A millennial talks about dinosaurs.

App is where its at
Alecia Bibione, App is where its at
Alecia Bibione, App is where its at

Here’s a story for you regarding PWA’s as compared to dinosaur web sites. 

A newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Millennials are predicted to control over 75% of Smartphone business within 60 months and the vast majority of small business have absolutely no idea what’s coming.

A millennial talks about dinosaurs.

Alecia Bibione wrote:

I have/had a scooter that I used to use as a run-about.

It stood for a year during the Covid-19 pandemic and I decided to sell it.

It was at a scooter spare-parts dealer to be sold.

There was some interest from the walk-in trade, but no sale.

So yesterday, I brought it home, took some photo’s and advertised it on Facebook’s Market Place and also on Gumtree (the dinosaur).

I placed these ads around 2pm.

Within 15 minutes I started receiving messages on Messenger around 10 came in.

Two hours later it was sold, paid for, paperwork done and delivered to the new owner.

At 10pm last night while watching Andy Murray battle it out against Nikoloz Basilashvili which he won eventually, I checked my ad on Gumtree, one reply!

Progressive Web APP’s are the only way to go. 

PWA’s are where its at !

A subscription newswire article originally published by Intimita.

Italian language, glossy women’s magazine that covers the very latest in fashion, family, health and celebrity news.

Maltix Partners: A small squad won’t cut it. You need an ARMY, fighting to fill your order book.

Maltix Partner Programme

by William Nicholls | Jun 2021 | Partner Programme | 

Social media is ultra-competitive. AdWords and SEO take time, budget and are not suited to engaging senior business people.

You need an ARMY to advocate for you as CAPTAIN using LinkedIn.

Think about these numbers:

  1. Linked-In allows 400 invitations per account per month
  2. 100 of those invitations will be accepted
  3. If the message and target is right, 15 of those will show interest
  4. Depending on the price, you might close 1-3

1-3 deals a month doesn’t sound like much… until you scale it:

An army of 12 = 1200 Linked-In invitations per week = 12-36 deals per month:

An army of 120 = 120,000 Linked-In invitations per week = 120-360 deals per month:

The Maltix Captain Programme available to Maltix Partners
  1. Where does this ARMY come from?
    Anyone who is willing and able to use their own, personal Linked-In profile to reach potential business decision makers. They grow their personal network and introduce the promise of problem solving within a business. So the following people could join your Linked-In Maltix Army: 
    • Employees or work colleagues.
    • Your existing network.
    • Family looking to make extra money.
    • We can introduce you to existing networks.
  2. How much time do they spend and how do they get paid?
    They spend just two hours a week inviting and sending Linked-In messages to an audience specified by you. As the Captain of your group, you pay your army a commission per deal signed
  3. Who controls the message? The Maltix APP is pre-populated, just follow the procedure.
    • The wording of the Linked-In invitation message
    • The wording of the Linked-In acceptance message
    • The wording of all follow-up messages
    • The quality of the landing page
    • The quality of the target audience advice ongoing.

  1. Who trains them?
    Maltix provides a video and training manual. The software is simple and a low-level of IT literacy is required. The only requirement is a desktop computer and about an hour to work through the training.
  2. How is it measured?
    We deploy software on each computer. The software contains the instructions for your army to execute on Linked-In. We can see how many Linked-In invitations they have sent out, how many accepted and then pass their good quality replies and responses to their Captain. This is called a HANDOVER.
  3. Who owns the resulting database?
    Depending on privacy laws in your country, ownership of the (potentially massive) database and re-using that database in the future are discussed on a case by case basis. Suffice to say, Maltix can pull all data that your Army has collected from Linked-In into a central location.
  4. Who handles support?
    Your army will receive basic training, just enough to execute instructions and answer simple FAQ’s. They will therefore provide first-tier support and refer all other questions and leads to their CAPTAIN.
  5. Do we spam people?
    Absolutely not. In fact, we do not hard-sell your event on Linked-In. Instead, the Linked-In messages carefully nurture a prospect using high-quality content. For example, a short video or a captivating landing page.

Captains are recruited from within the Maltix Partner Programme.

Want to deploy an army to introduce you to your high level clients as a Maltix CAPTAIN ?


First name: Last name: Email: Note:

Contact us.

Failure of digital transformation haunts me.

Medical clinic
Paula Maynard
Paula Maynard, BA in medical administration with her assistants Sheri Holding and Emma Star

Failure of digital transformation haunts me.

Interviewed by a leading medical journal June 2021 newswire article

Moving from the public sector to the private sector was a big move for me in 2019

Working at a senior level within the NHS was rewarding but frustrating.

My dream was always to simplify, my dream turned into a never ending nightmare of failure.

Without pointing the finger at anybody in particular, the skill within the method was absent.

The NHS winner is still a paper based system, distributed by an army of messengers.

The Managers Digital dilemma

So when the Partners in the Medical Practice asked me to be more involved with digital transformation, I was full of apprehension and trepidation.

As I eased in to the project, I spoke to my husband who is a work flow graphic designer for a London Borough and he asked some strange questions which led to a realisation.

He asked to see my office, he wanted to look at the age of the equipment and the signage within the building.

He promised me a report, which came inside a pretty box and all that was inside was his Smart phone and a brochure.

Let me help he said.

A huge part of his programme for the borough was based on QR and what that QR is connected to, especially around the pandemic.

For me he printed a list of options QR can be joined up to, it was as long as your arm.

He explained that all the complexities of QR print and the Departments responsible were in one shared place called SLACK, and that was the clue, it was on his Smartphone.

“Everybody carries a Smartphone these days, the vast majority are QR enabled”

The mock brochure he made had 6 example dummy QR codes

They can be changed even after they have been printed!

Each had a call to action within the code.

Join WI-FI here

Reserve appointments here

Map location here

Free QR reader here

Pay for a consultation here

Front desk information

Going digital CAN be paper based !

Its full circle, the Partners like the idea as a start point

The idea of a brochure that connects to the clients smartphone resonated.

QR codes will also be used as a wall collage, designed by my husband of course!

Education videos, information videos and cartoon style info-commercials for specialist services within the practice.

This time my digital transformation fills me with confidence, and the reality is I was wrong all along.

Going digital CAN be paper based !

Paula Maynard, BA.

Interviewed by a leading medical journal June 2021 newswire article

Guerrilla tactics to control costs inside my own business.

David Kalowski
David Kalowski
David Kalowski CEO Gadget -OPS-Michigan

David is a veteran of change, Director and the board of three US Companies.

My focus is the balance sheet, thats my main job. I am responsible for my share holders, the board and I dislike uncomfortable conversations with my senior, the Chairman.

The battleground for business is a constantly shifting threat.

Smaller agile business operate without the infrastructure costs of an established Company.

Guerrilla tactics to control costs inside my own business.

It’s the mindset of the Company to continue do what’s worked in the past, and from my experience of completing an MBA, far too much of what I was taught seemed out of date, even when I was learning to qualify.

So I have been taking a more radical approach by introducing external, fleet of foot, marketing tactics and technology, using a kind of Gorilla tactic to make changes to my existing staff assumptions.

I’m interested in the consequences of that external change.

It’s an uncomfortable personal growth for some but a necessary survival technique for their future.

I am sure I’m onto something !

We are seeing hybrid sales and unexpected new markets emerge, especially when we move away from the main stay of Google marketing into the more fluid world of Progressive Web APP distribution and a focus on immediacy of service and dispatch.

I say to any Director or CEO, its time for an old phrase of the 90’s to re-emerge. JFDI.

David Kalowski CEO Gadget -OPS-Michigan Newswire 23/06/2021

Solution provider for the Michigan Chamber of Commerce

We had to let go of the stuff that used to be important.

Tom Rice
Tom Rice Chief Executive chemical cleaning distribution Co West Midlands

This is a cathartic exercise, baring my business troubles from the last 2 years to my local small business community.

I wanted to share the pain but also encourage change in business operations for their survival.

We are a 40 year old industrial cleaning company distributing across the UK with a turn over of over £18 million.

The Company moto above the main entrance door to our premises hasn’t change since my late father created the company back in 1979

“If you do what you always done your gunna get what you always got”

And with the stratospheric growth of the younger faster generation, desperate to do business with us, we knew we were so behind the curve it was embarrassing.

We had lost over 20% of our contracts in 9 months.

Top heavy with administration, dated computers running spread sheets and word documents all cobbled together inside a telephone system we none of us had ever figured out.

You have to let go of the stuff that used to be important but no longer is.

So embarrassing in fact, the bust up inside our family business has been excruciating but unfortunately necessary.

Each department has been power washed, scrubbed with a nailbrush and desanitised !

Every Monday for 2 months I held “Starter, bumper, shaker, mover, let go day today, cat amongst the pigeons, out with the old in with the new, repaint, rethink and push the envelope of change” days.

The changes are astonishing but logical.

And all consequential, just part of the journey of change.

The staff age group that took to the challenge are dramatically more dynamic.

We moved to our own App based ordering system for clients.

No more paper invoicing, in fact no paper anything!

No telephones in the office, all replaced with an APP based system.

Adopted a Cloud based management system we calibrated ourselves in just 2 days!

The only thing that is recognisable from the brand of old is the brochure and even that is completely Smartphone enabled !

Tom Rice is guest speaker for online Events associated with the FSB and this article is distributed by Newswire. June 21 2021


20,000 small businesses could fold in West Midlands

Automating a charity

Deafness charity

A conversation with William Nicholls MD Maltix App and QR brochure company.

What Is the National Association of the Deaf? The NAD is a non-profit organization that works to protect and promote the civil, human, and linguistic rights of deaf and hard of hearing people.

Over 400 members.

The charity wants to update their brochure, a perfect time to introduce automation, particularly banking, subscription and education.

They regularly host lectures, seminars, exhibitions and courses alongside social and fund raising work.

Automating a charity to control administration costs.

As a non profit organisation they are open minded, and like the idea of switching from a static website to a dynamic APP, well suited to their Smartphone subscribers.

Firstly, the brochure can be designed to directly connect to the Smartphone using smart QR codes.

It’s important not to duplicate future printing costs, this can be achieved with new generation Smart QR.

Will Nicholls impressed:

Want to change an infomercial, an educational video, subscription charges after print ?

No problem, all changes made are part of the service !

Maltix build or create every aspect of the choices available on the self help link below.

Secondly the NAD want to place QR with a call to action within their building and on social media.

Example of a call to action

12 month subscription
Example using a clear QR code connected to banking via a smart form page

That’s a two-pronged attack says Will Nicholls.

Firstly strategically framed and branded QR can connect from within the building.

( Advice on QR size and positioning part of the service )

Secondly, connecting QR to their new Charity APP enables their subscribers and family to distribute directly within their Social media channels.

“That couldn’t happen with old APPS, they have to be downloaded from the APP store”

Websites are not suited to social media distribution.

All has changed with the Maltix Progressive Web APP (PWA)

In a Committee meeting all the options of what can be achieved were listed.

In fact, Maltix Partners use a smart form page as an aid in consultation, William was more than happy to share.

A little knowledge is everything, let your imagination explore the possibilities.

So many ideas!

Take a look!

Go ahead, tick the boxes, CLICK SUBMIT the email goes to your in box for future reference.

Self help prompt, what can I connect QR to in my business or organisation ?

Book a call

Remove the Hotel switchboard for customer service.

Hussain Sajwani

Damac General Manager – operations Ali Sajwani believes hotels will continue to embrace new technologies by HME Maltix Newswire June 16, 2021

Ali Sajwani Damac
Damac General Manager – operations Ali Sajwani

When I think of hotels, I don’t automatically view them as technology-driven businesses nor incubators of innovation.

But, if we examine how hotels operate, the amount of technology involved is remarkable.

What is truly remarkable is that Hotels increasingly rely on cloud based actions directly off the Hotel customers Smart phone.

Property management systems for example, are complex software programmes that facilitate the entire guest experience from check-in to check out.

Artificial intelligence take PMS to a whole new level.

Smart hotels might look pretty much the same as regular hotels, but they operate in a completely different way.

The importance of connectivity

Like smart homes or buildings, futuristic smart hotels aim to connect devices and appliances to each other and the internet.

This is where the internet comes into play — even ordinary devices can now send and receive data, which makes them ‘smart’.

The internet of things is accelerating smart growth.

Even where multiple devices communicate with each other, they can still be managed by a single user from a remote point, smartphone or tablet.

Some appliances can locate and decipher information from the internet, allowing them to respond independently or intelligently to user instructions, for example, lights, curtains, and sound systems.

The possibilities are seemingly endless and accelerating.

Who doesn’t want to stay in a hotel room with automated check-in, intuitive temperature and lighting controls, entertainment-on-demand from your own streaming video or music accounts, and other highly personalised experiences, all enabled by these emerging technologies?

Why hotels should bother

I believe there are excellent reasons why major Hotel brands are waking up to change.

Technology can improve the guest experience.

It makes hotels less labour intensive and more efficient, which ultimately saves money.

Remove the Hotel switchboard for customer service.

Technology improves the guest experience

  • Guests don’t need to physically check-in, registration can be completed via any smartphone
  • Voice recognition can control in-room features such as TV, lights, curtains and A/C
  • Switchboard are over
  • Multi-language robotic concierge services available 24/7
  • Automated room service menus improve delivery time and reduce human error
  • QR APP enablement using quality wall mounted smart QR codes with a call to action ( Room service for example )
  • QR direct to over 25 possibilities within our portfolio ( so far)
Damac room QR example.

Technology makes hotels more cost-efficient

  • Less security needed with facial recognition systems in place
  • Computerised check-in/out means less front-office staff.
  • No need for lift operators or baggage porters as these tasks can be automated
  • Smart cleaning devices reduce the number of housekeeping staff
  • Reduced requirement for room service.
  • APP based food delivery using new generation Hotel bespoke delivery APP
  • Smart A/C modules and lights lower energy demand and utility bills

Because leisure resorts have a more relaxed atmosphere than bustling city hotels, automation could be perceived as a novelty rather than a necessity.

However, this perception is changing at break neck speed.

At the other end of the scale, I can imagine certain hotel brands becoming synonymous with a fully automated service offering, appealing to, or creating demand for, a certain type of guest and priced accordingly.

Smart technology is undoubtedly not a passing phase; it is a trend that is here to stay. It will increase in the years to come with the notion of personal service taking on a whole new meaning.

New technologies by HME Maltix Newswire June 16, 2021

A second hand Rolex sold an expensive property.

Rolex submariner
Noah Keller cross marketing specialist
Noah Keller Swiss cross marketing specialist

Noah Keller

Gehobenes Cross-Marketing Zurich. Swiss newswire article June 16th 2021

Interviewed by Karl Zimmerman Swiss Entrepreneurs Magazine

Noah is a savvy technologist, with a pedigree for luxury brand platform that conveys messages about quality, lineage, status, and taste

His techniques are mostly secret, but after an hour of close questioning he did give Swiss Entrepreneurs Magazine just a hint of technique.

Noah works from home, with a passion for Apple devices and a garage with 3 rare cars alongside an everyday MG RV8 (which I fell in love with)

A second hand Rolex sold a €4.7 property.

Rolex submariner
Rolex submariner

Noah and his small Company specialise in referral rewards for up market products, especially jewellery, property and cars.

His logic is fundamentally based on statistics, he states an individual in the EU needs a net wealth of €5.4 million to be among the richest in Europe.

Prestigious clients

His strategy aims to sate highest brand value and pricing power by leveraging multiple brand elements, such as heritage, country of origin, craftsmanship, scarcity, and prestigious clients.

Earning the trust of wealthy clients is a hard fought and well defended journey.

The reality ? Only one telephone number and one Smart QR code on an actual Gold embossed business card that he distributes to clients old and new from his last introduction or sale.

This week, A rare Rolex client who wanted a house for his newly engaged daughter.

The rest is secret, except that I know what a telephone number is but what is a Smart QR ?

And the property price ? €4.7 million

Karl Zimmerman Swiss Entrepreneurs Magazine

How the luxury Hotel sector has changed.

luxury Hotel

How the luxury sector has changed since the pandemic

Fiona Noble, chief growth officer at concierge service Quintessentially, shares the latest trends in luxury travel Hotelier Staff June 9, 2021 Maltix Newswire

How the luxury sector has changed since the pandemic
How the luxury sector has changed since the pandemic

There’s no disputing that the pandemic severely disrupted the luxury sector. The luxury market in the Gulf alone declined 17 per cent in 2020 to $7.4 billion,  with countries impacted by varying degrees, based on factors such as volume of foreign tourism.

In the Middle East, a break from the usual physical experiences that were an integral part of consumers’ daily life meant a revisit of priorities. During lockdown, the idea of what luxury consumers want and put emphasis on shifted and continues to evolve.

At Quintessentially in the Middle East, we witnessed an immediate focus among our members on self-development.

Lockdown was a catalyst for online experiences, from learning languages and musical instruments, mastering Pilates and meditation, and enjoying digital lessons from leading authors, artists and educators.

Privatised and curated experiences also trended highly, and continue to do so, as members consumed everything from exclusive film screenings and at-home spas to cookery masterclasses.

Quintessentially will continue to curate a robust suite of bespoke experiences for our members, both online and in person, allowing them to immerse themselves in their passions and burgeoning interests, especially off their Smartphone.

How the luxury Hotel sector has changed.

Gifting has increased, as members look to spend time – and money – on presents and experiences for their family to celebrate milestones.

Jewellery purchases spiked –  the only luxury category to achieve value growth in 2020 – and Chaumet, for instance, reportedly enjoyed booming sales.

There has also been a shift regarding sustainability and the environmental impact of the brands consumers wish to invest in.

From sourcing rare pearls from Paris, tracking down a hand- rafted Yves Saint Laurent handbag or antique Patek Philippe watch, or even designing a miniature zoo of customised, life-sized stuffed toy animals, the demand for luxury – albeit more meaningful – continues to flourish.

Travel is now front of mind and members are keen to not only tend to their businesses abroad, but also discover their own respective regions.

Behaviour regarding last-minute bookings among our members hasn’t shifted and has become even more prevalent in the recovery phase as they look to us to provide them with expert advice and guidance, mitigating uncertainty.

Unexpected results:

With advanced room QR code services connecting to a plethora of ideas all managed from our individual Hotel APP has gained in popularity, noticeably as repeat business.

Cross fertilising marketing from Room QR to Hotel APP and Room delivery APP is ongoing with unexpected results.

We had never thought the data from a Room upgrade, for example, would benefit the booking of wedding parties or Room service off the APP data could be channelled to business bookings.

QR room gifting has been especially successful, substantial orders right off the clients Smartphone.

Automating smart forms into the Hotel CRM has enabled us to better track client habits, one high end guest recently returned the favour of extra flowers in the room for flowers delivered to the front desk!

Domestic travel in the Middle East, along with the Seychelles, will remain popular for some time and is why Quintessentially curated multi-faceted, immersive breaks in partnership with Marriott, embracing the very best each region has to offer.

Answering luxury consumers renewed sense of discovery and desire for personalised experiences, guests can enjoy Doha’s renowned art scene, sample world-class culinary experiences in Dubai, explore the marine eco-system in Abu Dhabi’s mangroves and learn about Bedouin life, or discover the beautiful archipelago islands off the coast of East Africa, and much more.

Although global outbound travel from the Middle East is still impacted by restrictions, there has been increase of enquiries and bookings to Greece, US and France. In response to European market demand, Etihad is now flying to Malaga, Santorini and Mykonos.

As Saudi Arabia opens its doors to international tourism, we also anticipate destinations like Alula in the north west – steeped in Nabatean heritage and culture to appeal to that desire for transformative and adventure travel.

Overall, there is much to be optimistic about as the luxury market in the Middle East looks set to make a healthy rebound, with tourism playing a crucial role coupled with the region’s high local purchasing power and luxury brands willing to enhance their digital presence and offer bespoke products and individualised service and experiences through the clients Smartphone.

Luxury takes a back seat as affordable hotel brands.


Luxury takes a back seat as affordable hotel brands boast bigger pipelines in the Middle East.

The Hotelier article today.

There are more than 500 hotels on the way in the region, mostly from Hilton, Marriott or Accor

08 Jun 2021

Middle east

There’s an impressive 534 hotel projects currently under construction in the Middle East, totalling 153,225 rooms.

That is according to Lodging Econometrics’ latest Construction Pipeline Trend Report, which revealed which destinations have the most hotels on the way.

And 48 percent of the projects in the pipeline in the Middle East belong to three companies:

Hilton with 93 projects and 25,200 rooms, followed by Accor with 89 projects having 25,882 rooms. Next is Marriott International with 75 projects and 22,160 rooms.

Luxury takes a back seat as affordable hotel brands.

The leading brands in the pipeline for these companies are Hilton’s DoubleTree with 27 projects and 6,083 rooms.

Hilton Garden Inn with 20 projects and 6,566 rooms;

Accor’s Ibis brands with 12 projects and 4,274 rooms and Movenpick with 12 projects accounting for 3,153 rooms;

Marriott Courtyard with 15 projects/3,432 rooms.

Residence Inn with nine projects and 1,196 rooms.

Unsurprisingly, Dubai in the UAE takes the top spot with 115 projects and 32,596 rooms on the way.

On a country-wide level, Saudi Arabia leads the way with 185 projects and 66,898 keys; followed by the UAE with 154 projects and 42,327 rooms.

Egypt with 61 projects and 14,912 keys.

Qatar with 57 projects and 14,047 rooms;

Oman with 32 projects and 6,474 rooms.

Capital cities Riyadh and Doha hold the most projects behind Dubai,.

KSA city having 54 projects and 11,070 rooms.

Qatari city having 50 projects and 12,017 rooms.

The Hotelier article today.