A conversation on WhatsApp
Hi Mike. If you wanted to impart information or collect specific information at a show In multiple ways, what message would be important for you to get across ?
I’m curious for your sector
That we are specialists in the franchise sector and work with franchisors as an outsource partner
Do you do any other shows or face to face outside of franchising ?
I attend the Business Show and the Asian Jewish Annual Show
Ok
If you could get more detail from a prospect’s potential needs, what questions would you ask ?
To both Franchisors and Franchisees Do you have any outstanding debts To Franchisors Do you need any of the following outsourced services Franchisee Audits Benchmarking Financial Analysis and Business Valuation
And what could you give them that would get their attention?
No Collection No Fee Debt Collection
Third Party Audit
Independent Valuations
Outsource services they do not do in house
So the bulk of a concise message could be handled with an elevator pitch
And their response data could be managed and calibrated for more information or maybe invite them to a learning event ?
Well it’s all on the website and this is what I say on the phone to prospects
I don’t envisage a learning event
An event was just a suggestion
Just saying
Prospects want to understand that we are professional
Let me put together a scenario for you
Let me know what you think.
It’s based on immediacy of information that fits easily onto a phone in situ.
“Once they leave the show, maybe it’s too late”
Get a smarter hook in place so you can weave your magic on the day
Ok
Imagine your business card, flyer, pull up
If we assume the number one device at any meeting is the phone, then the logic of comms should be phone based. The fastest way onto any phone is QR, it takes one second to load and its tech is 100% phone designed. Im going to send bits of logic without reinventing stuff that already works for clients, hopefully we can build a picture for you.
This is a vCard https://qrco.de/bdVDQv and is designed to be sent through the smartphone network
When you click on it, all of Michelle’s details are there without error
Ok great
Download to your phone please
she is now within your phone 😉
Done very good
You can also share her details
perfect, this turns your phone into her business card distribution
Question
This saves the data ?
Come to that in a bit
on her business card it looks like above
What about follow up
Aha I’m coming to that
This type of QR also has a reporting system, so you will know exactly how many times its been scanned or clicked
My vCard has over 1300 scans in 4 months
I understand
So how is this better than a CRM like HubSpot ?
And how does that translate into work ?
I’m coming to that, but a CRM has to connect to data or it can be added via vCard directly into any CRM, but Maltix systems automate this with a handshake key.
Ok I have to go out now
I have explosive interest, but not from website or linked in,
Let’s set up a zoom
Anytime next week
[10:54, 30/12/2022] William Nicholls: Will do!
Sent more after Mike left the chat:
The next few bits are advanced solutions, but i’m pretty sure its going to be important for you.
Link to my vCard https://qrco.de/bcMZTi
I want you to imagine this on your business card, pull ups, flyers, stationery, billing, EVERYWHERE you print plus all your email signatures.
On subscription, you own it, its look and feel and all the information within. It can be changed at any time. This means you can print and never worry that stuff is out of date.
Now it gets more interesting.
Imagine the reverse of your Business card.
Here is where Actor Avatars and Videography do your pitch. Built specifically for social media and the smartphone. But it works anywhere. Again with a live link and reporting system.
An example or two
https://qrco.de/bdKnvo
Luna does all my heavy lifting, she gets 200 scans a week all over the world
This is the print copy we recommend. QR only you will notice.
Using Michelle Elevator pitch as an example, lets look at the CALL to ACTION
On this example the QR call to action is different to the first example but the scan takes you to the same page.
The CTA action button says Book your training and that takes the prospect to a Secure Smart Form Page.
This one in fact https://maltix.wufoo.com/forms/referrals-and-warm-introductions/
Click and take a look
This page can take payment and take her calendly bookings.
It’s automated to her bank account and all the data is recorded inside her CRM using https://
AND its automatically segmented inside her CRM for newsletters using another integration Maltix recommended.
[10:58, 30/12/2022] William Nicholls: Meeting Booked
