featured in the Financial Times today talking about the reluctance of ingrained self disruption. featured with the Financial Times today talking about the reluctance of ingrained self disruption.
Due to the COVID19 crisis businesses have been left exposed because of an ingrained reluctance to disrupt themselves.

Self-disruption involves developing new skills, new offerings and entirely new cultures.

While moving beyond established processes can be difficult to justify in the short term, especially if it involves cannibalising existing offerings, decision-makers and policymakers should think long-term and aim to build confidence in self-disruption as a strategic tool for growth. offers a free road map for self discovery, self change and self disruption to adopt cloud technology and tackle variable costs.

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Measure twice cut once

How to grow your business in a down turn using APP technology.

I remember being onsite with lots of workmen at one of my Grandmothers building projects back in the 1960’s

I was fascinated watching an old boy using a saw on a piece of wood straddling two carpentry horses.

He had a square pencil behind his ear, he wore denim dungarees and a brass fold out tape measure in a side pocket, his knee pinning the wood to the bench.

Winking at me and talking through a rolly stuck to his lip, he explained the importance of communication.

He shouted to his colleague to shout back the measurements for the last time.

A lad took a note pad out of his back pocket and shouted the measurements in inches.

The old boy finally checked with his rule, marked with a square and slowly cut the oak plank.

My grandmother also had a funeral business, this chap was cutting the planks for a coffin whilst onsite building a house.

I didn’t know that at the time.

Here we are over 50 years later and nothing has really changed regarding communication, the problem is who do you shout at before you cut the wood!

Or in other words who can I talk to before I embark on selecting the components of my business cloud presence on the internet ?

Talk to the boy who has grown up at

business dark ages


Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.

Having a phone system that’s both reliable and easy to use is vital to every small business.

Without one, the all-important communication on which you and your employees rely on to stay in touch, deliver projects on time and provide great experiences for customers can break down.

These days, choosing the right phone system for your business is more complicated than ever before.

It’s impossible to ignore that the way in which employees communicate has fundamentally changed.

Businesses have more communications tools to contend with such as email, instant messaging apps, mobile and social media.

Old models and ways of thinking have become obsolete.

Businesses need communication tools that can be compatible with each other.

Traditional phone system providers fail to take this into account, in fact they are obsolete.

Cloud telephone systems

Business telephone system providers were once notable hotbeds of innovation spearheading features such as voicemail and call forwarding, with a handset covered in buttons that nobody used properly.

Today the rate of invention in personal communication has vastly outpaced its enterprise counterpart, shining a light on the shortcomings of the outdated legacy hardware so common in the small business office.

What if phones could work alongside all these other tools? What if you could have a single number for reaching employees, wherever they’re working and whatever device they’re using?

What if you could get a phone system that works in the cloud?

Traditional phone systems are also difficult to manage and support. They can also be expensive to deploy and maintain. That’s a problem for your tech people, who often find themselves in the office in the evenings and at weekends.

With the Circle loop cloud telephone system your business can do all this on a phone number and inbox to every employee. Calls can be transferred through to them, whether they’re in the office, at home, or out and about on their mobile devices.

They can also stop having to fork out on additional desk phones, and scale to their business requirements more flexibly.

Making management easier

The Circle Loop telephone system reduces frustration for technical staff by reducing the physical infrastructure they have to manage. And they offer simple tools for adding and managing users on a wonderful interface which makes the whole experience faster and easier.

Cloud telephone systems don’t just improve the lives of technical employees; they help all employees work better when communication processes, both for employees and customers, are seamlessly integrated with their day to day business operations.

The individual staff company headset is all that is needed, you staff do not touch anything to answer a call, banish the desk telephone forever.

The Circle Loop platform, in particular, has a strong focus on helping employees with their core tasks, with an intuitive and simple communication features;

Presence awareness showing colleagues’ availability; and tools for prioritising important calls and sending less important calls to voicemail.

Circle Loop

Many businesses will fall for a sleek look or a good price without addressing the most important needs of a phone system.

Without a cloud telephone system that gives employees access to enterprise-class communications features via their mobile device or PC, businesses are committing themselves to the dark ages.

Maltix is an official distributor for Circle Loop world wide.

Can a cartoon change your mindset ?

How to grow your business in a down turn using APP technology. thinks it’s a business owners responsibility to reduce variable costs, that can only come from a change of mindset.

Can you picture change and hear what we are saying in the explainer ?

Change is everywhere we look, are you considering change to your business office ?

Driving down variable costs

Fixed and Variable costs

Are workers being laid off because of the cost of operating old technology ?

The components of Cloud technology that BENEFIT your business.

It obvious when a certain type of business lay off staff, restaurant closed no Chef required.

but the operating system of any small business may be too expensive to run contributing to a variable cost problem.

Focusing on cloud technology adoption hand in hand with your staff will drive down variable costs in the most dramatic fashion.

Some simple example are.

Manually inputting hours into payroll when it can be staff phone automated.

Back up and data recovery is automated in the cloud, no more panic attacks.

Free 24 hour technical support included in your rental costs.

Software backups are automated and built into rental costs so you never get a bill from nowhere from a software Co.

Pay as you go rental technology smoothing out cash flow and driving down variable costs

Permanent staff cost reduction by encouraging home working, as much as 30% !

Workflow and app sharing amongst staff increases efficiency and cuts down on errors whilst increasing customer satisfaction.

Removing the document mess of conflicting file content, formats and titles.

When your all files are stored centrally, dramatic cost and time savings automatically drive down variable costs.

Leap frog your competition through competitive advantage…. NOW is the time to puff out your chest and squash your competition.

Any paper process in your business should be viewed as an impenetrable piece of granite.

Remove paper, remove rock and the blood will flow inside your business.

DATA will flow seamlessly to cut costs and increase efficiency for your business survival.

Talk to today via chat room or what’s app about the components of change within your business, talk to straight off the website.