Just 5 Companies control almost the entire online booking systems in the Hospitality industry worldwide.
In other words the Client and the Vendor are beholden to the terms and conditions of just 5 companies.
Clients cannot get better deals for hotels, flights and car hire.
Vendors are charged quite a chunk for the privilege of selling their inventory.
Traditional travel agents cannot get the inventory they want
This is rapidly going to change watch the video short below.