Google then created something that can be accessed like a normal website but offers incredible speed, functionality and customer service.

PWA for customer service


PWA two way comms using notifications and SMS
Two way comms and customer service is integral to a PWA

What Google achieved

Thanks to high performance HTML5 and JavaScript.

PWA is a website that acts as an APP for the Smartphone user.

On a PC it’s just like a normal website.

A user can add PWA to a home screen of a mobile device, get push notifications, and it works without an Internet connection.


A PWA is as free as a bird and more shareable than laughter.

Using social media as you distribution ledger
A PWA is as free as a bird and more shareable than laughter.

The advantages of PWA:

  • Accessibility to all internet users, since the requirement to download the app or pay for the app is completely eliminated.
  • PWAs are designed with extremely fast load times and lower data usage, especially important for users in areas with slow or limited Internet access.
  • Highly responsive layout and easier navigation than the full desktop website on a mobile device.
  • PWA has built-in intelligence that captures user behaviors and preferences.
  • Delivers a personalised customer service experience.
  • Works offline with functionality that allows the APP to continue running in the background.
  • Uses up 200 times less Smartphone memory than older APPS
  • 100% Linkable
  • Supports HTTPS
  • PWA is secure, and perfect for E-commerce

Search engine optimisation

Maltix highly recommends using a PWA search engine specialist.

They will test your PWA on the Google search console

They will audit your PWA using a Lighthouse test

Maltix guarantees cross browser fitness, it’s what we do in production.


PWA deal 70% off
On-board for free today

Fill out my online form.



Explain and sell PWA into your business community as a Maltix affiliate

PWA DEAL

3.5 billion smartphone users



A sophisticated website that is especially coded for the fast fingers of the Smartphone user.

Website quotes vary a lot, but you wont get a quote like this one anywhere !

GROW YOUR BUSINESS WITH AN APP

Your investment ? £399 build and £29 per month hosting.

APP’s have become an essential part of how businesses engage and communicate with their customer base.

They can be difficult and expensive to develop.

PWA DEAL

All too often, completed APP’s will be lost in the noise of the busy APP marketplaces.

Thanks to Maltix, that’s no longer the case.

We will build a fully functional APP for your business at a fraction of the cost .

Getting the completed APP to your customers is as simple as sending a web link by SMS, email, or social media.


A special flash deal from Maltix because of a cancelled project.

Take advantage of a small tech team with some time on their hands !

Grab the inclusive APP hosting package with the mostest !

Grab the inclusive APP hosting package with the mostest !

PWA FEATURES

Custom Domain, Direct distribution via Email, Social Media, QR Code,

Initial SMS Credit and distribution, Push Notifications – unlimited & automated,

App Analytics, User Profiling, Member Login, User Chat, Member-Specific Data.

PWA COMPONENTS

Text, Image, Header, Slider, Button, Delegates, Form page, Rating, Roster, Schedule, File,

Media, Vote, 3rd party integrator (iFrame), Countdown, Google maps, Instagram Feed,

Twitter, WordPress, YouTube, Vimeo Video, Booking (Appointedd), E-commerce

Shopify & WooCommerce, Payment Button (PayPal).


Your investment ? £399 build and £29 per month hosting


PWA DEAL ends Friday 5th February 5 pm Maltix

onboard for your PWA
FREE On-boarding for your information sheet.
Fill out my online form.

Phone now UK 07397901597 or Europe 0035679914000


Sell PWA into your business community as an independent Consultant

How to volunteer client change in your business.

PWA v Native APP

They say its easier to lead a bull into the pen than push him !

And the explosive growth of business on the Smartphone is perfect for leading your business through advocacy.

By tapping into the millennial smartphone mindset.

And exploiting the sales cycle reversal for your small business.

The good old fashioned referral is now volunteered on social media.

Small business can reap the benefits by using a Progressive Web APP

sales cycle
The sales cycle is reversing.

How to volunteer and lead a client on their Smartphone.

PWA smartphone marketing is instant and personal.

The secret is exceptional PWA customer service.

With a focus on immediate client response.

And a system to remember all the touchpoints of your customer journey to date.

two way comms
Two way comms and customer service is integral to a PWA

Use the APP in APP components within your hosting package.

By using social media as your primary business distribution ledger.

Offer irresistible deals.

Shareable promotions.

Quiet time offers.

Encouraging social media APP to APP share.


Social media share
Shareable Discounts and promotions

What has changed and why so quick?

Smartphones are becoming super dominant for small business.

The stats are phenomenal. source GMS 2020

And users are demanding new experiences that a website was never designed to fulfill.

Maltix is showcasing a new Google engineered APP called a Progressive Web APP or PWA.

A PWA is very light on its feet, and doesn’t clog up Smartphone memory.

In fact, it doesn’t need to be downloaded.

PWA’ s work without downloading. “touch it and you’ve got it technology

Super fast and actually works offline in tunnels or with poor reception.

A PWA gives the manager exciting two way options to engage a Smartphone user.

And distributes on its own merits through social media.


Why the PWA is perfect for small business.

Offers a quicker release time and connects lighting fast to an existing E-commerce store

Decreases the gap between businesses and customers:

Saves you from third-party APP store subscriptions:

Ensures you are not lost in the APP store.

Guarantees your APP is never deleted.


The old Native APP is toast.

Why the majority of older APP’s are deleted within a week.


Difference between PWA and older native APPS highlighted
Maltix fixed cost PWA development

Lancome Case study Data SourceGoogle


PWA blog volunteering client change using the two way technology of the PWA
Small business CASE STUDIES

Book a one on one meeting to explore more.

Join us for an EVENT, it would be great to meet you.

APP to APP share

poor customer service



APP to APP share is earned from the customer service referral.

PWA provides customer service to delight the Millennial and Gen Z market
to create the referral.

Today Millennial’s, those born from 1978-1992, represent 32% of spending in the personal luxury market.

An APP is the route to market on the smart device.

The all new Google developed Progressive Web APP (PWA)

Increasingly your clients are the Millennial’s and Gen Z,s

Ignore their needs at your peril.

If you think your website has your customer service covered you are almost certainly wrong.


WHY is APP to APP share important ?

immediacy
Immediacy using PWA

A PWA is lighting fast

Doesn’t need to be downloaded

As light as a butterfly for Smartphone memory use

Built specifically for the small smartphone screen

Loaded with Smartphone user friendly gadgets

Spits out notifications for deals and promotions

Acts like a one on one walkie talkie

Future connection ready

Defaults into action alongside a website URL

Works offline

Provides immediacy for Smartphone user engagement

Revels in A to Z business in just one place


Time to explore how to create fantastic referrals on social media from a new PWA to Social media APP’s

App to APP share from delighted clients on social media
APP to APP share on social media

Delighted PWA users spread your APP for you on Social Media APP’s

You earn their referral from customer service immediacy.

PWA
The referral is earned from excellent customer service

PWA customer service
Social Media

A PWA displays all the right signals and reasons for the Smartphone generation.

Embrace Smartphone customer service with a PWA and very happy clients will spread the word for you.



What has changed ?

Websites on the Smartphone can work alongside a PWA off the same URL

APPLE STORE and old Native APPS are toast.

Are you toast on social media ?

Old native APP’s have been problematic.

A) Has to be downloaded from an APP store

B) Extremely expensive to produce, get approved and host

C) Lost or hidden inside the APP store

D) Far too heavy on the Smartphone memory.


How important is the Smartphone generation in your business right now?

Today Millennial’s, those born from 1978-1992, represent 32% of spending in the personal luxury market.

By 2025 they are expected to make up 50% of the total market.

130% of market growth in the next seven years

Attributed to the Millennial and GEN Z generation

Forbes:


70% of time spent on social media
Oder your PWA today with free on-boarding

Make a decision on PWA
Make a decision on a shiny new PWA today – 2 pricing plans

Free on-boarding
Talk with Maltix and plan the correct PWA strategy for your business

12 month PWA deal
Order here

Join Maltix as an independent business consultant today.

Why do you let the telephone ring off the hook ?

PWA manage my data



Would you let the telephone ring off the hook ?

Think of every bit of data coming your way as an incoming telephone call.

A cacophony of noise !


Real time data should be used real time

Why do you let the telephone ring off the hook ?

The top benefits of taking data management free trials.

Logical data flow for your business is something to trial because its the next big step tackling customer service on the Millennial’s Smartphone.

Why do you let the telephone ring off the hook ?

Would you let the telephone ring off the hook ?

Drive down fixed and variable costs especially staffing

Improves field to office efficiency

Helps all staff focus on business touch points

Create smart customer service

Encourage Social media referral

Leap frog your competition


Identify where your incoming data is coming from:

Conduct A to Z business on your clients smartphone
Data collection management
Data collection auto management

Then start some free trials to see how cloud based data management will work inside your organisation, some prompts.

Smart Form pages

CHAT room

Email

Smartphone text

Telephone call

Document signature responses

QR

Social media channels

VIDEO responses

Smartphone multi-channels from PWA


Contact Maltix directly here

Free on-boarding
Talk with Maltix and plan the correct strategy for your business.

Or fill in a Free on-boarding form here.

On -board here

Free trials


Are you well connected to the business community and want to work for yourself but not by yourself ?

The combination of self help and customer service 2021

PWA



The combination of self help and customer service 2021

The entire website industry has focused on customer self help for many years.


website self help self service changed the sales cycle forever

From a business perspective driving down variable costs and allowing visitors to sort out their own problems initially sounded like a good idea.

The idea that expensive telephone support could be removed altogether was attractive to the board.

But unpleasantly attractive to the customer.

Many business fell on their sword, ask any bank just for starters.

Live ticket and a myriad of customer service tech evolved to help customer service.

CHAT rooms were embraced to provide customer service.

And then CHAT bots pretending to be a live support agent tried to solve the customer service problems of self help.

Now AI is all the rage.

And all along the most massive surge of change manifested.

The Smartphone USER.

In fact the whole idea of self help for the millennia generation suited their independent mindset.

Embracing self help smashed the traditional sales cycle.

PWA blog

Millennial’s simply by-pass the traditional sales cycle.

Their focus is on the referral.

The kudos.

The love of immediacy.

The personal relevance.

The ease of passing the word on social media.

The purpose of the website is being changed by the Smartphone user.

The self serving business interests of big business was just like squeezing a balloon full of water.

The new Smartphone generation took the best bits and took their interest and their cash else where.


PWA customer service

Self help and the Millennial.

Websites deliver customer self help.

PWA provides customer service.

A PWA linked to your customer service portal opens up social media as a distribution ledger.


Why is PWA so attractive to the Smartphone user?

The make of their Smartphone is irrelevant, it just works beautifully at high speed.

It works offline.

They probably dont know its a PWA, its kind of like a cool baby website that doesn’t sit on their desktop taking up valuable memory.

They never have to delete it when their memory gets full.

It talks to them from nowhere with stuff to spread on social media like discounts, promotions, deals and tips.

They can respond for immediate reassurance or support if they need it.

Book appointments.

Cast their vote and send feedback.

The vouchers and discounts are one time redeemable right off their phone in store or online.

And all this incoming notifications are relevant to their purchasing habits.


Incoming and outgoing PWA notifications enables forwarding on social media.

From their hairdresser, their garage, their local pub, their shops of choice,their dentist, their estate agent,their church, their political party, their airline, their online bank their hobby group, their friends and their friends friends.

Recipients can forward it from APP to APP

Don’t need to download from APP store

PWA flies through social media unhindered.


How convinced are you that the future is PWA ?

Maltix has a FREE on-boarding process and a huge bundle of other stuff that might be relevant to your business for FREE.

Shop here.

PWA investment
PWA investment

PWA link to google


Are you well connected to your local business community and like the idea of working for yourself but not by yourself ? Join the Maltix partner programme

The sales cycle is over.



Or to put it another way:

The way you were trained on the Sales cycle in the past is over.

And if you think that your business is NOT related to sales, you better think again, and sharpish.


The sales cycle is over
Millennial facts

Millennial’s represent 40% of the workforce in 2021.

Within 5 years they will make up the majority of the workforce (75%).

21% of millennial workers have switched jobs in the last 12 months.


PWA customer service
Customer service has to be on a PWA

The Millennial has destroyed the traditional sales cycle.

The sales cycle is over.

Three points to grasp about the millennial on their preferred device, the Smartphone


  1. Familiarity with technology and research.

They overcome their own objections before they even contact you.

Already know their needs and completely trust online credibility.

They have pretty much already closed the sale, probably just looking for fulfillment.

Duplicitous about purchase relationships and the website is just a research resource


2) Have strongly independent mindsets.

Millennial’s generate their own lead on your behalf !

Often trust a strangers Social Media referral

They demand customer service immediacy.

They expect you to remember their previous correspondence with you.


3) Flexible in their communication.

Millennial’s have different communication preferences relying on new technology.

They flit from one platform to another and expect you to pick up exactly where they left off.

Creating a domino affect in the workplace without the right tools.

The sales cycle is over.
Record every touch point off your PWA directly to your CRM

The Millennial’s Smartphone sales cycle requires a PWA.

PWA connected to a CRM
PWA is a game changer BLOG link

So if the majority of the sales cycle is self service and the millennial numbers are so large and expect complete A to Z business transactions on their Smartphone.

Where does that leave you ?

PWA connected to a CRM
PWA for the smartphone user BLOG link

What can we do as a business to catch up quickly and inexpensively?

How to connect a PWA to a CRM

A ) Adopt a PWA immediately.

And learn to use the integral two way Smartphone communication platform it provides with Maltix support.

Build in all your business touch-points for A to Z Smartphone business completion.


PWA investment
PWA investment

B) Choose a CRM

Capsule CRM training from Maltix
Capsule CRM with Teams FREE 2 MONTH TRIAL

C) Connect everything to your client records with FREE Maltix support

Connect PWA to CRM
PWA connected to CRM gives you control

The only part of the old sales cycle that is embellished by the Millennial ?

The referral is instant on social media.

Your PWA doesn’t need to be downloaded.

It’s as free as a bird on social media.

PWA customer service satisfaction refers your business on social media.
Social Media

Social Media !

Very happy clients refer your PWA link on social media
Your new leads come from nowhere !


Do you provide self help without customer service ?

PWA

MOBILE USAGE STATISTICS EVERY BUSINESS OWNER SHOULD KNOW IN 2021.

A very important 10 minute read for business people.


Mobile e-Commerce sales expected to hit $2.92 trillion in 2020.

Store owners shop owners / agents can no longer afford to neglect the importance of having a mobile-optimised online store within a PWA as well as their website.

And when we say ‘store owners’ we mean anything related to stock and window displays all connected to the sale cycle.


Only very very happy clients refer your business on social media.


Look here
Alarming APP stats from Smashing ideas

According to Smashing Ideas, companies that switch to Progressive Web APP notice an increase from at least 20% by up to 250%.


Understanding how consumers are using their mobile devices in 2021

So before you get started on making changes adopting a PWA, read on for the latest and most relevant facts and figures to guide your strategy.


PWA
The most advanced smartphone communication device ever.

two way comms
Two way Comm’s and customer service is integral to a PWA

push and pull
Push and pull info and promotions with a PWA

In this article, we’ll provide you with important mobile statistics on key aspects of mobile usage for your store and Smartphone APP delivery strategy.


This is a 10 minute read and explains the dominance of mobile Smartphones and why the normal website simply cannot cope with he Smartphone users needs.


How Many People Own Smartphones?

3.5 billion smartphone users
PWA for customer service

There are currently 3.5 billion Smartphone users worldwide (Statista, 2019).

Considering the total number of people using phones globally is at 4.8 billion, that means that nearly 73 percent of them are users of Smartphones. 

This number is also rising rapidly with time, evidenced by the fact that just four years ago in 2016, there were one billion fewer smartphone users.

This is expected to rise to 3.8 billion in 2021, marking a 52 percent increase in a relatively short period of five years.


Time Spent on Mobile Devices

daily time on smartphone
Daily time spent on smartphone

Now that we have an idea of how many people own Smartphones, the next thing you need to know is how much time is spent using them.

People spend more time on their Smartphone than watching TV !

Time spent on mobile devices is forecast to hit just under four hours (3 hours and 54 minutes) in 2021


People Using Phones for Product Research

70% attempt product research on smartphone
70% attempt product research on Smartphone

PWA customer service
PWA customer service

This next mobile statistic will show you how mobile devices influence consumers’ product research process.

The latest mobile usage statistics.

Nearly seven out of ten internet users say they would look for customer reviews on their phones while in-store before approaching an employee (e-Marketer, 2020).

And researching product reviews isn’t the only thing mobile users are doing in-store.

58 percent of them are also looking for other products similar to the ones they’re thinking about purchasing.

And 55 percent are looking up product specifications.

Such mobile usage statistics highlight the importance of providing consumers with a positive super fast mobile PWA experience.

Half of them have already included it among their most important customer engagement strategies using product specific QR.


Product specific QR
Connect specific product info in store to QR

Mobile Shopping 

APPs on smartphone
Two thirds of smartphone users use APPS to purchase

More than half of internet users use their mobile phones to purchase products online.

Not only are people using their mobile devices to do product research, but many of them are also using them to carry out purchases. 

The latest mobile statistics hint at a high reliance online shopping on their mobile devices particularly Smartphone friendly PWA 

Millennial’s shop on their mobiles the most.

Nearly two thirds having purchased a product online with their mobile phone in the past month.

That’s just a touch higher than 55 percent in the 16 to 24 age group.

In comparison, over 40% aged from 55 to 64 have also done so.

With so many people doing mobile shopping, as an E-commerce business owner, you should consider prioritising your mobile PWA optimisation strategy.


pwa
A PWA is specifically built for the needs of the Smartphone user.

Users who have come across a negative experience on a mobile website are a lot less likely to buy from that business


The Option of Mobile Shopping

poor customer service
Poor customer service on smartphone

Many shoppers consider the a poor customer service immediacy as a deal breaker every-time.

So if you’re still not convinced of the benefits of setting up your e-Commerce offering for Smartphone mobile commerce using a PWA, consider this statistic:

Almost six out of every ten shoppers say that being able to purchase products on mobile devices is a key factor when it comes to choosing brands or retailers to buy from (Google, 2019).

A PWA strategy ensures available via your website for PC users.

AND availability and interaction to Smartphone users via a PWA off the exact same website address !

A PWA snaps into action dramatically quicker than a website and provides all the needs of a Smartphone user with no bother.


Mobile Time Spent With Digital Media

70% of time spent on social media
70% of time spent on social media

PWA customer service
PWA customer service

Smartphones currently account for 70 percent of the total digital media time. (Comscore)

Using social media as you distribution ledger
Delighted customers distribute a PWA so easily, it doesn’t live in the APP store !

Conclusion:

These mobile usage statistics can help you craft a mobile-first PWA strategy that will propel your business forward with higher engagement and stunning referral.


on-board here
Onboard with Maltix and get a mountain of free advice and free links as part of the DEAL
Free on-boarding
Talk with Maltix and plan the correct PWA for your business


Have you got the ear of your local business community and like to work for yourself but not by yourself ?


No splash no cash



I learnt this phrase from a very successful fruit and veg market trader back in the 80’s

The effort they used to put into display before the market opened was epic.

With all the high street changes and pressure from the internet, now is the time to focus on your shop window displays.

But like they said on Star Trek years ago “It’s lifeJimbut not as we know it”

How to turn your shop windows into a smartphone feast using QR code .

No splash no cash:

This is how you turn your shop windows into a Smartphone feast.

Join the property agent Smartphone video revolution.

You begin the simple process of creating Videos for every property on your books
TEMPLATES
Click HERE

Connecting the Splash to the Cash

A tiny window display in the back streets of Venice.

No queues because of their ultra fast service ethic.

If it looks wonderful you want to buy it.

With QR codes connected to professional Momenzo videos, you invite a visual feast.

Smartphone users love visuals and QR is the easiest way to deliver that.

Turn your Shop windows into a Smartphone VIDEO MECCA


Retail is detail- How to join up to 200 QR shop window codes on a 12 month programme with Maltix.

QR to Smartphone video
QR to Smartphone video solutions

Click here for main web page

QR on Estate Agent for sale signs
Join the Maltix QR programme with free consultancy advice for 12 months

Sign up to your 12 month QR programme today.


Additional options with ongoing yearly advice from Maltix QR solutions.



Will Nicholls
Director of Maltix.co.uk
Contact details

Seven Progressive Web APP statistics.

Free advice

What are some of the most important PWA statistics that we should pay attention to in 2021?

Businesses that switch to PWA notice an increase from at least 20% by up to 250%.

Over the last decade, mobile consumption is on the rise.

According to Statista, the number of smartphone users in 2021 is estimated to reach the mind-blowing number of 3.8 billion worldwide.

This is over 50% of the entire global population !

But, if that was not enough to convince you, just keep in mind that adults spend on average more than 3 hours daily on their phones.

However, while the overall mobile consumption is undoubtedly on the rise, native apps, which used to be the pinnacle of mobile devices, are now slowly but steadily getting substituted by progressive web apps.

And today, we will see some key PWA statistics that prove it.

No APP store
A PWA requires no APP store

For those who are not familiar with the concept, progressive web apps, also known as PWAs, are web applications that behave and feel like a native mobile app.

And they don’t have to be downloaded from an APP store !

The key PWA statistics that we should all know in 2021!


1. PWAs have 36% higher conversion rates than native apps

In a study conducted by the TOP 30 PWAs report, the average conversion rate for progressive web apps was 36% higher than the one for native mobile apps.

The main reason why, as explained by Tom Karwatka, CEO at Divante LTD, is due to a curious phenomenon called the “mobile revenue gap”:

pwa statistics

This gap, as Tom explains in his article, is particularly noticeable in the retail industry.

Mobile traffic and consumer time on mobile are much higher than on the desktop.

However, despite the higher consumption of content on mobile devices, and the amount of time spent on it, ” mobile sales numbers are much lower.

According to Tom, there are numerous reasons why conversion on a mobile can be significantly lower than desktop, in some cases 2-3 times less, including:

  • Poor overall user experience on mobile.
  • Security concerns related to unknown sources.
  • Navigating through the app is difficult.
  • Challenging to see product details, or input personal data.
  • Can’t open nor browse multiple screens to compare.
  • Cannot use APP offline.

The majority of these issues, however, can be solved by switching from native apps to progressive web apps.

Because they combine the best ot both worlds – desktop and mobile.

And provide smooth mobile look & feel with the functionalities and user experience of desktop.

This explains the importance behind the first one of our essential PWA statistics – the higher conversion rate compared to native.


2. Progressive web apps register 50% higher customer engagement

two way comms
two way comms

Next on our list of key PWA statistics is the higher customer engagement of Progressive Web APPS compared to old native technology.

According to Smashing Ideas, companies that switch to PWA notice an increase from at least 20% by up to 250%.

This is a significant difference that often translates to increased revenue for businesses.

Some companies that noticed an improved customer engagement include:

  • Lancome – which registered 53% more mobile sessions;
  • MakeMyTrip – 160% more mobile sessions;
  • Twitter – 25% more pages per session;
  • Trivago – 150% more repeat visits;
  • OLX – 250% more repeat visits;

Considering the fact that 65% of users download zero apps on their phone.

It is no surprise that PWA’s, that allow them to access their favourite website in a smooth and comfortable way from their phone, are significantly more engaging.

And drive more revenue for businesses in the long run.


3. Businesses switching to PWAs notice a decrease in page loading speed of up to 10 times

PWA
Only the PWA is built for the tremendous speed for the Smartphone user.

Speed is one of the most important factors when it comes to smooth digital experience.

Studies have shown that 53% of users will leave a mobile website if it takes more than 3 seconds to load.

For this reason, next on our list of PWA statistics is page speed, and how companies can benefit from it by switching to progressive web apps.

Speed is one of the most exciting features when it comes to PWAs.

Combined with their capability of working in offline mode, they make it possible for users to access their favourite APP in practically any moment.

Some of the companies that managed to reduce page load time by switching to progressive web apps include:

  • Wego – the travel booking website decreased their page loading time from 12 seconds to between less than 3 seconds, in many cases even less than 1 second;
  • Twitter Lite – this PWA is interactive in less than 5 seconds over 3G on the majority of electronic devices, with 30% faster average load times;
  • Forbes – the homepage of this progressive web app loads completely in just 0.8 seconds;
  • ZEE5 – after launching a PWA to expand its reach, the streaming platform achieved 3x faster loading times, and reduced buffering time by 50%;
  • Treebo – managed to drop its median interactive time to 1.5 seconds;

According to these PWA statistics, overall speed is not the only thing that improves when companies switch to progressive web apps.

.

Another key speed aspect that improves is TTI, or the Time to Interact – in other words, the time until a user is finally able to interact with your page,

Even it hasn’t loaded completely yet.

This is due to the fact that PWAs use the so-called “service worker” cache to store detailed information and the features of the app so they can load immediately once the app is accessed.


4. On average, PWAs cost 3-4 times less than native mobile apps

Drive down variable costs
Stay competitive using a PWA

Another mind-blowing fact from our list of PWAs statistics is the cost for development of a progressive web app compared to a native mobile one.

On average is 3-4 times less to build and host– but it can reach up to 10 or even 15 times in some cases.

Building a regular app from scratch is usually associated with high development costs.

Especially if the app is more complex and requires advanced features.

Additionally, the fact that each APP store and operating system require a completely separate development only adds to the cost.

In monetary value, this can mean an APP starting from £10,000 for a single app store !

In comparison, a Maltix PWA is significantly more affordable to manufacture and host.

The same development works for all APP stores and operating systems at once.


5. Progressive web apps cost 33% less to maintain

PWA from Maltix
Costs a lot less to build and host

Of course, when we are talking about costs, the investment for building your mobile presence doesn’t just end with the development of the APP itself.

It is just where it starts!

Once your APP has been launched on the market, you will have to continue providing an ongoing maintenance to ensure that everything is running smoothly.

Maintenance for native mobile apps might require up to 20% of your initial APP development investment per year.

For example, if you spent £10,000 on building your native app, you could expect maintenance costs of £20,000 per year to provide a great mobile experience for your users.

Depending on the complexity of the APP, you could also incur additional costs for servers, bug fixing and updates, emergency maintenance, payment processing, push notifications, and so on.

Maltix is the first APP Company to offer fixed price APP build with fully inclusive features.

Free on-boarding
Incredible Bundle DEAL

According to various PWA statistics and studies, progressive web apps require 33% less maintenance costs compared to their native counterpart.

One of the biggest reasons why is because you don’t have to maintain different APPS across different APP stores – with their specialised development tools, coding languages and resources.

With a Maltix PWA, you only have to maintain a single web APP

Another thing to take into account is that a company that runs a website and a mobile app needs to maintain both, which typically require separate – and more expensive – maintenance.

And more often than not, it also requires hiring separate teams to work for iOS, Android, and web.

However, because PWA have multi-platform capability, the costs as a result are significantly lower.


6. PWAs can be up to 90% smaller than native mobile apps

PWA
PWA fact

Next on our list of PWA statistics is size.

One of the biggest benefits of PWA is that they are significantly smaller and lighter than native mobile apps.

The majority of them are no heavier than 1 MB! Let´s see some actual examples:

  • Twitter Lite – the progressive web app Twitter Lite is one of the best PWA examples when it comes to improved efficiency and customer engagement. The company managed to achieve a size of barely 600 KB – in comparison, the weight of the app in Android is 23.5 MB, and in iOS – the overwhelming 116.5 MB! By using fewer and cached data, and smaller media resources, Twitter was able to provide a lighter and more accessible app for its users.
  • Pinterest – another success when it comes to the efficiency and accessibility of PWAs is Pinterest, which managed to achieve a size of just 150 KB – compared to 17 MB in Android and 56 MB in iOS, it comes as no surprise that new sign ups increased exponentially, and time spent on Pinterest from mobile devices increased by 5%.
  • Starbucks – with a ultralight and fast progressive web app of just 600 KB in size, Starbucks has increased its daily active users by two times. In fact, the order rate from mobile phones is now nearly the same as the one for desktop.
  • OpenSooq – the new PWA of OpenSooq is only 28.3 KB, and it has improved the company´s engagement rate with a 25% increase in average time on page. Which, as a result, brought 260% more leads.

To sum it up, Progressive Web Apps provide a great workaround to the typical problem that many mobile users have.

The constant and highly annoying task of having to delete old apps to make room for new ones. 

PWAs are so light and practically don’t take any significant space on a smartphone.

You don’t have to worry about having enough space for it.

The amount of space that old native mobile apps occupy is one of the biggest reasons why people choose not to download them, unless it´s absolutely necessary.


7. The average bounce rate of a PWA is just 42.86%

To top off our list of PWA statistics, it is also important to notice that the average bounce rate for progressive web apps is barely 42.86%.

In comparison, an average mobile bounce rate is about 60%, the same one for tablets is about 49%, and for desktop – anywhere between 41% and 55%.

Of course, this will also depend on the industry as some industries will experience higher bounce rates than others.

PWAs register enhanced user engagement.

Faster loading times of less than 3 seconds, and a higher number of mobile sessions and page views compared to mobile websites, only shows that PWA’s are slowly, are substituting native mobile apps.


Are you ready to build your mobile presence?

PWA bundle DEAL
PWA bundle DEAL from Maltix

Maltix has all the right tools and resources for you.

If you are still not convinced after our compilation of PWA statistics,

With our premium pricing plans, you can also enjoy advanced features such as:

Included in production and hosting plan from Maltix

  • Multi APPS from a single account
  • Unlimited push notifications
  • Easy distribution via email or link
  • Member login
  • Live Real time updates
  • e-Commerce integrations (including Shopify & Woocommerce)
  • Live chat
  • Appointment scheduling
  • Form & vote building
  • Countdown
  • Social account integrations

Third party additions for advanced PWA solutions



Momenzo Property Agent Video APP Discount.

Discount code



Momenzo Property Agent Video APP Discount from Maltix.

OFFER ends this week

Join the 12 month QR code scheme and turn your shop windows into a smartphone mecca.

Onboard for your QR deal
12 months of worry free QR codes

More ideas for 2021



Estate Agent Video advice.



Estate Agent Video advice using a simple template video creation system.

A two minute video that then connects to shop window QR.

And your PWA and website to distribute on social media.


Property Agents are very concerned that clients are not able to attend property viewings because of Covid.

The sales ability of an Agent is being compromised.

But there is a fantastic solution that is cheap to implement and will grow in value for individual Agents careers and their team.

And the clever thing about joined up simple tech is that the systems out there have already been built.


Here is a really good value Video creation tool for Estate Agents in the field.

Maltix has an affiliate relationship with Momenzo.

CLICK HERE:

So, you create beautiful videos in the field, customised to your needs.

Maltix can then connect your videos to QR codes for shop window or social media campaigns.

They are cheap to rent and speak to each other automatically.

What does that mean?

It means that a property video that is well connected distributes on social media for free.

A video joined to a QR code offers immediacy for the Smartphone user.


A QR START solution

Property agent QR
CLICK HERE for VIDEO example.
Introductory QR code deal CLICK HERE

A QR long term solution

200 QR deal
Longer term 12 month 200 QR deals are also available with ongoing industry specific advice

The total PWA and QR solution:

A Progressive Web APP joined to an existing website address.

Joined up QR campaigns distribute and share your videos at the speed of light.

Why ?

Because the Smartphone user can share your PWA and videos as a normal social media link.

No APP store download required.

No APP download required.

Instant 2 way communication established.

New leads come from nowhere.

Assigned to specific agents or groups.

Automatically assigned in your CRM ( FREE 2 month Trial )

All rich communication features are included in your PWA production and hosting package.

( All Maltix advice is free when on-boarding )

onboard for your PWA
On-board for your information sheet


Add another string to your Consultancy bow. Join the Maltix Partner programme as an independent.

Self service and customer service can now work hand-in-hand for the first time.

PWA manage my data



Building an online customer community was the preserve of a specific online customer community.

Self service and customer service can now work hand in hand for the first time.

Google has recently developed a new code to build Progressive Web APPS. (PWA)

This has changed everything.

The PWA can now be co-joined to an existing website address that instantly defaults to every clients Smartphone platform.

Many of a websites components seamlessly work much more efficiently on a the PWA.

Offline and online !

A PWA linked to customer service portal opens up social media as a distribution ledger.

PWA in 2021
CHANGES EVERYTHING
on-board for your PWA
Free On-boarding for your information collection sheet.

Website and over reliant self service platforms really ticks off the Millennial Smartphone user.


Smartphone users insist on immediacy 

websites rarely deliver anything other than self service.

What has changed and why so quickly?

Customer communities are always essential for driving increased sales.

Some customers like to access knowledge banks and forums , practice self-service customer service, and engage with each and other experts.

The Smartphone user is not happy, they want immediacy and accountability.

And complete the entire A TO Z of a transaction on their Smartphone.

Smartphone customers are increasingly reactive to poorly-customised customer service.

Overly self service is not good.

Smartphone users are duplicitous.

They insist on immediately interaction with your offering.

Customer service is toast on the average website
Customer service is toast on the average website

Smartphone purchasing FACTS
PWA-maltix

95% of consumers say customer service is a crucial factor in their purchasing decisions and their feelings of satisfaction with a purchase.


90% of customers will never purchase from a brand they have received poor quality customer service from.


50% of customers make additional purchases from a firm following good quality customer service experiences.


The majority tool for interaction is now the Smartphone.

The majority of customers:

Who go on to purchase from a competing brand do so as a direct result of receiving poor quality customer service from their first-choice provider.

Only excellent customer service creates the referral
Only excellent customer service creates the referral

Creating and maintaining a high-quality online customer communities has become a coupled strategy in just a few months.

The PWA has smashed the pot in just 18 months.

The sheer volume of Smartphone only transactions is testament to future customer service from 2021.

Traditional online customer communities are web-based gathering and communication spaces.


Conduct A to Z on your customer smartphone or you are toast

The typical Smartphone millennial wants a lot more.

The PWA and its inclusive rich components, free up social media to become a distribution ledger for the first time.

Online customer communities

Alongside the new PWA.

Improve returns on marketing investment by as much as 67%.

What is the new online customer community?

Its a dual strategy of customer communities and the integral components of Smartphone PWA two way comms.

2 way PWA comms frees up the client to distribute on social media on your behalf.

How is all this incoming and outgoing data managed ?

Chat, form pages, email, text, comms, digital documents, QR, promotions, newsletter and more are stored next to the clients details forever.

This ensures a company retains control of its data.


The Millennial’s have new needs.

Firms that prioritise customer service through a dual strategy out-strip their competition and increase online revenues.

This strategy focuses on the referral.


Users have expectations on complex business completions using only their Smartphone

A to Z completion of business is expected on the Smartphone

Three-quarters of consumers make purchasing decisions based on past customer service experience.

85% will pay more for goods/services if the associated service experience is of a high-quality.

Customers’ satisfaction with the service experience depends on direct conversations with customer service representatives and senior staff in the blink of an eye.

Once a staff member has been assigned to them.

They prefer to continue dialogue with that person.

The Comm’s channels can mix

It could be CHAT, Notification or SMS reply, Smart Form page, email, Social media call, Whats APP, Telephone call.

All information is recorded within the CRM

Your client expects you to know and remember !

Their level of engagement with the brand and the presence of positive social proof with accessibility of self-serve customer service is critical.

The ability to give feedback and make suggestions about future products and services:

Critical elements of customers’ overall feelings of satisfaction.

Directly related to customer service.

Online customer communities alongside PWA components dramatically improve direct customer service satisfaction.

What about small businesses ?

A PWA is cheap to build and a host.
A golden opportunity for small business to focus and build their sales through first class customer service.


A PWA is cheap to build and a host.
Its a golden opportunity for small business to focus and build their sales through first class customer service

Tolerance for customer service delays is dramatically decreasing.

Two-thirds of consumers expect less than two minutes of wait time.

One out of seven consumers expecting no wait whatsoever in satisfactory service.

Well-built online customer communities enhance customer engagement for sure.

Highly engaged consumers are likely to feel satisfied by a brand or product/service.

Disengaged consumers feel dissatisfied.

This substantial increase in customer engagement has significant positive impacts on a firm’s profitability, revenue, and relationship progression.

Highly engaged customers contribute almost one-quarter of a firm’s revenue.

An online customer community in conjunction with a PWA is a centralised location for gathering & displaying social proof.

The word “centralised” is important:

Every single tiny transaction of information is stored against the client or potential client details within a CRM.

User-generated content is the best form of social proof.

Imagine now using direct PWA with direct APP share alongside the communication components of the APP.


Directly onto social media.


Consumers want personalised, self-serve sales funnels with real time APP based correspondence.

The days of 80% of B2C buyers only shopping where they have access to a customised content portal is over.

Over 54% of B2B purchasers demand improved customer service on their Smartphone.


24/7 customer service
linked to PWA functionality

A PWA endorses your brand advocates.

As many as 85% of brand advocates say they would distribute pertinent and useful incoming PWA information and promotions to their connection on social media

Two-thirds of companies use their communities in conjunction with PWA components.

PWA specific push SMS, notifications and CHAT.

Now they can generate ideas about new products or service features with rewards driven PWA components.




New home page today.



PWA home page for Maltix

It felt quite brave, but visuals are important for people to understand stuff .

Comments most welcome.

Customer service on the Smartphone

Smartphone customer service



“You cannot manage what you cannot measure”

A new Holistic customer services approach to business with the Millennial generation aged 20 to 50.

We think that the majority of business people are fast asleep on this one.

It’s been a tough year:

Can we wake you from your slumber?

The components of a PWA
The all new Progressive Web APP or PWA

The Smartphone connected to a PWA offers an holistic solution and allows any organisation to manage their incoming Smartphone data professionally.


“With the CRM detailed to manage all scenarios it becomes an extraordinarily valuable repository for customer service”


The tools of a PWA in business
The tools of a PWA in business are ready for take off

The functionality is included in your Maltix PWA hosting package whether you see the value or not.

It’s there waiting for you to grow into it.

And we have an all inclusive long term advisory strategy for you.

We share industry specific best practice.


This schematic is a concise overview of all the possibilities from within your Progressive Web APP.

These are the components you can utilise to sequest and augment voluntary change in your business for customer service and profit.

Connecting your PWA to QR codes for the complete data management solution from Maltix
This is an indication of all possibilities from your PWA

Touch points are important when using the components of a modern PWA

Managing the touch points of your organisation on your clients Smartphone.

What is a touch point ?

Any encounter where customers and business engage to exchange information, provide service, or handle transactions

Touch points are complex especially when you include the needs of the Millennial.

They expect you to handle EVERY touch point for their business in just one place.

Maltix builds your business touch points into your PWA.

We have a Free on-boarding process

Touch-points manage your clients needs and resolve potential customer service issues before they even start.


80% of your business touch points are on the Smartphone.
We say most small business’s are fast asleep understanding the needs of their Smartphone users.

Customer Service on the Smartphone.

What customer service are the millennial’s looking for on their device ?

What customer service are the millennial's looking for on their device ?

Opportunity to share on social media.

Added micro and macro value and reward, deals and promotions.

Instantaneous correspondence.

Immediacy with all your touch points.

Instant previous correspondence retrieval.

Ability to access your information off line.

A to Z completion of the sale on the Smartphone, including Telephony, CHAT, Form page, Bank, Documents signature, Delivery.

Millennial’s rely on the surety that all previous correspondence is remembered by you.


Your Customers and pre-customers are judging your competence.

Smartphone users judge your customer service on their Smartphone

This is the new Pantheon of business for the Millennial, you are being arbitrarily judged on customer service and your ability to manage their DATA from day one to completion.


Click to start.

Free PWA on-boarding with Maltix
Fill in the form page with your basic details and we will contact you and start the FREE on-boarding process

On-board for free


Join Maltix as an independent Partner

QR code connected to a Smart Form page.

Start QR



Time to start: January DEAL for £19.99 plus VAT


Connect QR to smart form pages and CRM
£19.99

Maltix build you a QR code connected to a Smart Form page and CRM

We email all the code to you and you print it off.

You own the code and the deal includes 12 months secure hosting.


Connect Point of sale QR to smart form pages and CRM
Client’s point their camera to your QR

Two options of where you would like you clients information to go.

To an administrator or a Free trial CRM with Newsletter option.

Connect QR to smart form pages and CRM and newsletter
Completely automatic

You choose if you would like clients information to go to an administrator or your Free Trial recommended CRM

Your clients volunteer their information for a discount or promotion.

The Form page will securely record the clients wishes.

The code works perfectly on all printed or electronic marketing

QR code connected to a Smart Form page.


Connect QR to smart form pages and CRM

Purchase your QR/ Form page with 12 m hosting and connectivity.

Special DEAL connect QR to smart form pages and CRM
ORDER HERE

Connect QR to smart form pages and CRM
Sign up to FREE CRM trial

Sign up for FREE 2 month CRM trial.


Once you have registered, we will join your QR directly and hold your hand.

Free trial CRM connected to QR
CLICK here for FREE CRM trial

When we join it all up, this happens !

you can’t manage what you can’t measure.” 

manage incoming QR information on free trial CRM

And we have bigger DEALS for long term planning.


Connect QR to smart form pages and CRM 2021
12 month QR deals for business

Maltix offers a bundle DEAL on 200 QR codes over a 12 month period.

We connect each QR to multiple Smart Form pages of your choice and automate all incoming data to your CRM

12 month QR and smart form page deals from Maltix

All the help, advice and Consultancy you could possibly need is included in this deal.


Business push and pull, what does that mean?

push and pull

A marketing phrase that has incredible meaning when in the company of the Smartphone.

It’s an analysis of your business touch points.

And the reaction to the touch points your clients are engaging in.

Push and pull using a PWA

The predominant communication device for the majority of touch points is now the Smartphone.

The smart tech to engage the Smartphone user with your touch points is called a Progressive Web APP or PWA

What is a touch point ?

That depends on the kind of potential client you are engaging with.

You will almost certainly have many many more touch points if you are dealing with an engineer or mechanic for example.

Because of the detail they require to make a decision.

Or a nurse who has been trained to follow procedure to the letter and can only make a decision to a stick point.

Very often you have a combination of two work disciplines in a buying couple.

The solicitor is very detailed but her husband who’s an artist for example.

Do you know your business touch points?

Knowing your touch points decides on the push and pull requirements for each combination client you are dealing with.

Whats push ?

The pertinent information you garnish that is relevant to your business via the smartphone.

The tools within a 2021 Progressive Web APP

push and pull technology with a PWA
Click to see the tools or components of a PWA

I’m not in a sales job! Yes you are ..every job has an element of sale.

If you have people inside an organisation who are not fully aware of the importance of making clients or potential customers happy.

This is by definition breaking the sales cycle.


So knowing your touch points is one thing, but how do you ensure you deal with the clients needs ?

listening for touch points to engage a PWA effectively

Have you have listened and made a note of the clients objections, needs and requests ?

Or are you so busy with your spiel that you haven’t heard a thing ?

Pushing pertinent information to clients Smartphone requires a PWA.

Information, documents, deals, promotions, QR, vote, countdown, user feedback, Chat, SMS, notifications and lots more.

You name it, directly to their Smartphone.


Whats Pull ?

I’ts how you deal with the information that comes to you from the push.

Remember the PWA is using the internet as a conduit or a ledger.

A PWA has wings on social media

Your customers are engaging and sharing your PWA with their friends, colleagues and family on social media.

A PWA is never downloaded like the old APPS its as free as a bird.

The information coming into you can be from complete strangers looking to engage.

Or clients you are already deeply involved with.

PWA on your clients smartphone

Immediacy is 2021

How you deal with the incoming has to be precise and immediate.

This is not like an email coming in you can ignore for a few hours or days.

All the pull you have created has to be dealt with just like a telephone call

immediacy is the order for 2021 on the smartphone

I’ve Pushed I’ve Pulled on my PWA so where does this all go ?

Connecting a PWA to you CRM

CRM

Client relationship management CRM in the cloud

If you do not use a CRM now is the time with a FREE trial

Free support and advice on-boarding

Click here


Panasonic exit the office telephone industry- why?

In a nut shell it’s expensive ancient history.

The telephone on the desk is rapidly disappearing.

Old Telephony doesn’t integrate with cloud based business systems such as a CRM

If a future office ever exists again, it will be with new APP based telephony.

Meanwhile, any organisation can adopt hosted phone systems.

So how does an APP based telephone system work ?

Your office number rings on your Smartphone, Smart device or in your PC headset.

You will never again get a crick in your neck trying to type and talk !

Crystal clear communications recorded inside your CRM ( It’s a choice )

Your CRM and Telephony APP are 100% integrated.

You know who is phoning you, it just pops up.

Answerphone messages are automatically converted to text on a notification email.

Your office times are whatever you decide them to be.

Maltix recommends a remarkably cheap UK based solution that integrates with a CRM


Check out some epic features for your business


Highly recommended and endorsed by Maltix

Circleloop

Free Circleloop APP based Telephone system that integrates with Capsule CRM
Free Circleloop trial click here

Highly recommended and endorsed by Maltix

Capsule CRM

Free Capsule CRM trial from Maltix
Free Capsule CRM trial click here

A Leg up for the a savvy Salon

PWA wings

A highly recommended and hugely successful Third party APP for the Salon business is called FRESHA

So why does an APP come along and offer a booking and management system for FREE ?

A Third party APP sounds great doesn’t it?, after all its FREE !

Its got a cool booking system and a simple CRM.

The Fresha example in the Salon sector.

SALON APP case study
Case study link end of article

It has 50,000 Salons on board and manages over 2 million appointments.

A very successful APP you would think.


Salon APP case study on data

Old APP versus new APP comparison


Old and new APP comparison from Maltix

Just cast an eye on the feature comparison above.


The problem with 3rd party native APPS from maltix
FRESHA is an old NATIVE APP

Salons are using a restrictive piece of old technology.

And your client information, the life- blood of a Progressive Web APP you happily share with a FREE stranger ?


So what, its FREE right?


A reality check for the Savvy Salon

By using a FREE third party APP you are relinquishing your DATA and diluting your brand.

And you are never going to communicate with your clientele like you can with a PWA


Can you connect a native APP with a PWA ?

Why a PWA is better than an old native APP

Fresha native APP for the salon industry from Maltix
Adding a free third party APP to your PWA is nothing short of genius


Request an on boarding form, we arrange a time to go through it on Zoom or chat

Onboard for free PWA adice from Maltix


Basic smart form page advice, a free piece of cake.

A free piece of cake.

Yesterday I felt a little brave and went to a Mall Christmas shopping.

Probably a stupid decision with everything that’s going on.

But it was very quiet.

I was astounded,not to see a single shop using QR codes, not one !

QR code

Of all the things you can connect to a QR.

One is probably the most important.

A basic smart Form Page

Why is that ?

A QR can connect to all sorts of things, some ideas

What is a Smart form page so important ?

I stopped for a coffee and a sandwich and I have to say, they were using QR codes on their tables to show their menu.

No paper menus were available.

That’s good I thought, they are trying to make things a little safer.

But that was all, it just connected to their menu, missing a fabulous opportunity to collect email for newsletters or social media share or telephone numbers for SMS.

But you need a Smart form to achieve that.

A form that defaults to the menu after the client has filled in your requested information.

( For their benefit, of course ) maybe a free piece of cake!

Do you want a QR code that is connected to a Smart form page ?


A small step can have enormous consequences for change.

PWA’S are built for the fast fingers of a Smartphone user, with instant two way communication channels to market and manage change in your business or organisation.

Voluntary social media distribution of promotions, redeemable vouchers, coupons etc

This is what a Progressive Web APP can connect to

Connect a QR to a Progressive Web APP and something extraordinary happens on your clients Smartphone

Maltix provides all the tools of the trade for your journey with the Smartphone user using the new technology called PWA.

The old Native APP was so expensive, small business simply could not afford it.

The New Progressive Web APP is a fraction of the price with all the benefits and technology built in.



60% of your target audience is now on the Smartphone, latest.

PWA

Neglect their needs and you are .

How can we start ?

But we already have a website

So

You can add a Progressive Web APP to an existing website in tandem on the same URL

or

Build the website and the PWA as a one off on the same website URL

or

Replace an old website but cannabalise the good bits


The Smartphone user has radically changed the online business model in 18 months.

Creating a strong digital identity is at the heart of modern business.

Most businesses still do not understand the importance of having both a website and an app.

Just like old NATIVE APP development, creating a website is an expensive and drawn out process which often feels entirely out of your control.

Choosing a management back office platform, design/layout and then hiring a developer to put it all together can leave you at your wits end.

You will then often be reliant on going back to the same developer if you want to make updates or add anything new to the site.

Thankfully that’s not the case with Maltix.

So take 100% control

Your 2021 Progressive Web App PWA functions as a website too!

With many more Smartphone features and capabilities that you would expect from a modern site.

The design and structure of your PWA will remain the same when used as a website.

Keeps your digital presence unified and removes the need to fiddle around with settings.

A Maltix PWA comes packed full of features and components to improve both your APP and website experience.

These include Social Media integrations, member logins, video integration and more.

Maltix builds your PWA with extraordinarily low development costs using a new all platform code developed by Google.

We hand over 100% control directly to you and no techie required.

Remove the techie from your life forever

Your PWA has Noddy proof updating tools, you can work on your app and keep it fresh all on your own.

Noddy proof management
Simple management system run from your assigned common sense office appointee

No paying for consultation, design or update fees.

yes to no techies
Say yes to no techies

Maltix gives you complete control over how your app looks and works, now and forever.

Match powerful features on the fly helps to keep your PWA up to date as your business expands, grows and evolves.

Add and remove functionality as you launch new products and services.

Push updates and SMS to your customers to keep them on the same page.

Your Maltix built app will always be your app.

Say yes and on board for free today

Inclusive price £1218 including hosting.

Smartphone connectivity made in heaven.

Maltix PWA

Quick Response code is an old technology.

What has changed?

What QR can connect to has changed dramatically.

Smartphone connectivity made in heaven.

ITV have only just cottoned on today!

ITV started using QR today
800,000 QR downloads off the TV today!

Foresight for 2021

Some individual connection ideas you can use on the Maltix print code plan:

200 QR code deal on a rolling 12 month plan.

Tell us where you want to connect and leave the rest to Maltix.

12 month DEAL connecting QR training and support

Some ideas

Some ideas to connect QR on the Maltix QR print plan
Connecting QR to individual components.

Look what happens when you connect a QR to a Progressive Web APP.

Even more importantly, look where your business touch points are!

THE Smartphone !

Connect with your clients, their friends and their connections on social media or APP share.
PWA is the APP for the Smartphone user.

See how your clients can share everything on their social networks ?

Getting the picture ?

Remember, a Maltix Progressive Web APP is as free as a bird.

NO APP store required.

Market your business through your clients and their contacts on Social media and APP share.

Connect to your exact same website address ( no www. required )

Super duper fast connection
online or offline
PWA from Maltix
Kaboom
Align your website with a PWA on the same website address .
Align your Smartphone PWA alongside your website
Features and components inclusively priced with the Maltix PWA build deal
Blue icons are all available in the Maltix bundle DEAL.

Check out all whats included plus FREE trials in the Maltix bundle deal.


Why your website is Smartphone incompatible.

Smartphone incompatible

The Millennial smartphone savvy generation DUMP you in a split second.

And you dont even realise it !

Smartphone users are seriously duplicitous !

You thought your shiny website is perfect for your clients needs did you?

The savvy duplicitous Smartphone user

The 4 most common problems with mobile websites

  1. The structure of the mobile page is not simple enough to scroll
  2. The page content is not engaging enough.
  3. Pages are not set up for mobile functionality.
  4. The site lacks cross platform compatibility.

A PWA uses the same website address as your website.

This solution is an addition not a removal.

The 2021 solution right now is to get yourself a Progressive Web APP or PWA

A Progressive Web APP uses the exact same website address as your website !

Keep your website as is.

Cannibalise the good bits.

Not only do you keep the website as is, you cannibalise the good bits.

Why your website is Smartphone incompatible.

Some Examples.

An e-Commerce shop link for example.

Form pages that auto populate your CRM

Newsletter, Brochure and Blog links.

Digital contract or banking links.

Inventory database.

Imagery and Artwork.

Lots of stuff you have already invested in can be attached to your PWA.

We will discuss this with you when you on-board for FREE

Details of your CHAT Representative

Maltix free on-boarding also help you with the features and components that suit your organisation.

Features and components to delight your savvy Smartphone user.

With a big focus on customer service.

The PWA production cost is exactly the same for every Maltix client, all the rich features and components are included.

Your PWA will be built to address these Smartphone user points below.

Opportunity to share on social media.

Added micro and macro value and reward.

Instantaneous correspondence.

Connection to QR codes

Immediacy with all your touch points.

Instant previous correspondence retrieval.

Ability to access your information off line.

A to Z completion of the sale on the Smartphone.


PWA features and component benefits.

5 minute or a 15 minute read.

Click here