An interesting idiom but a difficult nut to crack especially when it comes to marketing your small business.
Hands up anybody who is content with their internet marketing ?
No such thing is there ?
Who are the experts ?
One of the never ending stream of people who claim they are internet marketing experts ?
Social media experts ?
SEO professionals ?
Pay per click providers ?
That old chestnut eh?
The old adage that “50% of all marketing is wasted, but the trouble is you never know which 50 %” is as true now as it was before the internet came along.
What if we could look through the other end of the telescope ?
To do that, do we agree that marketing you business is connected to the sales cycle?
A bit like this:
Generating leads to prospects to sales that become customers.
Sounds OK?
This graphic is much more realistic using the internet these days.
What is happening is that Smartphone users are starting with advocacy that leads them to a purchase- thats hugely different.
That the sales cycle reversed
The arrow through the middle is actually a human being !
Time for small business to grasp their future on the smartphone.
A well established brand has an unassailable head-start compared to a small business.
So you would think, but thats not true.
Googles invention of the PWA has changed everything.
We are a coach to destination management company, looking to manage our coach pick ups and coach destinations from ferry terminals, rail and coach stations and airports throughout Europe and the UK.
We are taking advantage of the shut down to revamp, automate and streamline our business.
The APP has to be accessible for REP’s in the field on their Smartphone.
It has to be a simple calendar booking system
We need to allocate the coach company and the driver for their day to their destinations.
The allocation has to automatically confirm the destination and coach driver via SMS
Estimated time of arrival, number of people on the coach.
Cancellations and severe delays.
Automatically inform the head office of the Coach company via email.
And inform the head office of the destination company via email.
Allocate all the information to a CRM.
Capsule CRM free trial
Additional marketing planning.
Collect coach clients voluntary data for future newsletter deals and promotions through a single QR code.
Allocate all the information to a CRM.
QR tourist brochure distribution
Click on the book and message ‘e-book’ for latest updates and discounts
PWA e-book discount priorityPWA e book from Maltix a working document
If you have a problem that you think could be solved with a PWA please onboard below.
I went to Bark on Tuesday last week after proposing to my girlfriend.
We set the date, March 2022, Weston Super Mare registry office.
To be honest I was just thinking 50 invitation cards, hand written, in the post.
A call from Maltix changed my thinking.
They produced a couple of beautiful designs connected to a QR code.
Connected to a RSVP form they made for us, it was beautiful.
No fuss, the diary overflowed with acceptance messages.
Thank you all at Maltix
Paul Hartley
Like this:
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Paul Hartley
Groom to be
Pretoria lions register
Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick. recommend Maltix any time!!
Fabulous attention to detail
Like this:
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Riaan
Co Director
Dr Haris Akhter Vitamin Suite
vitamin suite
Dynamic QR
Fantastic experience. Personal caring approach and make sure you are happy with the final product.
Quality leaflet design, unbelievable Dynamic QR solutions
Astonishing new generation Avatar treatment explainers.
Project managed on budget, on time and within SLACK
A great example of why Maltix enables organisations to create mobile apps that deliver.
Proposition Builder is an end-to-end agile innovation process.
It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.
We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.
Quotes for Native APPS were eye watering
Maltix built the Proposition Builder PWA in 10 days
We now have the tools to mange our database
We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.
Using Maltix has enabled us to manage and update our APP with out technical assistance.
Like this:
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Carey McEvoy
Proposition builder
EIE investor CONFERENCE 2021
EIE CONFERENCE 2021
EIE is Scotland’s premier technology investor showcase.
The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.
EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.
With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.
Absolutely brilliant.
Maltix was an absolute pleasure to work with, it made creating our conference app so easy.
Like this:
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Tobias Barnes Hofmeister
Director
Ted X
TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.
The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.
As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.
Maltix created a mobile event app for all 1600 guests during the event.
The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.
Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.
The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.
Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.
Over 1600 votes were gathered and over 150 comments.
Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.
Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.
Click on the book and message ‘e-book’ for latest updates and discounts
PWA e-book discount priority PWA e book from Maltix a working documentFREE on-boarding
Maltix product choices
Maltix products
Like this:
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William Nicholls
Founder
Maltix Product choices
Maltix product choices Maltix product choices
Like this:
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William Nicholls
Founder
Maltix products
Maltix product choices
Like this:
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William Nicholls
Founder
Loud and Clear
loud and clear double sided double dynamic QR Logo Book an appointment connect wifi
Like this:
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Dr Andrew Sciberras
Director and owner of Loud and clear
Wedding invitations
I went to Bark on Tuesday last week after proposing to my girlfriend.
We set the date, March 2022, Weston Super Mare registry office.
To be honest I was just thinking 50 invitation cards, hand written, in the post.
A call from Maltix changed my thinking.
They produced a couple of beautiful designs connected to a QR code.
Connected to a RSVP form they made for us, it was beautiful.
No fuss, the diary overflowed with acceptance messages.
Thank you all at Maltix
Paul Hartley
Like this:
LikeLoading...
Paul Hartley
Groom to be
Pretoria lions register
Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick. recommend Maltix any time!!
Fabulous attention to detail
Like this:
LikeLoading...
Riaan
Co Director
Dr Haris Akhter Vitamin Suite
vitamin suite Dynamic QR
Fantastic experience. Personal caring approach and make sure you are happy with the final product.
Quality leaflet design, unbelievable Dynamic QR solutions
Astonishing new generation Avatar treatment explainers.
Project managed on budget, on time and within SLACK
A great example of why Maltix enables organisations to create mobile apps that deliver.
Proposition Builder is an end-to-end agile innovation process.
It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.
We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.
Quotes for Native APPS were eye watering
Maltix built the Proposition Builder PWA in 10 days
We now have the tools to mange our database
We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.
Using Maltix has enabled us to manage and update our APP with out technical assistance.
Like this:
LikeLoading...
Carey McEvoy
Proposition builder
EIE investor CONFERENCE 2021
EIE CONFERENCE 2021
EIE is Scotland’s premier technology investor showcase.
The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.
EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.
With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.
Absolutely brilliant.
Maltix was an absolute pleasure to work with, it made creating our conference app so easy.
Like this:
LikeLoading...
Tobias Barnes Hofmeister
Director
Ted X
TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.
The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.
As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.
Maltix created a mobile event app for all 1600 guests during the event.
The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.
Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.
The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.
Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.
Over 1600 votes were gathered and over 150 comments.
Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.
Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.
Imagine your customers dismay when they take the time to scan your Code just to find a broken link or outdated information.
To keep from being stuck with a QR Code that you can’t ever update, Maltix create Dynamic Code.
With this type of Code, you can change the target URL or content any time even after you’ve already printed and distributed hundreds of your marketing material.
4 | Use high quality images
Avoid pixelated or blurry QR Codes and make sure to print them sharp and clear.
Not only do they scan better, but they also look more professional.
Depending on the size of your QR Code, JPG and PNG formats work well for small-scale printing such as business cards and brochures.
Graphic designers and print shops prefer vector files like EPS and SVG which can be scaled easily without losing print quality for sizable print projects.
5 | Material matters
Creativity can go a long way whether printing on paper, glass, aluminum or plastic.
Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code.
Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image.
Ultimately, use your best judgement and make sure to test so it’s scannable.
6 | Keep Codes within reach
The right advertising media for your campaign are those that literally reach your target audience the best.
Placing your QR Code too high up, too low on the ground or too far away means your customers will have a hard time reaching to scan the Code.
Place QR Codes within appropriate reach for maximum accessibility.
And remember your business flow.
The millennial generation are attracted to shareable discounts , vouchers and promotions that they can share for you on social media.
But remember the APP in APP components of your PWA
This generation are attracted to A to Z business, that could be subscription payments or digital contracts or signature or advanced booking capabilities.
*QR can be connected to all of this and more on your PWA !
Scanning a QR Code only takes a mere average of 15 seconds.
This already includes the time it takes to take out your smartphone, open camera, hold the device steady towards the Code and scan. Vehicles—unless parked—make them only partially suitable for QR Codes.
Electronic billboards and TV commercials may not give enough time, either.
Stagnant media outlets (posters, magazines, displays, etc.) are a safer choice so your customers have plenty of time to scan.
8 | Avoid multiple Codes at once
There are instances when you may need to place QR Codes next to each other.
However, keep in mind that printing multiple Codes close to each other or even placing QR Codes next to barcodes can lead to accidentally scanning the wrong one.
If you must, place Codes on opposite ends of your layout and vary the designs.
Did you know there are QR Codes that can link to multiple URLs?
9 | Give a reason to scan, whats your call to action ?
Become a Maltix partner educating small business about QR and PWA in your local community
Maltix product choices
Maltix products
Like this:
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William Nicholls
Founder
Maltix Product choices
Maltix product choices Maltix product choices
Like this:
LikeLoading...
William Nicholls
Founder
Maltix products
Maltix product choices
Like this:
LikeLoading...
William Nicholls
Founder
Loud and Clear
loud and clear double sided double dynamic QR Logo Book an appointment connect wifi
Like this:
LikeLoading...
Dr Andrew Sciberras
Director and owner of Loud and clear
Wedding invitations
I went to Bark on Tuesday last week after proposing to my girlfriend.
We set the date, March 2022, Weston Super Mare registry office.
To be honest I was just thinking 50 invitation cards, hand written, in the post.
A call from Maltix changed my thinking.
They produced a couple of beautiful designs connected to a QR code.
Connected to a RSVP form they made for us, it was beautiful.
No fuss, the diary overflowed with acceptance messages.
Thank you all at Maltix
Paul Hartley
Like this:
LikeLoading...
Paul Hartley
Groom to be
Pretoria lions register
Maltix designed a Paperless Attendance Register using QR Code and Smart Form Page. Service was excellent. Changes are done super quick. recommend Maltix any time!!
Fabulous attention to detail
Like this:
LikeLoading...
Riaan
Co Director
Dr Haris Akhter Vitamin Suite
vitamin suite Dynamic QR
Fantastic experience. Personal caring approach and make sure you are happy with the final product.
Quality leaflet design, unbelievable Dynamic QR solutions
Astonishing new generation Avatar treatment explainers.
Project managed on budget, on time and within SLACK
A great example of why Maltix enables organisations to create mobile apps that deliver.
Proposition Builder is an end-to-end agile innovation process.
It is based on the challenges and experiences that businesses of all sizes and sectors face when trying to develop successful new propositions.
We had a challenge upon realising they needed some form of an APP and assumed the cost of developing an app would be expensive.
Quotes for Native APPS were eye watering
Maltix built the Proposition Builder PWA in 10 days
We now have the tools to mange our database
We assumed that creating an app would cost several thousand pounds and require a dedicated app developer.
Using Maltix has enabled us to manage and update our APP with out technical assistance.
Like this:
LikeLoading...
Carey McEvoy
Proposition builder
EIE investor CONFERENCE 2021
EIE CONFERENCE 2021
EIE is Scotland’s premier technology investor showcase.
The annual EIE conference features Scotland’s most promising high growth companies from the life sciences, ICT and energy sectors, seeking funding from seed to series A.
EIE needed a progressive web app for the conference that would help attendees and investors have instant access to relevant information on each company, to help them to make informed decisions.
With the agenda front and centre, guests were never confused about what was going on or where certain events were taking place.
Absolutely brilliant.
Maltix was an absolute pleasure to work with, it made creating our conference app so easy.
Like this:
LikeLoading...
Tobias Barnes Hofmeister
Director
Ted X
TEDx Glasgow needed a fully comprehensive mobile event app that guests at The SEC Armadillo in Glasgow could use.
The app had to provide relevant information for guests, especially those from out of town who would need more help accessing the event and making their way around.
As a one-off annual event, the cost of developing an app would’ve been a massive expense. Luckily, Maltix was here to help make sure TEDx Glasgow could have a fully responsive app that didn’t need an enormous amount of upkeep or development time.
Maltix created a mobile event app for all 1600 guests during the event.
The app could be shared by TEDx Glasgow via SMS and e-mail through the distribution dashboard provided.
Users had the opportunity to install the app on their phone and opt-in to receive push notifications on the day.
The app allowed delegates to view agendas, sessions, sponsors, venue maps and twitter feeds. This meant the entire event programme was at their fingertips without the need for expensive print collateral.
Comments and Votes from each section of the App could be collated to understand where the event could be improved in future years and which sessions provided the most engagement levels.
Over 1600 votes were gathered and over 150 comments.
Guests found the mobile conference app easy to use and navigate, enabling them to access vital information throughout the day.
Over 75% of the delegates installed the App onto their device with even more accessing the browser version of the Progressive Web App.
