by William Nicholls | Jun 2021 | Partner Programme |
Social media is ultra-competitive. AdWords and SEO take time, budget and are not suited to engaging senior business people.
You need an ARMY to advocate for you as CAPTAIN using LinkedIn.
Think about these numbers:
Linked-In allows 400 invitations per account per month
100 of those invitations will be accepted
If the message and target is right, 15 of those will show interest
Depending on the price, you might close 1-3
1-3 deals a month doesn’t sound like much… until you scale it:
An army of 12 = 1200 Linked-In invitations per week = 12-36 deals per month:
An army of 120 = 120,000 Linked-In invitations per week = 120-360 deals per month:
Where does this ARMY come from? Anyone who is willing and able to use their own, personal Linked-In profile to reach potential business decision makers. They grow their personal network and introduce the promise of problem solving within a business. So the following people could join your Linked-In Maltix Army:
Employees or work colleagues.
Your existing network.
Family looking to make extra money.
We can introduce you to existing networks.
How much time do they spend and how do they get paid? They spend just two hours a week inviting and sending Linked-In messages to an audience specified by you. As the Captain of your group, you pay your army a commission per deal signed
Who controls the message? The Maltix APP is pre-populated, just follow the procedure.
The wording of the Linked-In invitation message
The wording of the Linked-In acceptance message
The wording of all follow-up messages
The quality of the landing page
The quality of the target audience advice ongoing.
Who trains them? Maltix provides a video and training manual. The software is simple and a low-level of IT literacy is required. The only requirement is a desktop computer and about an hour to work through the training.
How is it measured? We deploy software on each computer. The software contains the instructions for your army to execute on Linked-In. We can see how many Linked-In invitations they have sent out, how many accepted and then pass their good quality replies and responses to their Captain.This is called a HANDOVER.
Who owns the resulting database? Depending on privacy laws in your country, ownership of the (potentially massive) database and re-using that database in the future are discussed on a case by case basis. Suffice to say, Maltix can pull all data that your Army has collected from Linked-In into a central location.
Who handles support? Your army will receive basic training, just enough to execute instructions and answer simple FAQ’s. They will therefore provide first-tier support and refer all other questions and leads to their CAPTAIN.
Do we spam people? Absolutely not. In fact, we do not hard-sell your event on Linked-In. Instead, the Linked-In messages carefully nurture a prospect using high-quality content. For example, a short video or a captivating landing page.
Captains are recruited from within the Maltix Partner Programme.
Want to deploy an army to introduce you to your high level clients as a Maltix CAPTAIN ?
David is a veteran of change, Director and the board of three US Companies.
My focus is the balance sheet, thats my main job. I am responsible for my share holders, the board and I dislike uncomfortable conversations with my senior, the Chairman.
The battleground for business is a constantly shifting threat.
Smaller agile business operate without the infrastructure costs of an established Company.
Guerrilla tactics to control costs inside my own business.
It’s the mindset of the Company to continue do what’s worked in the past, and from my experience of completing an MBA, far too much of what I was taught seemed out of date, even when I was learning to qualify.
So I have been taking a more radical approach by introducing external, fleet of foot, marketing tactics and technology, using a kind of Gorilla tactic to make changes to my existing staff assumptions.
I’m interested in the consequences of that external change.
It’s an uncomfortable personal growth for some but a necessary survival technique for their future.
I am sure I’m onto something !
We are seeing hybrid sales and unexpected new markets emerge, especially when we move away from the main stay of Google marketing into the more fluid world of Progressive Web APP distribution and a focus on immediacy of service and dispatch.
I say to any Director or CEO, its time for an old phrase of the 90’s to re-emerge. JFDI.
David Kalowski CEO Gadget -OPS-Michigan Newswire 23/06/2021
Solution provider for the Michigan Chamber of Commerce
Damac General Manager – operations Ali Sajwani believes hotels will continue to embrace new technologies by HME Maltix Newswire June 16, 2021
When I think of hotels, I don’t automatically view them as technology-driven businesses nor incubators of innovation.
But, if we examine how hotels operate, the amount of technology involved is remarkable.
What is truly remarkable is that Hotels increasingly rely on cloud based actions directly off the Hotel customers Smart phone.
Property management systems for example, are complex software programmes that facilitate the entire guest experience from check-in to check out.
Artificial intelligence take PMS to a whole new level.
Smart hotels might look pretty much the same as regular hotels, but they operate in a completely different way.
The importance of connectivity
Like smart homes or buildings, futuristic smart hotels aim to connect devices and appliances to each other and the internet.
This is where the internet comes into play — even ordinary devices can now send and receive data, which makes them ‘smart’.
The internet of things is accelerating smart growth.
Even where multiple devices communicate with each other, they can still be managed by a single user from a remote point, smartphone or tablet.
Some appliances can locate and decipher information from the internet, allowing them to respond independently or intelligently to user instructions, for example, lights, curtains, and sound systems.
The possibilities are seemingly endless and accelerating.
Who doesn’t want to stay in a hotel room with automated check-in, intuitive temperature and lighting controls, entertainment-on-demand from your own streaming video or music accounts, and other highly personalised experiences, all enabled by these emerging technologies?
Why hotels should bother
I believe there are excellent reasons why major Hotel brands are waking up to change.
Technology can improve the guest experience.
It makes hotels less labour intensive and more efficient, which ultimately saves money.
Remove the Hotel switchboard for customer service.
Technology improves the guest experience
Guests don’t need to physically check-in, registration can be completed via any smartphone
Voice recognition can control in-room features such as TV, lights, curtains and A/C
Switchboard are over
Multi-language robotic concierge services available 24/7
Automated room service menus improve delivery time and reduce human error
QR APP enablement using quality wall mounted smart QR codes with a call to action ( Room service for example )
QR direct to over 25 possibilities within our portfolio ( so far)
Technology makes hotels more cost-efficient
Less security needed with facial recognition systems in place
Computerised check-in/out means less front-office staff.
No need for lift operators or baggage porters as these tasks can be automated
Smart cleaning devices reduce the number of housekeeping staff
Reduced requirement for room service.
APP based food delivery using new generation Hotel bespoke delivery APP
Smart A/C modules and lights lower energy demand and utility bills
Because leisure resorts have a more relaxed atmosphere than bustling city hotels, automation could be perceived as a novelty rather than a necessity.
However, this perception is changing at break neck speed.
At the other end of the scale, I can imagine certain hotel brands becoming synonymous with a fully automated service offering, appealing to, or creating demand for, a certain type of guest and priced accordingly.
Smart technology is undoubtedly not a passing phase; it is a trend that is here to stay. It will increase in the years to come with the notion of personal service taking on a whole new meaning.
New technologies by HME Maltix Newswire June 16, 2021
How the luxury sector has changed since the pandemic
Fiona Noble, chief growth officer at concierge service Quintessentially, shares the latest trends in luxury travel Hotelier Staff June 9, 2021 Maltix Newswire
There’s no disputing that the pandemic severely disrupted the luxury sector. The luxury market in the Gulf alone declined 17 per cent in 2020 to $7.4 billion, with countries impacted by varying degrees, based on factors such as volume of foreign tourism.
In the Middle East, a break from the usual physical experiences that were an integral part of consumers’ daily life meant a revisit of priorities. During lockdown, the idea of what luxury consumers want and put emphasis on shifted and continues to evolve.
At Quintessentially in the Middle East, we witnessed an immediate focus among our members on self-development.
Lockdown was a catalyst for online experiences, from learning languages and musical instruments, mastering Pilates and meditation, and enjoying digital lessons from leading authors, artists and educators.
Privatised and curated experiences also trended highly, and continue to do so, as members consumed everything from exclusive film screenings and at-home spas to cookery masterclasses.
Quintessentially will continue to curate a robust suite of bespoke experiences for our members, both online and in person, allowing them to immerse themselves in their passions and burgeoning interests, especially off their Smartphone.
How the luxury Hotel sector has changed.
Gifting has increased, as members look to spend time – and money – on presents and experiences for their family to celebrate milestones.
Jewellery purchases spiked – the only luxury category to achieve value growth in 2020 – and Chaumet, for instance, reportedly enjoyed booming sales.
There has also been a shift regarding sustainability and the environmental impact of the brands consumers wish to invest in.
From sourcing rare pearls from Paris, tracking down a hand- rafted Yves Saint Laurent handbag or antique Patek Philippe watch, or even designing a miniature zoo of customised, life-sized stuffed toy animals, the demand for luxury – albeit more meaningful – continues to flourish.
Travel is now front of mind and members are keen to not only tend to their businesses abroad, but also discover their own respective regions.
Behaviour regarding last-minute bookings among our members hasn’t shifted and has become even more prevalent in the recovery phase as they look to us to provide them with expert advice and guidance, mitigating uncertainty.
With advanced room QR code services connecting to a plethora of ideas all managed from our individual Hotel APP has gained in popularity, noticeably as repeat business.
Cross fertilising marketing from Room QR to Hotel APP and Room delivery APP is ongoing with unexpected results.
We had never thought the data from a Room upgrade, for example, would benefit the booking of wedding parties or Room service off the APP data could be channelled to business bookings.
QR room gifting has been especially successful, substantial orders right off the clients Smartphone.
Automating smart forms into the Hotel CRM has enabled us to better track client habits, one high end guest recently returned the favour of extra flowers in the room for flowers delivered to the front desk!
Domestic travel in the Middle East, along with the Seychelles, will remain popular for some time and is why Quintessentially curated multi-faceted, immersive breaks in partnership with Marriott, embracing the very best each region has to offer.
Answering luxury consumers renewed sense of discovery and desire for personalised experiences, guests can enjoy Doha’s renowned art scene, sample world-class culinary experiences in Dubai, explore the marine eco-system in Abu Dhabi’s mangroves and learn about Bedouin life, or discover the beautiful archipelago islands off the coast of East Africa, and much more.
Although global outbound travel from the Middle East is still impacted by restrictions, there has been increase of enquiries and bookings to Greece, US and France. In response to European market demand, Etihad is now flying to Malaga, Santorini and Mykonos.
As Saudi Arabia opens its doors to international tourism, we also anticipate destinations like Alula in the north west – steeped in Nabatean heritage and culture to appeal to that desire for transformative and adventure travel.
Overall, there is much to be optimistic about as the luxury market in the Middle East looks set to make a healthy rebound, with tourism playing a crucial role coupled with the region’s high local purchasing power and luxury brands willing to enhance their digital presence and offer bespoke products and individualised service and experiencesthrough the clients Smartphone.