25% of business travel removed forever

Business Hotel

The younger generation dont need to press the flesh and sit-down like the over 50’s generation.

Travel for business is in permanent freefall, and the 9 to 5 mentality a thing of the past.

Business Hotels are publicly stating a 40% downturn with no sign of recovery.

In fact major contributors to this topic expect zero recovery- EVER

Business Hotels and office rental space have a massive dilemma, one I’m not sure has an answer.

William Nicholls
William Nicholls

My team has become a “mobile institution” because we do not travel at all

Sharing information and documentation has become so easy and the growth of CRM usage or business management systems like Slack is the new normal, in a way that seemed impossible just 2 years ago.

The consequences of zero travel

And information distribution to my team has become a “mobile institution” and I am observing emails being opened in the middle of the night, Slack comments early doors and documents being abandoned mid read.

On calls, I have asked key staff for there thoughts on a particular memorandum, knowing full well they hadn’t read the detail.

Volume of documentation is a real problem

The other more serious problem is the sheer volume of information share in the new mobile institution we work in.

And I’m not one for the detail of reporting systems, but its become increasingly obvious that key workers work on the move and that means they work on their Smartphone.

Mobile docs
Mobile Docs and QR

And thats where the problems arise.

Merrily creating documents in PDF or word on my PC without understanding the importance of creating that document in a Smartphone format wasn’t easy to grasp.

I slowly realised my staff and partners weren’t abandoning the document at all, they simply couldn’t read it !

The documents were un-navigable, huge or tiny on the screen, lumpy, slow to download and not fit for purpose.

The other challenge is because of the nature of rapid change inside our systems a document can quickly become out of date or invalid.

The answer was intrinsically a paper based solution.

Discovering Google Drive was the first part of the internal document revolution

This means that the Document/ Spreadsheet is live and can be changed and updated just like a web page or an APP.

Anybody who has access to the document sees the latest version.

So even after the document is posted in Slack or sent out on email, any iterations made are immediate.

That was a revelation, but only part of the solution.

It’s a self fulfilling philosophy.

Because if the document essentially always stays the same then if it was attached to an editable QR (that always stays the same), its the perfect conduit for a Smartphone enabled document thats scannable from the Smartphone.

If you think about it, a Smart QR code landing page only works on a Smart device doesn’t it?

So a PDF has to be Smartphone friendly on a system like that.

It’s a self fulfilling philosophy

Deciding on the Master QR control panel was easy and guess what?

A small Print job.

I printed it in high quality format and posted it to my team ! remember the Post office ?

A set reminder on email and SMS to scan the 5 QR for the latest document updates.

Each QR has a call to action pertinent to our organisation.

I have a clutch of Smart QR connected to a clutch of landing pages that deliver the Smatrphone information in the right format.

Interestingly, each QR also has a live link, much like a website link for anybody who’s on a PC etc it appears as a normal document.

Our very first Smart Company brochure is on the table now, Im looking for contributors.

But I envision Smart subscription QR taking centre stage again.

William Nicholls MD Maltix

With E-commerce in our Garden Centre we missed a trick.

Garden centre interview
Tam Duran
Tam Duran Chamber of Commerce advisor in conversation with PJ Quigley MD Newlands.

Precis 18th September 2021

in conversation with PJ Quigley, we underestimated how many of our customers are looking for the trip out, spending money is consequential to the experience.

Listening to a face mask conversation at the check out I heard :

“We cannot take a holiday this year, but at least we can get out of the house and go to the countryside”

With E-commerce in our Garden Centre we missed a trick.

We are a group, we buy together, we share resources and we grow together, and the serious downturn in business we experienced was expected but still a shock.

The repercussions manifested in many ways, staff issues, plant care issues and procurement problems.

One area we knew was future proofed, was our ecommerce website and delivery service.

Future proofing our business was a considerable investment and consistent growth has justified that investment.

We really expected the online store to pick up some of the slack, with a few peaks and troughs, the traffic reports were encouraging but the actual sales didn’t even begin to compensate for poor physical visitor numbers.

The internet project.

in 2019, the decision was made to out source the project with experienced people who really made an effort to understand our business model.

We have a wonderful online store, well thought out, fast, full of engaging photos and information and associated cross selling ideas.

But underlining that project, we felt a strong mismatch with our physical offering and the internet offering, we just couldn’t put our finger on it.

We considered re routing staff to become personal shoppers, a walking tour of the Garden centre with direct purchasing on the website using our staffs own phones.

We trialled that, but the combination of the weather, a booking system that actually worked, client engagement and staff shortages made the project an abject failure.

Sometime the obvious isn’t so obvious

Once a month we have staff and management meetings, this Monday morning was particularly wet and quiet, we decided to meet in the restaurant area.

We had been toying with QR codes to order food, and we had been trialling it for table orders within our predominantly self service restaurant.

The girls told us it simply wasn’t working properly, orders couldn’t be actioned in a timely manner, the menus and the table QR codes didn’t work and they didn’t even come to their PC in the kitchen they went to the checkouts.

What had we missed? why was this such a problem when even the local pub seemed to have a system that worked ?

That very evening I went to Newlands Golf Club and spoke to the Manager there about their experience of QR.

He rolled his eyes and said they had abandoned the entire concept because the QR was always out of date and very often didn’t work at all.

Dispirited, I was browsing the shop store looking at golfing paraphernalia, and a sharply printed QR club was winking at me from a set of Golf clubs that cost nearly as much as my car!

I scanned it on my 4 year old Smartphone and a wee website appeared in the blink of an eye that exactly fitted my smartphone and then connected to a one minute video.

This video was crafted to show the benefits of their manufacturing process, and a professional golfer on the tee, 3 days ago at Championship Wentworth !

What really surprised me was that I could actually purchase these golf clubs immediately through Pay pal.

We were missing a trick, this was the opposite to the way our QR codes worked.

If this QR code was printed, how on earth was the Video so recent?

The answer was to source a professional Smart QR company who produced Smartphone enabled baby websites with optional video and ecommerce built in.

These baby websites are branded and have unique characteristics for all sorts of campaigns.

But more importantly subscribe to a subscription service that allowed us to change the information on the QR after it has been printed.

Much like our ecommerce website the hierarchy had already been thought through, we knew that bit, it wasn’t too difficult to think about permanent weather proofed QR for every section.

It actually wasn’t too difficult to roll the QR codes out to all our centres, if it worked at Newlands it would work exactly the same elsewhere.

Using the flexibility of the baby website templates allows ongoing campaigns with real time reporting.

Two very popular campaigns at the moment are feedback ( situated on the back of doors in the toilets ) Questions on food, sanitation, parking and Christmas.

The second on the restaurant tables €5 voucher for your point of view relates to ‘how can we improve our QR for you ?

What we hadn’t even begun to understand was the importance of QR connected to our customers smartphone on site!

We phased the project, but used different staff to the website, it was more administrative, so we actioned that with a reporting system so I could see progress.

What I didn’t know, was that the Company we use has a reporting system.

It tells us real time how many scans we are getting and from which department, interestingly it’s usually associated with new season product, for example now we are moving into winter bedding and the call to action for QR says ” Scan here for Deal of the Day”

We can change it whenever we need to, but its highly effective for driving promotional sales on site in a way the website simply does not.

We now have a QR in the restaurant that changes almost daily for specials and food deals depending on the weather forecast.

We are so excited by the progress we are making, we are considering joining the ecommerce store to the QR codes on site, add to virtual basket and add to real basket real time.

I will share in February with my next guest invitation

PJ Quigley. MD Newlands Garden Centres

Smartphone for business stats.

And the information lag to implement change is costing business a fortune.

And the information lag to implement change is costing business a fortune.

Read the short report, it will take your breath away.

Research conducted by:

Fliplet.com 

Maltix.co.uk

Research dissertation UWE Bristol Dr Phillipa Coles

Some discovery facts:

The average Smartphone user spends 3 hours and 15 minutes on their phone 7 days a week.

Many more startling facts within research paper:

Latest Smartphone for business research paper
Latest Smartphone for business research paper

If only we had thought deeper about our print campaign

Our failure sent $ 12750 plus GST completely down the drain

Newswire article Baltimore Chamber of Commerce September 2021

Dan Monaghan Baltimore Port comms

Dan Monaghan talking to the Baltimore Chamber of Commerce in their first Breakfast meeting in nearly two years.

I wanted to share my experience about a safety campaign that was thrust upon me by the Port Authorities.

Quite a complex document was issued and the committee wanted a simple message to

“To nail to the wall”

If only I had thought deeper about my print campaign

I’m sharing a mistake I oversaw

We commissioned our normal print designer, worked hard on the message and printed a hundred branded posters in full color weather proof gloss.

It took nearly 2 weeks to get them all in place.

Stating the obvious

We completely forgot QR codes.

And when it was pointed out to me by a safety officer, my head sunk.

The really complicated information issued by the Port Authorities each has a video explainer, there in plain sight on the original document issued to the committee.

15 in fact.

What was missing in our calibration of the print job was our own dedicated QR that we can then link to any information we need to get out there in the future.

And with all the regular changes and rules etc we could actually simply update the QR code back office in the same way we update our website and intranet.

My message of the day guys, get you own dedicated and hosted Smart QR code, get it linked to a simple platform where everything else can be found and shared.

That way you future proof all your print campaigns and avoid unnecessary costs.

Stating the obvious wasn’t so obvious 6 months ago.

Dan Monaghan Baltimore Port comms Newswire September 2021

Our property videos have poor viewing figures.

luxury video on the smartphone

They cost a fortune and it’s difficult to see a return on investment.

Des Woodley
Des Woodley a problem solved

Des Woodley in conversation with Tam Duran on the Newswire August 2021

My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.

In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.

And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.

We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.

The clients were not happy either, ultimately these kind of investments are recouped from the sale.

We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!

We felt really up against a wall and something told us to be careful with future video investments.

Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.

Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.

Who are we targeting to view our videos ?

How much of our business was switching to the Smartphone ?

How are we ensuring the Smartphone users are happy with the video delivery.

Looking back on it now, it appeared differently, but we took stock and made changes immediately.

Our property videos have poor viewing figures.

Our first decision was to reverse our scepticism about the use of Video.

Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.

We are getting to the point now that our QR investment is less than $100 per property.

This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.

We know which operating system scanned the QR and from which state and Country !

We also listened to advice and added our Google tracking ID to the system.

In combination we could actually quantify our KPI’s for the first time alongside You tube.

Every property on our books now has a video attached to a QR landing page like this one.

We take care with our brochures thinking about QR to central booking system and our V cards.

We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.

The Smartphone growth statistics are remarkable

Woodley

And we always provide a link like this one

Our viewing figures now? depending on the campaign, we get as many as 800 views

Tam Duran
Tam Duran Maltix board advisor

Des Woodley in conversation with Tam Duran on the Newswire August 2021